Playing

With The
Mind

[Seleccionar fecha]

[Ao]

1. Abstract
Through this study we are tested the accuracy of our hypothesis being The
society and media affects our criteria and values due to the power they have
over us and manipulates our brain telling us whats wrong and right, good or

bad. They are able to make us see differences where there arent any and that
its possible for the human brain to be manipulate by society and mass media.
We observed that our samples found differences between the juices where
there werent any. 15 out of 16 people told us the juices were from different
brands. Just one was able to acknowledge that it was the same brand.
The 93.3% of our samples could perceive differences when clearly there
werent any therefore our hypothesis was proved to be accurate because we
manipulated their brain into thinking they were drinking different brands of
juice.

2. Introduction
There is an active power that goes unnoticed by most people in our society.
The power I'm referring to doesn't have a name, doesn't have a specific
face, nor is it in a precise location. It is a power of an elite group of people,

generally money-hungry and always self-interested. The strategies they use

are cunningly sly, to the point that we barely take notice of the lies they
feed us.
The educational system and mainstream media have become the most
deliberate means with which to skillfully employ the tools of propaganda.
Children who are naturally active and innately curious are told to sit still
for eight hours a day or more, listening to the purposefully selected
information society would like them to learn. Rather than delving into their
own inquisitiveness, exploring their inherent interests, are physically
exploring their world, they begin their upbringing in a limited environment
and are forced to adhere to certain rules of behavior. As these children
grow, they are taught to pursue the things their society values most: money,
social status, intellect and independence.
We live in a world where the majority of people are controlled by media.
Whether newspapers, television, or radio, the mainstream media infiltrates
our lives one way or another.
The mainstream media is a powerful tool in the belts of giant corporations
who seek to shape our world into whatever will benefit their profits. They
tell us what is wrong and right and how we have to behave. This way our
brain can be manipulated in so many different ways by the media and
society without us taking notice of it.

3. Hypothesis
The society and media affects our criteria and values due to the power they
have over us and manipulates our brain telling us whats wrong and right,

good or bad. They are able to make us see differences where there arent
any.

4. Justification
We are going to prove in a clear and easy way how the human brain can be
manipulated by society and the media. After knowing the result from both
the experiment and investigation, we could be able to design way in which
we will be more consent about the manipulation and power society has
over us and a way to prevent it.
If the result prove the veracity of our hypothesis we are going to be able to
increase the information we have about the power of society and mass
media and how the human brain responds to these two influences.

5. Objectives
Through this study we are going to prove the accuracy of our hypothesis
and that its possible for the human brain to be manipulate by society and
mass media.
Specific Objectives
Gather the people we need to make the experiment
Buy the stuff needed for the experiment
Making the groups and asking them to taste(try) the juice and see if they
can found the differences
Prove if our hypothesis is accurate.

6. Materials and Methods (Experimental Design)

Materials
2 Lt. of fruit juice brand del Valle
Video camera

2 packages of plastic cups of 8 pieces

A table
A notebook
Pencil or pen

Method
Chose 1 group of 4 people from high school and 1 group of university (did
the same with other group of high school and other group of university if
you want to be more specific with the data).
2. Take 2 cups for person and put some juice.
3. Told to the groups that there were different juices.
4. The people taste the juice and asked them for differences between the
juices.
5. After all the answers that they said you tell them that they are the same
juice and see the reactions.
Variables
Independent: fruit juice, plastic cups, students and groups
Dependent: Opinion (differences) they find in each group
Control: The brand, Students
In the case of our experiment we performed it twice to get a number of more
participants. The total sample size (n) was 16 participants. The sample
technique: Stratified random sampling (College, High school students). The
type of TOH that we decided to use for evaluate was the PRUEBA.CHI
specifically Goodness of Fit and the =0.05.

7. Literature Review
6.1 Introduction

We found some ideas that were related to human brain and how is often bias
by stereotypical intuitions also how the society can affect or take an important
part in our judgment and know how does taste work, the last one is related to
our experiment.

6.2 Smarter Than We Think

Human reasoning is often biased by stereotypical intuitions. The nature of
such bias is not clear. People are mere heuristic thinkers and are not aware that
cued stereotypes might be inappropriate. People always detect the conflict
between their stereotypical thinking and normative reasoning, but simply fail
to inhibit stereotypical thinking. (Wim De Neys, 2008)
The society creates stereotypes and this change our perspective of things.

6.3 Make Sense of Taste

Within the past few years, researchers have made strides in elucidating exactly
how taste works. Neurobiologists Smith and Margolskee (2006) have
identified proteins that are crucial for taste cells to detect sweet and bitter
chemicals and have found that they are very similar to related proteins
involved in vision. Other scientists, including Smith and Margolskee (2006),
have obtained evidence that nerve cells, or neurons, in the brain can respond
to more than one type of taste signal, just as those that process visual stimuli
from the retinas can react to more than one color. The findings illuminate what
has historically been one of the least understood senses. Basically the
experiment consist in manipulating the human brain with true and false ideas
to see if the brain can recognize the truth. This article involve our experiment
because is necessary know the basic operation about the taste and how can be
manipulated.

6.4 The Power to Judge: Social Power Influences Moral

Judgment
For centuries, humans have understood that social power, the feeling that we
have control over others resources, has predictable effects on the way people
behave (Mcgee,2013). In some cases, power can have ill effects, as Lord
Acton famously observed in 1887: Power tends to corrupt, and absolute

power corrupts absolutely (Mcgee, 2013). Modern psychological research

tells us that power influences peoples thinking at a very deep level. It affects
not only how our brains navigate social situations, but also how our
physiology down to the hormones circulating in our blood responds.
Social power makes people think, feel, and react differently.
Our project is based on how social power affects and manipulates moral
judgment and perception. We live in a world were society takes and important
part in the making our decisions and judgment, were we are told what is
wrong and right by the media, and were the brands are more important than
the product and how it can makes us see differences where there arent any.

6.5 Conclusions
The articles (De Neys et. al, 2008; Smith & Margolskee, 2006; McGee, 2013)
above explain how our project is going to take based on the human reasoning
and how our brain interprets information and changes it into basic ideas before
the society manipulate them also how the power influences peoples thinking
at a very deep level, It affects not only how our brains navigate social
situations, but also how our physiology down to the hormones circulating in
our blood responds. Social power can actually make people think, feel, and
react differently. And in one way or another get as result set the action for
which was manipulated our mind.

8. Results

Is the same juice?

Here we put tables that say if the people think that the juices are the same or know that are
different.
People who tried the
experiment (High School)
1
2
3
4
5
6
7
8

People that thought it were

different juices
X
X
X
X
X

People who tried the

experiment (University)
1
2
3
4
5
6

People that thought it were

different juices
X
X
X
X
X
X

7
8

X
X

People who saw that was the

same juice

X
X
X

People who saw that was the

same juice

What juice is better?

In these 2 tables we put what juice the people prefer and know if they really make
differences of the juice.
Note= ---: people who dont select a favorite juice of those two.
People (High School)
1
2
3
4
5
6
7
8

Juice 1 Boing
X
X

Juice 2 Jumex

X
X
X
X
--X

---

People (University)
1
2
3
4
5
6
7
8

Juice 1 Boing
X

Juice 2 Jumex
X
X

X
X
X
X
---

---

Differences of the juices:

Here we put the differences that the people make between the 2 different juices that
actually are the same juice.
People (High School)
1
2
3
4
5
6
7
8

Juice 1 Boing
Sweeter
Sweeter
--More Dye
Sweeter
--They are the same
Sweeter

Juice 2 Jumex
----More Dye
----Sweeter
They are the same
---

People (University)
1
2
3
4
5
6
7
8

Juice 1 Boing
----More Artificial
----Sweeter
Sweeter
---

Juice 2 Jumex
More Pulp
More Pulp
--More Pulp
More Fermented
----More Dye

9. Discussion of result

By the method of the experiment we chose (test.CHI) were able to see that we
cannot reject our Ha by the p-value. Therefore using the statistical method we
check the expected results to carry out in the experiment. By means of a
statistical test we analyzed data that we obtained with our hypothesis
alternative that we planned to try. While the tables show us information more
clear and simple of our experiment was necessary to prove the veracity of our
results otherwise.
Among other results we obtained extra information concerning the differences
created by the minds of the participants. Giving us a proof that our experiment
was carried out in a correct way because participants were not suspected or
discovered the true nature of the experiment. Any differences made by the
mind include a juice had more pulp than other or that a juice was sweeter to
another with this to demonstrate with data and statistical way our research
theory.

10. Conclusions
The first results weve got were that 7 out of 8 from high school and 8 out of 8
from college could detect some differences. In total 15 out of 16 students
thought they were different brands of juice. That is the 93.3 % of our samples
From high school 4 out of 8 said they liked better the first cup of juice they
have which was Boing that is the 50% while 3 liked more Jumex, that is
equivalent to 37.5% and 1 didnt liked any which will be 12.5 %. (Weve got
the same results for the college students)
From our high school group 4 out of 8 told us Boing was sweeter than Jumex
while one told us Jumex was sweeter than Boing. Also 1 told us that Boing
had more dye than Jumex and 1 though Jumex had more dye. In this group
just one told us they were the same juice.
In our college group 2 told us that Boing was sweeter than Jumex and one that
it was more artificial. While 3 told us Jumex has more pulp than Boing. 1 told
us Jumex was more fermented and another one that it had more dye than
Boing.

11. References

 De Neys, W., Vartanian, O., & Goel, V. (2008). Smarter Than We Think:
When Our Brains Detect That We Are Biased.Psychological Science
(Wiley-Blackwell), 19(5), 483-489. doi:10.1111/j.1467-9280.2008.02113.x
Smith, D. V., & Margolskee, R. F. (2006). Making Sense of TASTE.
Scientific American Special Edition, 16(3), 84-92.
Bailey, J. (06 de December de 2013). Wake Up America! We are Being
Brainwashed by the Mainstream Media! Obtenido de Economy in Crisis,
America's Economic Report-Daily: http://economyincrisis.org/.../wake-upamerica-we-are...
Lawrence Wilson, M. (October de 2013). How People are Influenced
Mentally and Emotionally for Mind Control and Manipulation. Obtenido
de
The
Center
For
Development:
http://www.drlwilson.com/ARTICLES/MENTAL%20INFLUENCE.htm
McGee, J. (March/April de 2013). The Power to Judge: Social Power
Influences Moral Judgment. The Jury Expert The Art and Science of
Litigation Advocacy, volume 25, Issue 2.

12. Time Chart of Activities

Time Management:
1. Searching for literature review.
2. Reading papers.
3. Taking notes and summarizing information.
4. Find out about resources.
5. Carry out preliminary experiments.
6. Trying different methods.
7. Designing experiments.
8. Analyze data.
9. Write down preliminary reports.
10.Write down the complete project.

* The weeks are equivalent to the course content presented on the first day
sheet.
Task
1
2
3
4
5
6
7
8
9
10

Week Week Week Week Week Week Week Week

5
6
7
8
9
10
11
12
*
*
*
*
*
*
*
*
*
*
*
*
*
*