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Annual Conference
Torino, 16 - 17 October 2014
PROGRAMME
nce
Confere nce
at a gla
Thursday 16 October
8.00 - 9.30
9.30 - 10.30
EINAUDI FOYER
ARENA
Introduction: Susan Carroll, Executive Agency for Small and Medium-sized Enterprises;
Nicoletta Marchiandi, Torino Chamber of Commerce
Welcome speech: Antonello Lapalorcia, Director, Italian Ministry of Economic Development
Opening remarks: Joanna Drake, Director, European Commission, DG Enterprise & Industry
Keynote speech: Jane N Dhulchaointigh, inventor and CEO of sugru
EINAUDI FOYER
MICHELANGELO ROOM
LEONARDO ROOM
EINAUDI FOYER
12.30
15.3 13.00
16.30 13.30
ARENA
Moderated by: Jitka Ryav, Centre for Regional Development of the Czech Republic, Enterprise Europe Network Czech Republic
Ruben van der Horst, Stichting Syntens, Enterprise Europe Network The Netherlands
Partnership Lab
Demostration Lab
DANTE ROOM
GALILEO ROOM
20.00
2
REGGIA DI VENARIA
Conference
at a glance
Friday 17 October
8.30
Welcome coffee
9.15 - 10.15
EINAUDI FOYER
MICHELANGELO ROOM
LEONARDO ROOM
EINAUDI FOYER
Partnership Lab
Demostration Lab
DANTE ROOM
GALILEO ROOM
11.00
15.30 11.30
15.30 12.00
12.30
15.30 13.00
15.30 13.30
ARENA
18.00
EINAUDI FOYER
y
Thursdaber
16 Octo
ARENA
9.30 - 10.30
The opening plenary will set the scene for the conference and provide participants with a taster of what is to come.
High-level representatives from the Italian Presidency of the EU and the European Commission's Directorate-General for Enterprise &
Industry will present political perspectives on the challenges and opportunities facing SMEs and the Network.
Keynote speaker Jane N Dhulchaointigh is an entrepreneur and innovator who has driven forward her highly acclaimed product sugru - with passion and determination.
Introduction:
Susan Carroll, Executive Agency for Small and Medium-sized Enterprises
Nicoletta Marchiandi, Torino Chamber of Commerce, Enterprise Europe Network Italy
Welcome address:
Representative of Local Organising Committee
Antonello Lapalorcia, Director, Italian Ministry of Economic Development
Opening remarks:
Joanna Drake, Director, European Commission, DG Enterprise & Industry
Keynote Speech:
Jane N Dhulchaointigh, Inventor and CEO, sugru
4
Thursday
16 October
Keynote Speech
ARENA
y
Thursdaber
16 Octo
Parallel Session 1
MICHELANGELO ROOM
11.30 - 12.30
How to KAM: helping beneficiaries of the SME Instrument succeed
The first beneficiaries of the SME Instrument have been selected and Network partners are required to provide them with Key Account
Management services designed to help them succeed in their project. Are you ready?
This interactive session aims to demystify the tools, competences and approaches needed for effective Key Account Management.
Network partners who have already piloted these services will be ready to answer your questions on how best to prepare this
new service.
Speakers:
Pierre Roubaud, Executive Agency for Small and Medium-sized Enterprises
Caroline Gray-Stephens, Scottish Enterprise, Enterprise Europe Network United Kingdom
Andreas Wolf, Innovayt A/S
Christoph Meier, Platinn
Roberto d'Erme, European IPR Helpdesk
Moderator:
Gunnar Matthiesen, Executive Agency for Small and Medium-sized Enterprises
Thursday
16 October
Parallel Session 2
LEONARDO ROOM
11.30 - 12.30
Managing Change: the Enterprise Europe Network 2015 - 2020
Are you ready for the change? From 2015 the new Network will face organisational and procedural changes that will impact its staff,
structures and services. To embrace change successfully requires preparation, patience and perseverance. Fortunately, our team of
experts are here to help.
This interactive session will bring together experts to share their experiences and provide advice to Network members on managing
change from an organisational, operational and people-management perspective.
Speakers:
Erik Kuipers, Agentschap NL, Enterprise Europe Network The Netherlands
Frauke Muth, INNOVASJON NORGE, Enterprise Europe Network Norway
Nic Morris, European Commission, DG Enterprise & Industry
Moderator:
Hlne Barbier, Executive Agency for Small and Medium-sized Enterprises
y
Thursdaber
16 Octo
Parallel Session 3
11.30 - 12.30
SME Globetrotters - top tips to internationalise your client's business
Everyone talks about globalisation but did you know that despite the vast opportunities of the global markets only 13%
of European SMEs who go international actually export beyond the EU?
This session showcases real examples of companies who have successfully internationalised and gives practical advice on how
to overcome the common obstacles that expanding SMEs face.
Speakers:
Valerio Valla, Studio Valla
Antonella Marras, Si.Camera, Enterprise Europe Network Italy
Roger Ashby, sugru
Brita Hemme, European Commission, DG Enterprise & Industry
Moderator:
Micaela Cappellini, Il Sole 24 Ore
Thursday
16 October
ARENA
14.00 - 14.30
The prestigious Enterprise Europe Network Best Practice Awards celebrate excellence across the Network. Discover the trailblazers
who are raising the bar when it comes to providing the very best services for SMEs. This year, a gold, silver and bronze medal will be
awarded to the three good practices receiving the highest number of votes from the whole Network.
Moderators:
Ruben van der Horst, Stichting Syntens, Enterprise Europe Network The Netherlands
Jitka Ryav, Centre for Regional Development of the Czech Republic, Enterprise Europe Network Czech Republic
Partner category:
BIC-Innovation (WEIBSS), United Kingdom
Aster S.Cons.P.A. (SIMPLER), Italy
National Documentation Centre - EKT/NHRF (CIP-Hellas), Greece
Oxford Innovation Services (SEEb2e), United Kingdom
ACCI-Catalan Agency for Business Competitiveness (CATCIM), Spain
Sector Group category:
AgroFood: A buddy for newcomers
ICT: Sector Group Guide
Materials: GreenLab 2013
9
y
Thursdaber
16 Octo
NetLab
15.00 - 17.30
The Netlab is the Network's space to learn, exchange and do business. Roundtable Labs offer Network members a forum for
discussion and exchange on pertinent issues. Partnership Labs are organised around specific themes, providing opportunities
to build links and partnerships in areas of common interest. Demonstration Labs are learning sessions, presenting
Network members with something new that can be useful to their business.
Roundtable Lab
Partnership Lab
Demostration Lab
ICT Solutions
for traditional business
Coordinator:
Carolina Fernandes, Greater
London Enterprise, Enterprise
16.00
Packaging
Coordinator:
Can Kartoglu,
Sabanci University,
16.30
15.00
15.30
17.00
10
DANTE ROOM
Enterprise Europe
Network Turkey
Merlin Champions
informal meeting
Coordinator:
Erwan Le Guen, EASME
LEVI MONTALCINI ROOM
Thursday
16 October
REGGIA DI VENARIA
La Venaria Reale
La Venaria Reale is a grand estate just outside Torino. It comprises 80,000 square
metres of floor surface and 60 hectares of gardens, adjacent to the 17th
century ancient village of Venaria and the 3,000 fenced hectares of the
Park of La Mandria. A natural and architectural masterpiece, it was
declared a World Heritage site by UNESCO in 1997.
The monumental palace of Reggia boasts some of the finest
examples of universal Baroque: the elegant Hall of Diana designed by
Amedeo di Castellamonte, the solemn Great Gallery and the Church of St. Hubert,
the imposing complex of the Juvarra Stables designed by Filippo Juvarra
in the 18th century, the sumptuous decorations and the spectacular Fountain of the Stag in the Court of Honour.
Dress code: Cocktail dress / smart attire in black & white - to match the signature colours of the Great Gallery.
IMPORTANT NOTE: Special shuttle buses will be organised to transport conference participants from the city centre to the Reggia di
Venaria. See more information on page 23.
11
Friday r
be
17 Octo
Parallel Session 1
MICHELANGELO ROOM
9.15 - 10.15
Matching SMEs and Investors - the added value of the Network
Access to financial support is the life blood of budding entrepreneurs, start-ups and growing SMEs and an area where Network
support can be absolutely crucial. Providing the best support means understanding the reality on the ground as well as knowing the
institutions and instruments.
The session will provide revealing insights into the supply and the demand sides of access to finance through the real-life experiences
of an entrepreneur and an investor. Taking this on board, it will also explore how Network members can enhance their role as an
intermediary to help more SMEs achieve successful results.
Keynote and moderator:
Marco Malacarne, Head of Department A, Executive Agency for Small and Medium-sized Enterprises
Speakers:
William Stevens, Europe Unlimited
Nino Lo Iacono, WIB
Martine Diss, European Commission, DG Enterprise & Industry
12
Friday
17 October
Parallel Session 2
LEONARDO ROOM
9.15 - 10.15
Regional integration: enhancing the quality of SME support
Network members make an important contribution to SME support at a regional level. Yet the wide range and scale of
available support can be challenging to understand and as a result, opportunities to take a coordinated approach are
sometimes missed.
The session aims to bring clarity to this complex landscape and drawing from the experience of Network members
and the European Commission's Directorate-General for Regional Policy (DG REGIO) examine how the Network can
contribute to the strategic development of better SME support at regional level.
Speakers:
Monica Vrbkova, South Moravian Innovation Centre, Enterprise Europe Network Poland
Karin Ryden, Tillvxtverket, Enterprise Europe Network Sweden
Diassina di Maggio, Agenzia per la Promozione della Ricerca Europea, Enterprise Europe Network Italy
Sven Schade, European Commission, DG Enterprise & Industry
Moderator:
Argyro Karachaliou, European Commission, DG Enterprise & Industry
13
Friday r
be
17 Octo
Parallel Session 3
9.15 - 10.15
Help SMEs turn environmental challenges into business opportunities
Did you know that improving your resource and energy efficiency can not only save you money, but also make you money?
The session will explain how the European Commission's Green Action Plan for SMEs can help SMEs increase productivity,
enhance their competitiveness and find new prospects for profitable activities.
Showcasing real experiences, it will also explore how the Enterprise Europe Network can help SMEs become more resource efficient.
Speakers:
Patrick De Smedt, European Commission, DG Enterprise & Industry
Cliona Howie Del Rio, Cmara Oficial de Comercio e Industria de Cantabria, Enterprise Europe Network Spain
Victor Vazquez Calvo, Andalusian Institute of Technology CESEAND, Enterprise Europe Network Spain
Moderator:
Silvi Serreqi, Executive Agency for Small and Medium-sized Enterprises
14
Friday
17 October
NetLab
11.00 - 12.30
The NetLab is the Network's space to learn, exchange and do business. Roundtable Labs offer Network members forums
for discussion and exchange on pertinent issues. Partnership Labs are organised around specific themes, providing
opportunities to build links and partnerships in areas of common interest. Demonstration Labs are learning sessions, presenting
Network members with something new that can be useful to their business.
Roundtable Lab
11.00
11.30
12.00
Partnership Lab
Demostration Lab
DANTE ROOM
15
Friday r
be
17 Octo
ARENA
14.00 - 17.00
The closing plenary will be an opportunity for Network members to reflect on the past seven years of work and plan for the future.
The interactive session allows members to vote for the best ideas for the future of the Network and set the priorities for the coming
five years. Outstanding contributions from Network members over the years will be recognised with special awards before closing
on a musical note and a spectacular Olympic-style closing ceremony.
Moderator:
Peter Wragg, European Commission, DG Enterprise & Industry
Interactive Panel Out of the past, into the future
Jos Puigpelat, Head of Unit COSME, Executive Agency for Small and Medium-sized Enterprises
Marco Malacarne, Head of Department A, Executive Agency for Small and Medium-sized Enterprises
Iraklis Agiovlasitis, National Documentation Centre / National Hellenic Research Foundation (EKT/NHRF), Enterprise Europe Network Greece
Lorna Maclean, Scottish Enterprise, Enterprise Europe Network United Kingdom
16
Friday
17 October
ARENA
17
Networkct
& Conne
The conference provides a number of networking activities to suit every partner's needs.
Bilateral meetings on the Spinelli Terrace
The Spinelli Terrace is the ideal location for bilateral meetings. Come
along to network, share information, company profiles and ideas, as well
as make useful contacts to help provide a better service to your clients.
Our online system allows you to contact partners and set up meetings in
advance as well as keep in touch:
http://eenconf2014.converve.com//p_login.php
Match your proposals and share your ideas with other Network partners!
Caff Italia & Speakers Corner: Informal networking
In Italy, cafs are much more than just meeting places: Torinos discreet
and elegant cafs have been an integral part of the city's customs and
culture since the 19th century. Where better to debate, exchange and
share news and ideas, than over a coffee? Caff Italia, an informal
networking area, is dedicated to these moments.
SPEAKERS CORNER
16 October
10.45-11.15
17 October
10.30-11.00
18
NETWORK PARTNER
Francesca Marchi
Gursel Kizilaslan
Guido Dominoni
Giovanni Pischedda
ORGANISATION
AREA Ricerche
GOSGEB Samsun Service Centre
Finlombarda
Torino Chamber of Commerce
TITLE
Proof of Concept Network
Good Practice Entreprenearship support services of Turkey
Matchmaking events at EXPO 2015
World Chamber Congress 2015
Triin Udris
Max Maupoix
Laura Bertella
GROWTHmapper
IMT 2015 - 2016: an opportunity to manage your consortium
EVBN Project (Europe- Vietnam Business Project)
Venues
Torino's Pala Alpitour
The location of this year's Annual Conference
is the Pala Alpitour, a former Olympic venue
which now hosts concerts and other events.
In true Olympic spirit we will celebrate
the achievements of the Network
in an Olympic-style closing ceremony
that will bring delegates together to celebrate
seven years of work and a successful Annual Conference.
City of Torino
With its almost one million inhabitants, Torino is one of the largest
cities in Italy. Traditionally known as a manufacturing town, Torino
has been undergoing a transformation in recent years, resulting
in a much more varied economic and employment base.
While the flagship of the local economy is the automobile
component and design industry, Torino and the surrounding area has
more than 231,000 business (mostly SMEs) with over 921,000
employees, making it the fourth largest business concentration in Italy.
Pala
Alpitour
Venue Map
1 ARENA
2 MICHELANGELO ROOM
CAVOUR
LUNCH
AREA
WC
WC
3 LEONARDO ROOM
4 MARCO POLO ROOM
5 DANTE ROOM
3
9 VIP ROOM
10 SPEAKERS CORNER
11 EASME STAND
12 INTERNET POINT
WC
20
TOILETS
CAVOUR
LUNCH
AREA
WC
WC
WC
CLOAKROOM
WC
12
EINAUDI
FOYER
10
2
CAFF
ITALIA
1
4
REGISTRATION
AND
WELCOME
INFODESK
ENTRANCE
11
WC
WC
CLOAKROOM
EINAUDI
FOYER
l
Practicaion
t
informa
Conference venue: Pala Alpitour - Corso Sebastopoli 123 - Torino - Italy
Registration: Registration will be open in the Einaudi Foyer on Thursday, 16 October 2014 from 8.00
Conference badges: Delegates are advised to wear their conference badge at all times during the Conference and social events
including the Gala Dinner
PC stations: A free Internet Point will be available during the Conference close to the Team Building Area (Europa Field) in the Einaudi Foyer
WiFi: Free wifi is provided to all delegates within the Conference Venue - Name: Pala Alpitour Guest - Password: EEN.torino2014
Tourist information brochures: Tourist information guides for Torino will be available during the Conference at the Turismo Torino
booth next to the Registration Area
Networking coffee breaks: Coffee will be served in the Einaudi Foyer
Lunch breaks: Lunch will be served in the Cavour Lunch Area
Farewell cocktail: A farewell cocktail will be offered to conference participants in the Einaudi Foyer on Friday,
17 October 2014 from 18.00
Annual Conference App: Participants can download the AC 2014 App containing practical information: EENAC2014
Facebook page: Share info and pictures of the Annual Conference 2014 on the dedicated facebook page: EEN Annual Conference
22
Practical
information
Emergency information and useful information on Torino
a
om
Getting around
The following public bus/tram are available from the city
centre to the Pala Alpitour Venue:
From Porta Nuova train station: tram 4
(stop "C.so Sebastopoli")
From Porta Susa train station: tram 10
(stop "C.so Sebastopoli")
From Torino Lingotto train station: bus 14 / 63
(stop "C.so Unione Sovietica")
After the Gala Dinner, the shuttle buses will be leaving from Venaria
to the city centre between 22.45 and 23.30. All the buses will stop
both in Piazza Castello and in front of Porta Nuova Station (see map).
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