REDESIGN PLAN

Product Name: Coxs Delicious Clover Honey

Target Audience: Consumers who arent purchasing the product because of the
industrial look of the branding.
History: Coxs Honey began as Delaun Mills Coxs hobby in 1880 in Orderville, Utah. When he moved to
Shelly, Idaho 33 years later, he continued the hobby until he found it was a profitable business. Coxs Honey
is especially famous for their natural process of creaming honey. Today they are still committed to producing
the finest and purest honey available.
The Big Picture: The goal of this project is to redesign the label for Coxs Delicious Clover Honey. The label
has been upgrade to give the brand a more sophisticated country feel. Giving the brand a more modern look
will appeal to those who skip over purchasing the honey because of the outdatedness of the brand, and
showcase the wonderful goodness inside. Rather than simply packaging and having a label for the sake of
needing a brand, the redesign forCoxs honey will give this product some real presence on the shelf. The first
thing needed to make this brand more country in look and feel is to start packaging the product in glass
jars, this will enhance the old-time country feel of the honey while also upgrading the packaging from the
simple, cloudy plastic squeeze bottle. The color scheme has been changed to reflect the clover the honey is
harvested from. The font has also been upgraded to reflect a more modern look. These adjustments will give
the product the upgrade that it needs to catch the eyes of shoppers looking for honey, and help the brand
to stand out from its competitors.

STYLE GUIDE
Colors

Fonts
Bee Orange
CMYK 18, 36, 81, 0
RGB 212, 164, 79
#d4a44f
Pantone 7407 C
Light Honey
CMYK 5, 13, 33, 0
RGB 241, 218, 177
#f1dab1
Pantone 7506 C
Bee Black
CMYK 75, 68, 67, 90
RGB 0,0,0
#000000
Pantone Black 6 C

Title: Garamond
Style: Regular
Size: 33 pt
Body Copy: Abadi MT Condensed
Style: Regular
Size: 12 pt

LOGOS
The logos for Coxs Honey have been redesigned to reflect a more country feel. The color logo will be
used most often, adn always used on print packages. The black and white logo is acceptable for stationery
and business cards. In some instances the logo may be printed entirely in one of the three colors. When
packaging, the logo should be at the top center of the label and take up no more than 1/4 of the vertical
portion. The width of the s should be used as a guide for spacing on the side of the logo. The logo may be
placed on the left side of the name if more space is needed.

COXS HONEY
COXS HONEY

LABEL DESIGN
Nutrition Facts
Serving Size 21g Tbsp (1g)
Servings Per Container 22

COXS HONEY

Amount Per Serving

Calories 60

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 0mg
Total Carbohydrate 17g
Dietary Fiber 0g
Sugars 16g
Protein 0g

NATURES FINEST
Coxs Honey comes from the very best high
mountain clover, where the honey is perfectly
mild, great-tasting, and has supreme flavor. We
make every effort to maintain the purity of the
honey. The pure characteristics are consistent
throughout our harvesting process all the way
to your kitchen table. Our signature is the
quality of the honey we provide.

COXS DELICIOUS CLOVER

HONEY
U.S. Grade A White
Net Wt. 16 oz. (1 lb.) 453 grams

% Daily Values*

0%
0%

0%
0%
6%
0%
0%

*Percent Daily Values are based on a 2,000 calorie diet.

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