Escolar Documentos
Profissional Documentos
Cultura Documentos
INSTRUCTIONS TO CANDIDATES
1.
There are Five (5) pages in this Assignment including the cover page.
2.
3.
4.
The assignment must be typewritten on double line spacing, A-4 size paper and
single sided. Work should be presented in a folder, with a cover sheet, which
includes your name, unit number, tutor's name, and the essay topic.
Coursework submitted after the deadline but within 1 week will be accepted
for a maximum mark of 40%.
Objectives of Assignment 2:
Upon completion of the assignment, students will be able to:
1. Demonstrate an understanding of the value of strategic analysis in the strategy
development process (SLO 2)
2. Demonstrate an understanding and application of a range of strategic
management models/concepts to real information where appropriate (SLO1)
3. Demonstrate an ability to identify environmental trends; understand its
implication on the choice of appropriate strategies (SLO2)
Assignment Question
Conduct an in-depth strategic analysis and choice for a Malaysian firm of your choice
from ONE (1) of the following industries:
Airline
Petroleum
Word length
Format
Assignment Guidance
The detailed strategic analysis and choice should include the following aspects:
The Malaysian macro-environment justifying how and why these can impact
the firms performance and strategy;
Market characteristics size, growth and shares;
Industry and competitive environment analyzing the extent to which these
factors influence the firms strategy;
Firm specific issues major investments, objectives, profitability, capabilities,
competences, trends and their long term competitiveness and
Development of strategic options available to the firm and justification of the
strategy chosen.
You are expected to provide a comprehensive analysis and evaluation based on the
appropriate theories and concepts to support your contentions.
Title page
Executive Summary
Contents page
Introduction
Conclusion
Recommendation
Reference list
Journal references
A minimum of 12 (twelve) journal references is expected. Non-peer reviewed online
sources of information such as Wikipedia and answers.com are not acceptable
references.
Plagiarism
It is unfair to honest students that other students cheat or plagiarise. Sunway
University takes a serious view of plagiarism and such form of cheating will be
treated with the utmost seriousness. The university reserves the right to electronically
scan students assignments for the purposes of verifying originality.
Plagiarism consists of a person using the words or ideas of another as if they were
his or her own, that is, using, or attempting to use, another persons work without
acknowledgement. The important message here is that if you use the work of
another person then it must be acknowledged.
The phrase using another persons work includes, but is not limited to:
Collusion
Collusion, whether inadvertent or deliberate, shall include the following:
Submitting an individual assignment that was jointly prepared by the candidate
and any other third party, e.g. other students, family, professionals, or
tutors/lecturers.
Submitting a group assignment that was jointly prepared by the group and any
external party, e.g. family, students from other courses, or professionals.
Copying each others work and passing it off as an individual effort.
Submission to Turnitin
You must submit your Assignment to Turnitin. Please attach the similarity report at
the end of your assignment. The details of the Turnitin submission, that is, the Class
ID and the Enrolment Password, will be provided to you in due course.
Note that the turnitin report will not be generated immediately. Allow 30 minutes to 1
hour for similarity report generation, in the first submission.
Assessment criteria
Coherence/cogency of argument
Logically developed arguments
Depth of analysis
50%
Content
Description (definition/detail)
o Malaysian macro-environment
o Market characteristics
o Industry and competitive environment
o Firm specific issues
o Development of strategic options
25%
(4%)
(3%)
(5%)
(5%)
(8%)
Style/structure
Introduction/text/conclusion
Presentation (margin, font size, line spacing, word limit)
Sentence construction/paragraphing/spelling/grammar
15%
Referencing
Range of sources
Method of citation / reference list (consistency/accuracy)
Total
10%
END OF PAPER
100%