Escolar Documentos
Profissional Documentos
Cultura Documentos
I . AUDIENCE
II . SELECTION OF MA`IERIAL
A . Sources : The inflexible rule is that mr_.,;erial should come from primary
sources, that is, from accredited medical and scientific journals (sometimes an
unpublished paper delivered at a scientifi- meeting is used) . Secondary sources
(such as Medical 'orld News, Medical Tr ;7,une) are subject to errors and biases
of the reporters . Because accuracy =.s the most important auality that can be
given to T&HR, our policy has beer Lo exlude them entirely .
Most papers used in 'I'&HL' come from the Council for Tobacco Research library,
through the advance distribution of Ken Austin of C'IR . Candidates for T&HR are
xeroxed and kept for the next issue of T&HR . Other sources should, of course,
be watched .
-- one indicating that a virus may cause human cancer, whether or not
that cancer is associated with smoking
?'!,~e most important type of story is that which casts doubt on the cause
and effect theory of disease and smoking .
^- third ma. .;or category is C'i''4-USA news . MIiR has announced annual grantS,
summarized annual reports, and summa .rized important papers deli vered by
Dr . Hcc:kett and Dr . Little . ( Lisually, the stories were Qcec- .,wnied by a
boxed offer to supply complete texts on request .)
A . Structure : 'ihe usual newspaper practice of leading off witnh the most
important finding is used . This -finding may be the most important finding to
tobacco, rather than the one considered most important by the author . If there
is a second important finding, this is usually placed in the second paragraph .
•I'r.is is followed by detail of who conducted the work and where, and 'ao« it was
done . The article ends with direct quotations, if the payer contains any good
ones . If nct, the quotes are paraphrased .
T:e general ru'• e has been : "'Aaen in doubt, don't . ' Strenuous e"or±
is _.aCe to keep the tone strictly reportorial and. neutral, and to allLc,w t : P
material to carry itsel~ on i ts c~rn i :~trinsic r~eri ts an d on the placement
of .,:e i tem on the page .
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-2 . `!i?e ?pproved i tems are written, along ;,H-th Qn'"''i .Pi`..2• &oi k'Y'eat _ :12~oY'ta'_:ce
:a?:-ich has appeared since . A tentative layout is prepared and ventative :,ewd-
ia =zs are written . Cne conplete set of layout, : eedi ., nd
1 _~_~es acopy ~~oes to
attorneys ; one to T .I . o°.Lice_s and three to :d ."' . Hloyt- of C~
'T~ wi t ~,•1 a r® c%:est
that :e ask Drs . Little and ._ockett Qor their comments and suggestio_^_s . ':`:,ro
sets are kept, rith source material attached for easy reference, shcul : a
z!,. :estio :n arise .
~. :,he:^ the copy is returned, the indication changes are made ?r_,4 . r_e :1
-a ter ial Hr i t ten, i° any z vem has been re jected . .
F =esh copy is then prepared for the printer and sent for tjpography .
'{nal lafout is prepared at this point . '
D . then galley proofs are returned, the issue is du=ied a_* :d retur _e3 to
the t~To6rapher for page makeup . At least eight sets of nare Proofs are
re^uared . Sets for T .I . officers and la*,ryers and ~or _'r . Iio~ and Drs . L_ttle
s,.n: _=cckett . Cne se t i skept for the files, and. the other is carefully proof-
read and otzerwise ad,justedd and returned to the printer :1hes the corrections
a.nd su .gges tions come in . Final corrections are made by the 5r{ nter, and
iresh page proofs prepared . ''hese are carefully proofread by at least t,To
;eople, and names, iigures and ouo~-~tions ~ .oablechecked against the original
source .
V . CLRCLZA'iICN
Present circulation uses several different mailing lists, which are enumerated
on the attached memo .
It has been the practice to ma.il first class the copies going to the press,
along with a two-page press release . The release consists of a long story
describing the major contents of the issue, plus four or five one-or-two
sentence "Briefs From TOBACCO AND HEALTH RESr1ARCK" which some editors may
use as fillers . The release requires usual clearance .
TIMN 0071490
CONFIDENTIAL :
MINNESOTA TOBACCO LITIGATION ~3892
0
, .:
11?'I . CC'_RRESPCriD.-FVC,E
!:ertai n set rules have been develoaed for the handling of co_=es_ cncance fa ; :^
V . D . ' s and scien tis ts : ~
1 . Every letter, no ms.tter how abus ; ve, must be answered : roxi ;_y
and courteously . Several "Porms" are use~ . .
TJIII . MISCELLABECu'S
B . Permission to use material has never been sought from either pl .i'c-
lication or authors . This procedure was based on exFediehcy but was backed
• up in?ormally by some legal discussions concerning copyright . (Apparently
the -rorst tn.at might happen would be a suit for daw .a.Qes ~ahicnh could recover
about the amount that would have been paid had the original publication been
paid for use of material -- and even this is somewhat z ;rpothetical . ) However,
worse than damages would be alienation of publication or authors, so this
again emphasizes need for aseptic treatment of material .
^ . Back and current copies of ~~'M are often valuable sources of i :^for-
mation in answer to queries from many sources . Issues can be marked up, for
example, to cover reports concerning heart diseases, or cancer, or s'-~,atistics,
etc .
Carl Thompson
CT :sdd
CONFIDENTIAL :
MINNESOTA TOBACCO LITIGATION TIMN 0071491
/~13893