A2 Media Studies

Film Trailer
Name:__Isabella Carini___________________
Group/ Production Company:________________
Film Title:___________________________
Level 1
Level 2
Level 3
Level 4

0-7
8-11
12-15
16-20

Research and Planning Level

Incomplete
Basic
Proficient
Excellent

A*-A
B
C
D

16-20
14-15
12-13
10-11

13/20

Evidence of Research and Planning

There is excellent research into similar products and a potential target audience
Evidence of research into four or more trailers

The Art of First Impressions: How to Cut a Movie trailer Sept

Research into the codes of conventions of the trailer in We Need to Talk about

Kevin.

Research into the codes of conventions of the trailer in Before I Got to Sleep.

Horror Documentary covering sub-genres of horror and hybridity

Evidence of research into four accompanying magazine covers and semiotic

analysis

Evidence of research into four promotional film posters exploring the codes and
conventions

Evidence of research into Audience Theory

Teacher comment on research:

+ Horror documentary gives a superb overview of Charles Derrys sub-genre, well supported with
audio commentary and clips.
+ Clever visual representation of Protagonist planning. Good links to existing media i.e. Hard Candy.
Might develop here the link to the antagonist.
+Good planning for Expanding Story Type and also Finding a Story- however, you want to show
which plot out of 1 and 2 you eventually decided upon.
+ I like the mood board for the human monster- although see note below
+ Creative use of Pow Toon for your analysis of Let me in- however, you want to ensure that there
is a sharp focus on the horror genre and its subgenre and the conventions of a trailer. At present it
is an analysis of the technical aspects e.g. there is a POV shot from the boys perspective of the girl
and what appears to look like her house What is the purpose of this observation? You want to
deconstruct how the technical aspects are used to construct the horror genre and also what is used

in terms of editing/ sounds/ pace to convey the conventions of the trailer.

EBI
-

Story statement is not 100% clear. Needs to give a sharper focus on what the film is really
about.
The characteristics for your protagonist are very wide ranging. You need to have a clear idea
especially about their appearance and what this connotes. You also want to give some
further explanation as to what this is about.
In your planning ensure you make explicit links back to the research you have undertakenfor example, ensure that you dont just post information about Robert McKees genre and
subgenre story types. You need to make reference to it in some way.
-You will need to individually embark on analysis of two more trailers in your chosen subgenre.
Structure your trailer analysis using sub-headings. Make explicit reference to the screen
grabs by numbering them, instead of just using the screen grabs as pictures. Also you want
to use the Structure of the Trailer to also deconstruct. This is not a generic analysis- it is a
specific analysis of the codes and conventions of the horror genre and the conventions of
the trailer. Try structuring this as a 3 Act Structure then deconstructing each part using the
technical aspects.
The Planning for Human Monster Sub genre has a slideshow with images that should be
landscape not portrait!
Oddly the link to your Tellagami doesnt work

Student comment on feedback- Actions to take:

Planning

Evidence of Phil Parker in The Art of Science of Screenwriting (1999) ten basic
story types and Robert McKees (1998) Story Types.

Finding a Story
Finding a Protagonist
Story Statement
Developing an Ending
Structuring your Story in a 3 Act Structure
Pitch
Audience feedback from pitch

There is excellent organisation of actors, locations, costumes or props

Filming schedule
Location scouting photographs with explanation of mise-en-scene

Casting photographs with explanation of casting (use/defy/develop

conventions)
Props and costume photographs with comparison with genre of choice

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding

Storyboard
Shotlist
Screenplay
Time management is excellent
Production schedule
Independent management of research and planning
There is excellent use of digital technology or ICT in the presentation
Varied use of media forms e.g. embedded clips, ppts, word docs, podcasts,
vodcasts, images (photos, screen grabs). There should not be lengthy
passages of text posted.