Malaysia Agriculture, Horticulture & Agrotourism Show

&

HPPNK

The Farmers, Livestock Producers and Fishermens Day

20th - 30th Nov 2014

Malaysia Agro Exposition Park Serdang (MAEPS), Selangor, Malaysia

Organized by

Supported by

The Ministry of Agriculture &

Agro-Based Industry Malaysia

www.maha.gov.my

Overview

Transforming
the economy
through
dynamic
and innovative
agriculture

YB Dato Sri Ismail Sabri Bin Yaakob

Minister of Agriculture & Agro-Based
Industry Malaysia

MAHA is moving forward to

transform the agriculture
sector to be more dynamic,
innovative, competitive and
contributing positively to the
national economy

MAHA 2014, is a leading Agro Fair in the region focusing on innovation and the progressive
development of the Malaysian Agro-Food and Agro-Based Industries. The 11-day event is held
concurrently with The Farmers, Livestock Producers and Fishermens Day (HPPNK) - a
recognition program by the government for the agriculture communities throughout the country.
Set as a biennial event, MAHA 2014 is
strategically positioned to promote Malaysia
as the center of excellence in the agriculture
and agro-based industries, incorporating
agro-based knowledge, technology and
innovation, agro-trade, agro-tourism and
agro-lifestyle. Special emphasis will be given
on the development of young and future
agriculture entrepreneurs.
Following the success of the previous
events, MAHA 2014 is set to track up another
notch in its standing as a power house in
creating a vibrant mix of business
opportunities to help spur industries and to
adopt new technologies and innovative
agriculture. This years event promises a cutting edge agriculture technology and activities that
interest trade visitors as well as the general public.
Aptly themed Agrotechnology Catalyst For Transformation MAHA 2014 continues to
take the lead in the region by gathering industry players and professional from various
sectors, to explore and seize the opportunities from the new emerging agrobusiness and
innovative agriculture. It is also a platform to pitch for the regions best agro-food and
agro-based companies.
International and local exhibitors are invited to participate once again to this exposition. Be part
of MAHA 2014 community, dont miss out this opportunity and register your participation now!

Objectives

Why Participate?

Based on the initiatives to revitalise the agriculture sector

and develop the New Agriculture, the objectives of
MAHA 2014 are:
Showcase the latest development of agro-food and
agro-based industry in Malaysia
Promote understanding on the future direction of
agro-food and agro-based business
Provide platform for business opportunities &
development at domestic and international level
Encourage and motivate the development of young and
future generations in agro-food and agro-based industry
Position MAHA as a trade show by attracting corporate
companies participation

MAHA 2014 is a dynamic platform to:

Showcase the latest agriculture technology, agro-food
and agro-based products and services
Explore trade, investment, collaboration and technology
transfer opportunities
Expand business horizon
Develop import and export markets
Launch new and innovative products and services
Explore careers and entrepreneurial opportunities
Deepen relationships with existing customers
Forge international alliances and strategic partnerships
Get exposed to the latest market trends and boost your
market competitiveness

Why Source from Malaysia

Key Economic
Indicators
Population
GDP
GDP Growth
Per Capita Income
Inflation rate (CPI)
Labour Force
Total Export
Total Import
Total Trade
Total Surplus

:
:
:
:
:
:
:
:
:
:

Malaysia has abundant land and resources available for cultivation. Given the
concrete efforts and measures undertaken by the government to expedite the
pace of transformation, huge opportunities are there for business collaboration,
value added productions, R&D initiatives and many more to meet the ever increasing global demand for agriculture produce.
Malaysias track record as a trading nation
Pro-business government policies and incentives
Diverse range of high quality goods and services
Reliable suppliers
Professional friendly business environment
Well-developed trade support facilities and infrastructure
Ultra modern well-equipped ports and airports

29,628,392
$506.7 billion
$5.6 %
$17, 200.00
1.7%
12.9 million
$247 million
$181.6 million
RM 1.31 trillion
RM 94.82 trillion

MAHA 2014 MAIN FOCUS

Malaysian Agricultural Innovation Challenges

Business activities in promoting the
local and international agriculture
products and services

Farmers, Livestock
Producers and
Fishermens Day

Promoting the
business of
agro-based
products and
services

HPPNK

AGRO
TRADE

AGRO
BASED
INDUSTRY

Promoting the agro

tourism industry of
Malaysia

Showcasing the best in

crops, livestock, fisheries
and machineries

AGRO
FOOD
INDUSTRY

AGRO
TOURISM

AGRO
YOUTH

AGRO
LIFESTYLE

Encouraging and motivating the development

of young and future entrepreneurs

Visitors program in
encouraging the public to
inculcate agro-lifestyle

Event Highlights

Visitors Profile

Main focus areas / State pavilions

Business seminars and workshops
Product presentations & launches
Agriculture technology and innovation competitions
Agro bazaar
Competitions and award presentations
Field demonstrations
Agro-tourism activities
Agro-product promotion
Cultural performance
Malaysian popular dishes and traditional cuisines
Other highlights: Well-being, fishing, pet shows, wellness
programs, agro-challenge and many more

Academicians and researchers

Business owners and investors
Buyers and procurement officers
Consultants and professionals
Distributors and wholesalers
Franchisors and franchisees
Government officials and policy markers
Importers / Exporters and agents
Manufacturers and producers
Trade officers and associations
Students and youths
Farmers and agriculture producers
General public
Tourists

Exhibitors Profile
Products
Agriculture fresh produce
Agro-Bio products and technology
Beverages
Bakery and confectionery
Canned / Processed food
Cereals and grains
Convenience food
Food Ingredients
Fresh and processed seafood
Fruits and vegetables
Halal products
Herbs and spices
Nutritional food supplements
Organic products
Palm-based products
Root-based products
Floriculture and landscape products
Horticulture
Livestock & animal feeds
Meat, poultry and dairy products
Specialty products seaweed farming, swiftlet nests
Machineries and automation

Services
Consulting / Financial services
Franchise development
Intellectual properties, e.g. trademarks, patents
Marketing communication services, e.g. advertising
Logistics, trading and distribution
Quality assurance services
Agro-Tourism
Trade promotion
Youth development program in agriculture
Research and development
Training services
Technology Demonstration and Displays
New innovation and technology in agriculture and
agro-based production
Agro-waste management
Agro-environment management / remediation
Crop, livestock and fishery management
Mechanism and automation
Molecular and biotechnology
Nano technology
Postharvest technology

Registration
Please complete in BLOCK CAPITALS and fax / email to the project secretariat.

Yes! We are interest in:

Exhibiting
Visiting
Attending Conference / Seminar / Workshop
Please send me more information

Name
Designation
Company Name
Address
Postcode

Country

Tel
Fax
Mobile No.
Email

PINEAPPLE

FISHERIES

HERBS & VEGETABLE

FLORICULTURE

The Showground

MAIN
EXHIBITION HALLS

LIVESTOCK

MACHINERY

PADDY

STATE PAVILIONS

Managed by
Malaysian Agricultural Research and
Development Institute

FAMA

Federal Agricultural Marketing

Authority

Supporting Agencies

Department of Agriculture

Department of Veterinary Services

Department of Fisheries Malaysia

Official Venue

Malaysia Agro Exposition Park Serdang (MAEPS)

MAEPS is Asias largest and most comprehensive showground and
exposition facility. Owned by the Ministry of Agriculture and Agro-based
Industry, it was conceived on the same platform which the Ministry has
used to successfully rebrand the agriculture sector as evidenced by its
motto Agriculture is Business. This 100 hectare suite is strategically
located on the northern end of Malaysias Adminstration Capital, Putrajaya,
midway between Kuala Lumpur International Airport and the City Center.
www.maeps.com.my

Malaysian Quarantine & Inspection

Services

Fisheries Development Authority of

Malaysia

Farmers Organization Authority

Agro Bank

Date / Time

20-21 November 2014

22-30 November 2014

10.00am 6.00 pm
10.00am 10.00pm

Trade Visitors Only

Public Visitors

Admission Details (Trade Days only)

By invitation
Free Admission. Registration is required on Trade Days only.
Trade days are opened to professionals, trade and business visitors by
invitation or business card registration only.
Children 12 years & below will NOT be permitted admission
All visitors must be properly attired. The organizer reserves the rights to
refuse entry to those inappropriately dressed. Bermudas, shorts, sandals
and slippers are NOT permitted.
The organizers reserve the right to refuse any entry at their discretion.

Muda Agricultural Development

Authority

Kemubu Agricultural Development

Authority

Malaysian Pineapple Industry Board

TEKUN Nasional
Tabung Ekonomi Kumpulan Usaha
Niaga

National Fishermen's Association Of

Malaysia

Register your interest now!

For participation in MAHA 2014, please contact the sectretariat at:

MAHA2014 SECRETARIAT
MARDI Headquarters
43400 Serdang
Selangor Darul Ehsan
Malaysia
Tel: +6 011 1288 7220
+6 011 2332 7400
+6 011 2806 7001
Fax: +6 03 - 8945 3816
Website: www.maha.gov.my
Email: infomaha@maha.gov.my

National Farmers Organization

In Collaboration With
Radio Televisyen Malaysia

KTM Komuter
Pertubuhan Pemandu dan
Pengusaha Teksi / Limosin dan
Kereta Sewa Malaysia

Palm Garden Hotel

IOI Resort City