Marketing manager

Definition
A manager whose primary task is to manage the marketing resources of a product or business. A
marketing manager can be in charge of a single product or brand, or can be a general manager
responsible for a broad array of products and services. A business can employ multiple
marketing managers, and small businesses are less likely to require the services of such a
professional.
Marketing management is a business discipline which is focused on the practical application of
marketing techniques and the management of a firm's marketing resources and activities. Globalization
has led firms to market beyond the borders of their home countries, making international marketing
highly significant and an integral part of a firm's marketing strategy.[1]
Marketing managers are often responsible for influencing the level, timing, and composition of
customer demand accepted definition of the term. In part, this is because the role of a marketing
manager can vary significantly based on a business's size, corporate culture, and industry context. For
example, in a large consumer products company, the marketing manager may act as the overall general
manager of his or her assigned product.[2] To create an effective, cost-efficient marketing management
strategy, firms must possess a detailed, objective understanding of their own business and the market in
which they operate.[3] In analyzing these issues, the discipline of marketing management often overlaps
with the related discipline of strategic planning.

Marketing Manager Job Description

Role Summary:
To be responsible for developing and maintaining marketing strategies to meet agreed company
objectives.
To evaluate customer research, market conditions, and competitor data and implement marketing
plan alterations as needed.
To oversees all marketing, advertising and promotional staff and activities.
Responsibilities:
Responsible for the marketing of company products and services to the right market whether
B2B or B2C.

Demonstrate technical marketing skills and company product knowledge.

Develop an annual marketing plan in conjunction with the sales department. This should detail
the years activity to meet agreed company objectives.

Budget management-To deliver all marketing activity within the agreed budget
To direct marketing staff where budgets are devolved
To manage all aspects of print production, receipt and distribution
To achieve frequent, timely and positive media coverage across all available media
To managing the entire product line life cycle from strategic planning to tactical
activities.
To conduct market research in order to identify market requirements for current and
future products
To develop and implement a company-wide plan to push product, working with all
departments for its execution
To analyze potential strategic partner relationships for product lines

Relationships and Roles:

To demonstrate the ability to interact and cooperate with all company employees.
To build trust, value others, communicate effectively, drive execution, foster innovation, focus
on delivery to customers, collaborate with others, solve problems creatively and demonstrate
high integrity.
Maintain professional internal and external relationships that meet company core values.
Proactively establish and maintain effective working team relationships with all support
departments.
Job Specifications:

Approximately 4-6 years of sales experience in the marketing industry.

Experience with a company in a related company sector
Extensive experience of developing, maintaining and delivering on marketing strategies
to meet company objectives
A strong understanding of customer and market dynamics and requirements
If applicable, a willingness to travel and work in a global team of professionals
A proven ability to oversee all marketing, advertising and promotional staff and activities
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Qualities of a Marketing Manager

There are various qualities of marketing manager that make them special among the other
managers. They play a key role in the organization. They are the only responsible person who
basically identify the needs and wants of the customers and hence increases the profit of the
organization.
Initiative- in taking different decisions
Self confidence
Common sense
Acceptance of responsibility
Acceptance of criticism
Decisiveness
Considerate
Sense of justice
Ability to direct others
Punctual
Discipline
Co-operative