synthesizer

recharger

multi-tasker

seeker

trendsetter

connector

surfer

Listens to bring new ideas to

others, connects disparate
information

Listens to escape daily

activity, finds listening
relaxing

Listens to occupy time, make

time pass while engaged in
primary activity

Listens to get a fresh

perspective and refined view

Listens to discover first and

share

Listens to find connections

between people

Listens because others have

listened

motivations

motivations

motivations

motivations

motivations

motivations

motivations

Organizing, collecting,
cataloging

Relax, unwind

Use time efficiently

Discovery, eureka moment

Be first, make presence

known, obtain recognition

Find ways to use knowledge

to connect people to people

Be part of the larger

conversation

Relationships first, then

information

hear good things from

friends

Synthesizing

Distract

Find compelling content

quickly

we want them to ...

we want them to ...

we want them to ...

we want them to ...

we want them to ...

we want them to ...

we want them to ...

Mark and catalogue

information quickly and
easily

Easily identify channel and

content

Be sufficiently engaged to
listening during primary
activity

Consistently find inspiration

over time

Share with their others,

invite surfers

Share with others

Share with and invite other

surfers to listen

Have an enjoyable
experience

Join the conversation, start

a channel
Help build the online
community

Find connections in the

website
Help build the online
community

gamma
active thought
information processing, attention, memory
linguistic processing

beta
alert, working
closely linked to motor behavior
attenuated during active movements

alpha
relaxed, reflective
memory improvement, meditative states

theta
drowsy, meditative, arousal
hypnotic induction
reduced anxiety

delta
sleepy, dreaming
reduced anxiety

think + feel

stressed

multitasker
Listens to occupy time while
engaged in primary activity
rarely stationary
task-, execution-oriented
enjoys efficiency
may miss details
may lose sight of big picture

mouse click

anxious

proprioception

hear

familiar

children

chores
tv

working

mindless
tasks

house
street

chatting

pleasantries

active thought

eating
email

pain
impede flow of
primary task
increased stress

reading

say + do

co-workers

strangers

typing
many hand
motions
(both hands)

sleepy, dreaming

see

car

railway

confusion

office dishes

clutter

noise

failure of task

grocery store

chaos

vacuum

street

strangers

drowsy, meditative

computer

efficiency

keys clack

daily life

alert, working

food

prioritization

neighborhood
sounds

subway

relaxed, reflective

low attention
to detail

children

walking
writing

accomplishing
multiple tasks
execution of
primary tasks

driving

gain
short-term sense
of achievement

think + feel

seeker
Listens to get a fresh perspective
and refined view
enjoys thrill of the hunt
experimenter
may naturally become a synthesizer

hear

see

say + do
active thought
alert, working
relaxed, reflective
drowsy, meditative
sleepy, dreaming

disappointing
content

pain

gain

inspiration

think + feel

trendsetter
Listens to discover first
and then share
acute understanding of big picture
birds eye and worms eye
information first, then relationships

hear

see

say + do
active thought
alert, working
relaxed, reflective

pain
be second

follow rather
than lead

drowsy, meditative
sleepy, dreaming

be ignored

be first
discover terra
incognita

gain
sharing

lead rather
than follow
recognition

think + feel

connector
Listens to find connections
between people
couples people to people
thinks innovation is human-powered
empathetic
large network
relationships first, then information

hear

see

keys clack

emailing

say + do
active thought
alert, working
relaxed, reflective
drowsy, meditative
sleepy, dreaming

pain

gain

think + feel

synthesizer

inspired

Listens to bring new ideas to others,

connects disparate information
open minded
diligent note-taker
thinks in metaphors
reaps inspiration from constraints
cross-pollinates ideas

ambient
noise

hear

notebook

computer

repetitive
motion

email

taking notes

chatting

say + do
active thought
alert, working
relaxed, reflective
drowsy, meditative
sleepy, dreaming

confusion

pain

synthesis of
ideas

gain

see

think + feel
re-tuning

days activity

recharger
Listens to escape monotony of
daily activity; listens to unwind
enjoys intellectual stimulation
listening is soothing
quiet affords attention to detail
may fall asleep
may engage in activities at end of day

free associating

interoception

gym noise
quietening the mind

quiet
water
splashing

hear

art

dinner noise

restaurant
dinner

natural rhythms
A/C

eyes
closed

ceiling fan

nature

see
bedroom
home

light music +
podcast

gym
the familiar

binaural beats
repetitive
motion tasks
(knitting)

humming

say + do
active thought
alert, working
relaxed, reflective
drowsy, meditative
sleepy, dreaming

loud noises
disturbances
from
peacefulness

pain

gain

confusion
relaxation

chaos
interruption

flow state
enervation

think + feel

surfer
Listens because others have
listened
casualness, informal
non-methodical
enjoys learning

hear

see

say + do
active thought
alert, working
relaxed, reflective
drowsy, meditative
sleepy, dreaming

pain

gain

how podcasts are consumed

and what to do about it

in noisy
environments
ensure volume is
loud enough
make sure voice is
drowned out by
other noise
consider how you
sound when you
have to be turned
louder

at
faster speeds
listen to your own
audio at faster
speed
avoid:

excessive

laughing
talking over
bad audio quality
poor mic
technique
ums, uhs and
other verbal
crutches
heavy accents

with
one earbud
voice should be
balanced in center
consider
publishing in mono

on
your website
make sure podcast
can be listened to,
downloaded and
easily found on
your website

over
mobile data
networks
release podcast in
a simpler format
that takes less
space
or offer a lowerquality edition

while
falling asleep
avoid sudden loud
noises in your
podcast (especially
intros, outros)

through noisesuppressing
headphones
avoid overprocessing the
audio
bass-boosting
radio voice may be
annoying

with
interruptions
be specific so that
listeners may pick
up the context
when they listen
again

theaudacitytopodcast.com/8-ways-people-consume-podcasts-and-how-to-make-a-better-experience-tap135