There are 7 Cs of effective communication which are applicable to both written as well as oral communication.

These
are as follows:
1. Completeness - The communication must be complete. It should convey all facts required by the audience. The
sender of the message must take into consideration the receivers mind set and convey the message
accordingly. A complete communication has following features:
Complete communication develops and enhances reputation of an organization.
Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in
conveying extra message if the communication is complete.
A complete communication always gives additional information wherever required. It leaves no
questions in the mind of receiver.
Complete communication helps in better decision-making by the audience/readers/receivers of
message as they get all desired and crucial information.
It persuades the audience.
2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible
words without forgoing the other Cs of communication. Conciseness is a necessity for effective communication.
Concise communication has following features:
It is both time-saving as well as cost-saving.
It underlines and highlights the main message as it avoids using excessive and needless words.
Concise communication provides short and essential message in limited words to the audience.
Concise message is more appealing and comprehensible to the audience.
Concise message is non-repetitive in nature.
3. Consideration - Consideration implies stepping into the shoes of others. Effective communication must take
the audience into consideration, i.e, the audiences view points, background, mind-set, education level, etc.
Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the
self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to
suit the audiences needs while making your message complete. Features of considerate communication are as
follows:
Emphasize on you approach.
Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction
from the audience.
Show optimism towards your audience. Emphasize on what is possible rather than what is
impossible. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.
4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too
much at once. Clarity in communication has following features:
It makes understanding easier.
Complete clarity of thoughts and ideas enhances the meaning of message.
Clear message makes use of exact, appropriate and concrete words.
5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general.
Concreteness strengthens the confidence. Concrete message has following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete messages are not misinterpreted.
6. Courtesy - Courtesy in message implies the message should show the senders expression as well as should
respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic.
Courteous message has following features:
Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the
message.
Courteous message is positive and focused at the audience.
It makes use of terms showing respect for the receiver of message.
It is not at all biased.
7. Correctness - Correctness in communication implies that there are no grammatical errors in communication.
Correct communication has following features:
The message is exact, correct and well-timed.

If the communication is correct, it boosts up the confidence level.

Correct message has greater impact on the audience/ readers.
It checks for the precision and accurateness of facts and figures used in the message.
It makes use of appropriate and correct language in the message.
Awareness of these 7 Cs of communication makes you an effective communicator.
The Four Ss
1. Shortness
Brevity is the soul of wit, is a popular maxim. The same can be said about communication. If the message can be made
brief, and verbosity done away with, then transmission and comprehension of messages is going to be faster and more
effective. Flooding messages with high-sounding words does not create an impact.
2. Simplicity
Simplicity, both in ideas and in the choice of words, reveals clarity in the thinking process. It is commonly understood
that when an individual is himself confused then he tries to use equally confusing strategies to lead the receiver into a
maze. Clarity in the thinking process can be revealed by using simple terms to express ideas clearly.
3. Strength
The strength of the message emanates from the credibility of the sender. If the sender himself believes in a messages
that he is about to transmit, there is bound to be strength and conviction in whatever he tries to state. Half-hearted
statements or utterances that the sender himself does not believe in add a touch of falsehood or tentativeness to the
entire communication process.
4. Sincerity
A sincere approach to an issue usually becomes evident to the receiver. If the sender is true and honest, it will be
reflected in the manner in which he communicates. If the receiver is keen and observant, he would be able to sense if
there is an element of deceit on the part of the sender. It becomes difficult to establish ones credibility once the
receiver loses faith in the sender.

The Benefits of Good Communication

Effective communication is important in any setting you find yourself in, from your home to your work and school
environment. This is because we live in an interconnected and interdependent world in which we rely on our
relationships with others to be able to survive and thrive, both personally and professionally.
1. Satisfaction
Being able to communicate your needs and desires to others can help you gain the satisfaction that comes with being
able to get whatever you need or want.
2. Reduces Stress
Miscommunication can be a great source of stress in your personal and professional life. Effective communication can
be very helpful in reducing any interpersonal tensions you experience due to miscommunication.
3. Intimacy
Communicating effectively creates a greater sense of intimacy and closeness between people and serves as a bridge in a
relationship that connects two or more people. Effective communication, particularly attentive listening, enables people
to be open and trusting in their relationships, which is why it paves the way for deeper intimacy.
4. Successful Career
The Teaching of Psychology 2002 Journal reported that the most useful career skill reported by graduates of American
universities was interpersonal skills. According to the well-known Eye on Psi Chi psychology magazine, 39 employers
reported that their most desired skill for new recruits was effective communication skills.
5. Understanding Others
Effective communication, particularly being able to ask meaningful questions, and listening well, can greatly help in
understanding the feelings and thoughts of others. This is beneficial because it enables people to meet the needs of
others, which empowers them to give happiness to others and makes them well liked by others.
6. Being Understood
Communicating effectively through words and body language helps you to explain your thoughts and emotions to
others, which helps you to feel a sense of acceptance and belonging.

7. Saving Time
Communicating effectively can go a long way in helping you save time. Particularly in a work setting, knowing when it is
appropriate to communicate via fax, email or phone or to have an in-person conversation with someone can save a
company a lot of money and time. Communicating over the phone about a time-sensitive issue, for example, saves the
time it takes to meet with someone in person and yet enables you to confront issues that might be too complicated for
conveying through email