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5) Relation ship according to Kapferer, externalizing the brand from the company outwards, and
the culture is an aid for internalising the brand in an organization and in the conscious of
customer
6) Culture is the strongest dimension in the prism. It represents the difference between one
brand and another
BRAND EXPERIENCE
REVERSIBLE
Girls cant just have the right pair of shoes for every occasion, so they buy shoes for all
occasions.
You will always find ladies complaining of sore feet when they wear heels, no matter how much
they adore them, the shoe bite kills them too. Its the idea of panache and equisitivity.
How about we bring to you a pair of soles which tik toks all the way from the Conference Room
to your friends Pool party.
HAPPY FEET = HEALTHY FEET!!
Instead why not convert a single shoe for many occasions, a stiletto which could become a
wedge.
PHYSIQUE
Reversibles physique relates healty feet = happy feet
RELATIONSHIP
Reversibles handshake to consumers will be Healthy ,safe and representation of multi purpose
heels.
It is basically for a person who is busy with official work and do not have the time to go home
and change heels for the party , basically working women can directly go to party after long
office hour
REFLECTION
The perception of the brand in consumers mind will be that this particular brand is for
fashionable working women who is also brand conscious
PERSONALITY
when Reversible becomes a person it will show a Working/Buisness womens Lifestyle her
Attitude her Professionalism carved in Style
CULTURE
Country of-origin is India , the value created by brand is its health + comfort provided to its
consumers.
SELF IMAGE
Wearing Reversible heels consumer will feel that although being dynamic and busy executive
she is a stylish confident working women with healthy feet
The brand image in consumers mind will be Value for money