Nestlé is a multinational packaged food company founded and headquartered in Vevey,

Switzerland. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company
for milk products established in 1866 by the Page Brothers in Cham, Switzerland and the
Farine Lactée Henri Nestlé Company set up in 1867 by Henri Nestlé to provide an infant
food product. Several of Nestlé's brands are globally renowned, which made the company
a global market leader in many product lines, including milk, chocolate, confectionery,
bottled water, coffee, ice cream, food seasoning and pet foods. The company stock is
listed on the SWX Swiss Exchange.

Much of the company's public image has been dominated by the world-wide media furore
that surrounded the manner in which it sold its breastmilk substitute to developing
countries, which led to the Nestlé boycott from 1977. Although the company has taken
serious measures to combat the damage that this caused to its brand, it is still widely
associated with questionable business ethics especially with regards to the developing
world.

NESTLE PRODUCTS

Nestlé has a wide range of products across a number of markets including coffee
(Nescafé), Water, other Beverages, Ice cream, Infant foods, performance and healthcare
nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food.

DEFINITION OF PRODUCT:

“Anything that is produced, whether as the result of generation, growth, labor, or thought,
or by the operation of involuntary causes; as, the products of the season, or of the farm;
the products of manufactures; the products of the brain.”
WHAT IS PRODUCT MARKETING?
An organization must properly define the function of strategic product marketing before
it can be effective. For example, one common mistake is thinking that marketing is
advertising, another is that marketing is gathering information or finding new prospects.
While these objectives are certainly key parts of marketing, the successful strategic
marketer will seek additional objectives.

The definition of strategic marketing is usually divided into four functional areas.

Marketing includes having something for people to buy, finding people who will buy,
encouraging people to buy, and providing value. Together, these objectives form a
picture of strategic marketing.

To more easily remember these objectives, marketing is often described as The Four P's:

Product
Place
Promotion
Price

Product: -n. That concept which may be sold.

”The word product qualifies a marketing concept. A product is more than a person,
place or thing. Nothing is more important to a marketing strategy than the "product
concept".

In fact, finding the right product concept is one of the four critical objectives of
marketing. The following example illustrates why the successful strategic marketer will
carefully and completely consider his product options.

Swiss watch companies made 'Swiss watch actions' and enjoyed a dominate position in
the world market. By the 1970's they had introduced many inventive variations of the
'Swiss watch action'. However, they completely ignored the streams of independent
invention that, together, created the quartz watch action.

During the early 1900's, aerospace scientists invented new materials like liquid crystals,
and laid the basis for miniaturized electronic circuitry, calculators -- and watches.

The number of employees making Swiss watch actions fell from 90,000 in 1970 to
30,000 in 1980 (the number of companies decreased from 1,600 to only 600).

The effect is significant: Still, today, only 35,000 employees manufacture Swiss watch
actions.
Aggressive marketers believe that continuous product development is the most
important of all strategic marketing activities.
COMPONENTS OF NESTLE PAKISTAN:

MILK,DAIRY & CHILLED DAIRY:

NESTLE MILKPAK
NESTLE NESVITA
NESTLE NIDO
NESTLE NESLAC
NESTLE EVERYDAY
NESTLE YOGURT
NESTLE FRUIT YOGURT
NESTLE RAITA
NESTLE CREAM
NESTLE DESI GHEE
 BEVERAGES:
NESCAFE
NESTLE MILO
NESTLE JUICES
NESTLE INSTANT DRINKS

BOTTLED WATER:
NESTLE PURE LIFE
AVA

BABY FOOD:
NESTLE CERELAC

PREAPRED MEALS:
MAGGI 2-MINUTE NOODLES

BRAKFAST CEREALS:

CHOCOLATE & CONFECTIONARY:

NESTLE KITKAT AND KITKAT CHUNKY
POLO
Pure, rich and delicious NESTLÉ® MILKPAK® standardized UHT milk benefits from
Nestlé‟s expertise in bringing you the very best life has to offer and benefits from 140
years of consumer trust.

Our extensive milk collection system ensures that the milk you get is of the finest quality.

Encourage your family to exercise regularly, eat a healthy, well-balanced diet and drink
pure, nutritious milk for good health. Milk is a must-drink for your children as it is a rich
source of Calcium that helps in the growth and development of strong bones and teeth. It
is equally beneficial in keeping grown-ups bones strong. So live to the fullest and enjoy
the pure, wholesome goodness of milk with
NESTLÉ® MILKPAK®!

A 250 ml glass of NESTLÉ® MILKPAK® fulfills your daily requirement of 27-30% of

Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169
Kcal of energy, as Recommended Dietary Allowance by the National Academy of
Sciences, USA.

Enjoy NESTLÉ® MILKPAK® in four convenient sizes, depending on your family's

needs: 1500ml, 1000ml, 500ml & single-serve 250ml packing.
Low Fat Hi-Calcium Milk & Yogurt
Stronger Bones, Smarter You!

Did you know that your body loses a certain amount of Calcium every day that must be
replenished on a daily basis? Since your body cannot produce Calcium, you must ensure
that you get enough of it in your daily diet.
If you are set for an active and healthy lifestyle then you need to get the strength your
bones need & the smartness you desire with NESTLÉ® NESVITA® Milk & Yogurt as
it's high in Calcium and low in fat.

With 50% more Calcium than regular milk & yogurt, NESTLÉ® NESVITA® locks the
Calcium in your bones making them strong and healthy. This is because it contains
CALCI-LOCK, a special combination of Calcium, Vitamin D and other essential
vitamins and minerals.

Just two glasses of NESTLÉ® NESVITA® Milk or four servings of NESTLÉ®

NESVITA® Yogurt helps meet an adult‟s daily requirement for Calcium intake*. And it
contains less than 1% Fat! Could it get any simpler or better?

NESTLÉ® NESVITA® Milk is available in two handy sizes: 1000ml

and 200ml. NESTLÉ® NESVITA® Yogurt is available in a 450g tub
packaging.

*Source: Food & Nutrition Board, National Research Council Recommended Dietary
Allowances (Revised 1989)
One glass is 250 ml One serving is of 125 gms
Sehatmand bachay, sehatmand mustakbil!
Healthy kids, healthy future!

Children grow very quickly and so do their developmental needs. That is exactly why
Nestlé has developed NIDO® Nutrition System that understands the nutritional needs of
your children at all stages of growth.

NIDO® Nutrition System

As a part of the NIDO® Nutrition System, NESTLÉ® NIDO® 1+, 3+, 6+ and NIDO®
Fortified comprise a series of Nestlé‟s milk powders that address the developmental
needs of children according to their age and nutritional requirements.

NIDO® 1+ is developed for children aged NIDO® 3+ with Prebio 3™ is designed to

1-3 years. It contains Prebio 1™ that helps support your child‟s mental and physical
maintain a healthy digestive system and development as well as aid healthy
protects from upset tummies.
NIDO® 6+ is for your 6 year old‟s stronger
bones and teeth. It is focused on children
who are
experiencing increased physical activity. It
contains Calci-N™, Nestlé‟s natural
Calcium source from milk which has
Calcium and Vitamin D that help lock
calcium in their bones.
digestion.
NIDO® Fortified is for children between 4-
12 years of age who are growing up in an
increasingly competitive environment and
require something extra to ensure success
on the playing field and in the classroom. It
is enriched with iron, 24 vitamins and
minerals, which are essential for your
child's growth.
Growing-up Milk for 1, 2 & 3 years of age
As a mother you want the best for your child and almost always worry about his/her
health. But are you completely sure if your child is getting sufficient nutrition for his or
her good health and development?

Many of you may not be so sure. Children between 1 to 3 years of age experience rapid
growth and strong height and weight gains making their nutritional requirements unique.

That's why we have NESTLÉ® NESLAC®, growing-up milk for children 1-3 years of
age. NESTLÉ® NESLAC® provides the right vitamins and minerals in the right
proportions that your little one needs at this particular age.

NESTLÉ® NESLAC® is available in Honey flavour and is enriched with the right
balance of Protein, Iron, Calcium and Multivitamins to help give your child a strong and
healthy foundation for life!
Mazaidar chai har bar
Perfect cup of tea, every time
We love tea; our day doesn‟t begin without it!
When it comes to choosing the milk for your favourite cup of tea why should you settle
for any ordinary milk?

NESTLÉ® EVERYDAY® dairy tea whiter, made from pure fresh milk gives you that
perfect rich taste that only specialized milk can, so you can enjoy the same delicious cup
of tea each time!
For your convenience NESTLÉ® EVERYDAY® is available both in powder and liquid
forms:
NESTLÉ® Yogurt is simply nutritious and delicious! It is a popular and preferred
accompaniment to our rich desi cuisines and palate! It contains the dairy goodness and
benefits of milk with live cultures that help the digestive system function smoothly.

Use NESTLÉ® Yogurt for making chilled lassi, to refresh yourself or help settle your
stomach or just enjoy its creamy taste on its own.

Moreover, use NESTLÉ® Yogurt to make some coleslaw, jazz up the typical boring
green salad with a spoonful or two or enjoy it straight „n simple as your breakfast
accompaniment.

NESTLÉ® Yogurt is available in serves of 125g & 450g.

NESTLÉ® Fruit Yogurt, a mouth-watering treat with real fruit chunks in sweet creamy
yogurt, takes the yogurt experience up a few notches!

It is by far the delicious, healthier alternative to any other snacks – loved by kids and
grown-ups alike. It is easily digestible and a good source of Calcium too!

You can have it as a snack, as dessert, or even with your breakfast cereal but most
importantly you need not look for an excuse to enjoy this nutritious and healthy treat any
time you like!

NESTLÉ® Fruit Yogurt is available in 3 indulgent flavours: Mango, Peach and

Strawberry, in ready-to-serve 100g cups.
Pour it on pure „n thick for that soft, rich, velvety flavour that is MILKPAK® Cream.

Its silky creamy texture is ideal with strawberries or mangoes! Some prefer to give their
coffee a swirl for that creamy finishing touch or put
a generous dollop on their naan (round flatbread).
MILKPAK® Cream is ideal for desserts, an assortment of toppings and to put a rich spin
on whatever you fancy!
If you weren‟t happy with the raita (local Pakistani cuisine condiment) served last that
was anything but delicious or the one you had with the chicken tikka at a dinner party had
gone sour, take heart.

For reasons of health, convenience and hygiene, life should be simpler when it can be
made simpler: with NESTLÉ® Raita you can now indulge your taste buds with the
flavour that is just right to compliment your meal. Without the preparation hassle and the
worry of quality you can be assured that the raita you are having is nothing but the very
best from Nestlé.

NESTLÉ® Raita helps proper functioning of the digestive system, is easily digestible and
a good source of Calcium too! Life just got better!

Nestlé® Raita is available with cumin and podina (mint) to give you options to choose
from.
Har Ghar Ki Lazeez Rewaiat!
There's nothing like the rich traditional flavour of food cooked in desi ghee. Whether it's
the finest halva, tarqa on the daal or your grandmother's delicious korma, MILKPAK®
Desi Ghee adds the magnificence to your menu.

With MILKPAK® DESI GHEE you can be assured of top quality.

MILKPAK® DESI GHEE is available in 870g packaging.
Jaago!
Come Alive!
Stimulate your mind. Awaken your soul. Arouse your senses. Come alive with
NESCAFÉ®.

Every great tasting cup of NESCAFE® is rich, aromatic and favorable. It is frothy,
intense and indulging; bold and satisfying…

Serve it hot or icy cold; strong black or milky, the NESCAFÉ®

experiences are as diverse and unique as its many blends and
varieties. Ranging from the morning wake-me-up, to getting through
the day, quiet reflective moments to unwinding, parties to simply hanging out with your
pals, the NESCAFE® magic goes beyond just a great tasting cup of coffee; its eye
opening, thought provoking &
stimulating. It stimulates one physically, mentally and emotionally touching the body,
mind and soul. NESCAFÉ® fits the bill A to Z!
NESCAFE® CLASSIC
NESCAFE® Classic kicks start your day and keeps you going and going…

NESCAFE® GOLD
The premium blends of coffee that gives you rich taste with an aroma to soothe your soul.

NESCAFE® 3in1
Sugar, Creamer & Coffee; all you need is love and a little hot water. Makes every cup
taste great. Easy to make, convenient to store and hassle free usage.
With the new and improved Nestlé MILO®, children have more reasons to be active as it
gives them the energy they need for an active and healthy lifestyle. A specific balance of
Vitamins, Minerals and
Actigen – E help optimize the release of energy from Proteins, Fats
and Carbohydrates.

Loaded with extra cocoa and rich malt, Nestlé MILO® has the
irresistible chocolaty taste that kids love. So treat your children with Nestlé MILO® and
watch them at their active best!

For your convenience Nestlé MILO® is available both in powder and ready to drink
forms:
 Indulge in the pure pleasures of a healthy life!

Nestlé brings you a range of juices that will scintillate your taste-buds and add variety to
suit every moment.

Oranges are in demand not only for their divine juicy flavour but equally celebrated for their
health benefits. They are naturally low in calories, and an excellent source of Fiber and
Vitamin C.

Squeezed from the finest handpicked oranges, 100% pure NESTLE® Pure Orange Juice has
no added sugar and is a good source of Vitamin C. Having Orange juice everyday is a great
way of strengthening the body resistance against infections and diseases and maintaining a
healthy lifestyle.
Apples have no fat and are cholesterol free. NESTLE® Clear Apple Nectar is made from the
finest Apples and is 100% clear.

As irresistible as sin itself – give in to the amber kick of NESTLE® Clear Apple Nectar.

Grapes also called the „queen of fruits‟ are known for their great internal body cleansing
properties. They are a good source of Vitamin C and Potassium that plays an important role
in proper heart functioning by regulating blood pressure and heart beat.

Relish the full-bodied, smooth flavor of NESTLÉ® Red Grapes Nectar and let your taste
buds soak in the sensuous richness of Red Grapes.
Pineapples are good source of Vitamin C, an antioxidant that helps fight against free radicals,
one of the main reasons for aging.

Made from premium pineapples, NESTLÉ® Pineapple Nectar brings you the exotic taste of
pineapples with a refreshing tropical flavor and is a good source of Vitamin C.

Sink into Fruity Refreshment

Feel the burst of fruity fun and discover the flavors of NESTLÉ® Mango & NESTLÉ®
Mango Orange fruit drink made with the juiciest, sweetest Mangos and racy, sharp Oranges
to sass up your taste buds.

Now that is a sweet deal!

ReVitalize With Pure Vitamin Burst!

You are living life in a constant overdrive and your body needs to equip itself to fight the
daily wear out.

NESTLE® FRUITAVITALS™ mix fruit juice fortified with Vitamin A, B, C & D is a

delightful combination of Orange, Apple and Guava to give you the perfect hit of flavour and
Vitamins to get you revitalized and in top gear. What‟s more it has no added sugar!

So go ahead and revitalize with NESTLE® FRUITAVITALS™.

NESTLÉ® Limo (Lemon) & NESTLÉ® Malta (Orange) Instant Drinks provide fruit-
filled refreshment that quenches your thirst and energizes your body with an instant citrus
boost!

They are both available in 25g single-serve sachets that are convenient and affordable.
But what really hits the spot is that NESTLÉ® Instant Drinks are packed with Vitamin C
that provides immunity against diseases and helps put the glow in your skin.

NESTLÉ® Limo (Lemon) gives you 36% RDA of Vitamin C and NESTLÉ® Malta
(Orange) gives you 24% RDA of Vitamin C. So get refreshed and invigorated with
NESTLÉ® Limo and NESTLÉ® Malta!

Now also available in a convenient 500g Jar packaging

Pakistan’s Favorite Water

NESTLÉ® PURE LIFE™, is pure, safe and healthy drinking water for you and your
family.

Every bottle of NESTLÉ® PURE LIFE™ is produced with the Nestlé Safety System and
is carefully sealed with a proprietary seal. Purity of the highest standards is matched by
an optimal balance of essential minerals, enhancing the health and wellbeing of your
family.

No wonder its Pakistan‟s favorite water because more people trust it than any other
brand.

For your convenience NESTLÉ® PURE LIFE™ is available in

non-returnable 330ml, 0.5 liter and 1.5 liter bottles at retail outlets and Bulk bottles for
Home & Office Delivery in 19 & 12 liter (12 liter is available at retail outlets).
Be Good to Yourself
Safety, convenience and value are just what you get from AVA ®, your source of pure,
safe and healthy drinking water for you and your family.

AVA ® is packed and sealed in special sterilized bottles and caps to ensure the highest
standard of quality and safety, keeping clean of all suspended and dissolved
contamination.

AVA ® is available in two economical sizes of 12 and 19 Liter bottles. You can get your
19 Liter bottle delivered free of cost through our home and office delivery service. The
12 Liter take-home bottle can be conveniently collected from any leading retail outlet by
placing a refundable deposit.

For your convenience, AVA ® also offers different payment options that give you more
value for your money.

*Only available in Karachi

Bharpoor nashvonuma!
Sehatmand mustakbil ka behtrin aghaaz!
Best Start to a Healthier Future!

Whether it‟s your first-born or even your third bundle of joy – each
baby is unique and special. You want the best for your baby in every way and that also
means the best nutrition for your baby‟s healthy
development, giving him or her the solid foundation for a bright and healthy future!

From birth to 3 years of age, your baby goes through a period of rapid growth and
development. Choosing the best nutrition for your baby can be difficult and confusing
and you always wonder if it‟s just right.

Each stage of your baby‟s growth is unique and so are the changing nutritional
requirements. NESTLÉ® CERELAC® infant cereals (6 months onwards) are easy to
digest and grouped in stages according to the changing nutritional needs of the growing
child, with
NESTLÉ® CERELAC® providing the right nutrition at each stage.

NESTLÉ® CERELAC® is available in three sizes: 400g & 200g box packaging and a
25g sachet packaging for your convenience.

STAGE
1

STAGE
2
From birth to 3 years, your baby will undergo a period of
rapid growth and development. Nestlé Developmental
Nutrition Plan helps your baby grow through each unique
stage so that he/she always gets the right nutrition at the
right moment.
 STAGE 1 GENTLE FIRST FOOD

CERELAC® Rice
CERELAC® Wheat
NESTLÉ® Rice

STAGE 2 NEW TASTES

CERELAC® Wheat 3-Fruits

CERELAC® Wheat Banana
CERELAC® Wheat Honey

STAGE 3 RICHER TASTES & TEXTURES

CERELAC® Wheat 5-Fruits

CERELAC® Chicken Vegetable Rice

JUNIOR STRONG FOUNDATION

NESTLÉ® NESLAC®
New Maggi Atta Noodles - Taste bhi, Health bhi

MAGGI® 2-Minute Noodles™ brand new offering of MAGGI® Atta Noodles contains
the natural goodness of whole wheat. A source of Protein and Fiber - good for digestion,
great for your heart and essential in the re-building of muscles and cells in your body.
Now make sure that the food you eat is tasty as well as healthy!

One pack of MAGGI® Atta Noodles contains the nutritional benefits of 2 Rote of Real
Atta (1 pera = 400 gms ).
Jub bhook satay MAGGI® ho jayee!!

Open up a pack of MAGGI® 2-Minute Noodles and give your kids a fun, warm snack
they love to eat! Fast to cook and good to eat! Kids love „em!

Did you know that MAGGI® 2-Minute Noodles have 307 Kcal and on an average one
serving meets about 35% of your 4-8 year old‟s RDA* for Protein

Protein plays an important role in the regulation and growth of muscles, skin, hair, eyes
and other organs.

So whenever your kids are hungry for a yummy snack, choose from the exciting flavors
of MAGGI® 2-Minute Noodles: the widely popular Chicken, Chatkhara and Chicken
Tikka for the more adventurous taste buds.

* RDA (Required Dietary Allowance): Source is DRIs (Dietary Reference Intakes) for
individuals, Macronutrients, Food and Nutrition Board, Institutes of Medicine, National
Academies.
NESTLÉ® CORNFLAKES, NESTLÉ® KOKOCRUNCH®
NESTLÉ® HONEY STARS®

Breakfast has been declared the most important meal of the day – and with good reason.
It‟s the first meal after your body has been resting all night and this is the meal that is
going to fuel the body and prep it for the day ahead.

All of us: children, teens and even adults benefit from a good breakfast. A bowl of cereal
is an ideal way to start your day!

Available in three varieties, NESTLÉ® CORNFLAKES (275g and 150g boxes), kids‟
favorite chocolaty NESTLÉ® KOKOKRUNCH® (330g and 170g boxes) and NESTLÉ®
HONEY STARS® (300g and 150g boxes), are delicious cereals made from wholesome
grains and packed with Vitamins, Calcium and other minerals.

Try them with your choice of milk: NESTLÉ® MILKPAK® or

NESTLÉ® NESVITA® to give you and your family a nutritious
burst of energy and a great start to the day, every day.
Have a break, have a KITKAT
Chocolate is one of the most loved indulgences around the world.
It is one of life's little pleasures, which delights the senses of all ages.
NESTLÉ™ KITKAT® is by far one of the most popular chocolates all around the world!
It‟s trademark red and white colors and the distinct NESTLÉ™ KITKAT® logo makes it
one of the most recognized brands ever.

This light hearted treat of wafer fingers coated with delicious smooth chocolate, can be
enjoyed in the signature style of snapping one finger at a time.

NESTLÉ™ KITKAT® Chunky is a single solid finger that is perfect for those who want
a mouthful!

So have a break have a KITKAT!!!

NESTLÉ™ KITKAT® is sold in 11g, 17g and 35g finger bars and
NESTLÉ™ KITKAT® Chunky is available in 46g bar.
Just the right sweetness, fresh and minty. That‟s POLO®, the
all-time favourite mint with the hole. It‟s popular around the globe
for its just-because moments!

POLO® mints are products for all occasions, especially when you need to freshen your
mouth and breath with its cool, lingering aftertaste.

POLO® mints come in stick-packs of 6, 14 & 20 mints.

MILO

AFTER EIGHT

COFFEE CRISP

NESQUICK

NESTLE CARNATION BREAKFAST

ANYTIME!

TURTLES
CARNATION
HOT CHOCOLATE

GOOD HOST

NESTLE SPECIALTY FOODS

NESTEA

ROLO

COFFEE-MATE

NESCAFE
POWDERBAR

NESTLE CARNATION BREAKFAST

ANYTIME!

NESTLE FOOD SERVICES

AERO
BACI

BUTTERFINGER

KITKAT

CRUNCH

QUALITY STREET

SINGLES

TURTLES

COFFEE CRISP
BIG TURK

MIRAGE

SMARTIES

AFTER EIGHT

ROLO