School of Management

Syllabus for 2nd

Trimester 2012-14

R K University

Trimester II

TRIMESTER II
Sr.
No.
1
2
3
4
5
6
7

Course Title
Cost and Management Accounting - I (CMA-I)
Economics For Managers - II(EFM - II)
Management of Information System (MIS)
Financial Management - I (FM-I)
Marketing Management (MM)
Human Resource Management (HRM)
Operations Research (OR)
Total Credit

Course
Credit
Code
BM 201
4
BM 202
4
BM 203
4
BM 204
4
BM 205
4
BM 206
4
BM 207
4
28

SYLLABUS TRIMESTER II
Cost & Management Accounting I

Course Title
Course Code
Instructor

BM 201
Name : Varsha Virani
Email : varsha.virani@rku.ac.in
Phone : 9879363553

Course Description
Business in modern times operates in a globally competitive environment. Every
business must cost conscious in order to maintain its bottom line growth. Cost and
management accounting is one of the better investment options a business can
exercise. Key data to plan and control business operation required by manages, is
best made available through cost and management accounting. This course
provides concepts and practices of cost and management accountings,
considering todays needs of managers.

Course Objectives
1. To acquaint students with various concepts of costing and highlight the
decision making and control focus of managerial accounting
2. From simple to gradually difficult case situations are taken up to illustrate
concepts to the students.
3. To develop the skill in problem solving and decision making in the costing
area.
4. At the end of the course, they are expected to have learnt the methodology
and techniques for application of cost and managerial accounting and
information in the formation of policies and in the planning and control of the
operations of the organization.

Required Texts
Title : Management Accounting
Authors : Paresh Shah
ISBN : 978-0-19-569525-0
Publisher: Pearson Education
Publication date : 2009
Title : Cost Accounting
Authors : Jawaharlal
ISBN : 0-07-048274-8
Publisher: Tata McGraw-hill
Publication date : 2002

Optional Texts
Title : Cost and Management Accounting
authors : Ravi M. Kishore
ISBN : 81-7496-767-2
Publication date : Taxmanns, 2006
Title : Managerial Accounting
Author: Chauhan P. L. & S. J. Bhayani
ISBN : 978-81-88652-68-6
Publication date : Shanti Prakashan, 2008

Section : A
Modul
e
1

Topics
Nature and Scope of Cost and
Managerial Accounting
Limitations
of
Financial
Accounting Cost Accounting:
Meaning,
Objectives,
Functions, Advantages and
objection of a costing system.
Managerial
accounting:
Meaning, scope, importance
tools
&
techniques,
Limitations,
difference
between
Cost
and
Management Accounting
difference between Cost and
Financial Accounting

No. of
Lecture

Reading: Chapter 1 (PS),

Ch 1 (JL)

6
Reading: Chapter 2 and 6
(PS),
Ch 2 (JL)

Cost Concepts and Classification

Concept of cost cost centre
and cost unit methods and
techniques of costing
classification of
costs

elements of costs Cost

Control and Cost Reduction.
2

Single or Output Costing

Cost sheet and production
statement
feature
procedure purpose of cost
sheet- treatment of stocks
preparation of cost sheet
including tender.

Reading Assignment

Reading: Ch 8 (JL)

Job and Batch Costing, , Activity

Based Costing
Meaning Objectives
Applicability Features Procedure advantages
limitations and examples
Batch costing and Economic
order quantity
Activity based costing Basis
of ABC - steps of ABC system
cost pool and cost drivers
use of ABC Benefit of ABC
Examples of ABC

Reading: Chapter 7, (PS),

Ch 9 (JL)

Reading: Chapter 12 (PS),

Ch 19 (JL)
Case: Angel Company
(PS)

Reading: Chapter 8 (PS)

Cases: Tasty Bread
Manufacturing (PS) Dental
Practice (PS)

10

Reading: Chapter 10 (PS),

Ch 10 (JL)
Cases: Lalwani Company
(PS), Lilavati Company
(PS)

Section : B
4

Budgetary Control
Meaning of Budget and
Budgetary
Control

Objectives

distinction:
Budget
and
Forecast

advantages and limitations of

budgetary control Role of a
budget
officer

Steps
involved in preparation of
budgets
Essentials
of
effective budgeting types of
budgets: functional budgets
fixed and flexible budget
zero
base
budgeting

performance budgeting.
Operating Costing
Meaning Objectives Cost
unit Classification of Cost advantages limitations and
examples
of
Transport,
Hospital and Hotel costing
Process
Costing
and
Joint
Products
Meaning
Essential
characteristics of process
costing applicability process costing and job
costing comparison Process

losses work in progress

Equivalent production Inter
process
profits

Joint
products & by products
methods of joint products and
by products
Total

40

Evaluation
End Term Examination:
50 %
Continuous Internal Evaluation: 50 %
Case Discussions and Presentation :5 Marks
Assignments :10 Marks
Attendance and Classroom Participation :5 Marks
Tests :30 Marks
Instructional Approach
The methodology for teaching cost and management accounting would be consisting of
lecture cum problem solving of different issues of business and discussion on various case
study relating to corporate and non non-corporate business, and presentations on the
various current issues in a group to be learnt.
Additional reading material will be provided from journals and news papers on the current
issues of accounting.
Additional Resources
The online resources URL :
www.capitallines.com
www.icai.org
www.moneycontro.com
www.kotaksecurities.com
www.mca.gov.in
www.bseindia.com
www.nseindia.com
www.capitalmarket.com
www.managemetnhelp.org
www.indiainfoline.com
www.sebi.gov.in
www.sebiedifar.nic.in
Annual Report of the company

Economics For Managers - II

Trimester II
Introduction:
The course aims at equipping students with the knowledge of fundamental principles
of micro- and macroeconomics and their relevance to managerial decision-making.
The module covers major theories and approaches to economic policy, helping
students to appreciate the impact of economic forces on strategic and operational
managerial decisions in contemporary organizations.
Course objective:
The purpose of the course is to develop the economic way of thinking and make
students ready to use logic and methods of economic analysis for the analytical
support of business decisions. Students are expected to demonstrate the knowledge
and understanding of the main concepts, principles and theories employed within
the field of economics as well as basic methods analysis in economics. By the end of
the course successful students will be able to:

Understand and interpret economic information presented in textual,

numerical or graphical form,
Select and apply economic concepts and principles to explain and analyse
contemporary events at the micro and macro levels and recognize unstated
assumptions,
Evaluate alternative theoretical explanations and perspectives of economic
problems, issues and policy decisions in a global context,
Organize and communicate economic ideas and arguments in a clear, logical
and appropriate form.

Evaluation:
End Term Examination:
50 %
Continuous Internal Evaluation: 50 %

Class room Test 25%

Case study/ analysis presentation & Individual assignment 15 %
Attendance and classroom participation 10%

Course duration;
40 lectures (60 minutes each)

Methodology:
For teaching the economics for managers subject lectures Case Study method will be
highly used to explain the theory and concepts. Presentations, Group Discussions,
Case analysis and presentation will also be the part of teaching. Students will have
to prepare with study material before attending the class. Presentation and project
work will be given in the group of six students. Students have to refer articles,
research papers from journals, news papers and from the websites. Surprise test will
also be conducted to know the conceptual understanding of students.
Text Book:
1. Economics Principle and Application, N.Gregory Mankiw
2. Managerial Economic, PL Mehta
References:
1. Microeconomics, Pindyck & Rubinfeld; Pearson Education
2. Price Theory; Ryan & Pearce; Revised Ed.; Macmillian.
3. Microeconomic Theory, A mathematical Approach; Henderson & Quandt.;
McGrawHill
Magazine/ Journal
1. Economic and Political Weekly
2. Class room discussion on business standard (new paper)
3. Discussion on budget (Allocation of Resources)
Module 1: The Economics of Labor Markets
The demand for labor, the supply of labor, equilibrium in the labor market, the other
factors of production; land and capital-some determinants of equilibrium wages, the
economics of discrimination- the measurement of inequality, policies to reduce
poverty.
Read chapt.18,19,20- pg.no.333-382 (mankiw)
Case ; the economics of black death
Case ; Is Emily More Employable Than Lakisha?
Module 2: The Data of Macroeconomics
The economys income and expenditure, the measurement of Gross Domestic
Product, the components of GDP, real versus nominal GDP,- the theory of consumer
choice, - frontier of micro economics.

Read chapt.21,22,23 - pg.no. 383-444 (mankiw)

Case ; income effect on labor supply; historical trends
Case ; international differences in GDP and the quality of life.
Module 3: The Real Economy In The Long Run
The consumer price index, correcting economic variables for the effects of inflation.
Economic growth around the world, productivity; its role and determinants,
economic growth and public policy,- present value; measuring the time value of
money, managing risk, asset valuation.
Read chapt.24, 25,27 - pg.no. 445-478, 495-506. (mankiw)
Case ; are natural resources a limit to growth
Case ; random walks and index funds.
Module 4: Money and Prices In The Long Run
Financial institution in India, saving and investment in income account, the market for
loanable funds The meaning of money, the Federal Reserve System, banks and the
money supply - identifying unemployment, unions and collective bargaining, the
theory of efficiency wages.
Read chapt.26, 28,29 - pg.no. 480-495, 507-544. (mankiw)
Case ; labor force participation of men and women in the U.S. economy.
Case ; banks run and money supply.
Module 5: The Macroeconomics of Open Economies
The international flows of goods and capital, the prices for international transactions;
real and nominal exchange rate, a first theory of exchange rate determination ;
purchasing power parity, - supply and demand for loanable funds and for foreign
currency exchange, equilibrium in the open economy. The classical theory of
inflation, the costs of inflation.
Read chapt.30, 31, 32. - pg.no. 545-604. (mankiw)
Case ; money and prices during four hyperinflations
Case ; the nominal exchange rate during a hyperinflation

Module 6: Short Run Economic Fluctuation

Three key facts about economic fluctuations, the aggregate demand curve, the
aggregate supply curve, two causes of economic fluctuations. How monetary policy
influences aggregate demand, using policy to stabilize the economy, - the Phillip
curve, the cost of reducing inflation.
Read chapt.33, 34, 35. - pg.no. 605-677. (mankiw)
Case ; the recession of 2001.
Case ; why were inflation and unemployment so low at the end of the 1990s?
Course Instructors: Dr. Alpesh A. Nasit and Ms. Chetna Parmar, Faculty Members,
SOM- RK.University, Rajkot.

Course Title
Course Code
Instructor

Management Information System

BM203
Name : Dr. Ranjit Goswami, Sandip Dhakecha & Chintan Rajani
Email: ranjit.goswami@rku.ac.in, sandip.dhakecha@rku.ac.in,
chintan.rajani@rku.ac.in
Phone: 301 , 303, 312

Course Description
There is a whole new world of doing business using new technologies for managing and
organizing business operations. What makes the MIS field the most exciting area of study in
schools of business is the continuous change in technology, management, and business
processes. MIS is an essential tool for managers in planning and decision making. MIS is a
well coordinated information system, a system that is to provide management with needed
information to plan and make better quality decisions. Modern technology has further made
the resort to MIS in management imperative because of the changing circumstances and
environment.
Course Objectives
1. Understand the role of the information systems (IS) function in an organization.
2. Develop an insight as to how information systems influence business strategy.
3. Develop the ability to contribute meaningfully towards information system selection.
4. Understand need of different types of information at different levels of management at
different organizations, and develop a plan on how to present same to managers 24/7
basis from capturing data at source, or otherwise.
Required Texts
Title: Management Information System Managing the Digital Firm [Indian Subcontinent
Adaptation]
Authors : Ken Laudon Jane Laudon Rajanish Dass
ISBN : 978-81-319-3064-5
Publication:Pearson Education
Title: ManagementInformation Systems Managing InformationTechnology in theBusiness
Enterprise
Authors:OBrien J.
ISBN : 978-0256173543
Publication: Tata McGraw Hill

Optional Text
Title: Management InformationSystems: For theinformation age
Authors :Stephen Haag, Maeve Cummings, Amy Philips
ISBN : 978-0-07-066836-2
Publication date : Tata McGraw Hill

Module
No.

Topics

Reading Assignment

Information Systems in Global Business Today.

- The Role of Information System in
Business Today
- Perspectives on Information Systems
- Contemporary Approaches to Information
Systems

Learn to Speak the

Language of Business
Introduction to the InfoTech
Industry
Birth and evolution of IT

Evolution of MIS:

Mastering the Three Worlds of

InformationTechnology

Evolution of application software from island of

systems to ERP to marketplace/cloud model
Too much IT knowledge is a
dangerous thing

Understanding industry & its players, and how

the industry structure evolved over last three Beyond The Information
decades. IT industry in India an overview
Revolution

Size/spend on ICTs globally & locally, growth The Odds Are Increasing That
rates, and sector-wise spends
Microsoft's
Business
Will
Collapse

The PC-Era, & what lies ahead in post PC-era

Review of broad categories of ISs, with AI

Departing Microsoft visionary

sees "post-PC" world
Ozzie memo: 'Internet services

Going forwardsocietal impact of information disruption'Steve Jobs at D8:

revolution, & thereby impact on business, Post-PC era is nigh
governance
Managerial challenges
overload era

in

the

The ICT Sector and the

information Global Connectivity System
How
Much
Information?
(Browse the site & have a look
at older reports also)
Case 1: IPL Teams Strike Gold
with Information Technology

E-Business: How Businesses Use Information

Systems
- Business Processes and Information
Systems
- Types of Information Systems
- Intranets and Extranets Collaborations
and Communication Systems

Forging Better Ties With IT

IT Doesnt Matter
How Information gives
Competitive Advantage
Internet and the Strategy

you

E-Business,
E-Commerce
and
EGovernments
Can IT provide sustainable competitive
advantages?
Emphasizing use of IT not as a product (what
package of IT?) but as a process.

McKinsey 7S Model
Four Questions Every
Should Ask About IT

CEO

The Lessons of 10 Years of

Talking Tech

Business needs & strategy determines IT strategy

Case 2: Virtual Meetings: Smart
& solutions
Management
Challenges of early adaptation vis--vis
Case 3: Can Technology Save
adaptation at matured stages
Soldiers Lives in IRAQ?

Challenges of making long term singular-focused

IT strategy
Information Systems, Organizations and
Strategy
- Organizations and Information Systems.
- How
Information
Systems
Impact
Organizations and Business Firms.
- Using Information Systems to Achieve
Competitive Advantage
- The Business Value Chain Model
Synergies, Core Competencies and
Network Based Strategies.
Ethical and Social Issues in Information
Systems
- Understanding Ethical and Social Issues
Related to Systems.
- Ethics in an Information Society.
- The Moral Dimensions of Information
Systems
Securing Information Systems
- System Vulnerability and Abuse
- Establishing a Framework for Security and
Control
- Technologies and Tools for Protecting
Information Resources
E-Commerce: Digital Markets, Digital Goods
- Electronic Commerce and The Internet
- Types of E-Commerce
- M - Commerce
- Electronic Commerce Payment Systems

Case 4: You Tube, The Internet,

and the Future of Movies.

Case 5: What Should We Do

about Cyber Bullying?
Case 6: Monitoring Employees
on Networks: Unethical or Good
Business?
Case 7: Google Versus
Microsoft: Clash of the
Technology Titans
Case 8: The Worst Data Theft
Ever?
Case 9: CAN J&R Electronics
Grow with ECommerce?
Case 10: Facebooks Dilemma

Assignments and Evaluation

Assignments: Students have to prepare and submit assignments given to them within the time
limit.
Evaluation: Evaluation will be based on Attendance, Class participation, Assignments,
Presentations, Case Discussion and Quizzes along with the Final Exam.
Instructional Approach
The teaching methodology would be consisting of Lectures, Case Discussion and Presentations.
A Group Discussion would be done in the topics like Ethics in IT and Cyber Crime with the
help of Audio / Video presentations in the seminar hall.
Additional reading material will be provided from journals and newspapers on the current
Technological scenario of the country and world.
Additional Resources
Online Resources:
www.howstuffworks.com
news.cnet.com
www.cisco.com

Evaluation:
No.
1
2
3
4
5

Component
End Trimester Exam
Class Preparation & Participation
Quizzes
Assignments / Project & Presentations
Attendance

Weight (in %)
50%
10%
10%
20%
10%

1. End Trimester Exam

a. The End Trimester will be taken by SOM, RKU and will cover the full syllabus.
2. Class Preparation & Participation
a. Heavy emphasis will be placed on preparation and participation in class
discussion. Good participation reward students who demonstrate mastery of the
concepts, integration of readings and cases, and an ability to build on the
comments and contributions of others. A high participation grade cannot be
achieved simply by regular class attendance, but necessitates regular high quality
contributions.
3. Quizzes
a. A Test/Quiz of 10 marks will be conducted during any time of the Trimester
without prior intimation so it will be advisable to all the students to prepare the
subject day to day basis.
4. Assignment / Project & Presentation

a. In the beginning of the Trimester, students group will be formulated. They will
be given a group assignment on contemporary trends of MIS. They will prepare a
presentation during the Trimester and present the same in the class.
b. Submission of Assignments Students are required to use the MBA Assignment
Cover Sheet Template (will be provided) for all submitted work which will be
reviewed by the course instructor. All group members must sign the Assignment
Cover Sheet. Late submissions of any assignment will be considered; however, a
resolution will be determined at the instructors discretion and may include an
academic penalty.
c. Academic Honesty - The Universitys Code of Behavior on Academic Matters
applies to all RKU students. The Code prohibits all forms of academic dishonesty
including, but not limited to, cheating, plagiarism, and the use of unauthorized
aids. Students violating the Code may be subject to penalties.
5. Attendance
a. 85% Attendance is compulsory to qualify for the End Trimester Exam [10 %
flexibility can be given strictly on the extra ordinary situations and at the
discretion of Course Instructor]

Team Behaviors & Protocols

All students are expected to treat teamwork as though they would in a business setting,
ensuring professional behavior at all times. Professional behavior in group settings includes (but
is not limited to) the following:
1. Ensuring all team members voice their opinions, thoughts, and concerns.
2. Taking personal responsibility to voice thoughts to benefit the teams learning.
3. Contributing to the learning of the team by giving equal time and work quality as others
in the group.
4. Committing to a standard of work agreed upon by the group.
5. Participating in team projects at a level agreed upon by the entire team.

Course Title
Course Code

Instructor

Financial Management
BM 204
Name : Dr. Dharmesh Raval & Dr. Ashwin Solanki
Email : Dharmesh.Raval @rku.ac.in, & Ashwin.Solanki@rku.ac.in,
Course Website:
https://sites.google.com/a/rku.ac.in/profdsraval/
Ext. 309

Course Description
Effective management is the need of the hour; with increasing competition and
economic developments, managing finance is more critical to survival and growth of
the firm. Financial Management I Course will cover the major areas of Financial
Management like Working Capital, Financing and Financial Structure.
Course Content:
1. Introduction to Financial Management
a. Meaning
b. Scope
c. Major Decisions
2. Time value of money
3. Working Capital Management
a. Estimating Working Capital Needs
b. Cash Management
c. Receivables Management
d. Inventory Management
4. Sources of Long & Short term finance
a. Explain how domestic financial markets work and how firms obtain funds
in the financial markets and at what cost.

b. Describe how firms raise money in foreign markets and the traditional
types of risks that multinational firms are exposed to.
c. Valuation of Equity and Bond
d. Concept of Venture Capital
5.

Leverage and Capital Structure

a. Financial and Operating Leverage
b. Capital Structure Theories

6.

Introduction of Leasing and Hire Purchase

Pedagogy/Course Delivery:
Before every class for that discussion to happen, prior reading is compulsory.
Discussions will be based on this reading and even (indirectly) students will be
evaluated based on their regular reading habits.
Website for the Course:
https://sites.google.com/a/rku.ac.in/profdsraval/home/financial-management
For a general understanding and downloads of reading material, videos, etc
Session Planning and Prior Reading Details
Sessi
on
No.

Topics

Reading Materials / Assignment

Introduction to the course

NA

2-4

Business Decisions, Financial

Decisions,

Case: Starbucks: Keeping Starbucks

Hot and Strong

Scope of Financial Management

5

Objectives of Financial
Management

6-10

Time Value of Money

Assignment 1

11-22

23-33

Working Capital Management:

Companies that are facing working

capital issues and the impact on their
bottom lines

Estimating Needs,

Cash Management,

Receivables
Management,

Pressing issue of working capital

Inventory Management

Cases : Parabolic Drugs, Patel

Engineering, ICSA, Bajaj Hindusthan,
HDIL, Vardhman Textile, Rei Agro

Financing

33-38

WebLinks:

Domestic Financial
Markets
Raising money from
foreign markets
Valuation of Bonds and
Equity
Venture Capital

Leverage and Capital Structure

Mobme becomes first Kerala IT

company to go public
Care IPO subscribed 40 times
Indias Financial System
GOI website for starting business and
other support
India inc. in rush to go abroad for
funds
Retail Chains: Shape up or ship out
Capital Structure of Indian Companies

39-40

Leasing and Hire Purchase

Textile ministry mulls HP and Lease to

push modernization

The classes will be delivered through discussions and presentations. Cases can be
discussed during discussion of the theory or after completion of each topic. The
purpose of the chosen cases is not to cover all the issues covered in class, but to
illustrate how various financial management concepts shape the decisions on real
world problems.

Evaluation
Component

Weights (in %)

Class Discussion &Participation

10%

Surprise Test

10%

Assignments, Presentations & Project

30%

End Term

50%

Class Discussion & Participation: Students need to prepare adequately for each
session, especially must read instructed material. Marks for discussion and
participation will be given based on the discussion done during the sessions. No
formal records for this component will be prepared.
Surprise Test: Two surprise test covering theory and cases will be conducted during
the semester. Those students missing the test need to appear for re-test.
Assignment, Presentation & Project: Group assignments will be given based on
groups formed by students. The group size cannot be less than 3 and more than 5.
Each group will prepare assignment and presentation on the topics discussed in the
first week. Please form the group and identify the companies that your group will
value in the first week itself. The work must be prepared as per guidelines and in the
time frame. The dates for presentation for the same assignment will be announced in
the class. Assignment and Presentation are group work, wherein assignments are to
submit in handwritten form and presentations in soft copy. Presentations need to be
approved prior to the date of presentation.
End Term: Semester End Exam will be conducted by RK University and will have
overall 50% weightage in the total evaluation of the course. Students are expected to
write to the point answers without any extra (unnecessary) length. Marks will be
given for brevity, examples and analysis.
The marks of all the components and the attendance date will be displayed on My
RKU (ERP).

Recommended Books for the Course:

1. Financial Management, I M Pandey, Vikas Publishing House
2. Financial Management: Text, Problems and Cases, Khan & Jain, McGraw Hill
3. Financial Management, Prasanna Chandra, Tata McGraw Hill
4. Principles of Managerial Finance, Gitman, Pearson
5. Fundamentals of Financial Management, JC Van Horne and JM Wachowicz, Jr,
Pearson

RULES AND REGULATIONS:

1. 90% class attendance is mandatory for the students
2. All mobile phones must remain switched off (not kept on silent / vibration
mode) for the entire duration of a class. Any breach of this rule will lead to
action as per University norms.
3. No food drinks, or other eatables will be allowed inside the classroom.
4. In order to maintain the sanctity and decorum on the University Campus, all
male and female students are required to be dressed in a decent and
appropriate manner. Please note carefully that under no circumstances will
you be allowed to attend classes in a casual and shabby getup.
5. The Student ID Card must be displayed while attending the class. You will not
be allowed to attend the class without the ID card.
6. Cheating, plagiarism, offensive language and disruptive behaviour will be
addressed according to policies for academic misconduct.

Course Title

Marketing Management

Course Code
Course Credit
Instructors

BM 205
4
Dr. Reena Patel & Mrs. Vishwa Kothadiya
Email: reena.patel@rku.ac.in,
vishva.kothadiya@rku.ac.in
Ext: 307

Course Description
Marketing is the approach to make selling superfluous. To the extent all the
Marketing activities indirectly increase shareholder values. Consequently
effective marketing helps companies to maintain long term profit as well as health
to survive in competitive edge. To make students understand this course covers all
fundamental aspects of Marketing like, customer value, strategic marketing Plan,
Marketing information and research system, customer relationship management,
Segmentation and targeting, competition, PLC.

Course Objective:

The objective of this course is to

familiarize the students with the marketing concepts and develop the
insight to analyze the impact of environments on Marketing actions
Serve as foundation course for those who plan to do further work in
marketing in the second year and as a general course for those not intending
to specialize in marketing.
Understand and apply marketing applications in organization
Make students think and decide innovative marketing approach to survive
in market with their future Job place.

Required Texts
Title: Marketing Management
Authors: Kotler, Keller, Koshy and Jha
Publication: Pearson Education

Reference Texts
Title: Marketing Management Indian Context
Authors: Ramaswami and Namakumari
Publication: McMillan India Ltd.- New Delhi

MODUL
E NO
1

TOPICS

NO. OF
SESSIONS

Understanding Marketing
management
Definition, Scope, importance,
core marketing concepts
new marketing realities,
company orientation towards
market place
Market and Customer value
the value delivery process,
value chain, core
competencies,
holistic marketing orientation
and customer value,
central role of strategic
planning

10

Strategic Planning of Marketing

corporate and division strategic
planning,
Business unit strategic planning
and product planning.

10

Discussion of topic
along with PPT. Case
of Intel.

Marketing Information System

components of a modern
marketing information system,
internal record system and
marketing intelligence system

Analyzing the Macro environment

and its impact on marketing:
needs and trends,
demographic environment,
Other major macro
environments.
Marketing research and
Forecasting Demands
Marketing Research System
Marketing Research Process
Measuring Marketing
Productivity

Reading
Assignment
Discussion of topic
along with PPT on
basic concepts of
marketing.
Mini case of Tata Ace
& Nike.

Discussion of topic
along with ppt.
Presentation by
students on corporate
level and business
level strategies of
different companies.
Discussion of topic
with ppt.
Presentation.
Assignments related
to topics
Discussion of topic
along with ppt.
Presentation. Google
case study.

10
Market Research
Guide

Projects Based on
Demand Forecasting
of different product
categories in India

Forecasting and Demand

Measurement
Creating Customer value and
Customer relationship
Management
Building Customer Value,
Satisfaction and Loyalty
Maximizing Customer Life Time
Value
Cultivating Customer
Relationships
Segmenting & Targeting
Levels of Market Segmentation
Segmenting Consumer Market
Bases for segmenting Business
Markets
Market Targeting
Consumer and business Market
Factors Influencing Consumer
Behavior
Key Psychological Process
The Buying Decision Process
Concept of Organizational
Buying
Participation in Business Buying
Process
The Purchasing /Procurement
Process
Stages in The Buying Process
Managing Business to Business
Customer Relationship
Competitions and PLC
Competitive Forces
Analyzing Competitors
Competitive Strategies for
Market Leaders
Other Competitive Strategies
PLC stages
PLC Marketing Strategies

Evaluation Criteria:
End trimester exam: 50%

Article discussion on
"How to Build
Effective Customer
Relationships"

10

Study of ST Strategies
of Various
Companies
harness social media
to shape consumer
decision making in
predictable ways.

Organizational
Buying Behavior

Product Life Cycle

Stages of Various
products and
Discussion on
strategies followed at
each Stages
Case discussion on
Maruti Suzuki Swift

Continuous Internal Evaluation: 50%

CIE Components
Assignments
Presentations/Mini Projects
Class Attendance and Participation
Class Test

20 ( 4 Assignments)
10 ( 1 presentation/mini project)
10 (throughout trimester)
10 (2 tests)

Evaluation Pattern:
Students will have to submit assignments after completion of each module, which will
be on the basis of applications base on theory and concepts. Total four assignments,
each carry 5 marks will be given to students and it will be evaluated as an individual
entity.
Presentation/ Role play/ Mini Projects will be assigned in group of students. Each
group has to prove their understanding and performance in either of components.
Individual performance form group efforts will be evaluated on the basis of content,
clarity, creativity, communication and overall performance.

Course Title

Human Resource Management

Course Code
Instructor

BM 206
Dr. Reena Patel and Ms. Nandita Sen
Email: reena.patel@rku.ac.in & nandita.sen@rku.ac.in
Ext: 307

Course Description

In 21st century the trends and practices require to manage Human resources at
workplace is tremendously changed. The sizes of the organizations are increasing with
increasing competition due to liberalization and globalization. To cope with these
changes now organizations taking care of talent acquisition and retention with
innovative HRM approaches. This course will provide insight into various aspects like,
HR Planning recruitment, selection, performance appraisal, training, development,
trade union, Industrial relations, grievances, collective bargaining.
This course will help the students to learn and understand importance and application
of approaches to manage Human Resource.

Course Objective:
At the Completion of the course students should be able to:
1. Learn the concepts and applications of HRM.
2. Understand the importance of HRM.
3. Learn how organization could achieve better performance through Effective HR
practices.
4. Work with different aspects of HR Applications and implementations.

Required Texts
Title: Human Resource Management
Authors: C.B.Gupta
Publication: Sultan Publication
Title: A Text Book of Human Resource Management
Authors: C.B.Mamoria & S.V.Gankar
Publication: Himalaya Publishing House Pvt.Ltd.

Reference Texts

Title: Essentials of Human Resource Management And Industrial Relations

Authors: P. Subba Rao
Publication: Himalaya Publishing House
Title: Human Resource Management,Eleventh Edition (or later)
Authors: Gary Dessler and Biju VarkkeryPublication: Prentice Hall India/Pearson Education-2003 India Reprint

Title: Labour and Industrial Law,2007 Edition, ,

Authors: P.K. Padhi
Publication: Prentice Hall India
Title: Managing Human Resources, Third Edition
Authors: Gomez-Mejia,Balkin and Cardy
Publication: Pearson Education

Detailed Course Contents

MODULE
NO
1

TOPICS

NO. OF
SESSIONS

Human Resource Management:

Organizational Context
Introduction to Human
Resource Management
Personnel Vs. HRM
Significance of HRM
Functions of HRM
Objectives of HRM
Strategic HRM
Human Resource Planning and Job
Analysis
Job Analysis
Job Design
Job Description
Job Specification
HR Planning
Recruitment and Selection
Sources of Recruitment
Recruitment Technique
Selection Procedures

10

Performance Appraisal and

Management Techniques
Meaning, Need and Purpose
Methods of Performance
Appraisal
Use of Performance Appraisal
Problems of Performance
Appraisal

Reading
Assignment
HR Concerns Of the
Day - 'Wipro'
JOB Analysis
HR Planning Process

10

A Case StudyRecruitment and

retention in a
medium sized
company (HRM- P.
Jyothi, page no.-119121)
Performance
Appraisal in Indian
companies

Training And Development

Introduction
Importance
Types of Training
Management Development
Programs
Introduction
Importance
Techniques

Industrial Relations and Labour

Laws
Industrial Relations
Definitions and Main Aspects
Trade Union
Trade Union Act 1926
Grievance and Discipline
Grievance ProcedureMeaning, need
Disciplinary Proceduremeaning, need
Red Hot Stove Theory
Collective Bargaining
Definitions
Importance
Forms and Functions
Evaluation Criteria:
End trimester exam: 50%

10

10

Continuous Internal Evaluation: 50%

CIE Components
Assignments
Presentations/Role Play/Group
Discussion/mini projects
Class Attendance and Participation
Class Test

20 ( 4/assignment)
10
10
10

Methods of Training
and Development

Industrial Relations
Trend from Deccan
Herald-Wednesday
21 November 2012
Trad Union Act 1926

Red Hot Stove

Theory

Evaluation Pattern:
Students will have to submit assignments after completion of each module, which will
be on the basis of applications base on theory and concepts. Total four assignments,
each carry 5 marks will be given to students and it will be evaluated as an individual
entity.
Presentation/ Role play/ Mini Projects will be assigned in group of students. Each
group has to prove their understanding and performance in either of components.
Individual performance form group efforts will be evaluated on the basis of content,
clarity, creativity, communication and overall performance.
Class participation requires having interactive and live classes, so individual
students will be evaluated on the basis of frequent and qualitative participation in the
class on continuous basis.

Instructional Approach
Classes will be the blend of theory and practices, which include case studies, live
discussions on current issues, ppt presentations.

Course Title
Course Code

Operation Research
BM 207

Instructors

Dr. Vijay H Vyas; Mr. Chintan H Rajani

Vijay.vyas@rku.ac.in; chintan.rajani@rku.ac.in
M: 9924922156 , 9428691065

Course Description
This course is designed to provide students knowledge about various operation research
tools and techniques used in business decision making. At the end of course students are
students are expected to formulate business problem in operation research models in order
to identify optimal solutions. Course also intends to teach students how to use computer
software to solve complex mathematical/operation research problems.
Course Objectives

To familiarize students concepts of operations research and methodology aimed at

solving business problems.
To help students develop skills in structuring and analyzing various Operations
Research problems for managerial decision making by using basic OR tools and
techniques.
To make student learn how to solve OR problems through MS Excel

Required Texts
Title: Quantitative Techniques in
Management 3rd Edition
Author: Vohra N. D
ISBN: 9780070611931
Publication: Tata McGraw Hill
Optional Texts
Title: Operations Research, Principles and
Practice
Authors: Pai Pradeep Prabhakar
Publication: Oxford University Press
Edition: First
ISBN: 9780198075479
Title: Introduction to Management
Science a Modeling and Case studies
Author: Fredrick S Hiller, Mark S Hiller
ISBN: 9780071259279
Publication: Mcgraw Hill

Title: Operation Research ( 3rd Edition)

Author: J. K. Sharma
ISBN: 9781403931511
Publication : Macmillan Publishers

Title: Quantitative Analysis for

Management (Eleventh Edition)
Author: Barry Render, Ralph M. Stair, Jr.,
Michael
E. Hanna, T N Badri
Pulication: Pearson Education
Title: Operations Research (8th Edition)
Author: Hardy Taha
ISBN: 9780138152154
Publication : Macmillan Publishers

Evaluation
Weightage
Class Participation
10 %
Class test
10%
Home Work
20%
Assignment
10%
Case Analysis
50%
External Examination
Instruction for Students:
Class Participation: Grade for you class participation will be my subjective evaluation
on your contribution to class discussions: Broad Criterias would be: Pre session
reading, preparation, attendance and contribution
Class Test : There will be 2 class test of 25 marks each from Section A & Section B
Home Work: Home work assignment will be given on daily/weekly basis. It is
compulsory to submit original work on timely basis.
Case Analysis: Evaluation will be done on the basis of correct formulation of problem
and submission of analysis within stipulated time.
External Examination: At the end of semester there will be written examination
consist of subjective questions.

Instructional Approach
Multiple teaching methodologies will be used to effectively to enhance the learning experience.
This will include the following:
Power point presentations
Real life case studies,
Lectures
How to perform it with software package

Additional Resources

Additional reading material and articles will be provided from journals, newspaper
and online resources
http://www.wiziq.com/tests/operations-research
http://www.or-exchange.com/questions/348/favorite-website-for-operationsresearch-related-resources
http://www.orms-today.org/orms-links.html