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ASSIGNTMENT
SALES MANEGEMENT
Study of Sales Model of a Job Portal
Naukri.com
ACKNOWLEDGEMENT
Table of Contents
INDUSTRY PROFILE-----------------------------------------------------------------------------4
Current Situation of Job portals---------------------------------------------------------------------------------------4
Major Market Players---------------------------------------------------------------------------------------------------4
Customers of job portals-----------------------------------------------------------------------------------------------5
Competitors Profile-----------------------------------------------------------------------------------------------------5
COMPANY PROFILE-----------------------------------------------------------------------------7
PRESENT SALES MODEL OF NAUKRI.COM--------------------------------------------8
Sales Modal which company is currently following for B2B sales process------------------------------------9
Industry Profile
Online recruitment uses the power of the internet to match people to jobs. Advertising vacancies
on job sites is particularly effective at getting a high level of response. Not only it generates
hundreds more applications than traditional print advertising, but it also provides job-seeker with
ease and convenience to search and apply for the job of his/her choice from a large pool of
available positions. Their prime focus is to ensure that the person's skills are showcased and
matched suitably with the HR requirements of employers from diverse industries, in a timesaving
and cost-efficient manner. They use databases to hold the information about various job seekers
from different from different fields.
source: http://www.sindhtoday.net/south-asia/19094.htm
http://in.yellojobs.com/blog_in/?tag=job-portal
Competitors Profile
The Company is a leading provider of online recruitment,
matrimonial & real estate classifieds and related services in India. Our business is managed
primarily through four divisions, which comprise online recruitment classified division, online
matrimonial classified division, online real estate classified division and offline executive search
division. The company to address the middle east job market has launched a Gulf version of the
recruitment site. The company also launched a career counseling and guidance site, a
professional networking site and an education classified site.
Yellowjobs.com
Company Profile
The company was launched on March 1997; it is a leading provider of online recruitment,
matrimonial & real estate classifieds and related services in India. Our business is managed
primarily through four divisions, which comprise online recruitment classified division, online
matrimonial classified division, online real estate classified division and offline executive search
division. The company to address the Middle East job market has launched a Gulf version of the
recruitment site. The company also launched a career counseling and guidance site, a
professional networking site and an education classified site.
Naukri.com works under the flagship of Info Edge (India) Limited. The Company was
incorporated on May 1, 1995 under the Companies Act, 1956 as Info Edge (India) Private
Limited. and converted into Public Limited on April 27, 2006. The Company is a leading
provider of online recruitment, matrimonial, real estate & education classifieds and related
services in India. Our business is managed primarily through four divisions, which comprise
recruitment division (operating through www.naukri.com, www.naukrigulf.com, www.brijj.com
and Quadrangle- an executive search agency), matrimonial classified division (operating through
www.jeevansathi.com), online real estate classified division (operating through
www.99acres.com) and online educational classified division (operating through
www.shiksha.com). The company has established and currently maintains a network of 67
offices located in 41 cities throughout India, as well as 2 offices in Dubai, 1 in Bahrain and 1 in
Riyadh, which primarily engage in sales, marketing and payment collection activities for their
business divisions. As on June 30, 2008, our employee strength was about 1,798 persons. They
currently have four subsidiaries- Naukri Internet Services Private Limited, Jeevansathi Internet
Services Private Limited, Info Edge (India) Mauritius Limited and Allcheckdeals India Private
Limited.
source: www.naukri.com
http://www.infoedge.in
Jaipuria Institute of Management, Lucknow
source: naukri.com
Wikipedia.com
Howstuffworks.com
Jaipuria Institute of Management, Lucknow
10
The sales modal followed by naukri.com is the most common modal followed by most of the
job portals in the business of providing jobs to the job seekers; they are not doing something
different so that they can have a competitive edge over the other competitors in the same
business. For generating the sales most of the job portals reach the HR personnel in the very
same way. Naukri.com is pioneer in this business, they are the 1 st in India to start the business
of providing consultancy solution to the job seekers and bringing employers and the job
seekers to the same plate form, but now there are more than fifteen players in this market who
are following the same method of sales and there is a need for naukri.com to have a look on its
current sales modal. They can not do much in the process of generating sales from B2B sales
process but they can change their sales modal of B2C by involving the job seekers in the sales
process. This can be done in two ways: 1. By involving job seekers in the process of searching the prospective employers.
2. By involving job seekers in the process of selecting more job seekers for the database.
1. By involving job seekers in the process of searching the prospective employers: Company spends a lot of money in searching information about the prospective employers, but
if they also involve the job seekers in the same process they can increase their range as well as
they can reduce their cost of operation. The job seekers can be involved in this process by
attracting them by the benefits they provide to the jobseekers if they inform them about the
future opening in a company in the location to which he belongs and in which he is not
interested, or if they provide any valuable information about the prospective employers which
is useful for the job portal. This will attract a lot of job seekers towards the site due to reason of
grasping the benefit the company is offering to them and also help company in having more
and more information about the prospective employers.
2. By involving job seekers in the process of selecting more job seekers for the database: Though the site is not charging anything from the job seekers, but the presence of a lot of job
search site has increased the confusion in the mind of the job seekers, that which site to join
and which to not. If the database is not to strong then the employers also not show more
interest in posting jobs in that site, which result in loss to the particular company. If any how
the database of the company is increased then it is possible that seeing the database more and
more employers turned for the site for posting the jobs, which result in more and more revenue
generated. This can be done by involving job seekers in this process. The job seekers can be
offered incentives if they are able to bring a certain number of people who are also searching
for the job. Thus in this way the database of the company can be easily increased.
11
Bibliography/Webliography
1. http://naukri.com/corporate-overview.asp
2. http://timesjob.com/tbsl/timsjob.asp
3. http://jobsahead.com
4. http://jobssdb.com
5. http://jobsstreet.com
6. http://monster.com
7. http://yellowjobs.co.in
8. http://wikepedia.com/job-portals.asp
9. Dr. P.K. Awasthy, Working of a job portal, 27 Jan 2008, published in
howstuffworks.com.
10. Kirtika Suneja & Mrinalini Krishna, 12 September 2008, Slowdown makes job
portals jobless, published in http://www.rediff.com/money/2008/dec/22bcrisisslowdown-makes-job-portals-jobless.htm.