Holiday Marketing

15 November 2014

Index
1. Holiday Merchandise
2. Printed Materials
3. Visual Displays & Holiday Dcor
4. Postcard Campaign
5. Holiday Events
6. Social Media

Holiday Merchandise
Our Holiday Pantry


Our Holiday Pantry
Organic Belgian Spreads

Our much loved Noir, Brunette, Noisella and Speculoos

Belgian Speculoos Gingerbread Boys

Made with pure butter and spices, following an original 1820s recipe

Organic Belgian Chocolate

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Red Bowls
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24.95
7.95

6.95
24.95
5.75 / 6.25
19.95

Holiday Merchandise
Our Holiday Bakery


Our Holiday Bakery
Holiday Pies available Nov. 20

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21.95

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8.95

Le Cougnou

2.95

available Dec. 3rd

Cocoa, Brown Sugar, Cranberry Pistachio
available Dec. 3rd
Traditional sweet brioche with raisins and sugar pearls

Bche de Nol

4.95 / 26.25

Galette des Rois

3.95 / 19.95

available Dec. 12th

Classic holiday dessert made from layers of almond genoise,
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available Dec. 26th
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Printed Material
Mini Spreads sleeve

a snapshot of your marketing tools

Chocolate wrappers

Gi= tag

Bche de Nol box

Gingerbread boys

Gi= card

Printed Material
a snapshot of your marketing tools

Postcards

Coee sleeve

Cookie Tag
POS card Bakery and Pantry
Window Vinyls
Check Presenters

Visual Display

At your POS promote your holiday gi= cards and

hand each hot beverage with the holiday sleeve!

Visual Display
Consolidate your Holiday Baked Goods at
1 register or on a shelf in your pantry:

- Gingerbread boys
- Waes
- Granola bars

Place the POS card on harps to display

PANTRY prices!
(make sure it faces the right way)

Visual Display
Nougat/Chocolates Mini Spread Sleeves Bowls and Gi= sets
MUST BE AT POS!



Merchandise the holiday range together

Visual Display
If theres not enough room at your POS keep the
chocolate and nougat at your register and feature
your holiday merchandise on a promoYonal table
or shelf.

Holiday Dcor
Pinecone Wreath
Take out your natural pinecone wreath.

NOTE: stores that need wreaths

Manufacturer will ship beginning Nov 15th.

Please store in the box it came in for future holidays.

Wreath Hanging 101

Your DM will supply each store with a ribbon

Thread the ribbon through the wire loop on the wreath
Tie a bow and use the hang the bow in the spot you have chosen
Hang wreaths where guests can see, visible as you walk into the
store, above a replace, or in the dining room as a focal point.

On a Door

On a window

As a focal point

Holiday Dcor
Communal Table Set-up
All stores will receive pinecones: place loose on your communal tables or on shelves.
Place coee beans in your red bowls and add candles. Have your POS card on harps on
each table to communicate our holiday oering. Keep using your wine check presenters
unYl end of year. Classical Christmas music mixed into your playlist (every 5 songs)
starYng Nov 30th

Postcards and Mailing bag

Hang your postcards at your lamp
cords with wooden pegs & acach

Holiday Dcor
Window Vinyl
Share the holiday sheer with our custom made window vinyl! At Le Pain QuoYdien everyday is a

holiday (= La Fte QuoYdienne)

NOTE: small inventory of more sYckers will be available on Iris please order more if you are a store
with many windows! Share your pictures with creaYve@pqus.com

SYck vinyl where people can see, use your large windows to tell a holiday story (do not bulk up at
the door near logo but spread out through your storefront) play with spaces!

Holiday Dcor
Vinyl Sticking 101

Iris will supply each store with 4 sYckers

Clean your windows from the inside
Remove the sYcker from the paper leaving the white border out
SYck from the inside of the store facing towards the outside!
Use a card to remove air bubbles

Postcard Campaign
You will all receive 1000 postcards for the holiday season and if you do NOT have a postbox
you will receive a Yn US mailbox to place in your stores (and keep stored for future
campaigns).

1) Hang your postcards at your lamp cords with wooden pegs
2) Place postcards and PENS in bread baskets on communal table
3) Write on your tabletop boards: You write it, we send it, they smile!
4) Hang the jute stocking at a strategic place & communicate to
customers this is the mailbox.
5) Mail the postcards weekly! Place costs in your opex.

Holiday Events
Sinterklaas Events 6 Dec - Hot Chocolate and speculoos
- All stores: Hot chocolate give-away cups (similar to Int. Coee Day)
Premix your hot chocolate with whole milk to make this operaYonally friendly. Hand out hot chocolate to
children all day or choose a specic hour.

- OpYonal: Speculoos spread and bread sampling. To push our belgian speculoos spread
sales.

Holiday Events
Holiday Cookie Decorating Event:
Celebrate the holiday season by inviYng guests into your stores for a
cookie decoraYng event.

Red Bowls:
All holiday season use medium red bowls for hot chocolate service and
espresso bowls for espresso.

Holiday Pop-up Stands:
Introduce your customers to your seasonal products with a holiday treat
sample event. Create your own pop up event in front of your store or
get involved in a local event. Push retail, bakery and drinks!

Holiday Promos:
Discuss special promos with your DM - Ex. purchases for $20 or over in ONLY
Christmas Retail Products receive 1 free Hot apple cider and 1 cookie OR put in
your business card and win a gi= basket or New Years brunch for two.

LPQ Holiday Pop-up Stands

Social Media
GET INVOLVED with our social media campaigns and product
pushes:

WINE
Promote our organic wine oering, the process of organic
winemaking, wine pairings
Hashtag: #LeVinQuoYdien

SPECULOOS
Promote our speculoos (lace, gingerbread boys, spread, cookies)
Are you a #Speculover or a Speculoser?

Hot beverages and RED BOWLS
Promote our seasonal hot beverages: apple cider, hot chocolate,
chai lace, speculoos lace,
Bring back #CoeeBowling with the holiday red bowls Hashtag:
#RedBowlSele