Escolar Documentos
Profissional Documentos
Cultura Documentos
DECLARATION
Place: Deshmukhi
Date:
(G.MAHABOOB BASHA)
ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is no
different. I would like to acknowledge some of the people who have made a major
contribution in contribution in completing this project. I would like to thank
Mr.Sreenivasa Reddy, Sales Manager, Nandi Pipes for giving this opportunity.
I want to express my profound thanks to Mr.SATISH my project guide of the
marketing, ST MARYS COLLEGE OF ENG & TECHNOLOGY for his guidance
and cooperation without this project would be a distant goal.
Finally I would like to thank my friends and classmates for their timely
assistance, inspiring discussions and criticisms, which helped me to a large extent.
(G.MAHABOOB BASHA)
CONTENTS
CHAPTER
TITLE
PAGE NO
i.
5-10
ii.
OBJECTIVES
11-17
RESEARCH METHODOLOGY
SAMPLING PROCEDURES
iii.
COMPANY PROFILE
iv.
INTERODUCTION
MANUFACTURING PROCESS
v.
CONCLUSION
ANNEXURE
44-47
vi.
18-43
48-67
68-72
BIBLIOGRAPHY
CHAPTER I
INTRODUCTION
INTRODUCTION
Nandi Group whose business started in 1979 with a single plastic container
manufacturing unit has grown into conglomerate of 15 companies with combined
annual turnover of $75 million. Nandi group is lead by S.P.Y. Reddy, the founder of
company and had been witnessing annual growth of 20% for the past 5 years.
Nandi groups primary business activity if manufacturing of PVC pipes and is
currently the leading producer in India with annual production of 50000 tones of
pipes. Its other business interests include dairy products, education, water storage
containers, flexible hoses, HDPE pipes.
products manufactured by group meet and exceed various internationally accepted
quality specifications. 3 group companies have obtained the ISO 9000 certification
and others are on their way to get the same very soon.
The group plans to foray diverse plastic products and is focused on growth of
20%.
The group is privately owned. The group has manufacturing plants in 5 locations in
south India to ensure fail safe, cost effective operations and speedy delivery of
finished goods to the customers.
The group constantly updates its products, machinery to reflect and meet the
ever changing needs of consumers.
CONSUMER AWARENESS
(A conceptual frame work)
The Consumers are aware about the product the company the awareness tells
the product effectiveness in the market. Consumers awareness can be made aware of
the product by various factors like effective advertising and publicity, effective
campaign, eye-catching display and signboards near the stores.
Every marketer selects an area or city to place the product and he targets the
Consumers in that area he takes measures in creating awareness among the
Consumers about the product and the company.
Awareness is the degree to which the Consumers know the product and the
company. If the Consumer is very much aware of the product and the company then
the loyalty of the Consumer towards that particular company will be more.
Managers need to understand Consumer attention and comprehension to design
better and services and to market products and services more effectively. Attention
refers to bring information into conscious awareness through perception Consumers
cannot attend to everything, so it is important to develop an understanding of what
they do notice and absorb.
In one way Consumers learn about products and acquire product knowledge is
through product trail. Product trail involves actually trying or using a product. Direct,
first hand experience with a product or service provides a great deal of rich and useful
information about the characteristics and properties of a new product.
Although direct, first hand experience is often more persuasive than indirect,
secondhand experience, this does not imply that manager should ignore secondhand
8
information. The mass media enables managers to reach a large number of potential
Consumers very quickly effectively literally of Consumers are exposed to
commercials aired on television.
Million more are exposed to radio ads and others ads exposed to print
advertisements in newspapers and magazines. Consumers acquire a great deal of
information and knowledge about products through second hand experience. Further
more, secondhand information provided by advertisement often leads Consumers to
try products that they would not have tried otherwise.
In addition to advertising, secondhand information is also provided by sales
representatives, telemarketers, package labels, coupons, brochures, and point-ofpurchase displays. Managers have a great deal of control over the sources. Other
sources of secondhand information are less susceptible to managerial control and
influence. Government agencies and word-of mouth communication from
acquaintances, friends, and relatives. Clearly, previous experience provides a great
deal of information about products and services.
While the manufacturing of pipes Company should maintain both quality and
quantity compulsory the Company occupies a very important and specialized position.
The companies not only assist the manufacturer but also that acts as the link.
In the chain of distribution between the manufacturer and the Consumer for
which purpose of maintenance of efficient and comprehensive organization. The
company can assess the public demand.
And see that marketable goods are manufactured thus protecting the
manufacturer from wasteful and indiscriminate production as the Consumer against
goods which are either satisfactory or of good value.
10
CHAPTER II
OBJECTIVES
11
OBJECTIVES
the
target consumers.
5. To assess the ability of the enterprise.
6. To know how much cash will be available to meet obligations to trade creditors.
7. To plan and coordinate the financial operations properly.
8. To know how much cash is needed from which source it will be derived, how
much can be generated internally and how much could be obtained from out side.
12
LIMITATIONS
13
LIMITATIONS
14
RESERCH METHODOLOGY
15
RESERCH METHODOLOGY
Research Design:
Generally the research is one of three types descriptive and casual. Research design is
defined, as the specification of method and products for acquiring the information
needed. It is the plan for organizing framework, for doing the collection of data. The
present study is of descriptive type.
DESCRIPTIVE:
Descriptive research is marked by the prior formulations of specific research
questions. The investigator already knows a substantial amount the research problem
before the project.
SOURCE OF DATA:
Source of data are both primary and secondary.
PRIMARY DATA:
interviews.
SECONDARY DATA: Secondary data are the data, which are already used for some
other purposes and are collected from the company office, internet.
SAMPLE SIZE: The sample size of the survey is taken to be hundred.
16
SAMPLING PROCEDURE:
Sampling is the selections of a group with a view to obtain information about the
whole are group of persons that represents a particular community.
As per project objectives, I have taken to study Customers attitudes and their opinions
for the concerned area. For this purpose the customers of different localities were
approached.
RESEARCH INSTRUMENTS:
1. Personal activities
2. Questionnaire
17
CHAPTER III
COMPANY PROFILE
18
COMPANY PROFILE
ABOUT US:
Nandi has it's origins in the year 1979 when Mr S.P.Y Reddy, a technocrat
left his job at Bhaba Atomic Research Centre, Mumabi to start a plastic containers
unit in Nandyal. The company has grown at a fast pace and Mr Reddy who sensed an
oppurtunity in making pipes for irrigation started manufacture of PVC pipes in yr
1984 and has fast become leading manufacturer in Andhra Pradesh and later in India.
With annual consumption of 50,000 tonnes of resin, Nandi group is one of the biggest
plastic processors in Asia.
The group has either setup or acquired plants in different geographical locations of
south india to improve operational efficiency and to enhance customer satisfaction.
Nandi group sells PVC pipes under 4 brands of which Nandi brand is the most
prominent.
Mr S.P.Y Reddy who hails from an agricultural family with his ever present
enthusiasm for improving rural life standard has ventured into many things like
corporate farming, dairy development activities to make his ideas come true.
The Group has consistent stated policy of venturing only into branded products to
ensure the stability and steady growth.
The Group has plans to venture into north and western regions of India to further
increase it's footprint. The Group is privately held and it's mission is to provide
quality products within reach of majority of consumers and work for common good to
al the parties involved in the process, namely, customers,employees and suppliers
with positive over all impact on immediate societal surroundings.
19
PRODUCTS:
The PVC pipe products manufactured by Nandi group encompasses a wide range to
suit to the requirements of diverse needs like irrigation,drinking water supply,
sewerage, fluid supply et al.
The pipes dimensions range from 19mm to 400 mm. Pipes are made in 2
varieties,self- socketing and ring-fit. Pipes are also made to suit various pressure and
impact requirements and are even custom made to meet special requirements.
The usage of PVC pipes as replacement for traditional materials in the field of
construction is on rise in India and that bodes well for future of business for Nandi
Group.
The whole range of products meet all the relevant national and international standards
and are produced in ISO 9000 certified manufacturing facilities.
PVC PIPES:
Sujala pipes (P) Ltd., Nandyal a premier enterprise of Nandi Group is the well known
manufacturer of the largest and most comprehensive range of UPVC Pipes in India.
Nandi Gold Pipes, with a diameter upto 400mm are suitable for water transportation,
irrigation, plumbing, drainage, cable ducting, bore wells, transfer of industrial
effluents and electrical conduits.
The gamut of products cover all applications in which PVC pipes can be used. Nandi
UPVC systems are more cost effective than conventional Gl, Cl or AC systems
besides being light in weight, durable and noncorrosive. They are also easy to handle,
offer excellent flow characteristics and can be transported and installed anywhere.
With world class quality and customised product development support, they enjoy the
satisfaction of millions of customers.
20
The unit also has world class quality assurance systems ensuring products of
uncompromising excellence, meeting all relevant ISI, BS, DIN, and ASTM standards.
In addition to these features, extensive R& D facilities provide reliable and committed
support for new product development, implying that even if a Nandi customer is
unable to acquire his precise requirement from our elaborate ranges, Nandi also could
supply customised products as per his own exclusive specifications.
Such relentless pursuit of qualify and readiness to adopt and innovate, the propelled
the Nandi to the forefront of this product category in India.
21
Class
Flow Range
mm inches
20
0.5
10
0.07-0.13
25
0.75
10
0.13-0.25
32
10
0.25-0.50
40
1.25
0.50-1.00
50
1.5
1.00-1.80
63
1.80-3.00
75
2.5
3.00-5.00
90
5.00-15.00
110 4
8.00-15.00
140 5
15.00-20.00
160 6
20.00-30.00
180 7
30.00-40.00
200 8
40.00-50.00
22
225 9
50.00-60.00
250 10
60.00-70.00
HDPE PIPES:
Manufactured as per IS 4984:1995 standards.
20 - 25 mm
1000 mtrs
30 - 40 mm
600 mtrs
50 mm
400 mtrs
63 - 75 mm
300 mtrs
90-110 mm
50 mtrs
Our job goes beyond just selling pipes, as we are committed to the
complete customer service.
23
We provide water lines for agricultural needs with free butt jointing and
testing.
We extend service free of cost any future leakages / defects in the pipe line
caused by faculty manufacturing or faulty jointing for a period of 20 years.
We offer poclain facility (for earth work) to farmers who buy minimum 100
lengths(6 mtrs length), at concessional rates.
More Flexible
Light in Weight
Corrosion Resistant
Chemically Inert
Economical
Smooth inner and outer finishing resulting in low flow resistance and low
power consumption.
Availability of pipes in long coils reduces much of the cost of laying, jointing
and additional couplers.
Excellent UV resistance.
24
Slurry disposal.
Example
Let us consider the following cropping pattern
Rabi season
Wheat
2.0 hectares
Summer season
Cotton
105 hectares
Kharif Season
Cotton
1.0 hectares
Once all the above are known one should establish the discharge required in each
season.
The pump set and pipe should be able to handle the maximum discharge of all
seasons.
Season Crop
Area
Depth of
water
Duration
Time
Rabi
Wheat
2.0
7.5
21
10
Kharif
Cotton
1.0
7.5
21
10
7.5
10
10
Kharif
7.5
21
10
Cotton
1.5
Discharge in Rabi
= 27.78
AxY
= 27.78
2.0 x 7.5
2.00 Ltr/Sec
26
RxY
21 x 10
Discharge in Kharif
= 27.78
AxY
= 27.78
RxY
1.0 x 7.5
1.00 Ltr/Sec
21 x 10
Discharge in Summer
= 27.78 A x Y = 27.78 0.5 x 7.5 + 1.5x7.5 2.53 Ltr/Sec
RxY
10 x 10
21x10
From the above example, it is clear that the maximum discharge required is in
summer and the pump set to be selected should have discharge capacity of 2.55 Itr /
sec at adequate hed.
PRESSURE RATING OF THE PIPE
Depending on the height to which water is to be lifted, the class or pressure rating of
pipe is decided. Static head, frictional and other losses should be taken into
consideration.
SELECTION OF PIPE DIAMETER
When selecting the pipe diameter, frictional loss of head, velocity of water and
discharge to be handled are to be taken into account. The frictional losses are more in
smaller pipes and the velocity may exceed critical value of 1.5 m / sec. Therefore even
if one saves on pipe cost the horse power required will be more, thus causing
recurring expenses.
TOTAL HEAD
In order to calculate this, frictional losses in pipe, fittings and valves are to be added
on to static head. Frictional losses in pipe of a particular diameter could be found out
from charts enclosed. Frictional losses in fittings are computed as under:
27
Compute the frictional losses with the help of chart for this length. For
frictional losses in bends and valves, graphs are to be referred.
Example
Discharge (Q)
= 2.55 l.p.s.
Head Static
= 25 mtrs.
= 500 mtrs.
Selecting 63 mm x 4 kg. Pipe, the frictional losses are 18.75 mtrs / km for 2.55 I. p. s. flow (from chart)
therefore the frictional losses.
18.75 x 500
= 9.5 mtrs.
1000
Example
Discharge (Q)
= 2.55 l.p.s.
Head Static
= 25 mtrs.
= 500 mtrs.
Selecting 63 mm x 4 kg. Pipe, the frictional losses are 18.75 mtrs / km for 2.55 I. p. s. flow
(from chart) therefore the frictional losses.
18.75 x 500
= 9.5 mtrs.
1000
28
Total Head
static head + frictional head + unexpected other losses @ 5%
= (25 mtr + 9.5 mtr) + 5%
= 36.22 mtrs.
Therefore it is safe to use 63 mm 4 kg. Pipes.
Horse Power Calculation
Formula H.P
= Q x H / 75 x E
Where Q
= Efficiency
Example
Calculate H.P. for 2.55 I. p. s. discharge to be lifted to a total height of 40 mtrs., with
centrifugal pump set. Substituting the values.
H.P
= 2.55 x 40
= 75 x 0.7
29
= 2.08
= 0.8
= 0.7
= 0.6
Suction of saline water, light acids, sewage, alkaline and other chemicals
excepting solvents.
30
Good environmental stress crack, corrosion, frost, abrasion, crush, kink, rot
and chemical resistance.
Product Description
Size
Bending
mm inch radius in mm mm
kg/cm2
kg/cm2
kgs
mts.
25 3/4
55
2.0
8.0
17.0
30
32 1
105
2.5
7.5
15.0
30
40 1 1/4 150
2.5
5.5
14.5
11
30
50 1 1/2 165
3.0
5.0
14.0
15
30
63 2
185
3.5
4.5
13.0
22
30
75 2 1/2 225
3.5
4.0
13.5
30
30
90 3
250
4.0
4.0
12.0
40
30
110 4
330
5.0
5.0
10.0
75
30
31
Characteristics
parts.
and Kerosene.
compound.
system.
Ice-rink constructions.
For gardening
For domestic
Product Description
Bundel
Length
wt/kg
mtrs
1/2
30
3/4
5.5
30
Size
32
7.5
30
1 1/4
11.0
30
1 1/2
15.0
30
When the land does not have sufficient water source and supply.
When you are not able to give uniform irrigation to the field.
When you want to supply required nutrients with uniform distribution and
reduce / save 25% expenditure in Fertilizer application.
Drip for saline and alkaline soils and get excellent yields.
Drip in lands of excess weed growth, Reduce weed growth and save labour
cost.
For all Orchards, Flower plants, Sugarcane, Maize, Vegetables and Wheat and
for all types of plants and trees.
Laterals:
16 mm
12 mm
Drippers:
4 Lph
8 Lph
34
35
36
ORIGIN:
Rayalaseema, economically backward area in Andhra Pradesh, was rarefied
region for industries. A dynamic Entrepreneur Sri S.P.Y.Reddy who is basically a
Mechanical engineer started a unit at Nandyal, which manufacturers black pipes in
1977. The determination and hard work of Sri S.P.Y.Reddy helped him to overcome
the problems faced by the company in the initial years, and with financial assistance
from the local commercial banks. The company could overcome the problems of the
manager and is running smoothly.
Later the company started manufacturing of PVC pipes, which terminated the
manufacturing of Black pipes. This resulted in the formulation of a private limited
company called SUJALA PIPES PVT. LTD. With Sri S.P.y.Reddy as the Managing
Director.
GROWTH:
Sujala pipes Pvt.Ltd.is commissioned with the objectives of catering to
the agricultural needs of the region. In earlier days, tools used for Water flow were
very ineffective with high percentage of seepage losses. To counter this draw back
PVC pipes were favorably welcomed, this has been the mission of Sujala pipes
pvt.Ltd., The Major irritants in agricultural practices like lack of rainfall. Ground
water lifting water transport with in the fields has provided magnificent thrust to p.v.c
pipes market. These factors helped Sujala pipes pvt. Ltd. To record an excellent
37
growth since 1977 onwards. Quality is the dominating factor in the growth of Sales.
Well-equipped Laboratory and quality control office looks after the quality. The
company not only improving the brand name but also it is undertaking takeover of the
competitors brands. In1977 the company takes over the sagar brand. The
manufacturing plant of sagar brand was at Medak District. The Sujala Pipes Company
not stopped with that victory, the company over another main competitors brand
Monarch in 1999. The manufacturing plant of Monarch plant lines at Anantapur
District. The plants of the old companies are turned to opportunities to the company
by its excellent management. After the change of management the brand image of
these brands are improved. At present movement Sujala pipes pvt Ltd., stands at
market leader position. The only major competitor to the company is Sudhakar pipes
and Maharaja Pipes. The only backdrop to is the competition from local brands. As
the majority of customers belong to former, they consider price than quality. The
company has to make aware of the companies quality standards to them.
SIZES:
Various sizes ranging from to10 are offered to consumers. Even pipes with
different gauges and sizes are manufactured to suit specific conditions. In addition to
regular and standard sizes of 20mm to 200mm SUJALA PIPES LIMITED has
manufactured the highest sizes of PVC pipes that is 315mm of high quality. Is has
done business in this size pipe more than 100 crores. Many companies are yet to
venture to manufacture 315mm pipe, which is harcvliant task.
PACKING:
Packing plays less important role in the products PVC pipes because the
hollow space inside can be utilized. For purpose of cubic space utilization in trucks
while transport, organization is adopting the technique like pipe in pipe.
PAYMENT PERIOD:
For Nandi Brand the company adopts zero credit policy, and goods are not
delivered unless cash particulars are made. For Monarch and Sagar Brands credit is
entitled unto a week. The difference between these is due to brand image.
38
MANAGEMENT:
Sri, S.P.Y. Reddy , locally known industrialist with base at Nandyal, Kurnool district
has been successful entrepreneur and management. he is technically qualified person
with B.E (Mech) from REC (Warangal) and with work experience at BAARC
(Mumbai). He is daringly ventured and established industries in and around Nandyal
from 70s. As years went off he has established most successful with an over all
investment of Rscrores. In the form of following NANDI GROUP OF
COMPANIES.
SUJALA PIPES (p) LTD
NANDI MILK
MAHANANDI MINERAL WATER
NANDI PC PRODUCTS
MONARCH PIPES PRODUCTS
MONATCH PIPES LIMITED
NANDI SOLVENT
NANDI INFISYS
NANDI HARDWARE
NANDI ONLINE SERVICES
NANDI SUPER MARKET
INTEGRATED THERMO PLASTICS LTD.,
CHANNLES OF DISTRIBUTION:
Sujala pipes pvt Ltd. Has got zero level channel distribution for Nandi and single
level channel distribution for Monarch and Sagar.
ZERO - LEVEL
MANUFACTURE
CUSTOMER
ONE - LEVEL
MANUFCTURER
DEALER
CUSTOMER
SECOND-LEVEL
MANUFACTURE
DEALER
RETAILER
CUSTOMER
Sujala pipes pvt. Ltd. Has an extensive network of 300 dealers in Andhra Pradesh
who are directly serviced by Company sales force and 500 dealers in South India.
COVERAGE:
At present Andhra Pradesh, parts of Southern states like KARNATAKA,
TAMILNADU and KERALA are in ambit of sujala pipes pvt. Ltd.
TRANSPORTATION:
40
PRODUCT PROFILE
INTRODUCTION:
We shall look at the basic data about plastics and particularly these properties, which
are of use in practical working with plastics. Plastics are man made materials. The
oldest raw materials for producing plastics are carbon materials obtained from coal
tar. Today the majority of raw materials are obtained from petrochemical source and
they can be economically produced in large quantities.
Plastics have changed out world day-by-day. They are becoming more important.
They own their success to whole series of advantages, which they over conventional
materials such as,
LIGHT WEIGHT
EXCELLENT MODULABILITY
ATTRACTIVE COLOURS
LOW ENERGY REQUIREMENTS FOR CONVERSION
LOW LABOUR
LESS COST OF MANUFACTURING
LOW MAINTAINENCE
HIGH STRENGTH OF MANUFACTURING
COROSSION RESISTANT
41
42
services of PVC pipes, water can be transported efficiently with lesser losses, from
the place of higher water potential to the place of lower water potential.
Presently revolutionary trend in water management speaks much about drip
irrigation, which is developed in Israel and is practiced by all agricultural based
nations in the world. Drip irrigation greatly used PVC pipes as core tools of
implementation with the services of this sort. PVC pipes one way or the other
strengthening the hands of countrys economy.
A Part with the referred used PVC pipes supplemented with fittings are used in
houses for electric connections, sewage connections and other domestic purposes.
PVC pipes with much unique heat, chemical and physical characteristics serve many
industrial purposes. They are even positively used as conduits for industrial gases.
Even the characteristics of weight and low price attract many more applications.
Rigid PVC pipes have been manufactured in India from the sixties on imported
extrusion lines and there after indigenous plans were also available. There were few
pipe manufacturers up to 1978-1979 and large production capability was created
during 1979-1983. When many extrusion lines were imported from button field,
Cincinnati, kraausmuffi etc. The Government allowed the imports of sophisticated
and high output plan, which were not available indigenously.
It is essential for the company to carryout continuous research and development to
update technology, for higher output, loss energy cost per Kg of output, quality of
products of etc.
TECHNICAL DETAILS ABOUT PVC PIPES:
INGREDIENTS:
PVC Resin
D.B.L.S
T.B.L.S
L.S
C.S
STEARIC ACID
43
HYDRO CARBON
CALCIUM CARBONATE
TITANIC DIOXIDE
CHAPTER IV
MANUFACTURING PROCESS
44
MANUFACTURING PROCESS:
How forward extrusion is employed for the manufacturer of PVC pipes
resigns with weighted amounts of other ingredients, which are carried to the hot
chambers.
The high temperature of hot chamber melts ingredients and contents of then given
forward transit to get hallows pipes of required dimension. As the pipe comes out of
the hot chamber, cool water jet is directed towards it to cool the pipe immediately.
Pipes of desired length are cut with the aid of stop and power hacksaw. Production is
made in various sizes ranging from to 10 according to usage.
REINFORCED PLASTICS:
Although plastics have high strength to weight ratio, they are not as strong as
metals and deform permanently under load. They cannot be extremely high or low
temperature like metals and other materials such as refractory bricks. Modern
invention of glass or carbon- black as reinforcing fillers have a way for making high
strength bearing plastics and they are at a times replace steels.
ALLOYS:
45
46
except the loans taken on hypothecation of machinery and stock from SBI Nandyal.
The financial manager with the help of four account officers and other clerks of the
department heads the financial department. The company follows cash & carries
policy for Nandi brand. The product is not delivered until Cash is paid. Financial
department with the help of marketing department looks after these transactions.
PERSONNEL DEPARTMENT:
The personnel department consists of the executives and workers of the organization.
The organization is formed with Sri S.P.Y. Reddy as the Managing director. There are
two marketing managers, a financial manager, a public relation officer and a quality
control officer who all reports to executive director. Other than executives there are
1000 workers in the organization.
A
concerned departments makes the recruitment and selection of personnel. A part the
attractive salaries company is providing health care and welfare facilities.
PURCHASING DEPARTMENT:
The perplexing situation that is confronted by the manufacturers of the PVC pipes is
scarcity of resin. Through the Government of India has taken various steps to improve
supply conditions of PVC resin. The Indian manufacturers could meet only 50% of
demand and remaining 50% is meet from imports.
47
MARKETING DEPARTMENT:
The marketing department is headed by marketing manager who reports to executive
director, an assistant marketing manager who reports marketing manager and 20 sales
men headed by 30 sales representatives Who are headed by assistant marketing
manager.
Marketing mix and advertising particulars of Sujala pipes pvt. Ltd. shows effective
management of the Marketing Department in the organization.
CHAPTER V
DATA ANALYSIS & SUGGESTIONS OF DATA
48
INFERENCE:
From the above table shows respondents of consumers about the feeling the Nandi
pipes are good are 51%, bad are 3%, and positive are 38% and negative are8%.
49
Number of respondents
21
52
20
7
% of respondents
21%
52%
20%
7%
Survey Findings :
Findings of the survey on Consumers satisfaction for Nandi pipes are
As follow above table.
INFERENCE:
The above table shows that satisfaction 21% of respondents is low, 52% of
respondent is moderate, 20% of respondents is high, 7% of respondents is very high.
50
Number of respondents
73
0
27
0
% of respondents
73%
0%
27%
0%
Survey Findings :
Acording to the above table Consumers attitudes in nandi pipes Ltd., are as followed
below.
INFERENCE:
The above table shows 73% of respondents have good attitude on the quality of Nandi
pipes remaining 27% of respondents have positive attitude.
51
Number of respondents
2
38
60
% of respondents
2%
38%
60%
INFERENCE:
Above table shows the opinions of 2% respondents on the prices of Nandi pipes is
lower, 38% of respondents is reasonable,60% of respondents is higher.
52
Number of respondents
27
8
11
42
12
% of respondents
27%
8%
11%
42%
12%
Survey findings;According to the table, findings that consumers awareness of various brands are as
followed.
INFERENCE:
The above table shows 27% of respondents have awareness about the Nandi brands,
8% of respondents have awareness about the Monarch brand, 11% of respondents
have awareness about the Finolex brand, 42% of respondents have awareness about
53
the Sudhakar brands and remaining 12% of respondents have awareness about the
other brands.
Number of respondents
38
10
5
47
0
% of respondents
38%
10%
5%
47%
0%
Survey findings:- According to the table, Nandi pipes consumers frequency are as
followed.
INFERENCE:
Above table shows that 38% of respondents frequently purchase Nandi brand pipes,
10% of respondents purchase Monarch brand pipes, 5% of respondents purchase of
Finolex brand pipes, 47% of respondents purchase Sudhakar brand pipes.
54
Number of
respondents
1
12
7
25
55
% of respondents
1%
12%
7%
25%
55%
INFERENCE:
Above table shows 1% of respondents are influenced by T.V media in their
purchasing, 12% of respondents influenced by news papers in their purchasing, 7% of
55
7%
7
55
Others
12%
12
25%
25
Wallpainting
1%
1
A.P.S.R.T.C
Buses
55%
News
papers
60
50
40
30
20
10
0
Televisions
Percentage
Types
Table 8 shows consumers awareness of Nandi pipes
Type
Relatives
Neighbors
Friends
Others
Number of respondents
25
48
20
7
% of respondents
25%
48%
20%
7%
Survey
findings:-
INFERENCE:
The above table shows 25% of respondents got awareness of Nandi
pipes through relatives, 48% of respondents got awareness through neighbors, 20% of
respondents got awareness of Nandi pipes through friends, remaining 7% of
respondents got aware through other factors.
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Table 9 shows consumers feelings for the offers given by the company
Type
Low
Moderate
High
Very high
Number of respondents
30
40
26
4
% of respondents
30%
40%
26%
4%
INFERENCE:
The above table shows 30% of respondents felt low for the offers given by the
company, 40% of respondents felt moderate for the offers given by the company, 26%
of respondents felt high offers given by the company and 4% % of respondents felt
high for the offers given by the company.
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Number of respondents
3
37
% of respondents
3%
37%
58
2
58%
2%
Survey findings:According to the table, Nandi pipes of various promotional activities excepting.
INFERENCE:
58
Number of respondents
24
13
45
18
% of respondents
24%
13%
45%
18%
Survey findings:According to the table, Nandi pipes of consumers usage periods are as followed.
INFERENCE:
Above table shows 24% of respondents are using Nandi pipes for the period 1 year,
13% of respondents are using Nandi pipes for the period below 1 year, 45% of
59
respondents are using Nandi pipes for the period below 2 years remaining 18% of
respondents are using Nandi pipes for the period above 2 years.
Number of respondents
% of respondents
Service
Package
Quality
Brand
25
4
63
6
25%
4%
63%
6%
4% of the Packages.
6% of the Brand.
INFERENCE:
60
The above table shows 25% of respondents are influenced by service factor in their
purchase, 4% of respondents are influenced by packaging factor in their purchase,
63% of respondents are influenced by quality factor in their purchase, 6 % of
respondents are influenced by brand factor in their purchase, 2 % of respondents are
influenced by size factor in their purchase.
Number of respondents
87
13
% of respondents
87%
13%
Survey findings:According to the table, Nandi pipes for consumers suggestions followed.
INFERENCE:
The above shows 87% of respondents suggest to others to buy the
Nandi pipes and 13 % have not given any suggestions.
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Number of respondents
39
30
20
11
% of respondents
39%
30%
20%
11%
Survey findings:According to the table, Nandi pipes for using Reasons as followed.
INFERENCE:
62
The above table shows 39% of respondents purchased Nandi pipes for the reason of
quality, 30% of respondents purchased Nandi pipes for the reason of price, 20% of
respondents purchased Nandi pipes for the reason availability remaining 11%
purchased for the reason rigid ness.
FINDINGS
63
&
SUGGESTIONS
FINDINGS
64
4. The existing consumers of Sudhakar and Jala Pipes are influencing few
consumers in order buy same brands.
5. Nandi Pipes promotional activities like service, delivery of the products are
moderately influencing the consumers.
6. The consumers feel that it there is credit facility that would makes to buy
Nandi Pipes.
SUGGESTION S
1. Since the brand image is very high, if the price are reduced which helps more
to the company to achieve huge market share.
2. In order to achieve more awareness among the consumers the company has to
go for advertising on wall painting and through daily Newspapers, etc.,
3. Arranging credit facility through banks and financial institutions shall
motivate consumers to prefer Nandi pipes.
4. In order to achieve more market share, promotional activities like:
. Delivery pipes until forming fields
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CONCLUSION
66
CONCLUSION
Market for NANDI PIPES is wide and ever growing and theres always a demand for
them as they are the best quality pipes at reasonable price with better services
provided. The company should aim at the advertisements, not only to capture the
market but also should strive in retaining such captured market.
Thus the company should take the survey for its research for the benefit of the
company. It was found that even though company is performing well, there is a lot of
market to be captured. It was found that a lot of short comings are highlighted by the
consumers in the market which are brought out in our study.
At the outset, the study can help the company in improving its performance, where
the purpose of the study done will be of fully achieved after going through the market
it was found that Pipes will be the largest sellers of Nandi pipes.
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CHAPTER VI
ANNEXURE
68
QUESTIONNAIRE
Consumers Awareness towards Nandi Pipes.
Name: .
Address: .
1) How do you feel about the Nandi Pipes?
a) Good
b) Bad
c) Positive
d) Negative
b) Moderate c) High
d) Very high
b) Bad
c) Positive
d) Negative
b) Reasonable
c) Higher
a) Nandi
b) Monarch c) Finolex
d) Sudhakar
b) Monarch c) Finolex
d) Sudhakar
b) News papers
d) Wall painting
e) Others
c) APSRTC buses
b) Neighbours
c) Friends
d) Others
10) How do you feel with the offers given by Nandi Pipes?
a) Low
b) Moderate c) High
d) Very high
11) What are the promotional activities you expect from Nandi Pipes?
a) Credit sales
b) Package
c) Quality
d) Brand e) Size
b) Price
c) Availability d) Rigidness
b) Construction
c) Electricity
c) Dealer d) Retailer
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BIBLIOGRAPHY
71
37
BIBLIOGRAPHY
For the purpose of completion of this project some of the following books are referred
for guidance and to have a good understanding over the subject.
Marketing management
By Philip kotler.
Research methodology
By C.R. kothari.
The Essence of marketing
By Simon majaro
The Essence of marketing research
By peter M. Chisnall.
Websites Referred:
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www.nandipipes.com
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