Evaluation of Marketing Strategies and Business Performance of Selected

Travel Agencies in Paranaque City

Undergraduate Thesis
Submitted to the Faculty of the
Cavite State University
Bacoor City, Cavite

In Partial fulfillment
Of the requirements for the degree
Bachelor of Science in Business Management
(Major in Marketing)

Estrada, Jacqueline V.
October 2014

Evaluation of Marketing Strategies and Business Performance of Selected

Travel Agencies in Paranaque City

THE PROBLEM AND ITS BACKGROUND

This chapter presents the introduction, statement of the problem,
objectives, significance of the study, definition of terms and the conceptual
framework. This chapter will present a better understanding of the study made by
the researcher.
Introduction
A marketing strategy is a written plan that includes marketing topics like
product development, promotion, distribution and pricing approach that identifies
the company's marketing goals and explains how will achieve those goals. It can
also help to identify strengths and weaknesses of the company and competitors
to know where to focus the marketing tactics.
Travel agency is a private retailer that provides travel and tourism related
services to the public on behalf of suppliers such as airlines, car rentals, cruise
lines, hotels, and package tours. In addition to dealing with ordinary tourist most
travel agencies have a separate department devoted to making travel
arrangements for business travelers and some travel agencies specialize in
commercial and business travel only. There are also travel agencies that serve
as general sales agents for foreign travel companies, allowing them to have
offices in countries other than where their headquarters are located.

A travel agency is a commercial enterprise where traveler can secure

information and expertise, make arrangements to travel by air, sea or land to any
point in the world. It is basically a retailer as it conducts business transactions
directly with individual supplier as agent, and with each individual traveler.

Francisco, (2005) stated that travel agency acts an agent of the different
suppliers in the tourism industry, such as the transportation companies, hotels,
resorts, car rental companies, tour operators and sight-seeing companies. It also
provides assistance in securing travel documents, such as passports, visas and
immigration clearance. It processes travel arrangements by placing reservations,
obtaining confirmations and issuing corresponding tickets or tour vouchers on
behalf of the suppliers assists in cases of refunds and cancellations, acts as
agents of the different suppliers in the tourism industry
Nowadays, Travel Agency is the most common business that continuously
increases in the City of Paranaque. Undoubtedly, thats the reason why this study
was conducted to know their marketing strategies and business performance.
This study wants to determine the evaluation of marketing strategy and
business performance of selected travel agencies in Paranaque City.

Statement of the Problem

The main objective of this study is to evaluate the marketing practices and
business performance of the selected travel agencies in Paranaque City.

It sought to answer the following questions:

1. What are the business characteristics of the travel agencies in terms of:
a. years in operation, and
b. type of business ownership?
2. What are the marketing strategies presently employed by the travel agencies
in Paranaque City in terms of:
a. product;
b. price;
c. place, and
d. promotion?
3. What is the business performance of the travel agencies operation in terms of
the following:
a. number of Clients (Monthly);
b. number of Clients Travelled (Monthly), and
c. sales income?
4. Is there any significant relationship between the marketing strategies and
business performance of the travel agencies?

Objectives of the Study

This study sought to discover answers to the aforementioned specific
problems guided by the following objectives:

1. determine the business characteristic of travel agencies in Paranaque City.

2. determine the marketing strategies presently employed by the travel agencies.
3. determine the business performance of the travel agencies.
4. ascertain if there is significant relationship between marketing strategies and
business performance of travel agencies.

Significance of Study
The following will benefit from the study.
Travel Agencies. The study will greatly help to provide more knowledge
and ideas regarding travel marketing strategies that they will be provided not only
with some alternatives but also the latest trends in business.
Entrepreneurs. It also help entrepreneurs who are planning to put up
travel agencies because the study would come up with the most effective
marketing strategies of the four Ps of Service Marketing (Product, Price, Place
and Promotion) that will guide them in the conduct of their business operation.
Researcher. This study will satisfy the curiosity with the marketing
strategies and business performance of travel agencies. This will also serve as
final requirement for the degree in BS Business Management Major in Marketing.
Future Researchers. The study is essential for future researchers to
make related studies about this topic. This study can help future researchers

since they can use as a guide in making study similar to this and help them to
have an idea to improve this study.

Definition of Terms
The term listed below were defining in a manner they are used in the study.
Business Characteristics. The characteristics of travel agency which
include years in the operation, and type of ownership.
Business Performance. In this study refers to the current status of travel
agencies in relation to their marketing strategies.
Evaluation. Refers to the assessment of the business performance of
travel agencies with regards to its operation. The evaluation focuses on the
inputs, processes and outputs of the said company.
Marketing. Is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services to create
exchanges that satisfy individual and organizational objectives.
Marketing Strategy. Is the selection of course of action from arriving
several alternatives that involves specific customer groups, communication
methods, distribution channels and pricing structures. As most experts say, it is a
combination of target market and marketing mixes.
Marketing Mix. Includes all controllable factors that have been chosen to
satisfy customer needs. They comprise the product, promotion, price and place.

Place. Or distribution, refers to channels of distribution that serve as the

means for getting the product to the target customers.
Price. Refers to profit margins and the probable pricing response of
competitors. Pricing includes not only the list of price, but also discounts,
financing, and other options such as leasing.
Product. Is the physical product or service offered to the customer. In the
case of physical products, it also refers to any services or conveniences that are
part of the offering.
Promotion. Is the communication part of marketing which includes
advertising, personal selling, sales promotions, merchandizing and public relation
publicity.
Travel Agencies. Are retail outlets where the services of various
suppliers, carriers, destination and tour wholesalers are merchandized.

Conceptual Framework
This conceptual framework explain how marketing strategies and
business performance will be identified through giving of survey questionnaires
to the (30) thirty respondents of selected travel agencies in Paranaque City.
Using descriptive research and survey method, managers will answer questions
stated in questionnaire. Questionnaire will focus in factors, such as business
characteristics, marketing strategy and business performance of travel
agencies. The paradigm that guided the conduct study is presented in figure 1.
Illustrate the relationship between the Marketing Strategies and Business
Performance of Travel Agencies.
The input in the study is the marketing strategy used in travel
agencies, Product, Price, Place, and Promotion. The output in the study is the
business performance of travel agencies, Number of Clients (Monthly), Number
of Clients Travelled (Monthly) and Sales Income. This study will determine if
there is a relationship between marketing strategies and business performance
of travel agencies.

INPUT
Marketing
Strategies

OUTPUT
PROCESS
Survey

Product
Price
Place

Questionnaire

Business
Performance
a. Number of
clients (Monthly)
b. Number of
Clients Travelled
(Monthly)
c. Sales Income

Promotion

Figure1.The paradigm showing the relationship between the marketing

strategies and business performance of travel agencies in Paranaque City.

Hypothesis of the Study

There is no significant relationship between the marketing strategy and
business performance of the travel agencies in Paranaque City.

Review of Related Literature

This section of the study presents some related literature and describes
the framework of this study.
Business Characteristics
Statistics about business characteristics include number of years, the initial
capitalization, monthly income and location of businesses in New Zealand. They
provide an annual snapshot of New Zealand businesses and include details
about geographic area, industry, the type of the business and business size at
employee level. (Stats government, 2012)
The simplest form of business entity is the sole proprietorship. If you choose
this legal structure, then legally speaking, you and the business are the same. You
can continue operating as a sole proprietor as long as you're the only owner of the
business. Establishing a sole proprietorship is cheap and relatively uncomplicated.
If you're going to conduct your business under a trade name such as Smith
Furniture Store rather than John Smith, you'll have to file an assumed name or
fictitious name certificate at a local or state public office. This is so that people who
deal with your business will know who the real owner is. In addition, you may have
to obtain a business license to do business under state laws or local ordinances
(Siegel, 2001).

Marketing Mix

The 4ps of the marketing mix that a marketing manager can manage to
achieve companys target. Changes happening on these parameters are subject
to changes in companies inside or outside environment (Kotler & Armstrong
2002).
The marketing mix is like a recipe of a products strategic position in the
market. So to achieve success in a companys strategic approach the 4ps of
marketing are the main tools (Culliton, 2000).
In the Figure below, I have indicated the 4ps of the marketing mix:
PRODUCT

PRICE

PROMOTION

PLACE

Figure 2: Marketing mix (Kotler &Armstrong, 2002)

Product
A product is a good or service or the combination of both which is made to
satisfy a group of people in a market where people can give a value in exchange
of any specific goods and services. Commercially, a product means something
that belongs to a company or a person who is produced a delivered for a certain
market with a certain process and in exchange of a value is called product. This
can be tangible or intangible.

Considering customers needs marketers must deliver a descriptive

package quoting what a customer really buys when they purchase a product.
This kind of understandings means that every product has value in its pricing
which provides benefits to satisfy customer needs and wants. Only this method
ensures that marketers formulate strategies effectively (Griffin & Ebert, 2004).
Today buyers expect to receive products or services with a greater value
and with a reasonable price. Marketers call this the value package. Below are
some possible attributes of a package trip (travel agency product) that a
customer might consider in time purchasing the services:
-

Crystal clear trip itinerary

Choices from a variety of destination

Choices of accommodation and transportation

Reasonable price image

Simple process of purchasing

Credit card protection

Comfortable and safe

Insurance services, etc.

Though package trips from a travel agency is work in involving different

media such as Airline Company, hotel and others. In that case feedback from the
customer goes to the travel agency as well as service provider too (Griffin &
Ebert, 2004).
Classifying Goods and Services

There are two types of buyers according to different groups of products:

(a) Consumer products interest group and (b) Service interest group.
But surprisingly the methods of marketing are quite similar. Both types of
products market to the customers through newspapers, magazines, radio,
television, billboards, etc. (Griffin & Ebert,2004).
Goods
The definition of goods refers to a tangible object that is economically
benefited and made for consumption and to satisfy a certain group of people.
More specifically, when people go into a shopping mall, what they put in
shopping are all tangible goods. Purchases from online stores seem to be good
as long as this product is shipped to the buyers address (Griffin & Ebert, 2004).
Service
Services are kind of activity that one party can offer to another. This kind
of product may or may not be related with a physical touch. Activities such as
renting a hotel room, buying a flight ticket, consultancy, etc. are service related
products (Kotler & Armstrong, 2002)
Service intangibility means, that service cannot be seen before they
are bought or served. For example, an airline ticket bought before the flight is
nothing but a promise of a safe and comfortable journey of a passenger from one
destination to another.

Service Inseparability means that a service cannot be separated nor from

the customer or from the provider. For example, consultants who consult to their
customers both party affects with the outcome of the service.
Service Variability means, the quality of service at the time it is given. For
example, in a travel agency one may be fluent and faster than another agent, in
delivering customer service and solving their queries.
Service Perish ability means that a service cannot be stored for later sale.
For example if a patient missed his or her doctors appointment, a doctor may
charge an extra fee because the service value existed only at that point of the
time scheduled (Kotler & Armstrong, 2002).
Price
In this process of them marketing mix, pricing comes after preparing the
product. In pricing managers decide the value of a product according to its cost
and profit margin. The discussion below is about the objective of product pricing
and then elaborate on some major segments and tools that companies follow in
pricing their products.
Objectives of pricing
Usually a company makes pricing to meet business objectives but it also
includes satisfying other objects related to building up a product. Pricing of a
product differs in different markets. Some companies have a monopolized market
with their unique product and some have only the right to do business on a

specific market. Pricing also depends on corporate image, social value, market
condition and geographical condition or situation (Ricky & Ronald, 2004).
Profit-Maximizing Objectives
Maximizing profit is sometimes very tricky. Low prices sometimes give a
bad image about the company or on the other hand it can lead to high volume. A
high price sells low volume of products but keep a standard of quality and
company image. For example, low prices from Tale communication service
providers enable them to sell more, but places huge pressure on their network in
regards to volume. But high price can attract more customers with a high quality
of services and benefits. On the other hand high prices return a companys cost
and effort within a short time but low prices take time and often take longer than
expected. To reduce this kind of problem companies try to set a reasonable price
which can return minimum profits but will keep the value of the company and
customer (Ricky & Ronald, 2004).
Market Share Objectives
Establishing market share in different markets often differs from one
market to another. Sometimes its easier than expected and sometimes its take
time to achieve this objective. In the long run, a business must make profit to
keep it running. A new company can set their prices lower in the beginning to
attract more customers and to offer their customer to have a try, but they might
have to be ready to make losses too. But for some established and well-known

companies this is easier than new comers, because customers are more likely to
buy a product that they are used to regardless of prices (Ricky & Ronald, 2004).
Other objectives
In some conditions neither maximizing profit nor market share is the main
objective. For example, in the time recession in 2009 companies have tried to
stay in the market which with their maximum effort to keep company running and
overcome the situation.
Price Setting Segments and Tools
Regardless of the objectives, the companys managers measure the
potential impact on deciding the final pricing. This may include all cost of
producing a product and estimated profit of the company. Managers worldwide
normally use two tools for this purpose: cost-oriented pricing and breakeven
analysis (Ricky & Ronald, 2004).
Cost-oriented pricing
Cost oriented pricing considers the desire of making profit by covering
product costs. A travel manager will make their trip pricing by calculating cost of
fares, worker wages, etc. Managers may include also rent, utility costs, insurance
and other fixed and variable costs.
Breakeven analysis
To cover variables cost, a manager of a firm uses cost oriented pricing
that changes with every single unit of products produced and sold. It will also

produce money to cover firms fixed costs that are fixed regardless the number of
product produced or sold. Break-even analysis costs versus revenues of various
volumes. It shows, at any particular selling price, the financial result, the amount
of loss or profit for the company (Ricky & Ronald, 2004)
Place
Place refers to the channel of product distribution. It may be from factory
to outlet or from outlet to final customer or from factory to customer. Selecting an
appropriate distribution channel is a strategic process. This determines both the
amount and cost of a product and market demand. Normally marketers are
determined to keep the enough flow of their product.
Below there are three strategies: intensive, exclusive and selective distribution
that provide different forms of products distribution channels.
-

Intensive distribution: Intensive distribution means distributing products

through as many different channels as possible. These may vary from
product to product. Retail products like milk and sugar can enter into
the market through different channel of members.

Exclusive distribution: Here the manufacturer has the right to distribute

its products to a specific channel. This kind of distribution only applies
in cost products such as distributing Audi cars. An airline product also
belongs to this category as only the manufacturers have the right to
select its distribution channels.

Selective distribution: This kind of distribution channels only specified

on one kind of product. Such as furniture or electronic items displayed
in a furniture shop or electronic shops respectively.

Moreover, internet based online shops are becoming very popular nowadays.
Customers feel very comfortable to order or purchase a product online shop
rather than going to supermarket. As online shops are a place where customers
from all over the world can visit and buy products and get information about any
product. It is getting popular for all types of products now a day. In addition to
this, it has low costs and set-up fees as well as low barriers to enter into the
market. The medium payment through credit cards or from direct bank accounts
is also raising the demand of internet based shops (Ricky & Ronald, 2004).
Competitor analysis
In this ever changing business environment competitor analysis in needed
in all levels of business. Some firms may find it difficult to cope up with their
competitors strategy and may form their own strategy targeting a certain group
of customers. On the other hand, some may think this is only the way that a firm
may bring business if they can complete with their competitors given prices in the
market. However, a company has two strategies to analyze whenever they
formulate a competitors approach: (a) Who are the competitors and (b) What are
their motives? (Li, 2002).
To find out who are the competitors of ones business you have to look at
the market and the similarities between products or services. Here they can

additionally look for the same manufacturer, service provider, what are their
value prices and the customers response to their products etc.
From customers loyalty and comments on another companys product, a
company can sort out the reason why their competitors are providing this or that
service. Also a company can identify what they want their pricing and how they
can achieve their breakeven point, along with what are the future changes
coming from any specific advertisement (Ricky & Ronald, 2004).
However, knowledge of competitors resources and capabilities is
necessary to perform competitively. Before starting a big change in acquiring an
additional resource there must be different modifications and advertisements in
operation. From analyzing the competitors SWOT we know the competitors
capabilities (HRM advice & NetMBA.com, 2008 online).
Finally, to analyze competitors future target and strategy, it is easier to
look on what are the upcoming new technologies and new product or services in
competitors product line is going to add. In addition with that, a company itself
should be stable with enough funds and financial stability, necessary resources
so that they can compete with competitors market strategy (HRM advice &
NetMBA.com, 2008 online).
Promotion
Promotion is a way to advertise, to attract and finally to sell a product to
customers. It is a part of the communication mix: the total message any company
sends to its future customer concerning any product development or to launch

any new product or to have some seasonal sale. For customers, this is nice to
have their expected product with a lower price but it is when prices so come
down and the amounts of products rise or come with some extra features (Ricky
& Ronald, 2004).
Promotion, the final variable of the marketing mix, is the coordination of
marketing communication efforts to influence the attitudes or behavior of the
consumers (Solomon & Stuart, 2000). Promotion is employed as a means of
creating awareness making your consumers learn of your products and the
benefits that go along with it. It is virtually everything an organization says and
does. The functions of promotion include the following, namely: Informs
consumers about new goods and where they can purchase them. Reminds
consumers to continue using certain products. Persuades consumers to choose
one product over others. Builds relationships with customers.
These functions are employed by marketers in such a manner that the
consumers will always remember to buy their products and that the marketers
are able to build and maintain brand image and goodwill as well. It is therefore
important for marketers to know what exactly to promote and why. If relayed
improperly, the communication that the marketer sends to the consumers may
generate a negative response and would shy them away from buying your
products instead. Relationship marketing is also needed in strengthening your
promotion; a good relationship with your customers can result to a long- standing
patronage of your products.

Promotional Mix
Within the marketing mix, marketing utilizes various promotional elements
for the purpose of effectively providing information to consumers about their
products, increase the demand, differentiate the products, accentuate the
products value and stabilize sales. A marketer achieves these objectives by
blending the personal and non-personal selling activities in the form of a
promotional mix (Solomon & Stuart, 2000). The promotional mix focuses on one
more than one element and works in harmony with the overall marketing mix.
The elements of the promotional mix include the following, namely: Personal
selling a direct interaction between a company representative and a customer
either in person, by phone or even an computer link. Advertising a paid nonpersonal communication from an identified sponsor that can establish and
reinforce a distinctive brand identity and inform or persuade members of a
particular audience using the mass media. Sales promotion programs that
marketers design to build interest in or encourage purchase of a product during a
specified period of time. It is also an action-focused marketing event whose
purpose is to have a direct impact on the behavior of a firms customer. Travel
industry develops consumer sales promotion as part of their objectives of
attracting the final consumers. The types of consumer promotions that are
generally employed by the said firms are as follows: Sampling consumers are
offered regular or trial sizes of the product, either free or at nominal price. Price
deals consumers are given discounts from the products regular price. Coupons
offered as cents- off or added value incentives for purchasing specific products.

Direct marketing refers to any direct communication to a consumer that is

designed to generate a response in the form of an order, a request further
informations, and or a visit to a store or other place of business for purchase a
product. Publicity and public relations portrays an organization and its products
positively by influencing the perceptions of various publics. Guerilla Marketing
involves ambushing consumers with promotional content in places they are not
expected to encounter the kind of activity.
Business Performance
Business performance management is a set of management and analytic
processes that enables the management of an organization's performance to
achieve one or more pre-selected goals. According to Bititci, Carrie & McDevitt,
1997 they define business performance as a process by which the company
manages its performance in line with its corporate and functional strategies and
objectives.

This

definition

is

often

used

in management

research

studies. According to Bititci, Carrie & McDevitt, it is the objective of that process
to provide an integrated control system, where the corporate and functional
strategies are deployed to all business processes, activities, tasks and
personnel, and feedback is obtained through the performance measurement
system to enable appropriate management decisions. The ultimate purpose of
that process is to improve company performance.
Performance measurement is an essential part of the performance
management. By measuring, people transform complex reality into simplified

numerical concepts that can be easily communicated and acted upon (Lebas,
2008). According to Lebas, the simplification of reality by measuring is the
prerequisite of successful management. Similarly, Bititci et al., argue that
performance measurement is at the heart of the performance management
process and it is of critical importance to the effective and efficient functioning of
performance management. Performance measurement (PM) can be defined from
different perspectives (Lebas, 2008).

Methodology
This chapter explained the methods that the researcher used in order to
allocate and evaluate the data in accordance to the goal of the study. Relevant
data were gathered through internet sites, related thesis, and books which could
justify documents concerning the study.
Time and Place
The researcher will start to conduct the research on November 2014, the
data gathering will be conducted from December 2014 to February 2015 and the
end of the study will be on March 2015 in Paranaque City.
Sampling Procedure
The study will be using the purposive sampling technique to determine
the specific number of respondents in Paranaque City to ensure that the
populations were adequately in the study. The researcher has drawn using
Slovins formula with ten percent of margin error.

Where:
n = number of sample
N = total population
e = 10%, number of error

Collection of Data
The researcher will gather the data of the respondents in Paranaque
City. The main source of the study was to obtain information that relevant to the
evaluation of marketing strategy and business performance of travel agencies in
Paranaque City. The primary source of data was questionnaires that were given
to the respondents. The secondary sources of data were taken from books,
internet and thesis.
Methods of Analysis
The researcher will utilize the descriptive method in the study using
survey approach that will based on the true data that was collected and
analyzed. Descriptive statistical tools such as percentage, weighted mean, likert
scale and chi-square to assess the purpose of the study.
Percentage. This will utilize to describe the marketing strategy used by the travel
agencies.

Formula:
P=

x 100%

Where,
P = percentage
f = frequency
N = total number of respondents

Weighted mean. This will utilize to identify the business performance of the
travel agencies.
Formula:
WM=
Where,
W.M. = weighted mean
X = frequency
W = weight
Likert Scale. This will be used to determine the level of satisfaction of the
managers based on marketing strategies of the travel agencies.

Five Point Likert Scale for the Level of Needs Questionnaire

RATE

EQUIVALENT

INTERPRETATION

4.20-5.00

Excellent

3.40-4.19

Very Good

2.60-3.39

Good

1.80-2.59

Fair

1.00-1.79

Poor

Chi-square. This will use to ascertain the relationship between the marketing
strategy and business performance of travel agencies.
Formula:
X2=
Where,
X2 = chi-square test
E = expected value
O = observed value

Scope and Limitation

This study will be conducted from December 2014 to February 2015. The
respondents of the study were limited only to the (30) thirty managers. Data will
be gathered through the distribution of survey questionnaire. It also analyzed the
business characteristics of travel agencies including the years in operation and
type of ownership. The study focused on the Marketing strategies and Business
Performance of Travel Agencies. The results of the study greatly rely on the
information that will give by the employees who serves as the respondents of the
study.

Republic of the Philippines

CAVITE STATE UNIVERSITY- BACOOR CAMPUS
Phase II, Soldiers Hills IV Molino 6, Bacoor Cavite

Dear Respondents,

Good day! I, Jacqueline V. Estrada, BS Management major in Marketing student

of Cavite State University- Bacoor City Campus is undertaking a research regarding
"Evaluation of Marketing Strategies and Business Performance of Selected Travel
Agencies in Paranaque City". In this regard, may the researchers ask a little favor from
you by answering this questionnaire. It will seek information regarding the research
study.

Jacqueline V. Estrada
Researcher

Name (optional): ________________________

Date: _________________

Direction: Please put a check (/) on the space provided in each item.

I.

Business Characteristics

1. Name of Business (optional) : _________________________

2. Years in operation
( ) 6months- 1 year
( ) 1year- 5years
( ) 6years- 10 years
( ) 10years- Above
3.

Type of Business Ownership

( ) Sole Proprietorship
( ) Partnership

II.

Marketing Strategies

Directions: Read the following questions and choose your answer by filling up the
blanks or putting a check beside the chosen answer. I encourage you to answer the
questions sincerely and truthfully.
5-Stong Agree
4-Agree
3-Neither agree nor Disagree
2-Disagree
1-Strongly Disagree

a.
b.
c.
d.
e.

A. PRODUCT
The agency offers package tours
The agency offers personalized tours
The agency offers hotel Reservations
The agency offers car Rentals
The agency offers sightseeing tours

D. PROMOTION
5
The agency have an advertising
The agency provides a communication materials about their
products
The agency have a effectiveness of promotion activities
The agency maintain the retention of promotion to the memory
of the customers
The agency give promo Packages
The agency give sales promotion programs

B. PRICE
a. The agency gives discounts to the customers
b. The agency provides travel insurance
c. The agency based the price to their competitors

a.
b.
c.
d.
e.
f.
g.
h.
i.

a.
b.
c.
d.
e.
f.

C. PLACE
The agency provides the accessibility of the business
The agency have an wide area space
The agency have availability of the parking space
The agency have a convenience location
The agency have overall look of waiting and receptions area
The agency provides safety and security
The agency provides Sanitation and Cleanliness
The agency have a good temperature
The agency provides visibility of entrance and exits

III.

Business Performance

4. How many customer you get per month?

Domestic
( ) Below 40
( ) 40-60
( ) 60 80
( ) 80 Above
Foreign
( ) Below 40
( ) 60 80

( ) 40-60
( ) 80 Above

5. How many clients travel per month?

Domestic
( ) Below 40
( ) 40-60
( ) 60 80
( ) 80 Above
Foreign
( ) Below 40
( ) 60 80

( ) 40-60
( ) 80 Above

6. What is your estimated monthly income?

( ) Php 20,000 & Below
( ) Php 20,001 - Php 50,000
( ) Php 50,001 - Php 100,000
( ) Php 100,001 - Php 200,000
( ) Php 200,001 - Php 300,000
( ) Php 300,001 - Php 400,000
( ) Php 400,001 & Above

Thank you for your cooperation and God Bless!