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November 2011 Vol. 16, No. 11
Table of Contents
32 The Adhesives and Sealants Market

The adhesives and sealants market continues to be
affected by the recession and raw material issues.
36
White is Favorite Color for Automobiles

PPG introduced 70 new shades at annual
Automotive Color Trend Show.
COLUMNS
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
International Coatings Scene ....................................24

Europe Nanomaterials Defined?
Latin America Brazilian Autos Face Tax, Credit Crunches
Index to Companies ....................8

Fresh Paint ................................10
Business Corner ..........................................................30

Differentiation: The Anecdote to a Disruptive Threat
Patents ......................................20
ADVERTISING SECTIONS
Market Reports ........................22
Classified Ads ..............................................................47

Advertising Index........................................................49
New Products ............................27

Industry News ..........................38
Suppliers Corner........................42
People ........................................44
Meetings ....................................45
36
Final Coat ..................................50
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November 2011
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Coatings World | 5
Editors Page
The Raw Material Storm
he big threeAkzoNobel, PPG and Sherwin-Williamsreported

mixed third quarter results giving no clear indication if the weakened
economy will improve any time soon. However, if raw material price
trends continue to grow at current rates, the situation looks to worsen.
Prices of raw materials started climbing in the fourth quarter of last year and
continued into the second quarter of 2011. Prices for titanium dioxide alone are
poised to climb another 15 percent to 20 percent before the year is out.
We are in a perfect storm, with unprecedented raw material price increases
and sluggish demand, AkzoNobels chief executive Hans Wijers said at a press
conference.
The worlds biggest paint maker said net prot fell 37 percent to 149 million despite a 4.8 percent rise in revenue to 4.05 billion due to higher prices
for raw materials. To plug the leak Akzo said it plans to save 500 million in
cuts by 2014.
Akzo said revenue growth was up helped by price increases passed on to
end-users, but weak consumer demand combined with slow construction and
housing markets in North America and Europe kept overall volumes nearly at.
Continuing but slowing growth in emerging markets made up for weak demand
in mature markets said the company.
Although our top-line revenue growth throughout the quarter was relatively strong, we have seen the macroeconomic situation worsen, which has
impacted our third quarter results, Wijers said. We have also not yet fully
offset the unprecedented raw material cost increases.
PPG Industries Inc. said that its third-quarter net income rose 19 percent as demand for its protective and decorative coatings climbed in Asia and Latin America. The company also said demand in North America increased modestly, while
demand in Europe declined.
North Americas largest paint maker reported earnings of $311 million in
the quarter compared with $262 million during the same period the year before. Revenue increased 11 percent to $3.85 billion.
PPG said that it increased prices to offset higher raw material costs, and
will raise prices further in several of its businesses. Sales increased 20 percent
for PPGs commodity chemicals business, 12 percent for industrial coatings, 12
percent for architectural coatings and 9.5 percent for performance coatings.
Sherwin-Williams Co.s third-quarter earnings rose a slight 2.6 percent as
higher sales buoyed by price increases helped to offset rising materials costs. Sales
at the company have been increasing steadily since the start of 2010, but like its
competitors the companys protability has suffered under pressure from climbing costs for raw materials.
Operating segments continue to control costs and implement price increases
in an effort to keep pace with the cost climb, said chairman and chief executive
Christopher Connor.
In the latest period, Sherwin-Williams posted a prot of $179.9 million, up
from $175.3 million a year earlier. Revenue increased 14 percent to $2.48 billion. Sales in the companys paint-stores group rose 10 percent due to higher selling prices and improving domestic architectural paint sales volume across most
segments. Its global-nishes group saw revenue jump 31 percent largely because
of acquisitions, selling price increases and higher paint sales volume.
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6 | Coatings World
November 2011
As We Go To Press
Lonza acquires Arch Chemicals for $1.2B
The worlds biggest manufacturer of drug

ingredients, Lonza Group AG, Basel,
Switzerland has come into an agreement
to buy Arch Chemicals Inc. for approximately $1.2 billion creating a global
leader in the bacteria and fungi killing
business.
Arch Chemicals products are used for
disinfecting swimming pools, protecting
wood from fungus, preventing the growth
of molds and mildew in paints and dandruff treatment. This deal with Norwalk,
Connecticut based Arch Chemicals will
make Lonza Group the leader in the $10
billion market which is exhibiting growth
of as much as six percent per year and it
will also reduce its dependence on manufacturing pharmaceutical ingredients for
drug makers said the company.
Lonza Microbial Control, a new business sector formed by the acquisition
and led by Jeanne Thoma as previously
announced, will offer a complete portfolio of microbial control solutions. Lonza
will offer this complementary range of
products and actives to a broader range
of customers in both established and
emerging markets.
about meeting rapidly increasing customer

demand, said Leif Darner, AkzoNobels
executive committee member responsible
for performance coatings. We are also
seizing an ideal opportunity to further
strengthen our leadership position.
The automotive and aerospace market in China is forecast to further increase
steeply in the coming years and this in-
vestment will allow us to capture our

share of this growth, said Jim Rees, managing director of AkzoNobels automotive
and aerospace coatings business.
Changzhou is the ideal location for this
facility as there is a good infrastructure already in place and it is ideally situated in
the coatings center of China, with close
access to many of our customers. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Ace Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 27
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Cortec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Datum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Deposition Sciences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
DSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Dunmore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Fine Paints of Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
AkzoNobel to raise production

capacity in China
AkzoNobel said it is investing around 60
million to increase the production capacity of its automotive and aerospace coatings business in China. This investment
will provide additional momentum for the
companys accelerated growth strategy of
achieving revenue of $3 billion in China
by 2015, and strengthen its leadership position in the countrys automotive renishes market.
As well as constructing a new production
facility in Changzhou, the company will
build related warehousing, quality control
laboratories, support facilities and ofces on
the new site. The project will increase capacity by around 25 million liters and the site is
projected to be operational in early 2014.
This investment builds on last years
acquisition of Prime Automotive and is all
8 | Coatings World
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32, 44

Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32, 44
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Lord Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Nortek Powder Coating. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36
Red Spot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32
Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Standox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Tennant Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
November 2011
Fresh Paint
RPM acquires European fire protection

and insulation business
RPM International Inc. announced that its

Performance Coatings Group has acquired the Grupo P&V group of companies, a leading European vertically
integrated supplier of passive re protection and insulation products. Headquartered in Barcelona, Spain, and with
manufacturing in Villarana, Grupo has
annual sales of approximately $23 million. Grupo manufactures, markets and
installs expanded perlite and vermiculite
for passive re protection, soundproong,
and cryogenic and heat insulation applications. This acquisition expands our
reproong and insulation capabilities,
and in conjunction with our Carboline
product portfolio, we expect it to help further expand our re protection and corrosion control market throughout
Europe, said Frank Sullivan, RPM chairman and chief executive. Grupo will continue to be led by its existing management
team and owners, including founder
Isidro Marques and Alvaro Boter.
BASF plans to sell the

decorative paints business of
Relius Coatings
BASF Coatings said it plans to sell in the
near-term the decorative paints business
of Relius Coatings GmbH & Co. KG
along with the respective subsidiaries in
France and the Netherlands. The business
encompasses decorative paints and plaster as well as coatings and glazing for construction applications. Regionally, it is
focused on Germany and selected countries in Europe. In 2010, the business had
total sales of approximately 80 million.
The sites in Memmingen, Germany, and
Deurne, Netherlands, are part of the divestiture in addition to distribution ofces
of Relius for decorative paints.
BASFs business with decorative paints
in South America and China is not affected by the planned divestiture and will
be further expanded. The business with industrial coatings of Relius Coatings that
is managed out of the Oldenburg site will
10 | Coatings World
remain a part of BASF Coatings.

In 2006, BASF acquired Relius Coatings GmbH and Co. KG as a part of the
Degussa construction chemicals business. It remained a company within
BASF Coatings.
In a very competitive market, we
have been successful in stabilizing the
Relius deco paints primarily in the areas
of brand, distribution and innovation,
said Raimar Jahn, president of the coatings division of BASF. To be profitable
over the long-term, however, our market
share is too low, particularly in Germany. For this reason, we believe that
the Relius deco paints will develop better
in another environment.
The decorative paint business of Relius
focuses on direct sales to painters and specialist dealers. In Germany and France,
Relius has about 30 distribution ofces. In
addition, Relius markets deco paints
through importers in selected countries in
Western Europe. In the Netherlands, Relius manufactures and markets products
of the two brands Relius Fleurit and Relius Hoeka from its site in Deurne.
The businesses with protective and marine coatings, general industry coatings as
well as coatings for rotor blades for wind
energy facilities are not part of the
planned divestiture. These activities will
be further developed and globally expanded as a part of BASFs industrial
coatings business.
The consultation process with the
works councils has been started, said Andreas Fehren, managing director of Relius
GmbH & Co. KG. It is our clear objective to sell the Relius deco paint business
in the near-term to another company. By
selling we aim to avoid forced redundancies for operational reasons if possible.
AkzoNobel consolidates paint

brands under the Lets Colour
identity
AkzoNobel has introduced a new marketing strategy for its decorative paints
division by launching a single global

brand identity for its retail consumer
paint range. The Lets Colour identity
includes the brands Dulux, Flexa, Levis,
Alba, Coral, Marshall, Astral, Bruguer,
Dulux Valentine, Inca, Sadolin and
Vivechrom.
This new marketing strategy is designed to expand AkzoNobels market
share in consumer paint worldwide,
which currently generates annual revenues
close to 5 billion.
The new global brand identity is being
rolled out worldwide, starting in Canada,
China, India, South East Asia, Asia Pacic
and the Netherlands. Other countries and
regions will follow during the course of
the year, with the new brand identity eventually being deployed in close to 50 markets. In addition, the AkzoNobel company
endorsement will be introduced on the
front of packaging, as well as on all advertisements, product websites and other
relevant marketing materials.
There are huge opportunities for us
to compete directly in local and regional
markets. By delivering a consistent brand
image around the world, we can increase
our global scale and establish more leadership positions, said Tex Gunning, AkzoNobel executive committee member
responsible for decorative paints.
We are creating an iconic, truly global
brand with the right degree of commonality in its expression, said Sucheta Govil,
the companys global head of marketing
for decorative paints. Yet we are deploying the strategy in the marketplace with
the relevant local touch. Our strategy is to
streamline our offering from dozens of
brands to fewer iconic, global and impactful brands.
The new brand identity is based
around a Flourish logo which embodies the decorative paints global Lets
Colour campaign. It features a human
figure and colorful Flourish which will
appear on all product packaging for the
Lets Colour brands.
November 2011
Fresh Paint
Toyota approves PPG

matte clearcoat for new
Lexus LFA supercar
A concept version of the Lexus

LFA supercar was unveiled in 2009 and
is made with lightweight carbon fiber reinforced plastic (CFRP). In late 2010,
when the LFA went into production with
a projected run of just 500 vehicles, the
matte black finish became one of 30
color options.
oped the matte clearcoat for its premium

Global Renish System brand. Collision
repair centers using D8113 can accurately
match original matte colors and deliver an
even, durable and long-lasting nish. This
clearcoat can also be applied over rigid
plastics without the need for special additives, making it ideal for use over the
LFAs characteristic CFRP cabin, as well
as on grills, bumpers and exterior mirrors.
AkzoNobel Powder Coatings

expands manufacturing
facilities with Izmir Plant
We are very excited to be associated

with the new Lexus LFA supercar, said
Ron Thomas, PPG OEM and EMEA technical marketing manager. Toyotas approval of our clearcoat is a major
achievement and something to be proud
of. Matte nishes are becoming increasingly popular in both luxury and mainstream automotive markets.
Full body matte nishes, particularly
black, are extremely difcult to replicate
using standard clearcoats and matting
agents, says PPG. Addressing the challenge, PPG Automotive Renish devel-
AkzoNobel Powder Coatings has expanded its facilities at the manufacturing

plant in Izmir, Turkey. Opened on September 23, 2011 by Leif Darner, AkzoNobel board member responsible for
performance coatings. The extensions include ofce buildings, a new warehouse
and a new SBU R&D lab which will become a Center of Expertise for both standard and special effect products. The
manufacturing facility started operations
in July 2000, as part of a joint venture
with the Altan family. The Izmir site has
become increasingly important over the
last few years and now produces a signicant proportion of high quality architectural products for Europe. This is an
excellent example of our commitment to
the emerging markets, said AB Ghosh,
managing director BU Powder Coatings.
Our operations in Turkey have grown
PPGs Global Refinish System D8113 provides the Lexus LFA super sports cars signature matte
black finish.
12 | Coatings World
steadily over the years and we continue to

strengthen our position and develop our
organizational structures as well as grow
capacity there.
BASF specialty application for

strengthening residential roofs
during high-wind events
approved by Miami-Dade
County
BASFs closed-cell spray polyurethane
foam products have received hurricanezone approval from the Miami-Dade
County Building and Neighborhood
Compliance (BNC) Department. Tests and
engineering evaluations of Comfort Foam
and Spraytite (178 series) applied at roofing trusses increased the wind-uplift resistance of a traditional code-approved
home roof by more than 200 percent.
Spray Polyurethane Foam (SPF) from
BASF can enhance wind-uplift resistance
of new and existing homes to help prevent
roof failure during a hurricane. Submission of this test data to the Miami-Dade
County BNC ofce resulted in the rst
Notice of Acceptance (NOA) for this application with approval for use in High
Velocity Hurricane Zones.
RPM reports double-digit sales

and net income increases in
fiscal 2012 first quarter
RPM International Inc. reported doubledigit increases in sales and net income for
its scal 2012 rst quarter ended August
31, 2011.
Fiscal 2012 rst-quarter net sales of
$985.9 million were 10.2 perccent ahead
of the $894.8 million reported a year ago.
Consolidated EBIT was $136.5 million,
up 11.9 percent from the $122.0 million
reported in the scal 2011 rst quarter.
Net income of $76.8 million was up 11.3
percent from the $69 million reported in
the scal 2011 rst quarter.
First-quarter results were on plan,
with both our industrial and consumer
segments posting solid increases in both
sales and EBIT, despite the continued challenging economic climate and higher raw
material costs, said Frank Sullivan, chairman and chief executive.
The companys consumer segment reported a nine percent increase in sales to
November 2011
Tikkurila design floors provide individual style

and color to any space
Tikkurila has developed new and innovative ways to use its
existing products through the Tikkurila Design Floor Techniques, which it introduced recently at the Colour and Surface 11 trade fair. The new concept is designed to create
more unique and colorful floors without compromising the
floors wear resistance.
The Temafloor range of products are most commonly used
in industrial facilities and logistics centers, where more emphasis is placed on the floors durability and other qualities,
rather than its appearance. Betolux floor paints have been used
in spaces where less wear resistance is required, such as basements and stairs.
Now, a new type of aesthetic can be applied everywhere
including offices, coffee shops, shopping centers, reception
rooms and homes. Aimed at sprucing up dull grey concrete
spaces, Tikkurilas floor products come in a practically unlimited
range of colors, and may be used to produce various patterns
and effects.
Free-hand patterning
Four new techniques include:

Free-hand patterning
The technique allows the free use of patterns and colors. The
most striking end-result is achieved with large, simple patterns.
Color choices help create contrasts or more subtle designs.
Spatter patterning
Spatter patterning
Spraying the thinner creates a stone-like finish. Adjusting the
size of the droplets affects the size of the pattern. A floor pattern created using paint thinner results in a subtle design, even
on larger surfaces.
Marbling
Patterns can be created resembling an oil color marbling effect by
spreading multiple coatings of various colors with an adjustable
spatula so that the colors partially mix. Different color combinations can be used to create striking or more subtle effects.
Marbling
Staining
Applying a stain on the floor highlights its scrapes, cracks and
porosity variations in a unique way, and creates an unevenly
coloured surface.
Staining
November 2011
Coatings World | 13
Fresh Paint
$318.9 million from $292.5

million in the fiscal 2011 first
quarter. Consumer segment
EBIT improved five percent to
$51.5 million in the fiscal 2011 first
quarter from $49 million in the fiscal
2011 first period.
Our consumer segment continued to
be impacted by stubbornly high raw material costs, resulting in EBIT growth
below the level of sales growth, Sullivan
said. We continue to gain market share
in our consumer businesses, which are
also beneting from the introduction of
new, higher-end products at price points
that are signicantly higher than our traditional consumer lines. Our consumer
primer/sealers line also performed well in
the quarter.
The companys industrial segment
sales improved 10.7 percent, to $667.0
million from $602.3 million a year ago.
EBIT grew 10.9 percent to $92.5 million
from $83.3 million in the fiscal 2011
first quarter.
Improvements in our industrial segment results reflect continued strength in
repair and maintenance product lines,
along with more modest growth from
business units serving new commercial
construction markets, said Sullivan.
Particularly robust growth occurred in
our high performance corrosion control
coatings and fiberglass reinforced plastic grating businesses. Raw material
costs remained challenging for our industrial businesses.
General Motors uses ecofriendly water-based

three-wet paint process for
Chevrolet Sonic
For the production of its subcompact
Chevrolet Sonic, General Motors
brought online a new paint shop at its
Orion Assembly Center that features a
three-wet paint process. The process
eliminates the need for a primer bake
oven, normally used between the primer
and color-coating layers. The Orion Assembly Center allows three layers of
paint to be applied one after another
while still wet before a single trip though
the oven.
This process reduces the paint shop
14 | Coatings World
General Motors Chevrolet Sonic.
footprint by 10 percent, said GM. It also

provides additional oor space and reduces the energy needed to heat and cool
these areas.
Cutting our greenhouse gas emissions and reducing our energy consumption were key to implementing our
water-based three-wet paint process,
said Mauricio Pincheira, paint manager
at Orion. We want to provide a durable
paint that impresses our first-time Sonic
customers and maintain the tough environmental standards we have across the
company.
Orions new paint shop was engineered
to minimize energy use while reducing solvent emissions. By using the three-wet
process, a thin lm pretreatment and lean
design methods, Orions paint shop uses
50 percent less process energy per vehicle
than the shop it replaced, the car maker
said. It is also heated by natural and landll gas, which results in less emissions
than coal-red boilers.
When full shift production is
achieved, Orions new paint shop will reduce greenhouse gas emissions by approximately 80,000 metric tons per
yearequivalent to the annual emissions
from 14,000 vehiclesand solvent emissions by approximately 108,000 pounds
of solvent per year.
These cost-saving paint process imwww.coatingsworld.com
provements trimmed the manufacturing

costs by approximately $40 per vehicle.
Dunmore Corp to upgrade its

manufacturing facility for
coating products in Germany
Dunmore Corporations sister company Dunmore Europe GmbH has invested $17 million (12 million) to
upgrade its headquarters and manufacturing facility in Freiburg, Germany to
meet increasing demand for its coated
and laminated products in the solar, automotive, insulation and aerospace industries. The modified Freiburg facility
will encompass a new coating line for
coated and laminated products with
widths of more than two meters. The
new coating line joins two existing lines
making films for applications such as
solar photovoltaic backsheets, insulation films and high-performance labels.
The new production line can also run at
a wide range of speeds, from 30 meters
per minute to 400 meters per minute,
which expands the range of coatings
and products Dunmore can produce for
the European and Asian markets, the
company said. The new line also features updated process controls, video
inspection systems and advanced instrumentation that makes quality control easier.
November 2011
NrnbergMesse and Vincentz Network

have formed a cooperation agreement
with Bosad, the Turkish association for
the coatings and paint industry, for
paintistanbul, which takes place in the
Turkish metropolis on the Bosphorus in
autumn 2012. paintistanbul takes place
every two years and has developed into
the most important congress and exhibition for the coatings and paint industry in
the region. The last event attracted altogether 325 exhibitors and company representatives and over 10,000 trade visitors
to Istanbul in 2010. The visitors were
mainly from Turkey (87 percent), but also
from the Turkic countries, the Middle
East, the Mediterranean region, Central
and Western Europe, and the USA, China
and other regions around the world.
BASF releases color trend

forecast Come Closer for
Asia Pacific region
BASF released its color trend forecast for
Asia Pacic for the coming two to three
years called Come Closer. In the dynamic region of Asia Pacic where
changes occur rapidly, there is an elevated
mood surrounding the marketplace and
attention is focused on having a presence,
competition and achieving success, the
company says. This will be reected in
colors predominantly used in the automotive industry in the next two to three
years. Strong colors that express power
and the sense of elation are suited for personal compact cars that are expected to
increase in developing nations such as
China and India, and there is a preference
for character colors with straight color
tones. High quality silver and black project an image of intelligence and discretion
and will likely remain popular as colors
that symbolize success, BASF says.
For motorcycles, which have a wider
market, the popular colors vary according
to local market characteristics and intended use. Among vehicles intended for
family use, black, gray and pearl red, considered to be the most conservative and
luxurious-looking colors, are popular.
Young people purchasing motorcycles for
November 2011
personal use prefer the smart and stylish

effect of white and vivid colors. There is a
tendency for colors of larger motorcycles
to be closer to the global trend, while the
smaller the machine, the greater the preference for colors reecting local market
characteristics. Gradually, colors that
combine the global trend with local trends
are likely to emerge.
The latest color trend forecast by
BASF strongly reects the social and economic situations that exist in Asia Pacic
as well as the rest of the world, said Chiharu Matsuhara, chief color designer for
BASFs coatings division in the Asia Pacic region. Today, we are being bombarded with an excessive amount of
information and it is becoming more difcult to obtain the correct information.
Our Come Closer theme strongly incorporates a message that new discoveries
can be found by changing our point of
view. In other words, it is important that
we observe and recognize details by getting closer and by also pulling away in
order to understand its true nature.
Among the regions of Asia Pacic, Europe and North America, the commonalities among the trends include a reection
of peoples delicate sensations, complex
emotions and awareness. Color trends
that are common worldwide are classied
into three areas: Complex Simplicity, Collective Individual and Intuitive Logic. The
latest color trends are infused with simple values and a mindset that is focused
more on low-key, ecofriendly designs
than on luxury. While individualism is
maintained, behind these color trends is
also a sense of connectedness with both
the real, such as social and family ties,
and virtual communities.
The trend in the developed countries
is for peaceful, subdued colors typified by
a warm, soft, light brown and not-toostrong intermediate color tones. As we
head into the new era, there is likely to
be an emergence of color ranges and designs that have not been seen before,
BASF says. Meanwhile, the emerging
markets of Asia prefer straight colors
that evoke vitality and passion, reflecting
the materialistic social mood, but the luxurious-looking black, red and silver, representative of futuristic colors, are likely
to be gradually supplemented by
intelligent expressions.
Fresh Paint
paintistanbul 2012 cooperates

with NrnbergMesse and
Vincentz Network
Drr constructs
automotive paint shop for
Beijing Hyundai
Drr has constructed an automotive
paint shop for Beijing Hyundai Motors
Company in the Chinese capital Beijing.
Drr is responsible for the construction
of the entire paint shop, including the
application, automation and conveyor
technology. Drr has already built two
paint shops for the Korean car manufacturer in China. Paint application is carried out with 38 type EcoRP L033
painting robots and EcoBell2 atomizers
in one primer line and two topcoat lines.
All three painting lines are equipped
with cleaning equipment for car body
cleaning prior to painting. Seam sealing
and underbody protection is performed
with 15 EcoRS sealing robots. The new
plant is scheduled to open during the
second half of 2012 with an initial capacity to paint 300,000 different
Hyundai models per year, with an option
to expand capacity to 400,000 car bodies per year.
AkzoNobel completes
acquisition of Schramm
Holdings
AkzoNobel has completed its acquisition of more than 95 percent of the
shares of coatings manufacturer
Schramm Holding AG. The deal was
first announced in June of this year.
Based in Germany and listed on the
Hong Kong Stock Exchange, Schramm
manufactures and markets coatings for
plastics, metals and electrical insulation
as well as coil coatings for aluminum.
They achieved global revenues in 2010
of 115 million and employ approximately 800 people. In addition to the
Schramm deal, the company expects to
finalize the acquisition of Korean SSCPs
coatings business as of November 1,
2011. SSCP was also the majority shareholder of Schramm until this deal. Peter
Brenner, the current CEO of Schramm
Holding AG, will become director of the
new, combined specialty plastic coatings
business.
Coatings World | 15
Fresh Paint
PPG finalizes Dyrup

purchase agreement
PPG Industries has nalized the

purchase agreement to acquire
European coatings company Dyrup A/S,
based in Copenhagen, Denmark, from its
owner, Monberg & Thorsen, a public
holding company. The nal transaction
value, including assumed debt, has been
set at 115 million ($160 million). Both
parties have agreed on a closing date of

Jan. 5, 2012. The acquisition of Dyrup
will help PPG to grow its presence in Europe through Dyrups established brands,
particularly in wood care products. [The
acquisition] will help to grow PPGs presence in key countries such as Poland,
France and Denmark, and to establish
PPG in Portugal, Spain and Germany,
where PPG today has little or no architec-
tural coatings presence, said Viktor Sekmakas, president, PPG Europe.
Andrew DellAglio, Matt

Koenig and Mike Walker to
headline the Nov. 17th
workshop presented by the
Metropolitan New York
Coatings Association
On November 17th, 2011, at 11:00 AM,
Seal-Krete High Performance Flooring System Has Flooring Boutique Swimming in New Business
Exquisite Floors, a full-service custom flooring and design company, was recently approached by Leslies Swimming Pool Supplies
with a floor replacement opportunity. Leslies had a vision for their network of more than 600 stores nationwide. As they remodeled their stores, they wanted to replace the VCT floors found in most of their locations with polished blue flooring that
would resemble pool water. The flooring also needed to be extremely durable and resistant to chlorinated pool chemicals and
UV rays.
When Leslie Pools approached Troy Lewis, owner of Exquisite Floors, about their flooring concept, he chose SealKretes High-Performance Epoxy-Shell concrete floor coating
system for the project. Exquisite Floors said it had recently
started using Seal-Krete products because of their extended
pot life, workability and color finish.
To get started on the Leslie project, Lewis created a
demonstration on a two-car garage concrete slab using SealKretes Epoxy-Shell System with a metallic pigment and finished with a Seal-Krete Poly-Shell 7000 topcoat. Epoxy-Shell
is easy to use and by adding a blue pigment and experimenting with layering applications, we were able to create the desired color and depth of water, said Lewis.
The first Leslie Pools store to be remodeled with this special floor was in Davie, Fla. After that, Exquisite Floors did
three more stores, tweaking the application technique with
each location. By the time the fourth store in Bradenton, Fla.,
was completed, Leslie Pools had their executives from corporate headquarters review the look.
They were blown away at how the floors have the color
and look of water. Its not a flat blue, but has light and dark
areas much like looking into a pool of water. The depth is created by how the blue-pigmented Seal-Krete Epoxy-Shell is applied, said Lewis of his companys proprietary application
technique. Not only is the look perfect, but the product
stands up to chlorine spills and provides excellent resistance to
UV rays.
Leslie Pools corporate executives asked Exquisite Floors to
redo the flooring in all of their Southeastern retail locations,
Exquisite Floors chose Seal-Kretes High-Performance Epoxy-Shell
beginning with 20 stores in Florida and 15 in Texas. I esticoncrete floor coating system for the Leslies Swimming Pool Supmate with an average square footage of 2,500 per store, my
plies project that called for a polished blue flooring resembling pool
flooring crew will require 100,000 sq. ft. of epoxy for just
water.
these first 40 store remodels, said Lewis. Leslie Pools remodels about 50-90 stores nationwide annually.
16 | Coatings World
November 2011
November 2011
level of expertise to the development and

marketing of brands, from both a visual
and functional perspective. His articles on
search marketing and social media have
been published in several magazines and
online portals including New Jersey Business, NJ Biz and several trade specic
publications. WalkerTek has been named
as one of the top business-to-business
marketing companies in the country, by
BtoB Magazine, for the past four years.
Walker will explain how to make social media work for a business. During
this hands-on, interactive session, hell
cover:
Developing a social media program
for a business;
Explaining why social media content
makes a difference;
Choosing the right social media platforms and tie different platforms together for a comprehensive social
media program;
Impressing customers and conveying
the right message; and
Managing your social media efforts
internally, without hiring a full-time
staff.
Laptops and social media challenges
are welcome. A registration form is available at www.mnyca.org. The chairperson
of this event is Shaun Julian of E.W. Kaurmann Co. For more information call
732.291.0168.
Fine Paints of Europe and

Guggenheim to Unveil Two
Paint Collections for All Uses
For more than fty years the Solomon R.
Guggenheim Museum in New York has
selected the wall colors to complement the
celebrated collection of modern art showcased in its Frank Lloyd Wright-designed
home on Fifth Avenue. Beginning this fall,
the Guggenheim will share these trade secrets with homeowners, interior designers,
architects and art lovers everywhere.
Through an exclusive licensing
arrangement with the Guggenheim, Fine
Paints of Europe, Inc., Woodstock, Vt.,
will introduce two paint collections suitable for residential and commercial use.
The Classical Colors is a set of 150
wall colors drawn from paintings in the
Guggenheims permanent collection. The
Fresh Paint
The Landmark in East Rutherford, N.J.,

will be the site of the MNYCAs annual
workshop. The program will feature presentations by Andrew DellAglio, regional
sales manager, Yellowbook360; Matt
Koenig, regional market manager, Yellowbook360; and Mike Walker, CEO, Walkertek Interactive Marketing.
After seven years working in advertising sales for the Food Network, Andrew
DellAglio switched his focus to a more
local level and joined Yellowbook in
1999. Over the last 12 years he has continued serving the local business owner by
assisting in driving targeted local leads to
their business. Since 2005 DellAglio has
focused on all of the changes and advancements that the Internet brings to the
local business owner. With his Google and
SEMPO certications, DellAglio was
head of Yellowbooks training initiative as
they rolled out different new media products to their 4000-plus sales force. Today
DellAglio is focused on clearing up the
clutter that is online search marketing for
the local business owner. He regularly
takes the stage at seminars in front of
groups large and small to assist them in a
better understanding of how to make the
Internet work for them.
Matt Koenig brings over 13 years of
experience in local search marketing with
an expertise in print and interactive online
marketing. Koenigs primary focus has
been on small- to medium-sized businesses
with the emphasis on bringing buyers and
sellers together. His expertise in web design and the role of search engine optimization principles has allowed businesses
to reach the rst page of Google and other
search engines for their desired target
areas. Koenig also is SEMPO certied and
a Google authorized reseller.
Mike Walker, CEO, WalkerTek Interactive Marketing, is an award-winning,
16-year web marketing veteran. He has
been involved with online marketing since
1995, as the director of interactive marketing for a full-service B2B marketing
rm in New Jersey. With a background in
communications, Walker has spent several
years in marketing as a web designer, multimedia specialist and director of interactive services. Walkers experience in
marketing allows him to bring a unique
Gallery Colors are comprised of

50 hues favored by generations
of Guggenheim Museum curators, artists and designers, including Wright himself.
We see color as an important aspect
of the art experience at the Guggenheim,
whether we are aiming to highlight a particular canvas or unify a wall of very different objects, said Karen Meyerhoff,
managing director for business development at the Guggenheim Museum. The
museum has chosen to develop these new
collections with Fine Paints of Europe because of the companys expertise in recreating even the subtlest nuances of color.
Classical Colors reects the color
palette of paintings by Paul Czanne,
Vasily Kandinsky, Franz Marc, Vincent
van Gogh, and other modern masters
whose works are in the museums celebrated collection. Colors range from the
lively yellow of Franz Marcs Stables
(1913) to the soft blue-gray found in the
sky of Van Goghs Mountains at SaintRmy (1889).
For the Gallery Colors collection, the
museum delved into its archives to nd
original colors used for milestone exhibitions and shades chosen by Wright, artists
and museum curators. The resulting spectrum is intended to guide homeowners in
the presentation of art, whether the goal
be to frame a painting unobtrusively or to
achieve the mood of a distinct era or culture. These colors are the product of complex formulations designed to produce
interactive tones far more interesting than
conventional paint colors.
The hues in the Gallery Colors collection are the result of rigorous testing: each
time the Guggenheim mounts an exhibition, designers begin with small-scale
models of the gallery space, sample wall
colors, and tiny replicas of the artworks.
The team then moves into the museum itself to view full-scale mock-ups. Because
the nal choice of wall color can inuence
how a museum visitor experiences the artworks, this testing phase is crucial to the
museums color decisions.
The Classical Colors and Gallery
Colors collections were both further refined in consultation with Fine Paints of
Europe, whose specialists fine-tuned the
Coatings World | 17
Fresh Paint
selections for a variety of architectural settings and lighting

situations, to precisely match
each hue.
We know our clients are serious
about the integrity of their physical
space, said John Lahey, founder, owner
and CEO of Fine Paints of Europe. They
care about the beauty of paint itself: the
depth of color, the touch and the durability. So imagine how thrilled we are to be
able to apply our own technical mastery
to the development of these unique colors,
drawn from one of the worlds leading
collections of modern art.
PPG releases architectural

color trends
PPG has released its Paint Color Portfolio
fan deck with 2012-2013 color trends to
help architects, designers, commercial
builders and building owners update, renovate or build new hotel, retail, ofce and
health care facilities.
Within the fan deck, each of the four
commercial segments features six color
trends along with more than 120 architect- and designer-sized color swatches.
We created this color trends fan deck
to be a working tool for our commercial
segments, said Dee Schlotter, brand manager, The Voice of Color program of PPG
Industries architectural coatings business.
The deck has great functionality and allows colors to be fanned out next to each
other so the trend can be seen fully.
The color and design trends for these
industries represent current societal, digital and demographic inuences said the
company. Consumers are more aware of
their surroundings, from the interior of
convenience stores to product packaging
and websites. Consumers expect everything to be more design- and color-focused, according to PPG, whether its the
hotel where they stay, the retail store they
shop in, the ofce they work in or the
health facility they visit.
The four commercial segments featured
in the PPG Paint Color Portfolio are:
Hotel
Hotels have become a runway for interior
designers, reecting an atmosphere of style
18 | Coatings World
and design around the world. With this aesthetic air, hotel guests are talking as much
about their stay as about the ne restaurants and landmarks they visit. These six
color palettes are best suited for use in hotel
rooms, lobbies, meeting spaces and internal
restaurant spaces. Hotel color trends range
from fauve, nautilus and cradle to cradle
with a more neutral look to idol, mad hatter and neon life that feature bright colors
and more adventurous pairings.
Retail
In these uncertain economic times, retail
shop owners are providing in-store experiences centered around design, color and even
scent. The retail color scheme focuses on furnishing interior and exterior retail spaces
with a palette of choices from calm and traditional - neo classic, super basic and organic
- to the more vibrant - provocative, playful
bespoke and futurist techno.
Office
Color, furniture type, overall design and
amount of natural light - these design elements can inuence how you feel and work
in a certain space. This palette reinvents museums, dental ofces, creative agencies, yoga
studios and engineering rms, to name a few.
The studio palette offers a creative space
with playful color blocking, while symphony
provides a modern take on an industrial
workspace. The other four-color schemes include livewell, forma, neochic and atelier.
Health Care
Heath care facilities are now looking like
spas with more natural light, more private
rooms and more nature to aid in promoting
wellness. The health care palette is best
suited for pediatric clinics, patient rooms,
waiting rooms, long-term clinics, research
facilities and doctors ofces. Atlas, a calming palette, is featured for doctors ofces
while colorescape focuses on nature themes
and vibrant colors for pediatric hospitals.
The four other palettes for the health care
group include homezone, chrysalis, wateressence and evolution.
Dunn-Edwards launches
Simply Refocus color and
trend forecast for 2012
Dunn-Edwards Corporation has launched
its color and design trend forecast for

2012 called Simply Refocus.
A reemergence of color is what we are
seeing across the board. People are not
afraid of color anymore. It denes our surroundings and lifestyle in more ways today
than ever before, said Sara McLean, color
marketing manager at Dunn-Edwards.
With opposing focuses from an appreciation of a return to pretty and maximalist attitudes opposing forces with those who
appreciate rened and spare attitudes to design, these stories represent a personalization in attitudes towards color and design.
Four color and design stories are representedSimply Sentimental, Simply Rened, Simply Revolutionary and Simply
Essential. McLean says that each story will
represent, for the most part, an attitude to
color and design, which many of us can associate with. Each story provides inspiration, design prescriptions and a range of 12
colors from the Dunn-Edwards Perfect
Palette color system. The range of colors
within each story provides the designer with
ideas for walls, furnishing and dcora full
palette to work from, said McLean.
Simply Sentimental showcases a return
to beautiful, layered design. With references to turn-of-the century color and design ideals, this is a story for those who
appreciate pretty and saturated color
along with many layers of design.
Simply Rened denes the latest trends
in neutrals. With downtown loft references and spare attitudes to design, this
story thread is for those appreciative of
the clean, rened ideals in design.
Simply Revolutionary takes you on a
journey into the world of science and technology with an eye towards those with unconventional attitudes to design. Splashes of
bold, vivid color play with unusual design elements to surprise and delight the senses.
Simply Essential taps into the art of
craftsmanship and ghts against the technology-driven age. With colors grounded
in earthy, pigmented colors and rich in
color, this story provides a rustic, yet timelessly modern aesthetic.
H.B. Fuller Adhesives earn NSF

certification
H.B. Fuller Company (NYSE: FUL), a
leading global adhesives provider, has reNovember 2011
BMT Argoss and International

Paint partner to deliver
measurable hull coatings
performance
BMT Argoss and International Paint have
formed a partnership designed to deliver
demonstrable and transparent improvements in performance, efciency and environmental emissions for the global
shipping eet. By deploying International
Paints fouling control coatings in conjunction with the BMT Smartservices system, ship owners and operators can
reduce energy use and CO2 emissions, International Paint said. The system developed by BMT Argoss will independently
monitor and report to stakeholders, the
performance of their vessels. BMT Smartservices builds on the track record of
BMT Smartpower, which is an advanced
onboard, real-time performance monitoring and reporting system that acquires
November 2011
and records data automatically from ship

sensors and provides ship performance information to the crew and shore based
management.
Dunn-Edwards expands into

Austin, Texas
Dunn-Edwards Paint recently arrived in
Austin, Texas for the rst time. The premium paint, available throughout Calif.,
Ariz., Nev., N.M. and West Texas, is now
will be available at the Austin-based home
improvement store called TreeHouse in
the Westgate Shopping Center. TreeHouse
says it chose Dunn-Edwards because of its
Greener by Design philosophy. TreeHouse will carry a wide range of carefully
selected merchandise, designed to help
people nd solutions that allow them to
live healthier, more efcient and sustainable lives said the company. The TreeHouse supplier and product selection
process is based on four core criteria:
health, performance, sustainability and
corporate commitment to the environment.
PNWSCT Coatings Fest 2012

issues call for papers
The PNWSCT Coatings Fest is an industrial forum for the global technical
community involved in coating technology and will take place Oct. 10-12, 2012
in Semiahmoo, Wash. For consideration as
a presenter at Coating Fest, contact the
technical chairs: Thelma Longakit, tlongakit@cloverdalepaint.com; or Vernon
Lo, vlo@debro.comcomplete. The committee will review all submissions and notify the status of submissions by the end
of January 2012.
Topics of interest for the PNWSCT
Coatings Fest conference include: new
product applications, substrates, modernization of equipment, and safety, environmental and sustainability, as well as those
listed below. Papers covering other related
subjects should still be sent for committee
review.
Low VOC coatings
Process optimization and preventive
maintenance in the coating process
Advances in substrate technology
Advances in process control and
Fresh Paint
ceived notication from NSF International that its UR3501 A/B two part adhesive for spiral wound membrane
bonding for reverse osmosis (RO) ltration has been tested and certied by NSF
to NSF/ANSI Standard 61 - Drinking
Water System Components - Health Effects. This certication adds to H.B.
Fullers NSF certication of two of its potting compounds (FE7811 Epoxy and
UR2187 Polyurethane) for hollow ber
water ltration. H.B. Fuller has been a
leading supplier of spiral wound membrane bonding for RO for more than 20
years, and now this NSF certication further helps H.B. Fuller customers achieve
their own certication objectives.
This is an important distinction that
gives customers condence that NSF Certied H.B. Fuller adhesives have been
tested and meet this important criterion
for lter manufacturing. Using innovative
adhesives that not only perform consistently but also carry the NSF certication
mark brings H.B. Fullers customers closer
to achieving NSF Certication for their
nished lters. In some instances, manufacturers using NSF Certied materials
can bypass some or all chemical testing
when seeking NSF Certication of their
lter, providing assurance that their nished products meet all standards.
measurement
New coating processes, tools
and equipment
Advances in barrier performance, process and measurement
Cost reduction materials or processes
Coating Technology related to applications and uid rheology
Process Measurement including coating weight, defects, viscosity, process
modeling
Substrates and liners technology including new technology and performance,
innovations,
and
applications
Cost reduction/ process optimization
for coating and handling including
such techniques as Six Sigma, Downgauging, Lean, etc.
Interest in papers related to lms and
other substrates
Drying / Curing Technology including thermal drying and radiation curing. Case studies describing drier
upgrades and ndings related to
moisture cure technologies are especially encouraged.
Specialty Coatings
Novel or developing coating technologies
Nano coating technology
Developing coating technologies and
markets
Regulatory Affairs
Overviews and updates of new regulations (GHS, etc)
Quality systems
Overviews and updates of related
systems
New Markets
Overviews and updates of key product markets
Presentations for the conference are selected upon the following criteria: applicability to the advancement of the
formulating / manufacturing process;
uniqueness and innovativeness of new
technology and its contribution to the industry; and value to the technical/production community. The audiences for
these conferences are technical professional personnel in R&D and manufacturing. For more information visit
www.pnwsct.org. CW
Coatings World | 19
Patents
Kansai patents starch-based coating
Patent No. U.S. 7,838,592 B2

Kansai Paint Co. has been granted a patent
for a starch-based coating composition
comprised of a naturally derived resin and
a resin composition obtained by reacting
a starch and/or a starch that has been esteried, etheried, oxidized, acid treated or
dextrinated or modied by comprising one
or more groups selected from the group
consisting of aliphatic saturated hydrocarbon groups, aliphatic unsaturated hydrocarbon groups, and aromatic hydrocarbon
groups, which are bonded by ester bonds
and/or ether bonds to the starch or to a decomposition product of a starch that has
been processed by a low molecularization
treatment with an enzyme, acid or oxidizing agent, with a compound containing an
isocyanate group obtained by reacting a
polyisocyanate compound and a polyhydric alcohol.
Dow patents amphiphilic block

copolymer-modified epoxy
resin
Patent No. U.S. 7,820,760 B2
Dow Global Technologies Inc. has obtained a patent for a curable adhesive
epoxy resin composition comprised of an
epoxy resin; an amphiphilic block copolymer containing at least one epoxy resin
miscible block segment and at least one
epoxy resin immiscible block segment;
wherein the immiscible block segment is
comprised of at least one polyether structure provided that the polyether structure
of the immiscible block segment contains
at least one or more alkylene oxide
monomer units having at least four carbon
atoms; in an amount such that when the
epoxy resin composition is cured, the bond
strength of the resulting cured epoxy adhesive resin composition increases compared
to an epoxy resin composition without the
amphiphilic polyether block copolymer;
and at least one curing agent; wherein the
at least one epoxy resin miscible block segment contains a polyethylene oxide block,
a propylene oxide block, or a poly(ethyl20 | Coatings World
ene oxide-co-propylene oxide) block; and

the at least one epoxy resin immiscible
block segment contains a polybutylene
oxide block, a polyhexylene oxide block,
or a polydodecylene oxide block.
Cabot patents multi-stage

process for making carbon
black
Patent No. U.S. 7,829,057 B2
Cabot Corp. has been granted a patent
for a process of making a carbon black
product comprised of in a multi-stage carbon black reactor having a converging diameter section, forming a stream of hot
gases at a stage having a diameter and at
a location upstream of where any of carbon black yielding feedstock is introduced into the multi-stage carbon black
reactor, downstream of the converging diameter section, forming a precursor consisting essentially of a rst carbon black
in a rst carbon black formation site in
the multi-stage carbon black reactor comprised of introducing a rst carbon black
yielding feedstock and the hot gases into
the rst carbon black formation site, and
downstream of where the rst carbon
black yielding feedstock is introduced,
then introducing a second carbon black
yielding feedstock to the precursor in a
second carbon black formation site in the
reactor and forming the carbon black
product in the second carbon black formation site before a complete quench
zone, and further is comprised of introducing at least one substance containing
at least one Group IA or Group IIA element prior to and/or during introducing
the second carbon black yielding feedstock, wherein the second carbon black
formation site is located downstream
from the rst carbon black formation site
in a direction of gas ow in the reactor,
and wherein no oxidizing source and no
fuel source for generating hot combustion
gases is introduced after formation of the
precursor, and wherein the rst carbon
black formation site and second carbon
black formation site have a temperature

difference () of 200 C or more as determined from respective rst and second
temperatures determined in the reactor
where the rst and second carbon black
yielding feedstocks are respectively introduced in the reactor, and wherein the second carbon black yielding feedstock is at
least 15% by weight of the total amount
by weight of carbon black yielding feedstock, wherein the rst carbon black
yielding feedstock and second carbon
black yielding feedstock are introduced at
stages of the multi-stage carbon black reactor having diameters that are narrower
than the diameter of the stage of where
the stream of hot gases is formed; and the
carbon black product consisting essentially of a carbon black having a DBP in
a range of from approximately 30 to 150
cc/100 g and an STSA in a range of from
10 to 180 m2/g.
Evonik patents carbon black

method
US2011076608
Carbon black, method for its manufacture
and application (discloses a carbon black
with a content of polycyclic aromatic hydrocarbons measured by the 22 PAH
method of less than 5 ppm and an STSA
surface area of less than 90 m2/g. The carbon black is prepared by treating the
starting carbon black with electromagnetic radiation. The carbon black can be
used in rubber, plastics, printing inks, liquid inks, inkjet inks, toners, coating materials, paints, adhesives, batteries, pastes,
paper, fuel cells, bitumen, concrete and
other building materials).
Applied Nanoparticle Lab Corp

patents composite silver
nanoparticles and nanopaste
US2011042447
Composite silver nanoparticles, composite silver nanopaste, and production
method, production apparatus, conjugation method and patterning method of the
November 2011
BASF patents mineral pigments

US2011046284
Novel treated mineral pigments for aqueous based barrier coatings (discloses novel
pigments, pigment systems (including
components not classied as pigments)
and formulations for use in an aqueous
coating system applied onto cellulosic
(paper and/or paperboard) and non-cellulosic substrates (polyethylene (PE), polylactic acid (PLA), polyvinyl acetate
(PVAc), etc.) to impart barrier properties).
Henkel patents acetoacetyl

polymer
WO2011003349
Acetoacetyl polymer, method for producing same, and mould release agents and
coatings containing same (disclosed is an
acetoacetyl polymer, which is a polysiloxane having acetoacetoxy group or acetoacetamide group thereon and can be
November 2011
widely used in mould release agent, coating, sealant, adhesive and coupling agent,
etc. Also disclosed is a method for producing the acetoacetyl polymer, wherein
the method is characterised by comprising the following steps: ammonolysing an
acetoacetate via ester ammonolysis reaction using an amino-containing polysiloxane,
and/or
esterifying
a
hydroxyalkyl-containing polysiloxane via
transesterication reaction using an acetoacetate. Also disclosed are mould release agents and coatings containing the
acetoacetyl polymer).
PPG patents epoxy resins

US2010331454
Modied epoxy resins comprising the reaction product of a biomass derived compound and an epoxy resin, and aqueous
dispersions and coatings comprising such
resins (modied epoxy resins comprising
the reaction product of a cycloaliphatic,
polycyclic and/or aromatic biomass derived compound and an epoxy resin are
disclosed. The biomass derived compound
especially comprises cardanol. Aqueous
dispersions and coatings comprising these
reaction products are also disclosed).
Red Spot patents UV curable

coating composition
WO2009145781
UV curable coating compositions containing aliphatic urethane acrylate resins
(described in preferred embodiments are
UV curable coating compositions including a unique blend of aliphatic urethane acrylate resins. Also described are
coated articles and methods for their
production involving the use of the coating compositions).
3M patents aqueous
fluoropolymer dispersions
EP2284200
Aqueous uoropolymer dispersions containing a polyol comprising at least one
long chain residue and method for producing them (a composition comprising i)
one or more polyols containing at least
one long chain residue. ii) a uoropolymer
comprising repeating units derived from
TFE, VDF, HFP or a combination thereof
and methods of making it and uses
Patents
same (a cold formation method of composite silver nanoparticles has been established. Thus, provided are composite
silver nanoparticles comprising a silver
core, which is made up of aggregated silver atoms and has an average particle diameter of from 1 to 20nm, and an organic
coating layer formed thereon which comprises at least one member selected from
an alcohol molecule derivative having 1 to
12 carbon atoms, an alcohol molecule
residue or an alcohol molecule a composite silver nanopaste which contains at least
the composite silver nanoparticles and a
solvent and/or a viscosity grant agent
added thereto a method of producing the
same an apparatus for producing the same
a method of bonding the same and a
method of patterning the same. The
method of producing the composite silver
nanoparticles comprising mixing silver
salt microparticles with an alcohol solvent
in excess to prepare an excess alcoholic
solution, reacting the solution in a reaction chamber for a predetermined period
of time at a predetermined temperature,
and thus forming silver cores from the silver salt at a low temperature by the reducing effect of the alcohol and also
forming an organic coating layer derived
from the above-described alcohol around
the silver cores).
thereof. Use of a dispersion according to the claims for coating

or impregnating a woven or nonwoven fabric, an organic or inorganic ber or a layer containing one or
more organic polymers).
Cognis patents water-based

radiation curable epoxy
acrylate dispersions
WO2011032673
Water based radiation curable epoxy acrylate dispersions (comprises (a) an epoxy
acrylate resin with two acrylate groups per
molecule, and (b) a dispersant with at least
one acrylate group per molecule. The dispersion is obtained by (i) reacting a compound (A) with a compound (B) optionally
in the presence of a catalyst, (ii) reacting
the resulting reaction mixture having compound A with a compound (C) optionally
in the presence of a catalyst, (iii) reacting
the resulting reaction mixture with acrylic
acid and (iv) dispersing the resulting reaction mixture in water. The dispersion is obtained by initially (i) reacting at least one
compound (A) comprising non-ionic compounds having a hydrophilic-lipophilic
balance (HLB)-value of less than 12 and at
least two oxirane groups per molecule with
at least one compound (B) comprising non
ionic compounds having a HLB-value of
12-20 and at least hydrogen-acid group
per molecule, optionally in the presence of
a catalyst, where the compounds (A) and
(B) are in an equivalent ratio of 1.3:1400:1, (ii) reacting the resulting reaction
mixture having at least one non ionic compound with a HLB-value less than 12 and
at least two oxirane group per molecule
(compound A) with at least one compound
(C) comprising non ionic compounds with
a HLB-value less than 12 and at least a hydrogen-acid group per molecule, optionally in the presence of a catalyst, where the
compounds (A) and (C) are in an equivalent ratio of 1.1:1-20:1, (iii) reacting the resulting reaction mixture with acrylic acid
by ring opening of all epoxy groups, optionally in the presence of a catalyst and
(iv) dispersing the resulting reaction mixture in water. An independent claim is also
included for producing the aqueous radiation curable epoxy acrylate dispersion by
the method mentioned above). CW
Coatings World | 21
Market Reports
PCI and Chemark team up

for Project Expand
The Powder Coating Institute (PCI) has

completed a new study that explores new
opportunities in the powder coatings market. Titled Project Expand the study
was commissioned by PCI in 2010 and
awarded to The Chemark Consulting
Group, Inc. for completion.
PCIs objective was to determine compelling needs that exist for powder coatings in the Current, Adjacent and New
powder coating spaces. The geographical
scope of the study is the United States.
Based on industry interviews along the
value chains, Chemark has identied and
quantied a total of 21 opportunity segments valued at over $4 billion. Five segments fall within the Current market
space within which powder coatings now
participates; four reside Adjacent to the
typical or current powder coatings space;
and 12 segment opportunities are found
in New spaces not heretofore penetrated
by conventional powder coating systems.
The 142-page study provides quantied
intelligence for each of the 21 identied opportunity spaces and a recommended priority ranking of those opportunities. It also
discusses issues, impediments and unmet
needs in the market plus recommended approach tactics for each.
The PCI-sponsored Project Expand
study is available to PCI members immediately through the Chemark Consulting
Group as a CD or a hard bound copy.
Prices vary depending upon PCI membership status. For the hard copy alone
Diamond members pay $650; Star members $700; and Gold members $750. For
a CD copy alone the price structure is the
same. For the CD and hardbound copy together, $50 is added to the aforementioned fee. Additional copies will be $100
for a hard copy and $50 for a CD.
Site license is available to member
companies only for $3,000. The site license will allow companies to display the
report internally on their corporate Intranet for download by any employee of
the licensed corporation.
The PCI professional fee offered to
non-PCI members (formulators, suppliers,
investment groups, etc.) is $3,000 for either the CD or hard copy alone and will
be available December 5, 2011. The CD
plus a hardbound copy is $3,200. Additional non-member copies will be $300
for a hard copy and $150 for a CD.
For ordering information visit PCIs
website at www.powdercoating.org and
click on the Project Expand link located
on the home page. Alternatively, contact
Jennifer Egan, program director at 832585-0770; Fax 832-585-0220; or email
jegan@powdercoating.org.
For questions after purchase regarding
the study content, please contact Chemark
Consulting: 910-692-2492; Fax 910-6922523; Email john@chemarkconsulting.net.
GCiS evaluates the Chinese

waterborne coatings market
U.S. Powder Coatings

MM$ of US Dollar Value
Total= $4,004 Million
Source: Chemark Consulting
22 | Coatings World
The domestic waterborne coatings market in

China is valued at approximately USD 2.3
billion in revenues as of year-end 2010, or
roughly 1.2 million tons, according to a recent report by GCiS China Strategic Research.
Acrylic-based waterborne coatings make
up approximately 90 percent of demand in
the market and are being widely used in architectural applications, where consumers
are willing to pay a premium for low toxicity paints, and the automotive sector, which
is traditionally a key source of acrylic-based
coatings demand, the report says.

The Chinese government is stepping up
its restrictions on coatings with a high volatile
organic compound (VOC) content. This is
currently being enforced in consumer facing
industries rst and is expected to spread to
industrial markets in the near future.
In real terms the market grew by approximately 11 percent in 2010, the report says. Continued adoption, by
regulatory-push or quality-pull, will see
ve-year growth continue at this rate.
This GCiS market study draws on a
three-month primary survey of over 70 of
the markets supply side and downstream
players. Major areas covered include:
market size and shares, ve-year projections, market structure, value chains, pricing trends, distribution, consumption and
an assessment of key suppliers.
Reportlinker.com publishes
Paints and Coatings: Global
Markets & Advanced
Technologies
Reportlinker.com has published a new market research titled, Paints and Coatings:
Global Markets & Advanced Technologies.
According to the report, the global paints
and coatings market was valued at approximately $99.5 billion at the end of 2010.
This global market gure is expected to increase with a modest compound annual
growth rate (CAGR) of 3.2 percent for the
ve-year period of 2010 to 2015 and reach
$116.4 billion by the end of 2015.
The powder coating and emerging technologies segment will experience the highest
growth with a CAGR of 5.9 percent over
the forecast period. This sector is valued at
nearly $18 billion in 2010 and is expected
to reach more than $23 billion by 2015.
Waterborne technology coatings are by
far the largest type of environmentally
friendly coatings and the market for them
was valued at $24.8 billion in 2010, and is
expected to grow to $31.6 billion in 2015,
a compound annual growth rate CAGR of
ve percent. CW
November 2011
International Coatings Scene
Europe
Nanomaterials Defined?
by Sean Milmo
European Correspondent
milmocw@rodpub.com
he European Commission, the European
Unions Brussels-based executive, has at
last published a denition of nanomaterials. But both environmentalists and industry,
particularly the coatings sector, are unhappy
with it.
The EU has introduced in recent years several
pieces of legislation, which mention nanomaterials in their texts but there has been no clear denition of what exactly nanomaterials are.
Over a year ago the European Parliament
instructed the Commission to draw up a comprehensive science-based definition for use in
EU legislation.
Now the Commission has nally come up
with one. But it is considered to be so broad by
industry that they claim it covers substances that
are normally not regarded as being nanomaterials while excluding some of those that are generally seen as being nano.
Environmentalists and NGOs (non-governmental organizations) on the other hand argue
that the denition is too narrow and will enable
nanomaterials to escape proper testing for their
potential hazards.
The coatings sector and its suppliers are
angry because under the denition mineral or
inorganic pigments and llers can be categorized
as being nanomaterials.
The denition does not apply to paint formulations, said Jacques Warnon, technical director for the European trade association for
coatings producers (Cepe). But there is a big
concern that it could mean new testing requirements for suppliers of coatings materials, particularly pigment producers and importers,
which will ultimately affect coatings companies.
The additional costs will be passed on to them.
Mineral pigments, which have been around
for a long time and are not designed to be nanomaterials, are affected because they usually have
a certain amount of nanoparticles within them,
although these have been shown to be safe,
Confusion still
remains over
what exactly
nanomaterials are
being defined as.
24 | Coatings World
Warnon said.
The Commission decided that nanomaterials
should be dened on the basis of the size of the
particles within a material, without any regard
to whether they are a hazard or risk. Identication by size would cover not only manufactured
nanomaterials but also those that are natural
(and) incidental.
With respect to what is nanoscale the Commission followed the denition applied by the
Geneva-based International Organization for
Standardization (ISO) of a size range from
around one nanometer to 100 nanometers.
The most controversial aspect of the Commissions denition is its decision to base the threshold
for the classifying of a material as a nanomaterial
on number size distribution or the number of
nanoparticles in relation to the total number of
particles. The other option was to have a threshold
derived from mass or the ratio of weight of
nanoparticles to total weight of the material.
Furthermore the Commission chose a threshold of 50 percent nanoparticles for a material to be
classied as nano against a one percent cut-off,
which it proposed in a draft denition issued last
year. This big increase in the threshold has outraged
some NGOs but industry has sharply criticized it as
well on the grounds that by using numbers rather
November 2011
Europe
than weight its scope is too wide.

The metrics for measuring the number size distribution is the issue, said a
spokesperson for the European Chemical
Industry Council, which represents manufacturers of coatings materials and has
been favoring a threshold based on
nanoparticle weight.
The methodology for measuring particle numbers needs to be reproducible
and consistent but we do not have one
which has been validated and agreed, the
source said. We dont have the tools to
make the denition workable. As a result
materials which are being considered nonnano like pigments and llers are being
brought into the denition.
The Commission acknowledges the absence of a standardized measurement
method but argues that this should not be
a barrier to a pragmatic case-by-case approach to the application of the denition. It has suggested that increasing
knowledge about typical concentrations of
nanoparticles in particular types of materials could provide a basis for measurement
methods. But there is then the problem
about how the potential hazards of identied nanomaterials should be assessed.
We are concerned that new safety tests
required specically for identied nanomaterials will push up costs for materials suppliers to inacceptable levels, said Warnon.
Producers may decide that since the tests
are too expensive materials will have to be
withdrawn from the market.
The Commissions definition is only a
recommendation without legal force
with the aim of helping EU and member
state authorities in their implementation
November 2011
The most controversial aspect of the Commissions definition is its decision to base the
threshold for the classifying of a material as a
nanomaterial on number size distribution or
the number of nanoparticles in relation to the
total number of particles.
of legislation. This is particularly the
case with REACH, the EU legislation
that requires chemical producers and importers to register their substances, including coating materials, with dossiers
on their safety profiles.
Legislation like REACH is unlikely to be
amended to include the nanomaterials denition. Instead the denition could be applied
through changes to guidance documents on
the implementation of legislation and the
drawing-up of REACH dossiers.
There may then be pressure from politicians and environmentalists for specic information on nanomaterials, whether they
are hazardous or not, to be passed down
the supply chain.
We are worried that there may be a
requirement for labelling on products to
say that they contain nanomaterials, said
Warnon. We already have individual EU
member states making proposals along
these lines.
A key objective behind the Commissions
denition is more harmonization within the
EU of regulatory approaches to nanomateri-
als. But critics of the denition claim that it is

so wide in its scope that it will lead to some
of the EUs 27 members states applying their
own narrower denitions in preference to the
Commissions one in order to take what they
would regard as more effective action to
manage perceived risks from nanomaterials.
Countries will want to take their own
measures to control risks, said Louise
Duprez, nanotechnology policy ofcer at the
European Environmental Bureau, a Brusselsbased NGO. This will lead to even more
uncertainty for industry and consumers.
Nonetheless Cepe and other trade associations are pleased that the Commission has nally issued a denition because
the absence of one was holding back
product and process development.
Its good to have a definition, even
though were not satisfied with it, said
Warnon. The aim is to apply the same
definition across all relevant EU legislation. So companies should at least have
the benefit of more stability and consistency in the interpretation of regulations
relating to nanomaterials. CW
Coatings World | 25
Latin America
Brazilian Autos Face Tax, Credit Crunches

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
razils massive auto industry is facing an
uncertain constellation of factors that
could spell out a slowdown for internationally dominated production and domestic
sales. While the economy struggles with ination and slower growth, recent government intervention measures have included a tightening
of consumer credit through higher interest rates,
and an ominous tax on imported vehicles not
meeting local content requirements.
Brazil is the largest auto manufacturer in
Latin America, so the fate of the industry
would directly impact international paint line
suppliers. As it stands, Brazils automotive
paint industry is predicted to grow by three
percent this year and four percent next year,
according to an August survey by Associacao
Brasileira dos Fabricantes de Tintas (Abrafati),
the national paint association.
Of the various threats to the auto industry,
the local content import taxannounced in
September at 30 percentmay do more to curb
new investments than to stie original equipment manufacturers (OEM) already established
in the country. A rumor subsequently circulated
in Sao Paulo, the center of Brazils auto manufacturing industry, that Japanese representatives
to the World Trade Organization would seek redress to the import tax there. The tax would be
levied on vehicles not containing 65 percent of
value produced in the Mercosul region, which
formally includes Argentina, Uruguay, Paraguay
and Brazil. Associate member countries include
Bolivia, Chile, Colombia, Ecuador and Peru,
and Venezuela has initialed but not completed a
membership agreement.
According to the Associacao Nacional dos
Fabricantes de Veiculos Automotores (Anfavea),
the national trade association, auto production
during the rst three quarters of this year was
up 3.4 percent, while auto registrations were up
10.6 percent, with the latter fueled increasingly
by imports. Anfavea predicts a ve percent in-
The largest car

producer in Latin
America, Brazil is a
key market for auto
OEM paint
suppliers.
26 | Coatings World
crease overall in sales this year.

Exports, similarly, were up four percent to
386,000 units over the first three quarters this
year, compared to 370,000 units in the prioryear period. Nissan has predicted that Brazil
will become the worlds third-largest automaker by 2015, following the United States
and China. Brazils domestic sales are approximately four times than those in Mexico, at
nearly 2.7 million units over the first three
quarters of this year.
Brazil is the largest

auto manufacturer in
Latin America, so the
fate of the industry
would directly impact
international paint line
suppliers.
Among recent investment announcements,
Renault indicated it would spend $856 million
in Brazil over the 2010-2015 period, to increase production to 383 million units per year.
Similarly, Chinese automaker Anhui Jianghuai
Automobile (JAC) announced in early October
that it would invest $500 million to build its
first manufacturing plant in the country and its
first outside China, at Camacari, in Bahia state,
where Ford has a large operation.
The factory, slated to open in 2014, will have
the capacity to produce 100,000 units, JAC said
in a statement.
Consumer credit tightening also could dampen
domestic sales, since about two-thirds of all sales
are nanced, one industry source suggests. High
interest rates and limited competition among auto
dealers result in markedly higher prices for Brazilian auto buyers than for buyers in neighboring
countries. Similarly the devaluation of the national
currency, the real, over the past several months,
will also drive up imported car prices. CW
November 2011
New Products
New Rust-Oleum Professional

Dry Erase Paint
Rust-Oleum has introduced its Professional Dry Erase Paint as an alternative to
prefabricated dry erase boards.
Rust-Oleum Professional Dry Erase
Paint creates a writeable, erasable surface on walls in conference rooms, offices, classrooms, dorm rooms, lobbies
or anywhere a dry erase surface is desired. The two-part water-based urethane coating can also be used to convert
existing chalkboards or dry erase boards
to new dry erase surfaces, making it an
alternative to replacement.
Rust-Oleum Professional Dry Erase
was formulated specically for the professional, said Jenny Thavenet, associate
brand manager. The high gloss nish
provides easy erasability, excellent chemical resistance and great adhesion at a fraction of the cost of purchasing dry erase
boards or competitive dry erase paints. All
important features for commercial, institutional or educational environments.
Professional Dry Erase Paint is available in traditional white and an industry
exclusive clear formula that can be applied over any color topcoat for endless
color options. The non-yellowing, low
VOC formula offers easy mixing and
smooth, easy to roll application, the company says. It is packaged in a gallon kit
that contains a water-based hydroxy
acrylic base, activator, two roller covers
and an instruction sheet. One kit covers
up to 200 square feet, making it ideal for
larger commercial projects.
Sherwin-Williams launches
anti-graffiti polyurethane
coating
Sherwin-Williams Protective & Marine
Coatings has introduced 2K Water-based
Urethane Anti-Grafti, a low VOC (<100
g/L), super hydrophobic polyurethane
coating that provides grafti resistance
and simplies grafti removal. This new
coating system is the rst in the industry
to include tintable gloss and satin versions, the company says.
Requiring only a dry cloth or environmentally friendly citrus cleaner to remove
most types of grafti, the coating is intended to protect bridges, overpasses and
railcars, as well as commercial buildings,
schools and transit stations, from being
permanently defaced with spray paint or
markers. Because the product is waterbased, applicators need only soap and
water to clean up after application.
A gloss nish isnt appealing for every
surface, so this product provides aesthetic
options while maintaining its intrinsic
anti-grafti properties, said Dee McNeil,
Sherwin-Williams bridge and highway
market development director. With color
and gloss retention, the coating wont fade
or chalk over time. Also, its easy to use
the product comes in pre-measured sizes
for easy mixing and can be used on virtually any prepared surface.
Fast-drying and versatile for maintenance crews to use, it can be applied by
brush, roller or airless spray. Additionally,
the coating can be shaded to almost any
color in-store, providing a wide range of
color options.
New Standox Standocryl Clear

PFC 30
Rust-Oleum Professional Dry Erase Paint.

November 2011
Standox has introduced Standocryl Clear

PFC 30, a 2.1 clear to meet stringent VOC
regulations. Specically designed to deliver
a mirror-like nish over Standox solventborne and waterborne basecoats, Standocryl Clear PFC 30 is ideal for all types of
jobs. Using a continuous 1.5 application
Standoxs new Standocryl Clear PFC 30.
process, Standocryl Clear PFC 30 is a

quality-focused clearcoat that is easy to
use and provides a high-gloss nish and
excellent overnight distinctness of image
(DOI), the company said. If desired, it is
also versatile enough to allow renishers
to use a two-coat application process.
Sherwin-Williams adds top

coating to its signature
FasTop line
For the rst time, Sherwin-Williams signature coating system for USDA-inspected
food and beverage facilities, FasTop, includes a topcoat with uniform chemistry
and performance. General Polymers
FasTop 12 TC joins a product line that is
available via the coatings industrys broadest distribution system and consists of
FasTop 12S, FasTop S, FasTop M, FasTop
S-U1, FasTop Cove Base and FasTop Plus
with AgION antimicrobial technology.
With FasTop 12 TC, we offer a complete FasTop solution for food and beverage facilities that withstands abrasion at
four to ve times the norm, said Narsi Bodapati, vice president marketing, SherwinWilliams Protective & Marine Coatings.
Coatings World | 27
New Products
Because FasTop 12 TC only

needs six hours to allow light foot
trafc and 12 hours for full return
to service, facilities will realize
meaningful reductions in downtime compared to the typical epoxy or urethane top
coatings used in these applications. This
cuts downtime in half, if not more, compared to other standard top coatings.
FasTop 12 TC can be applied to concrete and steel oors in food processing
facilities, restaurants and commercial
kitchens, and other constantly wet areas.
AkzoNobel Aerospace Coatings

and Pantheon Enterprises
develop Metaflex SP
AkzoNobel Aerospace Coatings and Pantheon Enterprises, a manufacturer of
chrome-free aircraft pretreatments have
been working together over the last two
years to develop an advanced chrome-free
aircraft pretreatment that will be sold
globally through AkzoNobel Aerospace
Coatings global distribution network.
The pretreatment, to be marketed under
the AkzoNobel Metaex brand, will be
known as Metaex SP and has been developed to meet the AMS3095 specication as part of a number of AkzoNobel
Aerospace coatings systems.
Deposition Sciences introduces

its latest MicroDyn IR optical
coatings
Deposition Sciences, Inc. (DSI), a manufacturer of durable thin lm optical coatings,
has introduced new sputtered long wavelength infrared optical coatings. The companys proprietary MicroDyn sputtering
deposition platform now delivers eight-micron longwave pass (LWP) and 10-micron
narrow bandpass (NBP) lters with superior blocking capabilities, the company said.
The in-band transmittance levels have
also been enhanced, making these advanced thin lm coatings ideal for a variety of applications, such as gas sensing
and thermal imaging.
DSIs new process creates sputtered lms
that feature increased abrasion resistance
relative to evaporated lms and are much
more economical to produce in higher volumes. Because of the intrinsically low tem-
perature of the sputtering process, the coatings are compatible with photoresists, enabling the lters to be patterned using
standard photolithographic techniques.
Highly durable, optical thin lm coatings from DSI include multilayer thin
lms for industrial, commercial, biomedical, test and measurement, solar, military,
defense and aerospace applications.
Jotun launches Jotomastic 90

for corrosion resistance
applications
Jotun has introduced Jotamastic 90, one
of the most technologically advanced surface tolerant repair and maintenance
primers in the market, the company said.
Jotamastic 90 is a highly durable coating
featuring benets such as corrosion resistance, shorter overcoating intervals, wider
topcoat compatibility and increased color
exibility using Jotuns Multi Colour Industry (MCI) tinting system. The new generation product has exceptional corrosion
resistance and is suitable for the most severe environments. It has reduced drying
time by up to 40 percent compared to ex-
Cortec launches Ecoline coatings

Cortec Corporation has introduced Ecoline 3220 and Ecoline 3690 coatings. Both are biobased and biodegradable coatings, developed to replace traditional oil-based rust preventatives, and are designed for extended temporary protection of multimetals.
If needed they can be removed using a biobased Ecoline Surface Cleaner/Degreaser, eliminating expensive disposal costs associated with oils, the company said. Ecoline 3220/3690 are improved replacements for flammable solvents and petroleum-based
products, and conform to NACE Standard RP0487-2000.
Ecoline 3220 is a canola oil-based addition to Cortec's biodegradable line of products made with renewable resources. It is
a ready-to use temporary coating that offers a film, which clings to metal surfaces, providing contact corrosion protection in storage and shipment. In addition Ecoline 3220 provides long lasting vapor corrosion inhibition, as well as balance of corrosion protection and lubrication. It is intended for indoor or sheltered protection for up to two years.
Ecoline 3690 offers an open air corrosion protection and is can serve as a replacement
for
more
expensive
solvent-based rust preventatives. Made
from renewable materials and containing
canola oil as a carrier, it has good thermostability and no effect on rubber, plastics or paints. This coating is designed for
marine and high humidity conditions.
The film is self-healing and moisture displacing, providing protection against aggressive environments.
Naphtenic oil at left and Ecoline 3220
at right.
28 | Coatings World
Plain oil at left and Ecoline 3690 at right.
November 2011
DSI Introduces EcoWhite Silver

coating for incandescent
reflectance lamps
DSI introduced an enhanced silver coating
that provides good reector performance
with increased lumen output and increased
color
temperature.
Patent-pending
EcoWhite Silver is a thin lm coating with
up to ve percent measured improved reection in the 350nm to 450nm region, reducing the blue roll-off in typical, protected
silver coatings, the company said. This improvement increases the color temperature
for incandescent reectance lamps and increases the overall efciency of solar power
systems. With rising costs of energy, high
performance reectors are extremely important. Up to 14 percent improved lumen
output has been measured for PAR type reectors (as compared to typical ash aluminium-coated reectors) using DSIs new
EcoWhite Silver. The silver content in DSIs
advanced silver coatings are decreased by
50 percent, compared to typical, protected
silver reectors, enabling a savings in material and production expense. With the additional benet of 14 percent more light, a
lower wattage lamp will give the same
amount of light as a higher wattage lamp.
This results in a savings of both energy and
operation costs because less electricity is
needed over the life of the lamp.
Lord Corps zero-NMP AutoSeal

coatings to reduce wear-andtear in automobiles
Lord Corporations newly introduced Autoseal 3500F is designed for use on dense
EPDM glass run channel applications
November 2011
where abrasion and chemical resistance

are required. The Autoseal 3500F coating
offers low coefcient of friction, excellent
glass drag properties and non-stick features to glass. Further, Lord Autoseal
3500F reduces squeak and itch noise that
often results from automobile vibration
and is problematic in many vehicles. Autoseal 3500F is the next generation of Autoseal 3500, a previous best practice
product in the automotive weatherstrip
market. The F version continues to provide the same performance properties and
has the added benet of being NMP-free,
a key need for European suppliers, the
company said.
Nortek releases its color range

for powder paint coating
products for 2012
Nortek Powder Coating, LLC released a
new color line-up for 2012, which includes RAL Exterior Powders, Epoxy
Primers, Textures, Clearcoats, Metallics
and Specialty Powders. Nortek offers a
full spectrum of custom colors and nishes in addition to the standard colors.
Nortek Powder Coating, LLC was established in 2005. Their headquarters and
manufacturing operation is located in
Rome, NY. The company offers a wide
range of powder coating products, both
standard and custom.
Datum develops Polcoat

coating process for finer
polyimide conformal coating
Polcoat is a new award winning coating
process for the deposition of ne polymer
lms directly on to conductive surfaces. It
is a key enabling materials process for the
protection of conductive surfaces reliant
on nano-tech miniaturization.
Most conductors will oxidize if left unprotected. Usually a high performance
polymer lm is used to protect vulnerable
surfaces. As products move to the nanoscale, the relatively thick lms on the market become a limiting factor in further
miniaturization.
Polcoat uses a new process to deliver a
conformal coating of polyimide. Because
the process is a nely controllable deposition process, for the rst time polyimide
lms can be tailored in thinness to meet
New Products
isting products, thus reducing downtime

and overcoating intervals.
Jotamastic 90 offers compatibility with
most topcoats, including polysiloxanes
and two-component acrylics. The multicolor possibility of Jotamastic 90 also
proves signicant improvement of hiding
power for strong colored topcoats. Improved wetting and penetrating abilities
also give better intercoat adhesion.
Jotamastic 90 can be used over most
generic types of coatings and within the
Jotamastic range, solutions can be tailored to specific requirements for exposure and durability.
the precision requirements, the

company said. The coating
process is suitable for advanced
precision engineering use in energy generation, plastic electronics, aerospace, medical and composites.
Medical products will benet from
high conformal coatings to products with
complex topology that creates challenges
for the coatings industry. Polyimide is a
qualied material of choice for many
medical applications.
Polcoat is attracting strong interest in
the eld of composites, the company said.
It is ideal for ne coating conductive carbon materials, to make durable lightweight carbon composites for aerospace
and military use. Polcoat is easily combined with precision alloys to make
durable components for ltering and sensing applications in chemicals, food, gas
and oil production.
Tennant Co. offers Mat and

Glazed Epoxy Wall Coatings
Systems for durable interiors
Tennant Company launched its Mat and
Glazed Wall Coating Systems designed to
provide durable interior wall surfaces that
are simple to clean, easy to maintain and
reduce maintenance costs. Tennants
epoxy wall coating systems provide seamless, impact-resistant surfaces for an alternative to concrete walls, concrete masonry
units, drywall, ceramic tile, laminates and
cement board.
The company developed its wall coating systems to provide exible solutions
that create a professional-looking appearance and save facility owners money.
Specically designed for environments
that require frequent cleaning such as
commercial restrooms, locker rooms and
shower areas, commercial and industrial
kitchens, laboratories, hospitals and
schools, Tennants wall coating systems
provide chemical and abrasion resistance
to stand up to the toughest of conditions,
the company said.
The Mat and Glazed Wall Coating Systems can be integrated with Tennants
seamless ooring system to provide a continuous sealed surface that does not promote bacterial growth caused by surface
contamination. CW
Coatings World | 29
Business Corner
Strategies & Analysis
Differentiation:
The Anecdote to a Disruptive Threat
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
here are two ways a company makes a
desired prot: (1) by performing a task
considered valuable to its customer base;
(2) by being different from competitors in a
manner that is appreciated by that base.
From a customers perspective, the sharper a
companys differentiation, the greater its market
advantage. An example of this sharp differentiation would be PPGs E-coat position in the
metal coatings market in North America. First,
PPG is the market leader in this technology (>20
percent market share M. Porters denition).
Plus, PPG protects its market leading position
by (a) constant and timely improvement innovations; (b) blanket service with highly trained
personnel; and (c) total systems management.
Another example would be Forrest Paint
with its high temperature (>500) coatings and
paints market niche leadership position. Forrest
focuses on its technical strengths and the fact
that their claims of performance meet the stringent high temperature performance tests, while
many others do not.
In any dynamic market segment, the problem
market differentiators run into is the fact that
over time, a differentiated product/service, without judicious upgrades in that differentiation, results in market share loss. The culprit in this
scenario is usually internal to the company itself.
The reason for this is that the growth created by
successful differentiation creates a more multifaceted company. This new complexity, in most
instances, provides amnesia, that is, a disregard
for what core elements it has been good at.
This new complexity can be caused by several different or a combination of different inuences. It always comes from change, which
could be the result of acquisitions; proliferation
of services/products; the C-suite becoming more
abstract and less involved with the real business;
and consistency loss, just to name a few.
Unfortunately, past successful differentiators,
once starting a downhill trend, have a com-
The core of any

successful strategy
is differentiation.
30 | Coatings World
pelling knee-jerk reaction and feel they must

thoroughly change their original business model
and reinvent themselves. Most successful companies do not reinvent themselves through periodic dramatic change strategies. Successful
companies learn how to relentlessly build on the
differentiation model.
The basic key to a successful long-term differentiation strategy is (1) constant technical/service/market quest for a competitive difference,
and (2) making certain that everyone in the organization is thoroughly and constantly on the
same page.
It is important to note that successful differentiators build their strategies on a few brilliant
forms of differentiation, when performed as a
system, support and strengthen one another in
the business process.
Again, it must be mentioned, success is only
as good as the companys personnel being totally in the know (transparency) while buying
into the specic differentiation strategy wholeheartedly. A totally transparent, in combination
with overall buy-in throughout the organization
will result in dramatically improved quality and
efciency in communications, which, in turn,
further distinguishes it from competition.
Starting Points: Differentiation

Flow Diagram
Historic diagnosing evaluations of past successes
and failures are not much fun but it is an exercise,
properly addressed, that can make a great deal of
sense in building a differentiation model.
Take the past ve to 10 (the more the better)
growth investments and ascertain what they
have in common. Determine your most important differentiators in these growth initiatives by
screening your judgments through these sets of
fundamental questions:
Are they truly distinctive?
Are they measurable (quantiable) vs. competitors?
Are they pertinent to your core customer
deliverable?
Are they mutually reinforce able?
Are they obvious to all levels of the organization?
November 2011
Strategies & Analysis
Business Corner
Once this very difcult process is complete and thoroughly

tested at all levels of the company, one has a formula for focusing on innovation. Innovation in this case refers to the complete
spectrum of business activity, not just technical innovation.
Additionally, it is very important not only to recognize your
differentiation but also to test the sources of competitive innovation and its potential affect on your key differentia table position. Experience indicates that when your position is strong and
has a defensible position, even disruptive innovations will affect
only one part of a business model.
Replicating successful differentiation models is a key and
time-consuming tactic to successful strategic positioning. Markets are changing faster than ever experienced in the past. For
example, coatings and adhesives designed for rigid packaging
(metal cans, etc.) must change dramatically when a rigid package
loses to a exible packaging design. Those formulators (and suppliers to formulators) who supplied an interior coating for a
beer/beverage can may lose business if it cannot bring a new
coating/adhesive system to the exible beer pouch in this transfer dynamic. Equally important is being able to keep up with the
exible packaging design change frequency versus the very slowto-change rigid packaging changes.
Therefore, to be a successful market differentiator, constant
and rapid change in your markets must be accompanied by swift
learning and adjustment. CW
November 2011
Coatings World | 31
FEATURE
Adhesives
Photo courtesy of Henkel.
The Adhesives and

Sealants Market
The adhesives and sealants market continues to be affected by the recession and raw
material issues.
by Kerry Pianoforte, Associate Editor
he adhesives and sealants market has had a number of
challenging years. The global recession, and the ensuing
fallout from the troubled housing market and automotive
industry, continues to negatively impact the market.
In general, market conditions remain depressed with relatively at consumer takeaway, said Frank Sullivan, RPMs chairman and CEO. Were seeing continued depressed markets
related to new home construction and lower than normal levels
of housing turnover, along with continuing softness in construction markets in general.
RPMs consumer businesses continue to gain share in certain markets through the introduction of higher-end products
32 | Coatings World
at price points that are significantly higher than its traditional

consumer lines.
On the industrial side, RPMs building solutions group product lines, which include adhesives and sealants, are also gaining
market share in a number of areas. The groups modest sales
and earnings growth in the quarter is much stronger than the underlying fundamentals of the commercial and new home construction markets, said Sullivan.
Adhesives and sealants participate in a variety of different
markets and certain segments are faring better than others. Use
of adhesives and sealants in construction markets represents approximately 25 percent of adhesive demand globally, according
to William Magee, global director, strategy and marketing, H.B.
Fuller. The recession dramatically affected demand in these markets particularly in mature economies, he said. Use in elec-
November 2011
Adhesives
FEATURE
tronics markets was also affected but this market represents less port sector expanding by between six and seven percent; electhan 10 percent of global adhesive demand. Use in automotive tronics and electrical engineering by seven percent; and metal promarkets was also affected of course. Packaging related markets, duction and processing by around nine percent, said the Henkel
on the other hand, tend to be more recession resistant along with spokesperson. With an expansion rate of about three percent,
the consumer-related packaging sector will, according to our foretapes, labels and other consumer related markets.
The economy has certainly caused a signicant reduction in cast, undergo below-average growth compared to industry as a
demand across the consumer and commercial markets since late whole. Construction will remain in the doldrums. Even after sev2008, said Dominik Slappnig, head corporate communications eral years of absolute declines in output, growth in this sector is
and investor relations, Sika. For the most part, demand has sta- likely to stay below two percent. Moreover, this moderate rise is
bilized and in some markets we are seeing some growth begin- exclusively due to expansion in the emerging economies.
According to H.B. Fullers Magee, use of adhesives in marning, but others remain more or less at.
Developments in Henkels markets for adhesives, sealants and kets that are experiencing organic growth present opportunity.
surface treatment technologies in 2010 were mixed, although over- These include packaging, electronics, tape, label and nonwoall the company registered growth in the mid single-digit percent- vens, he said. However, the use of adhesives to replace meage range, said the company. Our balanced business, regional chanical fastening in many structural markets continues to
portfolio and the launch of a number of new products, along with represent a growth opportunity for the adhesives industry.
Opportunities for growth in the consumer markets exist in a
growth in emerging economies in particular supported the positive
performance of the business sector, said a Henkel spokesperson. few areas, according to Slappnig. As DIYers are more focused
Overall, we were able to consolidate or even extend our leading on renovating existing homes, they are also turning to better
positions globally, and in the individual regions we serve as well. quality sealants and adhesives to achieve longer lasting renovaIn addition to the increase in demand for adhesives in the tion projects. Fix it Once as opposed to doing the project with
growth regions, Henkel reports that further salient trends are a lower quality/lower cost product that may have to be done over
also expected to support growth of the adhesives market in the again in the short-term appears to be the clear trend. Greener
future. These include the constant need for greater energy ef- and lower VOC products also continues to be the trend.
ciency and carbon emission reductions, which in turn will boost
demand for sustainable products.
Raw Material and Environmental Issues
Indeed, there are many adhesive applications in the field In order to take full advantage of growth opportunities adheof renewable energies; and the increased use of light-weight sives and sealant manufacturers must nd ways to deal with raw
construction and manufacturing materials also points to material issues.
greater adhesive usage, said the Henkel
spokesperson. In addition to growth in
the already established spheres of application for adhesives and sealants, more
and more new areas of use for these
products are opening up as is seen, for example, in the manufacture of light-emitting diodes or the further inroads being
made in drug delivery through the skin.
While North America and Europe are
still struggling to recover from the grips of
the economic recession, emerging markets
in Africa, the Middle East and Asia-Pacic
represent areas of growth potential for adhesives and sealants manufacturers.
Henkel reported that it was able to signicantly increase sales in the rst half in
the packaging, consumer goods and construction adhesives businesses despite supply shortages at some of its suppliers, the
highest growth rates being achieved in
Africa, The Middle East and Asia-Pacic.
From a macroeconomic point of view
this year there will be disproportionately
strong global growth in customer industries of importance to us, with the trans- RPMs DAP 3.0 advanced line of sealants for multiple applications.
November 2011
Coatings World | 33
FEATURE
Adhesives
H.B. Fullers primary goal is to innovate in terms of the raw

materials it uses and how they use them. This allows us to insulate ourselves and our customers from the continued raw
material volatility, said Magee. At the same time we must
manage our price in line with the value that adhesives add to
any structure. Generally the adhesive cost is only a small portion of the total cost of any structure, but it brings significant
value to its end-use. We have many products that offer energy
savings to our customers by enhancing efficiency on the line.
Our own global sourcing and operations teams are continually looking at our production and shipping efficiencies. In
fact, we employ Lean Six Sigma principles throughout our
business to minimize energy costs.
RPM said it has more pricing exibility and more pricing
agility in the industrial segment than in the consumer segment.
Thats been true really throughout RPMs history, said Sullivan. Our expectation for the balance of the year is that raw material costs will be a volatile mix with some declining and
Henkels Loctite health and safety range.
others rising in price. However, our raw material costs in total

will remain at from where they are today.
Henkel anticipates that prices for raw materials and packaging will continue to affect their bottom line. Limited capacities among some manufacturers could also lead to supply
shortages. Henkel expects an increase in the overall price of
raw materials, packaging, contract manufacturing and traded
goods in the low teens percentage range this year, the
spokesperson said. Henkel intends to offset rising raw material and energy costs by selling price increases. Further increases
in raw material and packaging prices, in some cases substantial,
also represent a risk, as do supply shortages with respect to certain raw materials, particularly those required by the adhesive
technologies business sector.
To deal with rising raw material and energy costs, Sika has
had to focus on new and more effective ways to take costs out
of our own operations and processes, said Slappnig. While we
have made good progress on our initiatives, we have also raised
prices in certain segments where appropriate.
In addition to raw material prices, complying with environmental regulations is a key issue for the adhesives and sealants
market. These regulations are constantly being amended and
consequently, manufacturers must develop new products that
meet both the environmental and consumers demands.
Regulations such as REACH present challenges and add cost
for all chemical producers, and the impacts for adhesive manufacturers are no different, said Magee. In our view, other regulatory changes present challenges for H.B. Fuller and the
industry to innovate and develop solutions which address these
changes. There are many adhesive technology options which can
address VOC related and other changes; its a matter of using
these tools to meet the needs of the particular industry performance required.
VOC and environmental requirements are a major driver of
product innovations for the future, said Slappnig. California
sets the benchmark but other states follow quickly and the trends
are clear. While this can add cost in some products it can also
create opportunities for those who are fast and able to adapt well
to the evolving requirements.
New Technology
Henkels Aerodag Ceramishield.

34 | Coatings World
H.B. Fuller has introduced a variety of innovative new products.

Advantra Encore and Liquamelt adhesive platforms offer customers alternatives that provide environmental benets such as
lower energy and adhesive consumption and less waste, and are
more readily available to the packaging market than traditional
hot melt technologies.
For its exible packaging customers, H.B. Fuller responded
with its Flextra Fast and Flextra Quiet adhesive technologies that
enable faster processing, lower work-in-process, use of bio-based
lms and improve consumer satisfaction with the end package.
Clean Melt LT hot melt adhesives for case and carton are formulated to provide high mileage, lower maintenance costs, reduce energy consumption and improve safety due to lower
application temperatures.
November 2011
Adhesives
In addition, the Full-Care family of hot melt adhesives are

based on multiple technology platforms, including olen-based
technology for enhanced supply exibility. Full-Care adhesives
are formulated to enhance production, minimize downtime and
maintenance, which help manufacturers achieve more mileage
with less adhesive.
RPM has launched a number of new products. Some of the
new products from DAP include Caulk Backer Rod to ll large
cracks and gaps prior to caulking or sealing to prevent joint failure and save on caulk usage.
StrongStik Heavy Duty All-Purpose Construction Adhesive
was specially formulated for general construction, remodeling, maintenance and repair projects that require extra bonding power.
Lastly, RPMs Fast N Final Lightweight Spackling formula
has unique performance characteristics that have been validated
by UL Environment and meet the requirements for Greenguard
Children and Schools certication, according to the company.
Henkel has made a number of new product launches.
Aerodag Ceramishield is a ceramic dry lm coating that is a
durable anti-spatter protection for welding equipment; Loctite
AssureCure System is a light cure adhesives system used for a
wide range of medical items, such as syringes, catheters, blood lters or cannulas; Loctite 6300 for cylindrical assemblies, gasketing product Loctite 5800, and the thread sealant and Loctite
5400 make Henkel the only producer of a complete portfolio of
non-hazardous anaerobic adhesives.
Henkels Loctite brand will be expanding its health and
safety range with three innovative anaerobic products. The retaining adhesive Loctite 6300 for cylindrical assemblies, gasketing product Loctite 5800, and the thread sealant Loctite
5400 all combine technology with sustainability, according to
the company. Henkel already introduced its first two anaerobics with a white material safety data sheet in 2009: the
threadlockers Loctite 2400 and Loctite 2700. The three newly
FEATURE
H.B. Fullers Advantra Encore.
developed Loctite products also contain no hazardous ingredients. This means that according to the tough regulations of
(EC) No. 1907/2006 ISO 11014-1, they do not have to be labeled with any hazard symbols, risk or safety phrases. Nor do
they contain any declarable CMRs (carcinogenic, mutagenic
and reproductive toxins).
Sika has launched its rst new Sikaex sealant based on the
i-Cure technology, which offers zero VOC and improved properties for the commercial markets. The company has also
launched the new SikaSil line of silicone sealants for the commercial and consumer markets. Lastly, the new Sikaex Universal adhesive was recently launched in Home Centers. CW
H.B. Fuller Adhesives Earn NSF Certification

H.B. Fuller Company, a leading global adhesives provider, has received notification from NSF International that its UR3501 A/B
two part adhesive for spiral wound membrane bonding for reverse osmosis (RO) filtration has been tested and certified by NSF
to NSF/ANSI Standard 61 - Drinking Water System Components - Health Effects. This certification adds to H.B. Fuller's NSF certification of two of its potting compounds (FE7811 Epoxy and UR2187 Polyurethane) for hollow fiber water filtration. H.B. Fuller
has been a leading supplier of spiral wound membrane bonding for RO for more than 20 years, and now this NSF certification
further helps H.B. Fuller customers achieve their own certification objectives.
This is an important distinction that gives customers confidence that NSF Certified H.B. Fuller adhesives have been tested and
meet this important criterion for filter manufacturing. Using innovative adhesives that not only perform consistently but also carry
the NSF certification mark brings H.B. Fuller's customers closer to achieving NSF Certification for their finished filters. In some
instances, manufacturers using NSF Certified materials can bypass some or all chemical testing when seeking NSF Certification
of their filter, providing assurance that their finished products meet all standards.
"This NSF International certification represents our continuing and deepening commitment to the membrane separation industry," said Matt McGreevy, H.B. Fuller business director. "We strive to provide our customers with every advantage in meeting industry requirements."
November 2011
Coatings World | 35
FEATURE
Color Trends
White is Favorite
Color for Automobiles
PPG introduced 70 new shades at its annual Automotive Color Trend Show.
hite has ranked as the most popular vehicle color in
the world, according to data from PPG Industries. Approximately 21 percent of 2011 model-year cars
around the world have been white. Silver and black were tied for
second most popular at 20 percent.
In North America, white was rst (20 percent), silver was second (19 percent), black was third (18 percent) and gray was
fourth (15 percent). Red and blue were tied for fth (nine percent), naturals such as browns, tans, golds, oranges and yellows
were sixth (seven percent), green was seventh (two percent), and
other/niche colors were last (one percent).
36 | Coatings World
In Europe, black is the most popular color (26 percent), followed by white (19 percent), silver (16 percent), gray (15 percent),
blue (nine percent), red (seven percent), naturals (ve percent),
green (two percent) and other/niche colors (one percent).
In the Asia/Pacic region, silver (25 percent) is the most popular
color, followed by white (23 percent), black (17 percent), gray (eight
percent), red (10 percent), blue (seven percent), naturals (seven percent), green (two percent) and other/niche colors (one percent).
At this years annual Automotive Color Trend Show, PPG
presented its ideas for future vehicle colors titled Expression.
The show highlighted the inuences of insights from PPGs other
November 2011
Color Trends
color- and coatingsoriented businesses.

PPGs global automotive OEM coatings business works
closely with the
companys
other
businesses to gain
insights related to
coloring a wide
range of products
such as cell phones,
laptop computers,
large
appliances,
homes, buildings,
airplanes, ships and
heavy equipment.
Color is one of
the
most
basic
At this years annual Automotive Color
means of human exTrend Show, PPG presented its ideas for fupression, said Jane
ture vehicle colors titled Expression.
Harrington,
PPG
manager,
color
styling, automotive coatings. The palette of colors being developed for the automotive segment is being inuenced by culture,
nature, fashion, interior design, media, auto shows, color popularity and new pigment technology.
PPG presented automotive designers with 70 new exterior
shades for consideration in their designs of the 2014-2015 model
years. These included colors such as Goldeluxe, a silver with an
inuence of a gold; White Nougat, a soft creamy white with a
highlight sparkle; Muddy Waters, a tone of brown with a pearl
luster effect; Grape Spritz, a blue fused with a purple highlight;
and Pot OGold, a light green with a hint of gold.
PPG also recently completed an online study of consumer
opinions regarding the importance of coatings and color as they
relate to new car purchases. Some key ndings of the survey are:
FEATURE
what we do. But more importantly, its why PPG puts so much
effort into researching, evaluating and understanding trends as
they relate to color.
In addition to color trend forecasting, PPG is continuing to
develop new paint technologies that offer automotive design options to enhance appearance and help automobile manufacturers
differentiate their brands.
For example, matte finishes have become increasingly popular at automotive shows. A matte finish eliminates the glossy
sheen and light reflections on painted surfaces. It is a lowgloss finish to the vehicles paint that does not reflect as much
light as a traditional glossy clearcoat finish. The matte effect
enhances the lines of the vehicle and gives a satin, or anodized, high-tech look that defines the shape of the vehicles
body. Matte finishes have become popular on niche vehicles
such as premium sedans, sports cars and limited editions,
PPG says. CW
48 percent of the automotive consumers who responded

said they generally choose products based on color;
77 percent of the automotive consumers said exterior color
was a factor in their automotive purchase decision;
Vehicle color is an important factor in the choice of vehicle,
according to 30 percent of the automotive consumers;
The same percentageabout 31 percentof the automotive consumers said they are willing to pay extra for a vehicle that expresses their personality through color.
Owners of large luxury cars, sporty cars and large premium
SUVs said they are willing to pay the most extra get the
color of their choice; and
40 percent of the automotive consumers said they would
prefer a wider range of color choices.
Our consumer research has clearly shown that color is critically important to car buyers, Harrington said. Its why we do
November 2011
PPG presented automotive designers with 70 new exterior shades for

consideration in their designs of the 2014-2015 model years.
Coatings World | 37
Industry News
Dow Chemical expands worldwide
The Dow Chemical Company has announced a number of worldwide expansion

plans. The company recently announced
that it will open an ofce in Chengdu,
China in the rst half of 2012. Serving as
Dows business and sales hub in Western
China, the new ofce will help the company
further explore growth opportunities in the
emerging economies of the region.
The Western China region is a new
strategic area for Dow to accelerate our
business growth in China, said Peter
Sykes, president of Dow Greater China.
We expect to continue expanding at a
double-digit annual rate over the next ve
to ten years, and we foresee signicant opportunities in Western China thanks to
major government infrastructure investments and the size of this region.
Today, Dow operates 18 manufacturing sites and six business centers across
the Greater China region, mainly in the
Eastern and Southeastern coastal areas
and Taiwan. In 2010, Dow recorded total
sales of more than $4 billion in Greater
China, which is Dows second largest international market.
Dow also announced plans to expand
its operations in Africa by opening ofces
in Algeria and Ghana. The company reported that the decision to open the new
ofces and employ more sales staff in
Africa follows a dedicated study to identify opportunities and to nalize an operating structure that will deliver maximum
effect and return for the company in
Africa. This is directly in support of the
Dow business strategy to multiply sales in
the medium term.
The new sales ofces will complement
existing Dow operations in Egypt, Kenya
and South Africa, where the company has
more than 50 years of operating history
and employs more than 240 people. This
expansion supports Dows commitment to
growth from emerging geographies, bringing the company closer to its growing customer base in Africa.
With a population of over 1 billion
38 | Coatings World
people, signicant and consistent economic

growth rates over the last 10 years and improved corporate governance and transparency, there has never been a better time
to expand Dows focus and participation in
Africa, said Dow chairman and CEO Andrew Liveris. This expansion signies
Dows commitment to investing in the needs
of growing regions to help our customers
address tomorrows challenges today.
Dow recently opened a new ofce in Rio
de Janeiro, further strengthening its commitment to Brazil. Dow, a worldwide partner of the Olympic Games through 2020,
opened its new ofce in the city with an
event at Copacabana Palace for customers,
public authorities and guests. The new ofce aims to create businesses focused on the
opportunities arising from the sports events
to take place in Rio in the next years. Additionally, the company wants to be closer
to the production and distribution chain to
the oil and gas industry, one of Rio de
Janeiros high growth sectors.
Evonik to construct isophorone

and isophorone diamine
production plants in China
Evonik Industries will build world-scale
plants for producing isophorone and
isophorone diamine. It is investing more
than 100 million in the plants, which are
scheduled to go onstream in the rst quarter of 2014. Construction work on the
multi-user site China (MUSC), Evoniks
production site in Shanghai, will begin in
early 2012. Isophorone is used in applications like paints and printing inks, while
its derivative, isophorone diamine, is used
as a hardener in epoxy-based formulations, e.g. for composite materials, such as
those used in wind turbines.
Evonik expects to see strong growth in
demand for raw materials used in the paint,
coating and construction industries, for automotive applications and for high performance composite materials especially in Asia.
This growth will also be driven particularly
by the increasing demand for wind turbines.
For the specialty chemicals company,

which claims to be the world leader in
isophorone chemistry, the plants in Shanghai will be the rst for isophorone and
isophorone diamine in Asia. By establishing the production platform in China
we want to support the long-term growth
ambitions of our customers in the Asia region, said Ulrich Ksthardt, head of the
coatings and additives business unit. This
strategic positioning will allow us to plan
capacities even more efciently.
Evonik
currently
manufactures
isophorone chemistry products in Mobile,
Ala., United States, as well as in Marl and
Herne, Germany.
Ashland opens technical center

in Mumbai
Ashland Inc. celebrated the opening of its
new technical center in Mumbai, India.
The new Ashland Technical Center will
develop additives and ingredients that deliver high-performance characteristics
sought after by coatings and construction
industry professionals.
The technical center offers the latest
technologies for rheological additives, surfactants, foam-control agents, buffers for
water-based paints, additives for cement
dry ad-mix and for construction chemicals.
We are extremely pleased to open this
high-technology facility in India, said John
Panichella, president, Ashland Specialty Ingredients, during the opening ceremony.
We recognize the value and expertise
available in India and look forward to the
opportunities our new technical center will
bring to this growing region of the world.
Ashland expands production of

Natrosol globally
Ashland Inc. is expanding production of
Natrosol hydroxyethylcellulose (HEC) by
7,000 metric tons across its global network
through capacity additions at its facilities in
Nanjing, China, and Zwijndrecht, the
Netherlands. In addition, Ashland is increasing production of its Natrosol Plus hyNovember 2011
ILC Performance Products

acquires Halox
ICL Performance Products, a global specialty phosphate producer, has acquired
Halox, a division of Hammond Group,
Inc. The Hammond, Ind.-based company
is an industry leader in specialty phosphate-based, corrosion inhibitor products
for the paint and coating industry, which
are sold under the Halox brand name. The
acquisition closed October 1, 2011.
Halox is a highly respected leader in
the market for corrosion-resistant coatings with an outstanding reputation for
quality and service, said James Moffatt,
president of ICL Performance Products LP
(Americas). This acquisition will extend
our technical phosphate specialties offerings for the paints and coatings sector
while expanding our operations in the
Americas, thereby strengthening our position as a global leader in the specialty
phosphates industry.
The acquisition includes Haloxs research and development activities and
manufacturing assets, as well as Haloxs
extensive distribution network for its
phosphates-based products. Halox will
operate as a division of ICL Performance
Products LP.
Lubrizol enhances global

testing capabilities
Lubrizol Additives, a business segment of
The Lubrizol Corporation, has made enhancements to its global research and testing capabilities. In the past three years,
Lubrizol has invested more than $35 million to support R&D and testing activities, with another $50 million budgeted
for the next three years. This is in addition
to extensive capital investment in operations, which includes more than $200 million for a new plant in China.
Chemical synthesis and applied sciences laboratories at Lubrizols Wickliffe
facilitysite of the largest technical center
November 2011
and world headquarters of Lubrizol Additives and The Lubrizol Corporationare

undergoing extensive modernization. New
laboratory spaces conform with industry
best practices in order to deliver results
faster and more efciently, while encouraging collaboration and innovation.
Ultimately, up to 100 researchers and
scientists will be based in these advanced facilities. Mechanical testing laboratories
have also undergone signicant upgrades to
support customers product development
and performance claims. Additional investments include multi-million dollar rigs to
measure transmission efciency, safety and
environmental upgrades that include the
use of highly energy-efcient electric motors
and dynamometers, and updated fuel inventory and delivery systems.
Signicant investments are underway
at Lubrizols global technical center in
Hazelwood, UK. These investments include recently completed major upgrades
of chemical testing laboratories as well as
ongoing improvements to the Hazelwood
chemical synthesis facility. A new, previously announced Lubrizol Additives laboratory on the campus of Jilin University
in Zhuhai, Guandong, China will offer
advanced technical services for lubricant,
fuel and industrial additive customers and
OEMs throughout Asia. Capabilities will
encompass a full menu of services including additive and lubricant blending, physical and chemical analyses, as well as
performance testing. Construction on the
new technical services laboratory at Jilin
University is complete, and the lab is expected to be functional later this year.
Updates to blending and testing service capabilities at Lubrizol Japan Ltd.s
technical facility in Kinuura, Japan are recently complete. New viscometers and
friction and shear stability testing equipment are among the improvements. Likewise,
comprehensive
eld-testing
equipment is now integrated into the
modernized facility.
Renovations to Lubrizol technical capabilities in Mumbai, India include the consolidation of several existing labs into a
modern lab facility capitalizing on synergistic resources. The purchase of new testing equipment will help ensure timely,
enhanced and valuable services. Other new
Industry News
drophobically modied HEC product line

at its Parlin, N.J., plant. Natrosol HEC is a
cellulosic polymer used as an additive in a
wide variety of water-based consumer and
industrial products including latex paints,
paper coatings and personal care items such
as shampoos and shower gels.
equipment will broaden overall

testing capabilities and meeting
space will allow for customer
training as well. The result will be
the creation of a world-class laboratory infrastructure designed to meet the signicant
increase in demand for lubricant testing expected to occur in India within the next ve
years. Completion is targeted for mid 2012.
These technical facilities will be linked
as part of Lubrizols global R&D and testing capabilities with access to Lubrizols advanced computer network, providing
immediate, 24-hour access to global data.
Arkema inaugurates latest

plants for fluorinated polymers
and rheology additives in
China
Arkema recently inaugurated two new
plants for uorinated polymers and rheology additives on the Changshu industrial platform in China. At the same time,
Arkema also laid the foundation stone of
its future research and development center
in China, marking the groups second such
center in Asia.
Arkema said its growth objectives in
Asia include achieving 25 percent of its
sales their by 2015, half of which will
come from China.
Located 120 km south of Shanghai, the
Changshu industrial platform is now
Arkemas largest manufacturing site in the
world. It represents Arkemas main industrial base in China, with productions in
many specialty chemicals including uorogases, uorinated polymers, specialty
polyamides, acrylic derivatives, organic
peroxides, among others.
The new plant dedicated to the production of uorinated polymers under the
Kynar brand name was started in Changshu in the spring of this year. Arkema said
it helps them partner the development of
their customers in Asia, and fulll more
effectively the fast-growing demand in the
paint, offshore and chemical engineering
markets, as well as in emerging applications such as batteries, photovoltaics and
water treatment.
Arkema is already planning to increase by 50 percent this new plants capacity by the summer of 2012.
With the startup in early August of the
Coatings World | 39
Industry News
rheology additives plant, Coatex,

an Arkema subsidiary, now has
production capacities for the
paint and coating, cement, paper
and mineral processing markets in Asia.
The future Changshu research and development center will offer both a geographic and a technical t with the groups
other research centers, in particular the
Kyoto center in Japan. It will help boost the
development or adaptation of products and
solutions provided by Arkema to its customers in China and South-East Asia in the
fast-growing markets of new energies,
cable, electronics, automotive and sports.
Rhodia expands specialty

surfactant capacity in China
Rhodia Novecare has expanded production capacity for specialty surfactants and
polymers at its Zhenjiang, China site to
help meet growing demand from local
customers. Production technologies applied in Zhenjiang will help reduce waste
water, salt production and air emissions,
the company said. Rhodias Novecare
business is the largest international surfactant player in Asia. Its surfactant-based
formulations are used in various applications including coatings, tires, detergents,
body washes and shampoos, agrochemicals and oileld. After acquiring Jiangsu
Feixiang Chemicals in 2010, the Asia Pacic business represents now one-third of
Novecares sales, said Chen Pu, vice president and general manager, Asia Pacic,
Rhodia Novecare. China is denitely the
most important country to drive our
growth in this region. The new plant expands our manufacturing footprint in
China with ve plants.
Dow and Saudi Aramco sign

agreement for Sadara Chemical
Company
Saudi Aramco president and CEO
Khalid Al-Falih and Dow chairman and
CEO Andrew Liveris signed a joint venture shareholders agreement for Sadara
Chemical Company.
Sadara will be comprised of 26 manufacturing units, several of which constitute
mega projects in themselves. Once complete, the joint venture complex will be
one of the worlds largest integrated chemical facilities, and the largest ever built in
one single phase.
Just over 100 kilometers from where
Al-Falih and Liveris signed the agreement,
bulldozers, graders and rollers are proceeding with site preparations on the
world-scale, mixed feed cracker, which
will be integrated with Saudi Aramcos extensive hydrocarbon infrastructure.
Sadara is an extraordinary and unique
venture that will build upon the strengths
of both Dow and Saudi Aramco to deliver
the diversied and specialty materials and
chemicals needed to drive growth in the entire region and beyond, said Liveris. This
premier partnership is truly unprecedented
and is very well positioned to bring value
creation on every front; transforming the
Saudi economy, as well as the entire chemical industry, at the same time.
Sadara is expected to deliver annual
revenues of approximately $10 billion
within a few years of operation while contributing signicantly to Saudi Arabias industrial diversication. The planned
product portfolio will add value chains to
the Kingdoms vast natural resources and
complement the existing chemical land-
scape. Ultimately, the joint venture will be

instrumental in Saudi Arabias strategy to
become not only a strategic chemicals and
plastics producer, but also a hub for future
downstream manufacturing.
Sadara is a milestone for Saudi
Aramco and a cornerstone of our transformational downstream growth strategy,
which will add further value to our signicant petroleum value chain, said AlFalih. As the worlds largest integrated
and most reliable supplier of energy and
petroleum-based derivative products, our
strengths complement those of Dow, the
worlds foremost chemicals company with
a global track record and unique suite of
chemicals technology.
Sadaras manufacturing units will produce a wide range of performance products such as polyurethanes (isocyanates,
polyether polyols), propylene oxide,
propylene glycol, elastomers, linear low
density polyethylene, low density polyethylene, glycol ethers and amines. Sadara
will market products within a regional
zone of eight countries, including Saudi
Arabia. Dow will leverage its global marketing know-how to market and sell on
behalf of Sadara to the rest of the world.
First production units are expected to
come on line in the second half of 2015.
All units are expected to be up and running in 2016.
PolyOne to buy additives and

colorants maker ColorMatrix
Group
PolyOne Corporation has purchased for
$486 million ColorMatrix Group, Inc., a
manufacturer of specialty additives, liquid
colorants and dosing technologies that
Lonza acquires Arch Chemicals for $1.2 billion

The worlds biggest manufacturer of drug ingredients, Lonza Group AG, Basel, Switzerland has come into an agreement to buy
Arch Chemicals Inc. for approximately $1.2 billion creating a global leader in the bacteria and fungi killing business.
Arch Chemicals products are used for disinfecting swimming pools, protecting wood from fungus, preventing the growth
of molds and mildew in paints and dandruff treatment. This deal with Norwalk, Connecticut based Arch Chemicals will make
Lonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will also
reduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company.
Lonza Microbial Control, a new business sector formed by the acquisition and led by Jeanne Thoma as previously announced, will
offer a complete portfolio of microbial control solutions. Lonza will offer this complementary range of products and actives to a
broader range of customers in both established and emerging markets.
40 | Coatings World
November 2011
Resinall Rtgers Resins GmbH

purchases Neville Chemical
Europe BV
Resinall Rtgers Resins GmbH (RRR), a
joint venture between the German Rtgers Novares GmbH and the Belgian
Resinall Europe bvba, has acquired the
chemicals company Neville Chemical Europe BV (NCE).
The acquisition of NCE is part of the
RRR expansion strategy and is designed
to strengthen the joint venture partners
position within the European industrial
resins market. NCE with its headquarters
in Uithoorn, Netherlands develops, produces and markets hydrocarbon resins for
the printing inks, coatings, asphalt and
rubber industries.
Prior to the acquisition, NCE was
owned by Neville Chemical Company
(NCC), based in Pittsburgh, Penn., United
States.
November 2011
Clariant sells its

Polysilazane coatings
business
Industry News
serve diverse niche markets, such as rigid

beverage and food packaging, performance molding and ber.
Based in Berea, Ohio, ColorMatrix
provides colorants for uoropolymers and
provides specialty additives that support
uoropolymers unique high-performance
properties such as lubricity, high-level heat
insulation, static dissipation and x-ray
opaqueness, the company said. Through
its April 2011 acquisition of Gayson, ColorMatrix expanded its portfolio to include short turnaround, custom color
dispersions used in silicone processing for
a broad range of medical, consumer and
automotive applications.
ColorMatrix achieved sales and
EBITDA of approximately $196.8 million
and $43.6 million respectively for the 12
months ended June 30, 2011.
Not only will the acquisition of ColorMatrix accelerate our specialization
strategy, it also expands our geographic
presence in Asia and Brazil and creates an
entry point into Russia, said Robert Patterson, executive vice president and chief
nancial ofcer. Approximately 70 percent of ColorMatrixs revenues are outside North America.
Headquartered in Cleveland, Ohio,
PolyOne Corporation reported revenues
of $2.6 billion in 2010.
RRR is a joint venture between Duisburg-based Rtgers Novares GmbH and

Brugge-based Resinall Europe bvba. The
headquarters of RRR is in Duisburg. The
joint company was founded in 2009 with
the aim of establishing itself as a competent partner for the European printing
inks industry.
The acquisition will strengthen
Uithoorn as a production site and NCE
will remain a competitive market player
in the long term, said Jerry Johnson,
RRR managing director. Our long-term
objective is to expand the business.
Clariant has sold its Polysilazane

coatings business including the production
site in India to AZ Electronic Materials (AZ)
for approximately 4 million. Clariant retains the exclusive right to develop and use
Polysilazanes for composite materials and
ceramics, and will continue its development
in the area of ceramic precursors and bers
based on Polysilazanes. It is for this reason
that Clariant also concluded a long-term
supply agreement for Polysilazanes with AZ.
Altana acquires production of

Metalure pigments from Avery
Dennison
Wacker receives innovation

award for alpha-silane-based
adhesives and sealants
Eckart Effect Pigments, a division of Altana

AG, has signed an agreement to acquire the
production of Metalure pigments from
Avery Dennison. Eckart has been the
worldwide distributor of these high-quality
PVD-type aluminum pigments manufactured by Avery Dennison for over 20 years.
Eckart will now acquire the production located at the premises of Avery Dennison in
Schererville, Ind., United States, the technology and approximately 40 employees.
The new production unit will be managed
by Eckart America as the third U.S.-based
Eckart site. Avery Dennison as well plans to
continue its other operations at the Schererville premises. Financial details were not
disclosed and the transaction is subject to
approval by Germanys Federal Cartel Ofce. Eckart utilizes Metalure pigments in
the coatings, graphic arts and cosmetics
business lines.
Wacker has received Frost & Sullivans

New Product Innovation Award for its
novel Geniosil product class. According to
Frost & Sullivan, the Geniosil product class
was chosen because it incorporates advanced alpha-silane technologies, offers superior performance during processing,
delivers high value to customers and gives
them a fast return on investment. Geniosil
enables the formulation of fast-curing adhesives and sealants, with applications
ranging from highly exible, paintable
sealants through to high-strength assembly
adhesives and crystal-clear cabinet sealants.
Frost & Sullivan tested several construction adhesives and sealants. Assessment criteria included innovative element,
leverage, value added features, return on
investment and penetration potential. Geniosil received top points in all categories.
Wackers Geniosil products incorporate
a special silane structure that equips them
with high reactivity, which enables them to
be interlinked with polymers, leading to a
wide range of possible formulations. Geniosil
is able to successfully eliminate crosslinking
problems associated with polyurethanes and
enhance the properties of silicones,said Best
Practices Account Manager Macaulay Iyayi.
Sealants and adhesives formulated with
Geniosil offer outstanding mechanical properties. They do not require labeling, formulations being free of plasticizers and
solvents. Geniosil is used in numerous sophisticated adhesive formulations, e.g. in the
automotive sector, in container construction
and for bonding parquet oors. CW
Imerys Performance Minerals

North America price increase
for calcium carbonate, kaolin
and mica products
Imerys Performance Minerals North America announced four to 10 percent price increases effective December 1, 2011, subject
to any provisions in individual contracts.
The price increase supports investments in
manufacturing, quality systems, environmental compliance and new product development, the company says. The increases
will affect all calcium carbonate, kaolin and
mica products while the energy surcharge
will remain in effect.
Coatings World | 41
Suppliers Corner
Dow Microbial Control introduces

Bio-Pruf antimicrobial
Dow Microbial Control, a business

group of The Dow Chemical Company,
has introduced Bio-Pruf to the materials
preservation market. Bio-Pruf is a technology that provides long-lasting antimicrobial protection to different
end-use products, including paints and
plastics as well as building and construction materials. Bio-Pruf antimicrobials control bacteria, fungi and algae by
inactivating key enzymes and proteins
within the cells. Bio-Pruf technology
works by impairing key metabolic
processes that affect growth, nutrient
uptake, energy generation and biosynthesis of cell components. Bio-Pruf controls bacteria, mold, mildew, algae and
other microbes; protects products from
microbial deterioration, increasing their
effectiveness and length of use; reduces
odors caused by microbiological proliferation inside products; and prevents allergic reactions in individuals caused by
mold, mildew and other microbes.
BASF offers Efka 2010 high

efficiency defoamer
BASF has further strengthened its portfolio of high performance defoamers for
industrial coating applications with Efka
2010. The new silicone-free defoamer
marks the latest addition to this product
class and is suited for use in a wide range
of solventborne coating systems. It can
be used for pigmented and non-pigmented systems. Formulators benefit
from the optimized combination of excellent defoaming efficiency and no influence on gloss, according to the
company. The high clarity within the formulation is maintained prior as well as
after curing which enables the production of defect-free high quality surfaces
for industrial coatings. Efka 2010 is
compatible with a variety of different
systems including nitrocellulose/alkyd
lacquers, 2k polyurethane-, stoving- and
acid-cured coatings as well as cold-cured
epoxy coatings. The product is primarily
42 | Coatings World
designed for formulations for the furniture and flooring segment and is available within Europe, North America and
China. Further market applications include the automotive industry.
Dow introduces next

generation of catalyst
technology
The Dow Chemical Company has introduced Consista C601 polypropylene, the
rst 6th generation Ziegler Natta catalyst.
Consista C601 is a non-phthalate based
catalyst system with broad applicability
and advantaged capability to produce
high performance polymers. Requiring no
capital or upgrades to existing facilities,
this catalyst system enables polypropylene
producers to recognize numerous process
advantages and product benets, according to the company. Consista C601 Catalyst was used in production trials at
Slovnaft
Petrochemicals
s.r.o.
in
Bratislavia, Slovakia. There, Consista
C601 was used to produce homopolymer
and high melt ow impact copolymers
where signicant process advantages were
recognized while maintaining excellent
product quality. Consista C601 demonstrated excellent catalyst yield and the capability to make a broad range of
products with a non-phthalate based catalyst system.
Emerald Group introduces zeroVOC Foam Blast 4201

Emerald Performance Materials Specialties Group has launched a new zeroVOC foam control agentFoam Blast
4201to meet the performance challenges of todays more environmentally
conscious waterborne architectural and
industrial coatings, graphic arts and
other latex polymer applications. The
zero-VOC, alkyl phenol ethoxylate
(APE)-free defoamer is highly effective
in a full range of coatings and graphic
arts formulations, including flat, high
gloss, clear and pigmented systems, in
both the grind and let down stages.

Foam Blast 4201 is an organically modified low-VOC silicone emulsion that is
especially effective in combating foam
over time, while retaining gloss. It will
not generate haze and provides the excellent clarity desired in graphic arts
clear coat systems and paints. It is also
compatible in a wide range of polymers
and coatings and can cost effectively replace multiple products.
Dow Corning unveils

superwetting silicon additives
for waterborne and UV
coatings
Formulators of waterborne and UV
coatings can now consistently achieve
good spreading and wetting - even at
low addition levels - thanks to a new
family of Dow Corning brand superwetting additives effective on difficult-towet substrates such as wood, plastics
and metal. Dow Corning 67 Additive
and new Dow Corning 500W Additive,
Dow Corning 501W Additive and Dow
Corning 502W Additive are 100 percent
silicone polyether copolymers that are
recoatable; have little or no influence on
slip; are solvent-free, BTX-free and low
VOC; and are effective at low addition
levels. In addition, Dow Corning 500W
Additive is stable even at high pH, and
Dow Corning 67 Additive and Dow
Corning 501W Additive are compliant
with European legislation for indirect
food contact (Swiss Ordinance RS
817.023.21 Annex 6, Part B).
JDSU introduces high

performance and cost effective
pigment
JDSU has introduced a new light-diffractive pigment called SpectraFlair Plus
25, a cost competitive solution that provides dramatic effects for products in the
automotive, sporting goods, apparel,
electronics and product packaging industries. Coating, ink and plastic manuNovember 2011
Sachtleben launches
functionalized barium sulfate
powder coating
Sachtleben, the synthetic barium sulfates
specialist, has introduced for powder
coating producers a functionalized barium
sulfateSachtoperse
EP.
Sachtlebens special barium sulfate particles are inert, and are less abrasive than
the extenders most frequently used, such
as calcium carbonate and ground quartz,
the company said. Their tailor-made surface modification improves the resistance of powder coating systems to
chemicals. The combination of the particles and the binder is achieved by
means of a complex organic surface
coating. Sachtoperse EP, the permanent
November 2011
protecting ingredient for powder coating

systems, is currently undergoing its
global market launch.
Hydrite Advanced Resins

introduces new epoxy resins
Hydrite Advanced Resins, LLC (HAR) introduced two new epoxy resins for a wide
range of composites, coatings and adhesive applications at the recent 2011 Thermoset Resin Formulators Association
(TRFA) annual meeting in Niagara Falls,
Canada. Two grades of Resorcinol Diglycidyl Ether (RDGE), a difunctional aromatic resin, are now offered by HAR.
HAR 2120 has properties that are similar
to other commercial RDGE resins, including a relatively low viscosity (5001,000 cps), making it a good choice as a
reactive additive to reduce viscosity while
enhancing physical properties, the company said. HAR 2140 is a higher molecular weight RDGE with viscosity of
3,500-4,500 cps enabling the formulator
to use HAR 2140 in higher concentrations
or even as the sole resin system. In addition, unlike HAR 2120 and other commercial RDGE resins, HAR 2140 will not
crystallize in storage eliminating the need
for heated storage and/or melting ovens,
the company said.
Momentive introduces odorfree technology for UV curable

coatings
Momentive Performance Materials Inc.
has introduced a technology that offers
the use of odor-free UV curable release
coatings for sensitive applications where
odor may not be acceptable to end-users.
The new SilForce products can be considered for applications such as tapes on
disposable diapers and feminine hygiene
products. SilForce UV9880C photoinitiator is an odor-free catalyst, produced
without the use of organic solvents, for
use with Momentives SilForce low odor
UV curable polymers. In addition to
odor-free cure, typical performance properties include: low temperature cure typically needed for thermally sensitive
paper and film substrates; rapid photocure in ambient atmosphere; general
compatibility with medium pressure mercury vapor UV lamps; high reactivity;
Suppliers Corner
facturers can now offer the pigment as

another option to brand managers and
designers to generate an effect similar to
the appearance of a rainbow flowing
over a liquid silver color, according to
the company. Proprietary processes from
JDSU were used to develop the SpectraFlair Plus 25 pigment that is comprised of thin flakes that are very
uniform in size. These unique material
characteristics allow the new pigment to
provide up to three times the hiding
power compared to products in JDSUs
existing SpectraFlair line, reducing the
amount pigment required to coat a product and decreasing pigment costs up to
60 percent. Because of its low applied
cost, the pigment can be used to enhance
a wider range of consumer products. The
uniform property also increases the diffractive color of SpectraFlair Plus 25, delivering bright and dramatic effects both
indoors and outdoors under various
lighting conditions. The new pigment is
the first in a series of SpectraFlair Plus
pigments developed by JDSU that will
come out over the next year in a range
of flake sizes enabling designers to customize colors to achieve a desired effect.
Variants with smaller flake sizes will
provide a satiny finish whereas larger
flake sizes will create a more granular or
sparkly diamond-like finish. The entire
series will maintain a thin flake size to
ensure optimum hiding power and efficient applied costs.
and cationic type photocure. SilForce UV9800 and SilForce

UV9815 silicone release polymers are new products offered
for use with SilForce UV9880C photoinitiator for odorless release coating
applications. When used with SilForce
UV9880C photoinitiator, the odor-free
polymers, also manufactured without organic solvents, can provide benefits, including: a rating of 1 on a 1 (none or
slight) to 5 (strong) scale used in independent odor panel testing; highly
crosslinked coating with minimal silicone
transfer; stable release from a wide range
of adhesives; lengthy catalyzed bath life
when stored in cool, dark conditions.
Croda launches Zephrym PD

4974 for iron oxide pigments
Croda has introduced Zephrym PD
4974, a low-VOC, high performance
polymeric dispersant specially designed
for iron oxide pigments. A key advantage
of Zephrym PD 4974 is its ability to provide formulation stability in systems containing iron oxide pigments said the
company. In one laboratory test, the
paint, comprised of 70 percent red iron
oxide pigment by weight, an aqueous
binder and two percent dispersant
Zephrym PD 4974 or competitive material, was compared for stability. The
paint containing the competitive material
separated after 120 hours (5 days) at
room temperature. The same paint formulated with Zephrym PD 4974 never
separated, even after 60 days of testing,
the company said. In addition to its ability to stabilize formulations, Zephrym
PD 4974 is able to enhance color development and reduce, or even eliminate,
the level of thickeners in the formulation.
Cytec launches Resydrol AY

6705 resin
Cytec Industries, Inc., has introduced
Resydrol AY 6705, a waterborne acrylic
modified alkyd resin with 44 percent
solid content that was designed to extend durability with its penetration for
timber substrates. It is ideal for feeding
and protecting exterior wood stains and
timber decking. CW
Coatings World | 43
People
Lubrizol makes several officer changes
The Lubrizol Corporation has made several ofcer changes. These changes were
driven in part by the completed acquisition of Lubrizol by Berkshire Hathaway,
as well as by the retirement of some executives. James L. Hambrick remains Lubrizol's chairman, president and chief
executive ofcer. In addition to Hambrick,
Lubrizol's executive leadership team includes the following individuals: Suzanne
Day, corporate vice president, general
counsel and chief ethics ofcer; Bob Graf,
corporate vice president, research and development, as well as assuming product
safety and compliance responsibilities;
John King, corporate vice president, information systems and business processes;
Eric Schnur, president, Lubrizol Advanced
Materials; Dan Sheets, president, Lubrizol
Additives; Greg Taylor, corporate vice
president, strategy, development and communications; Brian Valentine, corporate
vice president, chief nancial ofcer and
treasurer, as well as assuming global risk
management responsibilities and Mike
Vaughn, who will become corporate vice
president, operations, supply chain and
HSES (effective upon the retirement of
Larry Norwood in 2012).
In addition, Andy Panega, joined Lubrizol as corporate vice president, human
resources. Panega brings 30 years of experience in human resource management,
serving in both corporate and consulting
roles. He held leadership roles in human
resources at General Mills, Tonka Corporation, Dun & Bradstreet and R.R. Donnelley and Sons. Panega also founded two
companies, one that focused on comprehensive health and disease prevention and
another that provided merger and acquisition integration strategies.
Henkel appoints Menges

executive VP human resources
Henkel has appointed Kathrin Menges new
member of the management board and executive vice president human resources.
Menges started her professional career in
44 | Coatings World
human resources in
1990 at Bankgesellschaft Berlin AG.
In 1999, she joined
Henkel, initially at
Schwarzkopf
in
Hamburg, and from
2005 at the corporate
headquarters in Dsseldorf. In 2009, she
Kathrin Menges
was appointed corporate senior vice resident and global head of
human resources.
Micro Powders appoints

technical director
Micro Powders, Inc. (MPI) has appointed
Richard Czarnecki technical director. In this
position, Czarnecki will assume responsibility for all technology functions for both the
industrial and personal care divisions of MPI.
Richard reports to
Warren Pushaw, president of Micro Powders. He joins Micro
Powders with more
than 28 years of experience in the graphic
arts industry. He
began his career with
Converters
Ink (later
Richard Cznarnecki
ICI and Zeneca Inks),
where his responsibilities progressed through
management roles in product development,
technical services, and regulatory affairs. He
served as director of polymer science and engineering for 11 years at Sun Chemicals
Technical Center, where he led the development and global commercialization of polymers for use in paste, liquid, and energy
curable inks and coatings. Most recently, he
was chief technical ofcer for Superior Printing Ink, where he lead their R&D, technical
service, and EH&S functions. He is a member of the editorial advisory board of Ink
World Magazine and is a member of the National Printing Ink Research Institute Board
of Directors and most recently served as
NPIRI president.
H.B. Fuller names Joan Schuller

as vice president, Asia Pacific
region
H.B. Fuller Company has appointed Joan
Schuller as vice president, Asia Pacic, effective Nov. 28, 2011. Schuller, of Blue Bell, Pa.,
joins H.B. Fuller from Dow Advanced Materials. Prior to its acquisition by Dow, Schuller
spent 16 years at Rohm and Haas Company,
including ve years leading businesses in Singapore and China. She has extensive experience executing strategic growth initiatives
and successfully leading global businesses focused on coating materials, specialty adhesives, plastics additives, adhesives and
sealants, paper, textiles and graphic arts.
Most recently, she served as vice president
and general manager of Dow Coating Materials, North America. Schuller earned a bachelor's degree in mechanical engineering from
Lehigh University and a master's in business
administration from Temple University.
BYK-Gardner USA adds staff

BYK-Gardner, worldwide partner of the automotive, paint and plastic industries for
quality control of color, appearance and
physical properties, has increased its staff by
nine. Rae Roby is the new regional sales
manager for the Michigan and Northern
Ohio Region; Sam Cauchi is sales manager
responsible for covering all of Canada; Sheila
White is the new Customer Care Center
manager for North America; Mary Llewellyn
of the Customer Care Center will be responsible for Canada; Scott Richeson, also a team
member in the Customer Care Center, will
work covering the Mid-Atlantic USA territory; Sandrine Letendre, one of the newest
members to the Customer Care Center, will
handle the West Coast USA area; Patrick
Weaver, another new member of the Customer Care Center will handle the Southwest
USA area; Corey Cohen joins the company
as applications specialist; and lastly, Josh Egbert joined BYK-Gardner USA as the service
administrator and will be responsible for assisting customers with returning instruments
for certication and service. CW
November 2011
Nov. 20-24: 18th International

Corrosion Congress, Perth, Australia.
More info: www.18iccperth2011.com.
Nov. 21-23: ABRAFATI 2011, Sao
Paulo, Brazil. More info: Abrafati,
www.abrafati.com.
Nov. 22: Paint & Coatings Basics,
Hampton, Middlesex, UK. More info:
www.pra-world.com.
Nov. 23-25: CHINACOAT 2011,
Shanghai, China. More info: Sinostar,
www.chinacoat.net.
Nov. 24: Automotive Coatings, Berlin,
Germany. More info: Vincentz Network;
www.european-coatings.com/events.
Nov. 29 Dec. 1: Radiation Curing
Technology, Hampton, Middlesex, UK.
More info: www.pra-world.com.
Dec. 7: 3rd Vietnam International
Coatings Exhibition, Ho Chi Minh City,
Vietnam.
Dec. 7 - 8: ASTM International
Committtee GO2 on Wear and Erosion,
New Orleans, LA, U.S. More info:
www.astm.org/commit/G02.htm.
Dec. 15 - 16: China International Green
Coating Summit, Beijing, China. More
info: G-Show;
www.gshowasia.com/CIGSC.
Meetings
ABRAFATI runs Nov. 21-23 in Sao Paulo;

CHINACOAT2011 is in Shanghai Nov. 23-25
MAJOR UPCOMING MEETINGS
Nov. 21-23: ABRAFATI 2011
Sao Paulo, Brazil
www.abrafati.com
Nov. 23-25: CHINACOAT 2011
Shanghai, China
www.chinacoat.net
Jan. 24-27: World of Concrete
Las Vegas, Nev., United States
www.worldofconcrete.com
Jan. 24 27: World of Concrete, Las
Vegas, NV. More info:
www.worldofconcrete.com.
Feb. 19 22: PDCA 2012, Las Vegas,

NV. More info:
www.paintinganddecoratingexpo.com.
Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL.

More info: www.sspc.org.
Feb. 22 - 24: Smart Coatings, Orlando,

FL, U.S. More info:
www.smartcoatings.org.
Feb. 6 - 10: Polymers and Coatings

Introductory Short Course, San Luis
Obispo, CA, U.S. More info:
www.polymerscoatings.calpoly.edu.
Feb. 13-17: 39th Annual Waterborne
Symposium, New Orleans, LA. More
info: www.psrc.usm.edu.com.
Mar. 11 14: SSCT 2012 Annual

Meeting, St. Augustine, FL. More info:
www.ssct.org.
Mar. 11 - 15: Pittcon 2012, Orlando, FL,
U.S. More info: www.pittcon.org.
Dec. 28 - 31: 11th International Paint,

Resin, Coatings & Composite Fair,
Tehran, Iran. More info: Banian Omid
Co.; www.ipcc.ir.
2012
Jan. 23: Coatings for Concrete
Conference, Las Vegas, NV. More info:
www.paint.org/events/ac-series.
November 2011
Coatings World | 45
Meetings
Mar. 12-14: Middle East

Coatings Show 2012, Dubai,
UAE. More info: The Coatings
Group,
www.coatingsgroup.com.
Mar. 13-14: Professional Paint
Formulation, Hampton, Middlesex, UK.
More info: www.pra-world.com.
Mar. 27 - 29: WESTEC 2012, Los

Angeles, CA, U.S. More info:
www.westeconline.com.
Apr. 11-12: Electrocoat 2012, Orlando,

FL, U.S. More info:
www.electrocoat.org.
Apr. 3: PSCT Technical Symposium,

Horsham, PA, U.S. More info: The
Philadelphia Society for Coatings
Technology; www.psct.org.
Apr. 15 - 17: ASC Spring Convention,

Denver, CO, U.S. More info:
www.ascouncil.org.
T
H
E
Patented blending/dispersing blade design makes radical

improvement over old saw tooth designs
Apr. 17-20: PaintExpo, Karlsruhe,

Germany. More info:
www.paintexpo.com.
Apr. 30 - May 2: RadTech UV & EB
Technology Expo & Conference 2012,
Chicago, IL, U.S. More info:
www.radtech2012.com.
May 8 - 10: American Coatings SHOW,
Indianapolis, IN/USA. More info:
Vincentz Network; www.americancoatings-show.com.
June 4 - 6: ETCC - European Technical
Coatings Congress, Lausanne,
Switzerland. More info: SVLFC;
www.etcc2012.ch.
POLY
*
*
*
*
*
*
STAINLESS
Most efficient and aggressive blending/dispersing blade

available.
Provides proper combination of pumping action and shear/

dispersion essential for fast consistent results.
Built in pumping action cuts processing time.
Longer life due to heavier gauge construction.
Less heat due to shorter required running time.
Excellent for high or low speed and high or low viscosity.

Supplied with hubs or mounting holes required to retrofit
and upgrade present equipment.
Pumping blades without teeth are available and are excellent

for gentle blending and agitation.
CONN
CO., L.L.C.
DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT
Since 1948
AND
www.connblade.com
Stirrers Or Complete Units For:

PAINTS
URETHANE FOAMS
ADHESIVES
SLURRIES
INKS
GROUTS
CEMENTS
ETC. . . .
11 SOUTH MARION STREET WARREN, PENNA. 16365 PHONE 814/723-7980

FAX (814) 723-8502
46 | Coatings World
s r
TM
June 4 - 6: FATIPEC, Lausanne,

Switzerland. More info:
www.fatipec.com.
Oct. 23-27: parts2clean, Stuttgart,
Germany. More info:
www.parts2clean.com.
Sept. 18 - 21: World Adhesive and
Sealant Conference 2012, Paris, France.
More info: FEICA,
www.feica.eu.
Sept. 19 - 20: Asia Pacific Coatings
Show, Jakarta, Indonesia. More info:
www.coatingsgroup.com
Sept. 24 - 26: Polyurethanes 2012
Technical Conference, Atlanta, GA, U.S.
Oct. 7 - 9: ASC Fall Convention,
Louisville, KY, U.S. More info:
www.ascouncil.org.
Nov. 28 - 30: CHINACOAT2012,
Guangzhou, China. More info:
www.chinacoat.net. CW
November 2011
Classifieds
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
Employment Opportunities
(814) 723-7980
Equipment for Sale
Products & Services
November 2011
Coatings World | 47
Classifieds
Products & Services
Pigments/Additives
WWW.COATINGS WORLD.COM
48 | Coatings World
November 2011
Advertising Index
Company Name
Page
Phone
Fax
Website
American Coatings Show ...................................9 ......................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
Blairgowrie Associates, LLC..............................25 ........................602-539-2683.............................................................www.blairgowrieassociates.com
BYK USA Inc......................................................3 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting .........................................31 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................46 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Everlight Chemical Ind. Corp............................31..........................................................................................................................www.everlight-uva.com
Evonik Industries............................................Cov. 2 .....................732-981-5346....................................................................................www.evonik.com
Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com
Munzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com
Nitro Quimica....................................................7 ......................................................................................................................www.nitroquimica.com.br
Statement of Ownership, Management, and Circulation
Coatings World
Monthly
0 0 0 1
12
8 0 2 6
70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150

70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150
October 6, 2011
September 2011
Coatings World
15082
$75.00
13490
Joe DiMaulo
201-825-2552
10
15368
13762
10
13500
13772
1320
1206
14820
14978
C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446

Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446
1320
262
390
91.1%
91.9%
15082
Rodman Publishing Corp.
70 Hilltop Rd., Ramsey, NJ 07446-1150
James R. Zilenziger
70 Hilltop Rd., Ramsey, NJ

Rodman J. Zilenziger, Jr
Claire R. Zilenziger
Katherine M. Zilenziger
Anna G. Zilenziger
November 2011
70 Hilltop Rd., Ramsey, NJ 07446-1150
07446-1150
07446-1150
07446-1150
07446-1150
November 2011
1206
Circulation Manager
15368
10/6/11
Coatings World | 49
Final Coat
Ace Hardware Surprises Childrens Miracle

Network Hospitals Colorado Champion
While in Denver, Colo. for its annual retailer convention, Ace

Hardware surprised Ayla Charness, the Childrens Miracle Network Hospitals Colorado Champion, with a complete bedroom
makeover. Led by Ace Hardwares home expert, Lou Manfredini,
with hands-on support from neighboring retailersRalston Ace
Hardware and Ace Hardware at Westwoodsand donations
from American Furniture Warehouse, Essco Carpets and CertaPro painters of Arvada, Ace transformed Aylas bedroom from
oor to ceiling, featuring Clark+Kensington, Aces new premium
line of paint + primer in one.
This year marks the 20th anniversary of Aces support of
Childrens Miracle Network Hospitals and in celebration of this
milestone, Ace is participating in the charitys annual Champions
program. This initiative selects one child from each state with an
extraordinary medical history to serve as an ambassador for the
170 Childrens Miracle Network Hospitals across the country.
Ayla Charness was chosen as this years Colorado representative.
After a minor playground accident caused severe bruising at the
age of three, Ayla was diagnosed with a rare blood disorder
called idiopathic thrombocytopenic purpura (ITP). Since her diagnosis, Ayla faces the challenges of her disease with maturity,
empathy, and patience and is a strong advocate for the kids in her
community who are confronting the same challenges she experiences on a daily basis.
The team of neighborhood experts gathered at her home and
surprised her family with the announcement of the upcoming
makeover. Over the course of two days the volunteers worked
to transform her bedroom into a little girls dream retreat, com-
plete with new Clark+Kensington painted walls, carpeting, furniture and accessories. Her little sister Amanda also received a
bedroom transformation thanks to Clark+Kensington and their
adjoining bathroom was made over with a new tiled oor, a fresh
coat of paint and bathroom accessories. CW
Left, Ayla shows Lou

Manfredini her room
before the makeover.
Below: Aylas brand
new bedroom.
Aylas family with Ace Hardwares home expert Lou Manfredini and the makeover team celebrate the announcement of her
bedroom makeover.
50 | Coatings World
November 2011
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To try our AGITAN and DEE FO defoamers

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Coatings Word November 2011

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Fan-tastic!

COLORTREND 808 No-VOC

For more information,

We are thinking about the

November 2011 Vol. 16, No. 11

32 The Adhesives and Sealants Market

White is Favorite Color for Automobiles

International Coatings Scene ....................................24

Index to Companies ....................8

Business Corner ..........................................................30

Market Reports ........................22

Classified Ads ..............................................................47

New Products ............................27

Final Coat ..................................50

The Raw Material Storm

he big threeAkzoNobel, PPG and Sherwin-Williamsreported

Tim Wright twright@rodpub.com

Lonza acquires Arch Chemicals for $1.2B

The worlds biggest manufacturer of drug

about meeting rapidly increasing customer

vestment will allow us to capture our

AkzoNobel to raise production

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32, 44

RPM acquires European fire protection

RPM International Inc. announced that its

BASF plans to sell the

remain a part of BASF Coatings.

AkzoNobel consolidates paint

division by launching a single global

Toyota approves PPG

A concept version of the Lexus

oped the matte clearcoat for its premium

AkzoNobel Powder Coatings

We are very excited to be associated

AkzoNobel Powder Coatings has expanded its facilities at the manufacturing

steadily over the years and we continue to

BASF specialty application for

RPM reports double-digit sales

Tikkurila design floors provide individual style

Four new techniques include:

$318.9 million from $292.5

General Motors uses ecofriendly water-based

General Motors Chevrolet Sonic.

footprint by 10 percent, said GM. It also

provements trimmed the manufacturing

Dunmore Corp to upgrade its

NrnbergMesse and Vincentz Network

BASF releases color trend

personal use prefer the smart and stylish

paintistanbul 2012 cooperates

PPG finalizes Dyrup

PPG Industries has nalized the

parties have agreed on a closing date of

tural coatings presence, said Viktor Sekmakas, president, PPG Europe.

Andrew DellAglio, Matt

level of expertise to the development and

Fine Paints of Europe and

The Landmark in East Rutherford, N.J.,

Gallery Colors are comprised of

selections for a variety of architectural settings and lighting

PPG releases architectural

its color and design trend forecast for

H.B. Fuller Adhesives earn NSF

BMT Argoss and International