RDD Associate Learning Academy

Enterprise-wide Training, Education & Associate-development

RDD ASSOCIATES
Perishables Expertly Merchandised
Collaborative Partnerships Business Solutions Leadership - Breakthrough Results

RDD Associates Core Leadership Strategy

Enterprise Sustainability - Laser focus on GROWING OUR BUSINESSES

train, develop & reward VALUED ASSOCIATE RESOURCES build momentum to ensure

FUTURE ENTERPRISE SUCCESS!

What is RDDs

ASSOCIATE LEARNING ACADEMY?

An enterprise-wide training, education & associate -development process, that:

For every RDD position, identifies core skills, business processes /

protocols, technology enablers and best business practices / solutions
critical to delivering sales agency SERVICE EXCELLENCE
Provides a comprehensive portfolio of fundamental and advanced
training/education modules facilitating associate development and building
organizational capacity and performance

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES
[I]
Course
Overview

[II]
Key
Elements &
Topics

[III]
Applications
&
Utilization

[IV]
Reference,
Recap &
Next Steps

Key Discussion Topics

Course Overview: Definition / Purpose / Rationale

What is StoreFlix?
StoreFlix Refresher (Types of Reports Available)
What is a query?
The Who/What/Why of StoreFlix queries
Success story
Recap
Handouts & Reference Guide
Next Steps & Timeline

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

RDD Associate Learning Academy

Enterprise-wide Training, Education & Associate-development
RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

WHAT IS STOREFLIX?

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

WHAT IS STOREFLIX?

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

WHAT IS STOREFLIX?

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

How to Log on to STOREFLIX

http://www.storefilx.com
Login
ID is your RDD email
Password is rdd123
Click submit

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Survey Report Example

Make Selections and click Generate Report when done
RDD Associates (only Choice)
Choose Retail (only Choice)

Select Team Number (1-4) or ALL

If Choosing a Team, Specify Retailer
If Choosing a Retailer, Specify Store Location

Enter a start and end date for your report

Check to include expired reports

Choose your survey name

Individual Retail Person or ALL
Choose question or select ALL

Click when
done

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Audit Example: Fisher Boy

Make Selections and click Generate Report when done
RDD Associates (only choice)

Retail (only choice)

Choose Team 1-4 or ALL
Choose Chain
Choose Location

Choose Your Survey

Choose User or REPORT ALL

Choose Time Frame

Click on Generate Report when done

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Audit Example (PDF Report)

Click on the Yes Links to see a picture

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Audit Example (PDF Report)

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES
QUERY BY DEFINITION:
- (Noun): A question; an inquiry
- (Verb): To ask or inquire about

SO IN PRACTICE:
The StoreFlix query allows for questions you have at
retail to be answered:

In real time
Geo-tagged
Analyzed quickly, at any time
Take action to improve as needed

RDD Associate Learning Academy

13
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES
SO WHO CAN UTILIZE WHAT STOREFLIX HAS TO OFFER?

Business Managers - Sharing store conditions

Account Managers - Understanding store conditions
Manufacturers - Alerts of conditions before having to ask
Retailers knowledge
Marketing - analysis

StoreFlix is
my friend!

WHEN IS STOREFLIX MOST BENEFICIAL?

When sharing of data & analysis becomes a TEAM EFFORT
THE PROOF: Delallo olive bar presentation to Shoprite
RDD Associate Learning Academy
14
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

SHOPRITE Delallo/StoreFlix Research Solution

Spring 2014
Situation Utilize StoreFlix survey capabilities to catalog ShopRite stores
identifying those with stand-alone olive bars. Then, gather plan-o-gram
information regarding the number of pans and the retail selling price by store to be
shared with both the customer AND the client.

Strategy Three-question StoreFlix survey set up in Spring of 2014 for all

ShopRite stores.

Results In addition to providing the client with timely, visual information, the
data was positively received by ShopRite as well, as they were unaware as to how
many stores had stand-alone olive bars. Wakefern has used this information to
encourage membership to expand olive bar penetration, and Delallo has developed
and shared best-practices plan-o-grams for specific olive bar sizes.

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES
THE RIGHT QUESTIONS TO ASK:
Sure, StoreFlix can show real-time retail conditions on RDD new items,
existing items and merchandising locations

BUT IT CAN BE SO MUCH MORE..

A tool that identifies specific details regarding store fixtures that informs the account
of information they Did Not Know. i.e. Delallo Project:
Is there a stand-alone olive bar?
How many pans are there?
What is the retail price?

RDD Associate Learning Academy

16
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES
A REAL MONEY MAKER- A REVENUE GENERATOR,IF YOU WILL:
HOW, You Ask?
-Sell this powerful tool as a method of gathering information for retailers
-Sell StoreFlix as a tool that can confirm store conditions to a potential client
-Contract work

NEXT STEPS: Utilize as an Ahold Total Banner solution

-Merge of RDD, Pro Star and Matrix store conditions

CLOCK: Used as an internal time-management tool at Retail

-Clarify how time is spent in stores

RDD Associate Learning Academy

17
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

CURRENT STOREFLIX QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap: STOREFLIX

QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap:

STOREFLIX QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap:

STOREFLIX QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap: STOREFLIX

QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap: STOREFLIX

QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap: STOREFLIX

QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Lets recap: STOREFLIX

QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

STOREFLIX QUERIES

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Moving aheadSTOREFLIX

QUERIES

Submit your
query.

Run an Audit Report

on the query that
you requested

Analyze the data

&
share the
information

By 12/15/14

By 1/15/15

By 1/30/15

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Moving aheadSTOREFLIX

QUERIES

Any Questions, Comments or Ideas?

Thank you for your

participation!!!

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance