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Ateneo-Regis

MBA Program
Course Catalogue
2010 Edition

Ateneo Graduate School of Business


20 Rockwell Drive,
Rockwell Center,
Makati City, Philippines

Copyright 2010 Ateneo de Manila University,



Ateneo Graduate School of Business
The Ateneo-Regis MBA Program Course Catalogue is published
by the Office of the Registrar
Ateneo de Manila University
Ateneo Graduate School of Business
Telephone:

729-2000 to 2003 or 899-7691 to 95


local 2214 to 2217

Direct Line/Telefax: 899-5548


Address:

#20 Rockwell Drive, Rockwell Center


Makati City

e-mail:

cmansibang@aps.ateneo.edu

Contents
PART I

GENERAL INFORMATION

A Brief History
Ateneo de Manila University
Ateneo Graduate School of Business
Vision and Mission
Ateneo de Manila University
Ateneo Graduate School of Business
Our Students and Graduates
Our Competence

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2
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PART II THE ATENEO-REGIS MBA PROGRAM

A.





B.






C.
D.


Distinctive Features
1. Partnership between Ateneo de Manila
University and Regis University
2. Student-centered Learning
3. Faculty Assessment Process
4. Accelerated Aspect
The Ateneo-Regis MBA Program Curriculum
1. General Description
2. Program Delivery: Facilitation and
Student Participation
3. Core Courses
4. Electives
5. Integrating Courses
Ateneo-Regis MBA Program Course Sequence
Course Descriptions
1. Core Courses
2. Electives
3. Integrating Course

PART III ADMISSION REQUIREMENTS

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30
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PART I GENERAL INFORMATION

Part III
Admission Requirements
BRIEF HISTORY OF THE ATENEO DE MANILA UNIVERSITY

A BRIEF HISTORY OF THE ATENEO DE MANILA UNIVERSITY

he Ateneo de Manila University traces its roots in 1859, when the City
of Manila entrusted to the Spanish Jesuit Fathers the administration
of the Escuela Municipal de Manila, located in the walled city of
Intramuros.


The Jesuits expanded the Escuela Municipals primary school
curriculum to include a five-year program leading to a Bachelor of Arts
degree. In keeping with its new academic status, the school was renamed
the Ateneo Municipal de Manila. Among the first graduates of the Bachelor
of Arts program is the Philippines national hero, Dr. Jose Protacio Rizal
(A.B. 1877).

In 1901, when the City withdrew its subsidy to the school and
the Ateneo officially became a private institution, it changed its name to
Ateneo de Manila. In 1921, the American Jesuits of the Maryland-New
York Province replaced the Spanish Jesuits as teachers and administrators
of the Ateneo.

The Intramuros fire of 1932 completely destroyed the Ateneo
buildings, forcing the school to move to a new location on Padre Faura
Street, Ermita. During the battle for the liberation of Manila, the Padre Faura

complex of buildings was razed. Temporary structures were quickly built,


and in 1952, the Ateneo moved to its present spacious campus in Loyola
Heights, Quezon City. In 1958, the Society of Jesus in the Philippines was
raised to the status of a full Province. The administration of the Ateneo
passed from the New York Province to the Philippine Province of the
Society of Jesus and shortly after, its first Filipino Rector/President was
named. With the growth of the Ateneo, the school obtained its charter as
a university in 1959.

The spirit of excellence embodied by the Ateneos inspiring
namesake, the Athenaeum in ancient Rome, is reflected in its growth
into an active, fully accredited, and much esteemed university with very
strong undergraduate and graduate programs in the arts and sciences, and
professional programs in management, law, governance, and medicine and
public health.

Today, the Ateneo de Manila University comprises units of higher
education: the Loyola Schools located on Katipunan Avenue in Loyola
Heights, Quezon City, the Ateneo Professional Schools located in Makati
City, and the Medical School at Ortigas Avenue, Pasig City. In addition it
has a high school, a middle school, and a grade school.
A BRIEF HISTORY OF THE
ATENEO GRADUATE SCHOOL OF BUSINESS


The Graduate School of the Ateneo de Manila University was set
up in 1948 at the Padre Faura campus. The initial offerings were the Master
of Arts programs in Education and English. Other fields of study were
eventually added, including Sociology, Economics, Speech and Dramatic
Arts, Psychology and Guidance, History, Political Science, Philosophy,
and Business Administration. In 1960, the Graduate School was split into
the Graduate School of Arts and Sciences and the Graduate School of
Economics and Business Administration.


The Graduate School of Economics and Business Administration
offered two evening programs: the Master of Arts in Economics and the
Master in Business Administration. In 1964, the full-time day program
for the Master in Business Administration was introduced. In 1966, the
Master of Arts in Economics reverted to the Graduate School of Arts
and Sciences, and the School was reorganized into the present-day Ateneo
Graduate School of Business.

In 1968, the Ateneo de Manila University, together with the University
of the Philippines and De La Salle University, formed the consortium
that established the Asian Institute of Management. As a consequence of
this collaborative effort, the full-time MBA program of the Ateneo was
discontinued. The agreement was that AIM was to concentrate on the fulltime program.

In 1977, the AGSB moved to H.V. de la Costa Street in Salcedo
Village in Makati City to bring it closer to the clientele that is sought to
serve. The Ateneo Law School and the Ateneo Information Technology
Institute joined the AGSB, to become collectively known as the Ateneo
Professional Schools (APS).

Between 1977 and 1983, various graduate programs were offered.
Among these were the MBA Real Estate Management, the joint Master
in Business and Government Administration, and the MBA for Middle
Managers. In 1982, the non-degree program division was renamed the
Business Leadership Program Division. This unit was the precursor of the
current AGSB Center for Continuing Education, which came into being
in 1996.

In 1993, Dr. Alfredo R.A. Bengzon, former Secretary of Health
of the Aquino administration was appointed Dean. His tenure started the
immense revitalization of the school into a highly innovative and vastly
improved business school in the Philippines and the Asian region.


In December 1998, the Ateneo Professional Schools moved to a
state-of-the-art campus at the Rockwell Center, Makati City, becoming
the primus inter pares in graduate management education, continually
introducing innovative programs to serve new markets and clients. Offsite
campuses are located in the Business Park in Santa Rosa, Laguna, the Subic
Freeport in Olongapo City, Clark in Angeles City, Pampanga, the Cebu
Business Park in Cebu City, and the Fiesta World Building in Lipa City,
Batangas.

The pioneering, innovative, and accelerated Ateneo-Regis MBA
program co-developed with Regis University, a Jesuit University in Denver,
Colorado was launched and has since become one of the major MBA
flagships of the School.

The Master in Hospital Administration was revised into the Master
in Health Services Administration, opening the program to providing
management and leadership skills, not only to hospital administrators, but
also to health sector practitioners and professionals. In 2000, it became the
MBA in Health Program.

In 2002, the Leaders for Health Program was launched in a tripartite
collaboration of the Department of Health, Pfizer Philippines, and AGSB.
This innovative health management program provided management and
leadership training to doctors who were assigned to the poorer provinces
of the Philippines for two years, to alleviate health problems and concerns
in those areas. The actual engagement with local government units was
a major learning module designed to confer the degree of Master in
Community Health Management by AGSB. More than a million people
were benefited by this program and in 2003, in recognition of its innovative
social contributions to nation-building, the program received the People
Power People Award from the Benigno Aquino Foundation.

By virtue of the schools pacesetting programs in management and
leadership development programs, the Commission on Higher Education
granted full autonomy status to AGSB in 2003.
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In 2004, in the pursuit and operationalization of its Jesuit values
of service and excellence for nation-building, the Mulat-Diwa program
was launched to implement the schools value proposition that business
is not only for profit but for nation-building. Toward this end, Our
Country is our Business has become the clarion call for the AGSB and
its constituents to pursue activities that help build the nation and to help
achieve a just life.

Also in 2004, in recognition of its quality program
implementation, the Thomas R. Kennedy Award was given to AGSB
by Regis University. Moreover, the Commission on Higher Education
also publicly recognized AGSB as the number one business school
among 199 schools it had evaluated.

True to its tradition of magis and excellence and spurred by its
passionate desire to provide the best quality education to its students in
the service of the nation, AGSB continues to improve and innovate to
raise the bar in the development and implementation of its various MBA
programs and activities. Online programs have been introduced to reach
out to the practitioners who are unique in their educational and professional
circumstances and styles.

Today, the APS consists of fours major school units: Ateneo
Graduate School of Business, Ateneo Law School, Ateneo School of
Government, and the Ateneo School of Medicine and Public Health.
The Ateneo Information Technology Institute has been absorbed by
the AGSB.
Vision and Mission of the Ateneo de Manila University


As a University, the Ateneo de Manila seeks to preserve, extend,
and communicate truth and apply it to human development and the
preservation of the environment.


As a Filipino University, the Ateneo de Manila seeks to identify
and enrich Philippine culture and make it its own. Through the education
of the whole person and the formation of needed professionals and
through various corporate activities, the University aims to contribute to
the development goals of the nation.

As a Catholic University, the Ateneo de Manila seeks to form
persons who, following the teachings and example of Christ, will
devote their lives to the service of others and, through the promotion
of justice, serve especially those who are most in need of help, the
poor and the powerless. Loyal to the teachings of the Catholic Church,
the University seeks to serve the Faith and to interpret its teachings to
modern Philippine society.

As a Jesuit University, the Ateneo de Manila seeks the goals of
Jesuit liberal education through the harmonious development of moral and
intellectual virtues. Imbued with the Ignatian spirit, the University aims to
lead its students to see God in all things and to strive for the greater glory
of God and the greater service of mankind.

The University seeks all these, as an academic community, through
the exercise of the functions proper to a university, that is, through teaching,
research, and service to the community.
Vision of the Ateneo Graduate School of Business


To be a leading management educational institution in the AsiaPacific region for the business practitioner seeking to become a professional
and ethical business leader committed to nation-building.
Mission of the Ateneo Graduate School of Business


As a Jesuit institution whose identity and purpose is derived from
a tradition of service and a standard of academic excellence, we are
committed to:
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Developing and nurturing leaders and managers who are guided


by principles, imbued with a sense of service, and equipped with
effective management skills. We believe that expertise without
integrity is empty and integrity without expertise is ineffectual,
while expertise and integrity without service is irrelevant.
Educating and forming leaders and managers using facilitative
learning methodologies that integrate technical, technological,
political, and ethical dimensions, in both theory and practice.
We believe that intellectual rigor and strength of character form
the essential foundation for business professionals.
Enhancing the personal and professional growth of our
faculty and staff. We believe that success in fulfilling our
mission is decided by the dedication of the members of
our organization.
Drawing on the expertise of our faculty, the different units of the
University, as well as strategic partners to address the challenges
of technology, competition and being up-to-date in domestic
and global settings. We believe that in harnessing the resources
of our various stakeholders in an interactive and integrated
manner we remain effective and relevant in the changing times.

As we pursue these commitments, we will strive to bridge the
external and internal gaps in our communities and in our country so that
our people may achieve a just and good life.
OUR STUDENTS AND GRADUATES


Our students are workplace-based and practitioner adult learners
who are well on their way to managerial careers and wish to take up
advanced studies to equip them with the concepts, theoretical models,
skills, principles, and values needed by todays managers and leaders.
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We seek to produce professionals, who can manage and lead in
a changing environment, with fundamental skills steeped in unwavering
principles and values. We strive to produce graduates who are:

Equipped with fundamental skills. Our graduates shall posses
basic business skills that will make them technically competent to succeed
in todays business environment. These skills shall be a balance of analysis
and synthesis skills, of quantitative and qualitative methods

Even in a rapidly changing environment, certain basic skills remain
unchanged. The AGSB places a premium on such fundamentals as the
foundation of a sound management education, for without these basic
skills, managers cannot cope with crises and rapid changes.

Strategic and critical thinkers. Our graduates shall appreciate
and seek to create the bigger picture from the parts of a meaningful whole.
They shall have both a systems view and a long-term perspective.

Jesuit education insist on critical and creative thinking, an attitude
that is questioning rather than simply accepting, analyzing causes and
effect before formulating strategy. Established and accepted practices
are subjected to continual review and refinement, making management
practice a dynamic exercise.


Attuned to the changing environment. Critical creative thinking
fosters an adaptability that is attuned to the ever-changing environment.
Nothing is static in the management and managers must deal with constant
and rapid changes.

Effective Leaders who strive for excellence. The magis, has
always been a driving force in the Ateneo educational system, is the drive
for excellence for the greater glory of God; an inner compulsion to
do ones best and to avoid complacency and mediocrity. This desire for
excellence spurns the Atenean into positions of leadership.
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The Ignatian value of magis and the Jesuit call to be men and
women for others animate the education and formation process of the
AGSB. We constantly challenge our students to show leadership, rather
than indifference; to excel, rather than wallowing in mediocrity.

Ethically-grounded. In todays world, ethics is easily business and
rationalized on the power, money, and connections. The AGSB endeavors
to integrate, in all its courses and offerings, the ethical dimensions of
management and leadership. Students learn to resolve ethical dilemmas
in the workplace through a moral and ethical framework.

Managers and leaders for others. Our graduates are rooted in
an authentic Filipino, Catholic, and Jesuit education, reflective of Ignatian
values. They seek avenues of serving others in the careers they pursue,
deeply aware that to whom much is given, much is expected in return.

To be men and women for others is an inspiration that animates
the way things are done in the Ateneo. The education one receives here
is not only for ones self, but is to be used in the service of others.
Students imbibe the value of nationhood and nation-building and in
whatever they think, feel and do, the clarion call is always: Our country
is Our Business.


Thus, a graduates of the Ateneo Graduate School of Business, is a
product of an Ateneo education technically competent, politically aware,
and socially committed.
OUR COMPETENCE


Faculty. Our faculty members are workplace-based and
experience-driven management practitioners occupying senior executive
positions in their respective organizations or entrepreneurs managing their
own businesses.


Programs and Course Offerings. The AGSB addresses the need
for management and business education of individuals and institutional
clients, from both the private and public sectors. The AGSB assesses
and defines the training needs and designs the most appropriate programs
and course offerings to meet these needs. The customizing of courses
provides the strength and relevance of the programs and offerings of
the AGSB.

Teaching Methods and Resources. The teaching methods
employed in the courses, seminars, and workshops are imbued with the
following elements:


Bias for research and critical thinking


Human resource focus and orientation
Information technology-driven


AGSB invests in teaching and learning resources, such as computers
and Internet services, state-of-the-art audiovisual equipment, up-to-date
teaching materials, both local and foreign case materials, and particularly
cases prepared and submitted by our faculty.

The AGSB uses the adult learner methodology of facilitative
learning wherein both students and faculty are simultaneously teachers
and students who leverage their practical experiences in an interactive
manner. Through this methodology, the theories and concepts learned
are immediately applied, validated, improved, and enhanced in the real
business setting and complementarily, practical insights and knowledge of
practitioners are brought into the classroom for improved learning.

Workplace-based and Experience-driven Pedagogy. Theory
and practice come together naturally at the AGSB. Theories and principles
are enlivened by being situated in the concrete management experiences
of the professors. At the same time, the work experience of the students
are better understood and made more meaningful when contextualized
within management theories and principles.
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Technology-driven. Todays society is essentially an informationdriven society. The AGSB emphasizes both information as an asset and
the technology that is made available to access, process, and utilize
this information.

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PART II THE ATENEO-REGIS MBA PROGRAM

A.

Distinctive Features

1. Partnership between Ateneo de Manila University


and Regis University
Ateneo de Manila University and Regis University, a
recognized Center for Adult Learning in Denver, Colorado, in
the United States, entered into a Program Development and
License Agreement in October 1997. Under the agreement, the
two Jesuit institutions, through the Ateneo Graduate School of
Business and Regis Universitys International Studies Program
and its Graduate School of Business, committed to develop an
MBA program designed specifically for adult learners.
2. Student-Centered Learning
The program is student-centered rather than professordependent. Although the professor may still deliver lectures,
his facilitation skills are essential to bring out the experiences
of his adult students. For this reason, individuals undergo a
faculty assessment process to determine qualification to teach
in the Regis program.

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3. Faculty Assessment Process


The assessment process includes a twenty-minute
presentation on an assigned topic in a facilitative mode, an
interview, a leaderless group activity, an essay on value-centered
education, and a test on evaluating and grading student papers.
The assessment process and the training of facilitators were
designed by Regis University.

4. Accelerated Aspect
The program is commonly referred to as accelerated
because each course is taken in an eight (8) week term, rather
than the usual fifteen (15) week trimester. Although the number
of weeks per term in less than in a trimester, the number of
total class hours for a course varies only slightly.

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B.

The Ateneo-Regis MBA Program Curriculum

1. General Description
a. The Ateneo-Regis MBA Program is a non-thesis
program designed for senior managers and executives
whose corporate responsibilities limit their time for
pursuing graduate degrees and are thus compelled to
complete the program as quickly as possible through
accelerated methods. The program is also designed for
senior practitioners whose learning styles and outcomes
are achieved through their own direct participation in
learning activities without too much classroom interface.
b. Each term of the Ateneo-Regis MBA Program lasts
for eight (8) weeks. Each course meets once a week for
four (4) hours from 6:00pm to 10:00pm. The maximum
number of students per class is twenty-five (25).
c. The regular load is one (1) subject per term, but a
maximum of two (2) courses is allowed.
d. The program can be completed in two (2) years and
two (2) terms if one (1) course is taken per term. If
two (2) courses are taken per term, the program can be
completed in fourteen (14) months, or one (1) year and
one (1) term.
e. The Ateneo-Regis MBA Program consists of the
following courses:


Core Course
Electives
Integrating Course

33 units
6 units
3 units

Total

42 units
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f. Each course has a detailed learning guide (module) for


the entire course, as well as for every class meeting. The
module serves as the road map for both the students and
their professors. Each meeting has a well-defined goal
and objective. The reading materials and cases for each
session are provided prior to the start of the classes.
Thus, on the first day of the class, students are expected
to have read the reading assignments and to be ready for
discussion.
2. Program Delivery: Facilitation and Student
Participation
The curriculum for the Ateneo-Regis MBA Program
includes analytical learning through time intensive courses
designed specifically for working adults. The design of the
courses recognizes that adults learn most effectively and most
rapidly through a process of self-learning, bringing both life
and work experiences that can be a learning resource for the
other students in the class.
Self-learning occurs before class so that each participant
can contribute in a meaningful way to group discussions and be
an effective resource in shared-learning. Shared-learning occurs
in the classroom, where each participant learns from the life
and professional experiences of others.
Each adult learner must be a participant, with the secondary
responsibility for the learning of others through sharing. The
principal responsibility of the facilitator is to assist in the
learning process, not to teach the technical content of the
course. The facilitator is a technical expert in the field and will
answer questions beyond the competence of the participants,
but the primary responsibility for learning belongs to the

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student. Ordinarily, the facilitator will not lecture for extended


periods of time.
At first, students may feel they dont have much experience
they can share in the curricular area. However, as the course
progresses most students are delighted to discover that they
have more relevant experiences than they first thought.
The level of learning to meet the learning objectives of the
courses is quite high. Students will need to think at the creating
and evaluating levels. They operate at the evaluation level when
they form judgments and assessments by combining their own
medley of experiences and learning with disparate conflicting
and complex facts. They operate at the creating level when they
originate, integrate, and combine ideas into a product plan, or
proposal that is new. They will find that all elements of these
courses will focus on the learning outcome primarily at the
creating and evaluating level.
3. Core Courses
Course

Code

Management Dynamics
TSMANDYN
Managerial Accounting
TSMANACC
Quantitative Methods
for Managers
TSQUANTI
Leadership
TSLEADER
Ethics
TSETHICS
Management Concepts
for Information Technology TSINFOTE
Economics for Managers
TSECOMAN
Human Resource Management TSHUMRES
Financial Management

TSFINMAN
Operations Management
TSOPEMAN
Marketing Management
TSMARKMA

Units
3
3

3
3
3
3
3
3
3
3
3

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4. Electives
Course

Business Improvement
Solutions

Demand Management
Economic Development

Electronic Commerce
Entrepreneurship

Financial Analysis
for Decision-Making
Financial Engineering
Global Market Analysis
and International Trade

High Performance Team

Investment Analysis
and Portfolio Management
Law in the Business
Environment

Leading Organizational Change
Marketing Communications
Power, Culture and Leadership
Project Management
Lean Six Sigma

Quality Management Systems
Supply Chain Management

Code

Units

TSBUSSOL
TSDEMMAN
TSECODEV
TSE-COMM
TSENTREP

3
3
3
3
3

TSFINDEM
TSFINENG

3
3

TSGLOBMA
TSHPTEAM

3
3

TSINVEMA

TSLAWBUS
TSLEADOC
TSMARCOM
TSPCLEAD
TSPROJMA
TS6SIGMA
TSQUAMAN
TSSUPMAN

3
3
3
3
3
3
3
3

5. Integrating Course
Course
Strategic Management

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Code

TSSTRAMA

Units
3

C.

The Ateneo-Regis MBA Program

D.

Course Descriptions

1. Core Courses
Management Dynamics (TSMANDYN)

The course is an introduction to management in an


organization. It reviews the critical issues and concepts in
the management functions of planning, organizing, leading
and controlling. The role of organizations in relation to their
external environment including social responsibility and its role
in nation-building is discussed.
Managerial Accounting and Control
(TSMANACC)

The course explores the uses of accounting for effective


management and decision-making and discusses the basic
concepts of controllership as they relate to management
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information needs for planning and control. The topics include


a review of financial accounting processes and techniques,
analysis of financial statements, cost concepts, methods and
systems, the use and analysis of cost data for decision-making,
evaluation of performance, responsibility accounting, shortand long-term managerial decisions, capital budgeting, and
basic concepts of controllership. Emphasis is given to decisionmaking, its ethical implications, and its impact on business and
national development.
Quantitative Methods for Managers
(TSQUANTI)

The course is a study of quantitative methods used to


enhance or improve the management of business and its
decision-making processes. Topics include mathematical
modeling, linear programming, probability, decision theory,
inventory management, queuing theory, monte-carlo simulation
techniques, PERT/CPM, and forecasting methods.
Leadership (TSLEADER)

The course is an introduction to the foundations of


leadership, i.e., identity and mission.
It draws from both the theory and practice of leadership,
as well as psychology and spirituality. The Jesuit tradition and
Ignatian values in leadership shall be the guiding framework
of the course. The course includes an exploration of key
leadership concepts with the student undergoing exercises on
self-awareness, self-mastery, and discernment of mission.

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Business Ethics (TSETHICS)

The course will discuss the foundations of ethics in general


and business ethics in particular. It will attempt to help students
critically examine moral values and principles. The course will
help students understand how moral character is developed.
It aims to improve their ethical decision-making by presenting
a model for ethical reasoning to analyze dilemmas involving
employee relations, employee-organization relations and
corporation-employee, corporation-community relations.
Management Concepts for Information
Technology (TSINFOTE)

The course presents management concepts that lead to an


understanding of information technology and its role within
the enterprise, as well as in building the nation. It includes
enhancing awareness of the digital and economic divide
within a nation and how a business performs its economic
activities while at the same time investing in marginalized
sectors/ communities. Building consensus among business
and technology professionals using modern approaches to
strategic planning, business process re-engineering and systems
development are discussed, highlighting the ethical and legal
principles that impact this environment.
Economics for Managers (TSECOMAN)

The course provides a working knowledge of Economics, the


social science that deals with the optimal use of scarce material
resources to maximize the satisfaction of human material
needs and wants. It consists of two parts: Microeconomics,
focusing on the use of the analytical tools and techniques to
enable managers of an enterprise to make sound decisions

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that maximize the productivity of scarce organizational


resources and the attainment of organizational goals; and
Macroeconomics with a business perspective, focusing on basic
concepts and models concerning the nature and workings of
a modern free-enterprise, market-based economy, particularly
the key variables that affect the business environment, both
national and global.
Human Resources Management (TSHUMRES)

The course emphasizes the alignment of Human Resource


Management practices and programs with the goals and
strategies and values of the organization. It presents tools for
analyzing strategic alignment and provides a fresh perspective
on the role of HR and its function as change agent, and how
in partnership with top management, one of the most critical
sources of sustainable competitive advantage - an organization
whose design, culture, and people are aligned with strategy and
values - can be built.
Financial Management (TSFINMAN)

The course deals with the application of contemporary


finance theory to the solution of management problems,
focusing on policy formulation and decision-making under
uncertainty. Critical evaluation of concepts is emphasized to
assess their usefulness in practical business situations. Problemsolving methodology is used to illustrate the theories and tools
in financial decision-making, including the use of computers
as an analysis tool. It tackles the ethical issues and dilemmas

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faced by the finance manager in his day-to-day work and how


these are resolved using an ethical decision analysis framework.
The course discusses the implications of financial management
decisions in the life of the enterprise and how such impact the
national economy.
Operations Management (TSOPEMAN)

The course is a study of specific Operations Management


(OM) philosophies, concepts, trends, tools, and techniques
to highlight the importance of OM in a manufacturing and
service organization. It focuses on strategic and tactical issues
covering quality management, process management, and supply
chain management, among others. While it provides students
with technical and quantitative tools, it focuses more on the
managerial aspects of operations, as well as on the social and
ethical implications of OM decisions.
Marketing Management (TSMARKMA)

The course provides training on the fundamental concepts


and practices of Marketing in the context of the new economy.
It focuses on the formulation and implementation of marketing
strategies in the areas of research, products and services,
pricing, distribution, advertising and promotion, market
analysis, alternative approaches to competition, brand building,
and revenue-generating activities. It provides an understanding
of administrative processes in which Marketing plays a central
role in demand creation and customer satisfaction.

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2. Electives
Business Improvement Solutions (TSBUSSOL)

The course provides a comprehensive exposure to


various business improvement tools and methodologies, in
both the manufacturing and service sectors, to strengthen the
students foundational understanding of business processes,
particularly the value-adding aspects of operations. The
course provides an in-depth appreciation of emerging
applications, tools, and techniques used by successful
companies engaged in manufacturing and service operations,
while emphasizing the ethical and social implications of all
business improvement solutions.
Demand Management (TSDEMMAN)

The course provides the knowledge and skills that will


translate internal customer demand, or user demand, into
realistic and cost-effective product specifications that will in
turn facilitate the manufacture and purchase of the product.
The course introduces techniques, such as Value Engineering,
Value Analysis, and Forecasting.
Electronic Commerce (TSE-COMM)

The course guides managers through the processes of


overcoming the fear of change and embracing the benefits
of e-commerce for customers, employees, and shareholders.
It provides a complete introduction to the world of
electronic commerce, including technical and business topics.
Implementation strategies are analyzed, using examples of both
successful and unsuccessful implementations.

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Economic Development (TSECODEV)

The course deals with the economics of long-term growth


and development. It focuses on areas and issues of policymaking that are likely to remain of primary concern in the
efforts of underdeveloped and developing countries to achieve
economic growth and development.
Entrepreneurship (TSENTREP)

The course is designed to inspire and to encourage


entrepreneurship, through the examination, discussion, and
analysis of contemporary entrepreneurs. It focuses on the
principles, concepts, and evaluation techniques used in assessing
entrepreneurial capability, resource requirements, and risks for
increased likelihood of strategic success.
Financial Analysis for Decision-Making
(TSFINDEM)

The course deals with the understanding and analysis of


financial information for decision-making, with emphasis
on the critical analysis, diagnosis, and evaluation of financial
information as applied in practical business situations. Problemsolving methodology is used to illustrate the theories and tools
in financial decision-making, including the use of computers to
help with the analysis.

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Financial Engineering (TSFINENG)

The course deals with the basic concepts and the application
of the principles of financial innovation, the process that seeks
to adapt existing financial instruments and processes or develop
new ones to enable financial market participants to cope more
effectively with the financial risks inherent in a changing world.
It focuses on financial engineering as a tool to interrelate the
areas of planning, organization, administration and control
of company affairs; financial instruments, institutions, and
techniques that have evolved over time; new developments
and approaches to asset and liability management; and
the application of innovative tools in risk management in
response to current issues and developments in Philippine and
international financial markets.
Global Market Analysis and International
Trade (TSGLOBMA)

The course presents the challenges of marketing goods and


services to foreign markets. The cultural, political, geographic,
technological, and economic influences on international
marketing will be discussed. It will also cover international
market research and the application of the four Ps in an
international setting.
High Performance and Team Development
(TSHPTEAM)

The course focuses on teams in the workplace. Major topics


include the appropriate use of teams, development stages
of high performance, membership diversity, relationships to
organizational culture and leadership, and managing differences.

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Investment Analysis and Portfolio


Management (TSINVEMA)

The course deals with the application of the principles of


investment analysis and portfolio management of corporate
and personal finances. The steps and procedures involved in the
investment process are discussed and simulated by the students
to provide them the skills of creating their own corporate or
personal investment portfolios. Risk and return management
strategies are discussed and analyzed as they apply, not only
to global investment setting, but also, to specific investment
situations in the Philippines.
Law in Business Environment (TSLAWBUS)

The course introduces the leaner to the various laws that


are relevant in the business environment. A wide range of law
subjects from Contracts. Credit Transactions to Corporate
Governance will be studied. The course is intended to equip
the student with an understanding of how business decisions
and operations are directly influenced by law.
Leading Organizational Change (TSLEADOC)

The course explores the dynamics of organizational change


as well as models of organizational development in the business
management context. Various concepts will be learned including
the forces and the conditions behind organizational change,
the types and levels of change, the resistance to change and the
constructive strategies necessary to manage the uncertainties
of change in organizations. Emphasis is given on self-mastery
and in developing traits of effective leadership.

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Lean Six Sigma (TS6SIGMA)

The course focuses on the lean six sigma projects, and the
specific methodologies, tools, and techniques for their evaluation
and implementation in companies and organizations. It makes
use of a ten (10) step solution process in implementing projects
in both service and manufacturing organizations.
Marketing Communication (TSMARCOM)

The course provides a deeper analysis of the vital links of


the message chain - the Marketers (who sell the products or
services), the Providers (creative, service, and media firms), and
the Sellers (field, retail, and office sales personnel). Students
will be given the opportunity to take a direct hand in creating
various communication tasks that contribute toward the
successful implementation of the Promotion Program.
Power. Culture and Leadership (TSPCLEAD)

The course focuses on three areas of human behavior:


power, culture and leadership that are critical to effective
management in a global environment.
Project Management (TSPROJMA)

The course provides the framework for managerial and


leadership effectiveness leading to the acquisition of skills to
handle complex problems frequently encountered in project
management. It involves the study and understanding of the
core processes for initiating, planning, executing, controlling,

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and closing projects under various circumstances. The course


includes the human side of project leadership and its strategic
perspectives as applied in various types of organizations.
Quality Management Systems (TSQUAMAN)

The course enables learners to analyze and apply various


quality management tools using the systems approach. The
course focuses on different quality management systems,
from basic Total Quality Management to the more advanced
Environmental Quality Management System, with emphasis
on structure, requirements, critical success factors, and its
implementation procedures. Case studies highlight applications
in different organizations involving quality and productivity
movements, their evolution, and implementation strategies.
Supply Chain Management (TSSUPMAN)

The course covers the study of management philosophies,


concepts, trends, tools, and techniques involved in the
integration of activities from the procurement of materials
and services to their transformation into intermediate goods
or final products, and ultimately to their distribution and
delivery to customers. It deals with managerial processes
that span functional areas within individual firms and links
suppliers, trading partners, distributors, and customers across
organizational boundaries. It considers logistics, technology,
network design, and administration of supply chains from the
standpoint of business strategy and global competition.

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3. Integrating Course
Strategic Management (TSSTRAMA)

The course is the capstone course for the MBA Program. It


involves the utilization of knowledge and skills acquired from
other MBA courses as well as their integration and application
in the real world setting, following the strategic management
framework. The main areas covered include strategy
formulation, strategy implementation, and strategy evaluation
and control. The framework is applicable to profit-oriented
businesses, non-profit organizations, private enterprises, and
government entities.

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PART III ADMISSION REQUIREMENTS

o qualify for the Ateneo-Regis MBA Program, a Filipino applicant


must have:

1. A bachelors degree in any field from a recognized college


or university
2. An official transcript of records from the college or university
3. A general undergraduate average of 85% or B or 2.0
4. Meaningful employment and work experience of at least five
(5) years. Supervisory or managerial experience is required.
Applicants without managerial experience but with more than
five (5) years of significant work and professional experience
may be admitted. Similarly, applicants with less than five (5) years
work experience, but who are currently occupying a managerial
position may also be admitted.
5. Satisfactory score in the entrance examination
6. Fully accomplished online application
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7. Three (3) recommendation


8. Interview as may be required by the Admission Committee
for Appeals.

To qualify for the Ateneo-Regis MBA Program, in addition to the
above-mentioned requirements, a foreign applicant must have:
1. Transcript of records or documents showing academic
accomplishments from the country of origin, translated into
English and authenticated by the Philippine Embassy or Philippine
Consular Office in the country of origin
2. Certificate of degree of equivalency from the education ministry
of the country of origin, where necessary and applicable
3. Working English proficiency, both oral and written, and where
insufficient, be currently enrolled in an English proficiency course
in the Philippines
4. Copy of passport
5. Approved student visa or if working in the Philippines, an
employment permit issued by the Philippine government
6. Police clearance from the country of origin or from the Philippines
if already having been in the country for at least sixty (60) days
7. Affidavit of support and financial capacity
8. Alien Certificate of Registration
9. Certificate of Employment

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For any further inquiries, please contact


The Registrar
Ateneo Graduate School of Business
Ateneo Professional Schools
#20 Rockwell Drive, Rockwell Center,
Makati City, 1220 Philippines
Trunk Line:
899-7691 to 95, local 2214 to 2217
Direct Line/Telefax: 899-5548
E-mail:




cmansibang@aps.ateneo.edu
pttranquilino@aps.ateneo.edu
ldbacani@aps.ateneo.edu
lbarroga@aps.ateneo.edu
pjignacio@aps.ateneo.edu
dcruz@aps.ateneo.edu

Website:

www.gsb.ateneo.edu