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Legal Basis
Plan Purpose
The Plan
Context
Plan Framework
Core Strategy
Action Plan
Policy Recommendations
Institutional Arrangement

RDC Resolution No. 03-03-2011 (25 February 2011)


Creating the Special Committee on Tourism of the
13th Regional Development Council III

To develop a tourism master plan for Central


Luzon consistent with R.A. 9593 ( Tourism Act of
2009) and the Central Luzon Development Plan

To guide actions toward enhancing tourism


development and its accompanying benefits

plan as framework

develop the regions tourist attractions or


products

establish and harmonize the institutions and


systems essential for the efficient
development, promotion and management
of tourism

World Inbound
Travel Trend

Local Travel Trend

1. Tourism Product Development and


Marketing

Underdeveloped or poorly maintained tourist


attractions
Fragmented tourism planning and development
Low level of and uncoordinated marketing and
promotions
limited resources
lack of organized tourism packages
poor coordination among tourism industry players
low level of market research
Focus on Subic and Clark as tourism destination

2. Access

Lack of regular public transport system

High transport cost

Travel between points (outside of the Subic-Clark


Corridor) hampered by:
traffic
inefficient, inadequate and uncoordinated transport
system
lack of directional signages and visitor information
centers

Poor or no access roads

3. Governance and Human Resource

Development
Lack of coordination among industry players
Need for:

improving systems and policies for facilitating tourism


investment and delivering quality services

developing/enhancing capacities for tourism planning and


implementation of development programs

developing skills and capacities of manpower compatible with


the requirement of the tourism industry

National Tourism Development Plan


Central Luzon Tourism Action Plan

VISION:
Must Experience
Destination in Asia
Development
Goal
Development
Strategy:
Priority
Cluster
Destination
Strategic
Directions
and Actions

Tourism
Development
Areas
Strategy

Action Plan

Developing Competitive Destinations for Inclusive Growth


Central Luzon as One of Priority Cluster Destinations with the following
Tourism Development Areas (TDAs):
TDA1: Subic-Clark-Tarlac Corridor
TDA2: Nueva Ecija
Developing Competitive
Products and Destination
and Promotion

TDA3: Pampanga
TDA4: Bulacan

TDA5: Zambales TDA7: Aurora


TDA6: Bataan

Improving Access and


Connectivity

Improving Governance
and Tourism Workforce

Zambales:Beach and
Mountain Escape

Bataan: Historic Place of


Valor

Pampanga:
Culinary Hotspot

Aurora: Surfing Get


Away

Tarlac: Nature and


Pilgrimage Site

Bulacan: Cultural/
Historical Hub

Nueva Ecija: Agritourism Destination

Regional Action Plan for


Developing Competitive
Products and Destination
and Promotion

Regional Action Plan for


Improving Access and
Connectivity

Regional Action Plan for


Improving Governance
and Tourism Workforce

Subic-Clark-Tarlac Corridor
Subic as Sports, MICE,
Leisure Tourism Center

Aurora: Surfing and Country Get Away

*All photos taken from the web

Bataan: Historic Place of Valor


Dambana ng Kagitingan
Mt. Samat

First Line of Defense Marker


Layak, Dinalupihan

Diwa ng Bataan (Surrender Site Marker)

*All photos taken from the web

Bulacan: Arts, Cultural & Historical Center

*All photos taken from the web

Nueva Ecija: Agri-Tourism & Nature Adventure Destination

*All photos taken from the web

Pampanga: Culinary Hotspot

*All photos taken from the web

Subic-Clark: Leisure, Sport & MICE Hub

*All photos taken from the web

Tarlac: Pilgrimage and Eco-tourism Sites

*All photos taken from the web

Zambales: Beach & Mountain Hideaway

Anawangin Cove

*All photos taken from the web

A. Developing and Marketing Competitive Tourist


Destination and Products
PRODUCT DEVELOPMENT
1. Organize Clusters of TDAs
2. Rehabilitate/develop TDAs
Conduct diagnostic assessment of sites
Formulate local tourism area/site development plans/business plan

Implement site improvement


focusing on unique features, such as architecture, customs and
traditions
aesthetic enhancement/ beautification

Open space/ amusement or green park development


Development of walk paths, local art or craft shops

Providing areas or venues for sports or outdoor recreation

A. Developing and Marketing Competitive Tourist


Destination and Products
PRODUCT DEVELOPMENT
3. Develop new market-competitive destinations and products
cruise tourism package (i.e. Subic-Puerto Galera-Boracay Cruise)
large convention facilities in Clark and Subic
entertainment/amusement, sports, ecotourism, wellness, medical and
retirement tourism facilities
integrated resort
4. Establish Tourism Enterprise Zones (TEZs) and investment incentives

5. Conduct Cultural Mapping


6. Implement preservation and development of cultural and
historical heritage
7. Develop or improve accommodation and other service facilities
8. Intensify promotion of tourism-local industry linkage

A. Developing and Marketing Competitive Tourist


Destination and Products
MARKETING AND PROMOTION
1. Develop and promote a unified tourism brand
2. Assess target markets

3. Mobilize various media to help promote CLs attractions


4. Harmonize marketing and promotion collaterals
5. Organize tour operators
6. Develop tour packages
7. Strengthen market research and database management
Build DOTs market research database
Network with academic and other institutions

B. Improving Tourism Institutions, Governance and


Human Resource
1. Develop and implement a tourism enterprise accreditation
system and standards
2. Institutionalize/establish policies for regulating and
monitoring tourism enterprises
3. Streamline business permit and licensing system and
reduce cost of doing business
4. Institutionalize local tourism offices and build capacities of
LGUs
5. Determine and establish an appropriate mechanism for
facilitating tourism investment and development [e.g.
Investors Assistance Office (IAO)]
6.

Strengthen stakeholder partnerships

B. Improving Tourism Institutions, Governance and


Human Resource
7. Strengthen DOTs capacity as coordinating and facilitating
body
8. Mobilize public and private resource for tourism promotion
and product development
9. Develop competent and productive tourism workforce

10. Intensify tourism security


11. Develop and implement programs for safeguarding
vulnerable groups
12. Formulate and adopt local tourism codes

C. Improving Market Access and Connectivity


1. Organize tourist transport services and rationalize transport
fares
2. Study the possibility of alternative transport mode, in
particular the revival of the port of Orion for Metro Manila
and Central Luzon connection through the western
seaboard
3. Identify and build priority tourism road infrastructure
4. Build/install Visitor Information Centers (VICs), clean rest
stops, directional signage
5. Improve traffic in tourism service centers
6. Promote and improve inter-regional connectivity

Support tourism industry development through provision of

appropriate incentives, infrastructure and services

Promote and ensure accreditation of tourism establishments

with DOT

Ensure management and protection of the environment and

natural resources in TDAs

Pursue preservation and development of the tourism potential

of historical and cultural heritage sites/ assets

Ensure reasonable transport fares for locally-regulated PUVs


Ensure ease of access through provision of road infrastructure

and traffic management

Promote skills upgrading and licensing of tourism workers

Regulate installation of signboards/billboards, ensuring that the

same are not installed in areas that would block, diminish or


ruin the regions scenic views/landscapes
Provide for the protection of children, women, IPs, and other

vulnerable groups from the adverse social impacts of tourism


Ensure security of tourists in TDAs

Encourage community participation in tourism planning and

development
Ensure that communities gain the most benefit from tourism

development
Ensure that the local areas physical development is in

harmony with nature

DOT
Oversee/coordinate the
implementation of the CLTAP and
report on progress to the RDC;

Provide technical assistance to


tourism stakeholders for the
effective discharge of their roles
or functions;
Assist LGUs build their capacities
for implementing activities
supportive of the tourism action
plan and the promotion of tourism
in general;
Provide direction or guidelines as
may be necessary in the
implementation of programs or
activities relative to the Plan.

RDC-SCOT
Monitor and assess the Plans
implementation;
Provide policy directions and
recommendations that would help
push for the attainment of the
Plans objective;
Ensure consistency of contribution
to the overall regional
development thrust and priorities.

LGUs
Facilitate implementation of the
plan at the local level through
provision of the necessary
mechanisms and systems;

ASSOCIATION OF TOURISM
OFFICERS IN CENTRAL
LUZON (ATOCEL)
Assist the DOT in ensuring the
harmonious and coordinated
implementation of the plan
Provide technical assistance in the
implementation of the Plan

Provide for the environment


conducive to tourism development
Ensure plan implementation at the
in the area; and
local level
Promote the culture of tourism at
the local level to help create a
tourist-friendly environment and
enhance the local areas tourism
attraction.

CONCERNED GOVT OFFICE


Support implementation of the
RTAP through appropriate
programs and budget

PRIVATE
SECTOR/STAKEHOLDER
ORGANIZATIONS
Ensure that activities are in line
with and supportive of the
objectives of the plan
Develop products in accordance
with the plan

Pagtulungan po nating itaas


ang antas turismo sa ating
rehiyon!

West Central Luzon


Cluster: Zambales, Bataan,
SCADC, the Subic
Freeport and Olongapo
City
North Central Luzon
Cluster : Pampanga,
Angeles City, CSEZ,
Tarlac and SCADC

South Central Luzon


Cluster : Bulacan and
Pampanga
East Central Luzon
Cluster: Nueva Ecija
and Aurora

Mt. Pinatubo
Subic-Bataan
Rainforest
Talavera Watershed
Forest Reserve
Yaha Mangrove Patch
and Panglit Marine Sea
Bed Protected Area

Hermana Menor Marine


Protected Area
PantabanganCarranglan Watershed
Balanga Wetland and
Nature Park

Matanda River and


Mangrove Stand

Mt. Tapulao

Bataan National Park

Biak na Bato

Minalungao National
Park

Pawikan Conservation
Project Site
Mt. Arayat National
Park

Pinagrealan National
Park
Roosevelt National
Park

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