Mobile Strategy:

Insights on Mobile Application

WeChat for One to One
Marketing

Know your Fans

& Increase Sales on Mobile!

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Contents
1. What is WeChat?

Document 1: Chart comparing WeChat to Facebook for the first three years

2. Who are the Users of WeChat?

Document 2: Map of Global Expansion of WeChat

3. Why choosing WeChat?

4. Why a User experimenting WeChat is

likely to adopt it?

5. Growing Worldwide Interest for WeChat

Exclusive! Document 3: World Map Of Interest about WeChat: Marketing & Usage

6. How to start marketing a brand?

10

Document 4: Management Platform Explained

7. Marketing Actions: Get more Followers!

12

8. Marketing Actions:
Increase Engagement and Sales

14

9. Segmentation, Data Mining & Analysis

18

10.

19

11.

Examples of Marketing Campaigns

Whats the Marketing Difference
between Sina Weibo and WeChat?
Document 5: Marketing Use of SinaWeibo compared to WeChat

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1.What is WeChat?
Launched in January 2011, WeChat is a new and powerful mobile communication tool. It
supports sending voice, video, photo and text messages. Users can also do group chats, or
users can find new friends nearby to talk to. WeChat works on iOS, Android, Windows
Phone, Symbian and Blackberry devices. The mobile chat application is innovative
compared to Whatsapp because the app offers more value with a private timeline and fun
features. Social features makes WeChat also a social network.
The service is called Weixin () in China.
Since 2011, WeChat has been climbing the ranks of mobile applications in China and now
is more popular than Kaixin and SinaWeibo. Users can use this free application to contact
their friends or contacts in an easy and timely fashion.
In September 2012, the user base was growing faster than Facebook.

By January 2013 the WeChat mobile application has grown substantially reaching

over 300 million registered users including 40 million outside China.

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2.Who are the Users of WeChat?

According to the official data published by the WeChat team, by January 2013, the mobile
application already had over 300 million registered users (most of which come from other
Tencent platforms in China, or Sina Weibo.). Approximately half users are between the
ages of 25-30, and most of them white collars.
Many of Sina Weibos users are now using their WeChat accounts regularly.
On April 27th, 2013, Android Store ranked WeChat the most popular social networking
application in China and Malaysia (measured by downloads). Taiwan, Indonesia,
Singapore were in the top 3. The same day, on Apple Store, the application ranked first in
seven countries including Brunei and United Arab Emirates.

As of April 1st 2013, over 40 million users were located

outside China.
WeChat is specifically designed for mobile devices.
In this way, it is more attractive to the Chinese consumer than Weibo. An advantage of the
application is that it looks and feels like an international platform, thus doesnt alienate any
demographic. China does business with everybody and therefore the service is working
everywhere.
Competitor Whatsapp is the leading mobile messaging app in 9 countries including India,
Mexico, Germany, Spain, Switerzland but the app doesnt include any useful marketing
tool making it useful only for users and not for brands.

WeChat has over 190 million monthly active users!

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3.Why choosing WeChat?

ASK FOR THE FULL REPORT

THROUGHT
1/ Follow @VALUE2020 and send a message
2/ Ask in the comments of blogs

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4.Why a User experimenting WeChat is

likely to adopt it?

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Flexibility and Privacy

VALUE2020: it is evident that WeChat is the next big

platform for the marketers within the Chinese market and
maybe other parts of the world in the near future.

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5.Growing Worldwide Interest for WeChat

World Map Of Interest about WeChat: Marketing &

Usage

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6.How to start marketing a brand on

WeChat?

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7.Marketing Actions: Get more Followers!

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8.Marketing Actions: Increase Engagement

and Sales through Information, Games,
and Promotions!

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9. Follower Segmentation, Data Mining & Analysis:

the Real Value Creation

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10. Examples of Marketing Campaigns

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11. Whats the Marketing Difference

between Sina Weibo and WeChat?

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Now you know how to utilize WeChat

to your advantage, continue to learn with
other ways in which VALUE2020 can help you
to improve your strategies.

Find more information at

value2020.wordpress.com
wechat-marketing.com

For more advanced information, please contact us at @VALUE2020

Sources:
VALUE2020
http://www.wechat.com/en/
http://www.tencent.com/en-us/index.shtml
http://aboutwechat.wordpress.com/category/user-guide/
http://www.marbridgeconsulting.com/marbridgedaily/archive/article/65845/wechats_monthly_active_users_reach_190
_mln#When:12:00:00Z

April 2013 - All the materials of this report are under copyright (VALUE2020 and Tencent)

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