Case Study:

Ephlux empowered an LA
company To MAKE THE
MARK!

Early2006,EphluxpartneredwithacompanybasedinHawthorne,LosAngeles
withoneclearobjective;tobuildatopofthelineAffiliateMarketingPlatform.

Story
Early2006,Ephluxpartneredwithacompanybased
inHawthorne,LosAngeleswithoneclearobjective;
tobuildatopofthelineAffiliateMarketing
Platform.Theclienthadanampleindustry
knowledgeandreasonablecapitaltoinvestto
materializethisgoalbutthemissingpiecewasa
reliableandaggressivetechnologypartnertoprovide
themwithadefinitiveroadmap.Ephluxresponded
tothisneedandfulfilledthemissingpiecewithan
aggressiveactionabledeliverystrategyandahighly
empoweredteam!

Industry:AffiliateMarketing
Solution:AffiliateMarketingPlatform
Technology:Microsoft(ASP.Net,C#)
Location:LosAngeles,California

Case Study:
Ephlux empowered an LA company To
MAKE THE MARK!

Ephluxacceptedthechallengewith
determinationandprovedtobethepartner
forliferatherthanameredevelopment
source.

Togetherthetwoteamsbasedondecisive
informationpreparedathoroughgameplan.Ephlux
workedwiththecustomeronallthekeyfronts
startingfromthoroughbusinessanalysis,technology
roadmap,architecturedesign,aggressiveincremental
developmentandsolid24x7supportformultiple
productdeployments.CouldEphluxhelpthemmake
themarkinahighlycompetitiveaffiliatemarketing
industry?

Solution
Beforeinitiatingtheprojectadedicatedteam
of12experiencedprofessionalswas
formulatedthatcomprisedofalltheroles
requiredbytheproject.Theteamlater
increasedtoasizeof18peoplededicatedto
thecompleteproductdevelopmentand
supportlifecycle.

Challenge
Ephluxwaschallengedwiththetasktobuildatop
notchandcompetitiveaffiliatemarketingplatform
thatnotonlyfarexceedsthefunctionalitiesprovided
bythecompetitorsbutalsotobackitupwithastrong
operationalandtechnologysupport.Affiliate
marketingplatformsbringinseveralchallengeswith
themsuchashighlycompetitivebusinessmodels,
dynamicallychangingfeaturesets,needforagileyet
scalablearchitecturesandeffectivemarketingto
buildtheactualnetwork.Ephluxgeareduptosupport
theclientthroughout!

Ephluxstartedtheanalysisphaseby
researchingandindepthstudyofsome
highlightedproductsavailable.Thetargetwas
toproduceadraftprototypethatdepicts
functionalandnonfunctionalrequirements
alongwiththebigpictureoftheproducttobe
built.Thestudywasenhancedby
incorporatingourclientsfeedbackand
businesstargets.Thisbigpicturewas
communicatedtotheprojectsteam,theclient
andtheirbusinessmanagertoensurethatall
involvedhavethesamevisionandgoal.

Ephluxdecidedtoimplementacontinualresearch
basedsolution,exploringthroughthesimilarproducts
anddesigningcompetentsolutions.

Case Study:
Ephlux empowered an LA company To
MAKE THE MARK!

Thecollaborativediscussionsonrequirementanalysis
improvedeveryaspectofthedraftprototypefrom
technicalarchitecture,todatabaseoptimization
issues,businesslogicandmarketingaspects.

Theteamwasconfidentandmoreenthusiastic
toseethetopclassproducttheywereabout
tolaunch.Theteammanagedtosuccessfully
completethedevelopmentandperformed
rigoroustestingandqualityassurance
processestoremoveanypossibleholes.

Oncethevisionwasclearacrosstheteam,theactual
prototypedevelopmentstartedtoactasaproofof
concept.Thetechnicalteamthroughoutthisphase
remainedincontinuouscommunicationwiththe
clienttoremoveanygapsanddelays.Theteamwas
giventhefreedomtoiterativelydiscuss,prioritizeand
implementthefeatureswiththeclient.Thisdedicated
teamconfiguration(whichwecallPowerTeam
model)provedtobebeneficialforboththeclientas
wellasEphlux.Theclientwassatisfiedthathisteam
sharedhisvisionandisfullyequippedtosupporthim
throughouttheprojectlifecycleaswellasforfuture
releases,andtheteamwasmorecommittedto
actuallynurturetheirbrainchildintoarealproduct.

Ephlux made Eware

Make The Mark!
Ephluxproveditsroleasthehighvalue
partnerbysuccessfullylaunchingtheproduct.
Additionally,Ephluxsrolewasextendedasthe
marketingandsupport/maintenancepartner.
Ephluxassistedtheclientincreatingand
implementingtheirmarketingstrategybased
onEphluxresearchatanalysisphase.Asa
resultourclientsucceededinmarketingand
sellingtheirproductandyieldingenormous
profitsforthemselves.

Bytheendofthisphasetheclientwassatisfiedasthe
prototypeansweredboththeVerificationand
Validationaspectsofthesystem.

Case Study:
Ephlux empowered an LA company To
MAKE THE MARK!

FromtheveryinceptionofthisprojectEphluxtooka
proactiveapproachbyidentifyingtheproductsactual
vision,itsaudience,limitations,markettrendsand
mostimportantlythebusinessgoals.Throughoutthe
lifecycleoftheprojectthesefactorsweregiventhe
mostimportancetobuildasellableandprofitable
product.

Make Your Mark Today

Ifyouareaggressivetobuildaproductthathashuge
competitionsyetyouseeopportunitiesforyour
businessbutyourenotsurehowtogoaboutit,
contactEphluxtoMakeYourMarkTODAY!!

USOffice
1362InglewoodAve.
Hawthorne,CA90250,USA
Tel:+1(281)9736844
Fax:+1(281)2882809

Email:info@ephlux.com
Website:www.ephlux.com