Maria Lopez Fernandez

Email: mlopez26@mail.usf.edu
Cell: 813.469.4656

.
EDUCATION
& CERTIFICATIONS

B.A in Mass Communication with a concentration in Public Relations- December 2013

University of South Florida, Tampa, FL
MECLABS Landing Page Optimization- January 2014
MECLABS Proposition Development- January 2014
MECLABS Online Testing- January 2014

SKILLS

EXPERIENCE SNAPSHOT

LANGUAGES

AP Style
Site Catalyst
Blue Kai
InDesign
MS Office
Adobe Illustrator
Research- Quantitative & Qualitative
Business Intelligence Research
Website Optimization
Project Management

Sales
Design
Marketing
Online Marketing
Website Personalization
Process Automation
Promotions
Management
Public Relations
Event Planning
Customer Service
Social Media Campaigns

Fluent English
Fluent Spanish
Basic Portuguese

EXPERIENCE

Research Analyst MECLABS January 2014- present

o Automation and Contact Strategy
Analyze fraud automation processes and provide recommendations to optimize business rules
Optimize contact strategy to increase order completion rate and deliver a best in class customer experience
o Personalization
Gather and analyze data to identify viable segments and conversion trends
Research, design, implement test strategies leveraging segments to increase customer retention and gross
adds
Consultant SATE South East Asian Grill November 2012-March 2013
o Worked with owners to develop communications plan within allocated budget.
o Provided recommendations and launched strategic plan to increase brand visibility and sales.
Public Relations Manager Red Door Entertainment LLC June2012-November 2012
o Creation of original public relations materials under tight deadlines.
o Developed and established intern program and recruited, hired, and trained all staff.
Public Relations Coordinator USF Rowing Team August 2012-December 2012
o Proactively established team brand and aided with community outreach and branding.
o Launched social media campaign for team and effectively increased recruitment numbers as a result.
Public Relations Intern Crisis Center of Tampa Bay July 2011- December 2011
o Collaborated with Marketing and Fundraising departments to coordinate the Centers Christmas fundraiser.
o Researched, wrote, and developed communications materials for the Centers blog.
Director of University Engagement Greek Programming Board May 2011-August 2011
o Composed materials to assist in brand development for the board and Greek Life at USF.
o Led team in planning USFs Burgers and Bands, making it the most successful event of the Week of Welcome traditions.

VOLUNTEER

Volunteer WFLA July 2013- January 2014

o Re-designed 8 On Your Side online submission form and developed Consumer Resource Guide for viewers.
Student Volunteer Shawn Harrison for District 63 Campaign October 2012
o Worked with team to design web materials for campaign.