National Seminar on Problems and Challenges of Micro, Small and Medium Enterprises

Technical Session:III

Theme: Finance

Chairperson: Prof. S. S. Narta, Shimla

Co-Chairperson: Prof. Sameer Gupta

Time: 2:00-3:30 pm on 27.03.2014

Resource Peson 1: Dr. Sanjeev Gupta

Venue: Syndicate Room

Resource Person 2: Dr. Etinder Singh

Report
The Technical Session-III, which was conducted in Syndicate Room from 2:30-4:00 pm on
27.03.2014 bearing the theme Finance was Chaired by Prof. S. S. Narta from Deptt. of
Commerce, HP University and Co-Chaired by Prof. Sameer Gupta from the Business School,
University of Jammu. The session observed Dr. Sanjeev Gupta-an Associate Professor &
Head in the school of Business & Management Science and Dr. Etinder Pal Singh-Prof. at
Apeejay School of Management as resource persons.
The session set off with the wonderful and thought-provoking presentation by Dr. Etinder Pal
Singh. He put forth the challenges faced by the entrepreneurs and highlighted the money as
major factor. He expatiated the Social Media Marketing tips for Small and Medium
Enterprises. How to make use of Social Media was a great illustration which was gratified by
proclaiming that Social Media is about amplifying what you already do and conforming that
Social Media is more TT than Archery absolutely in terms of generating a transaction rather
than targeting customers. We talk about Social Media and the Facebook does not gets
pronounced is hard to imagine. The expedition of Facebook in less than 9 months to 100
million subscribers marked the potential of Social Media and 4 Pillars of Social Media
(Identity, Content, Visibility & Interation) in Marketing were critically elaborated and the use
of Blogs, Interaction on Google Plus, Facebook, Twitter, Linkedin, Quora, Klout and other
available channels to market and generate business. He concluded that Creating a routine and
analysing results of being active in social media is what transforms into a strategy.
There were 14 presentations scheduled in the session however only 5presenters turned up.
The first presentation was delivered by Mr. Ramandeep on Issue and Challenges in
Microfinance Institutions. He stressed that Microfinance is an effective tool in reducing
property. He discussed the delivery model of Microfinance. The 4 models namely Self Help
Group, Joint Liability, Grameen Bank and Co-operative. Legal Structure of Microfinance
Institutions covering Types of Microfinance Institutions and Legal Registration were
mentioned. The secondary data was used and analysed with Ordinary Least Square
Regressions. Issues in Indian Microfinance were identified and various measures were
suggested to overcome the same.
The second presentation was on financial Inclusion in India: A Theoretical Assessment by
Ms. Shalu Khandelwal. She highlighted the importance of Financial Inclusion in promoting

inclusive growth in emerging economies. Her study focussed on examining the current status
of Financial Inclusion in India and the world in general. She highlighted the measures taken
by the Government of India and RBI for promoting Financial Inclusion. She discussed the
importance of Financial Inclusion and the effects of the inclusion giving financial literacy a
major driver to avoid the expensive and unreliable financial services. The various measures
by RBI and plan of banks to promote financial inclusion was given in a coherent manner. She
concluded that in order to achieve the goal of financial inclusion, policy makers, MFIs, NGO
and regulators have to work together.
The third paper was on Performance Evaluation of Credit Management in RRBs (A Case
Study of Malwa Gramin Bank) by Mr. Rakesh Jain. The study was aimed to evaluate the
performance of Credit Management in Malwa Gramin Bank (MGB), t o analyze loan and advances
outstanding (sector wise and purpose wise) and to analyze recovery of loans (Total, Farm
Sector and Non-Farm Sector) & Non Performing Assets (NPAs). The study covered a period
of 7years. The present study is purely based on Secondary Data which compiled from the
annual reports of MGB, related books of NABARD. He concluded that the MGB is playing a
prominent role in the economic development of rural Malwa region of Punjab and has shown
good performance in deployment of credit/credit expansion to different sectors as planned by
the RBI.
The fourth paper was on Micro-franchising:-An innovative approach in Micro-finance by Ms.
Simran jeet Kaur. The primary objective of this paper is to explore an innovative commercial
method to expand enterprises of poor. The paper also discussed the state of micro-franchising
services and challenges in India and study the contribution of micro-franchising as a growth
phenomenon with in enterprise development sector. She explained models of Microfranchising and micro-franchising services in India were also enumerated. She concluded that
Microfranchising has emerged, not as a competitor to other pro-poor business initiatives, but
as another viable way to serve and catalyze managers, employees, and entrepreneurs who
develop business models for profitable replication in developing country contexts. For
enterprises this model provides the chance to penetrate potentially untapped markets that would
otherwise not easily be accessible, while having some social cause for doing it. Also there is a
considerable amount of work to be done after the micro-franchising infrastructure has been set up.

The fifth and final paper of the session was on Educational Loans: A study of commercial
banks in Amritsar by Ms. Jagdish Kaur. The study was conducted keeping in mind the rising
expense of higher studies and low awareness. It aimed to study the disbursement practices
followed by public sector banks and to examine the variables considered important while
sanctioning educational loans. The study used primary data and Convenient Sampling
covering a sample size of 50 public sector banks. Ms. Kaur concluded that the disbursement
practices followed by public sector banks is satisfactory and the most important variables
considered by banks while sanctioning education loans are repayment ability/capacity,
household income and household assets & other family background.

Finally, the session was wind by Dr. Sanjeev Gupta. He stressed that Learning is experience
either learned from own or others. He emphasised on the Risk taking ability of entrepreneur
in developing the Small and Medium Enterprises. He gave the difference between Risk
Avoiders and Risk Takers and concluded that Capital Starvation and Low expenditure on
Marketing is the reason that does not led Small and Medium Enterprise grow. Challenges like
Globalization, Competition from MNC pull the demand below and increase pressure on
Small and Medium Enterproses.
Dr. Sameer Gupta gave the essential and necessary remarks for each spokesperson critically
analyzing the content and commenting on the same.