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TITLE: A Study on Changing Consumer Attitudes towards the Emerging Landscape of

Retail in India
Thesis

Table of Contents
CHAPTER 1: INTRODUCTION .................................................................. Error! Bookmark not defined.
1. Background ............................................................................................ Error! Bookmark not defined.
2. Objectives of Study ................................................................................ Error! Bookmark not defined.
3. Hypothesis Testing................................................................................. Error! Bookmark not defined.
4. Research Methodology .......................................................................... Error! Bookmark not defined.
5. Significance of the study ........................................................................ Error! Bookmark not defined.
6. Limitations of the Study......................................................................... Error! Bookmark not defined.
7. Chapter Scheme ..................................................................................... Error! Bookmark not defined.
CHAPTER 2: LITERATURE REVIEW ....................................................... Error! Bookmark not defined.
1. What is retailing ..................................................................................... Error! Bookmark not defined.
2. Indian retail market ................................................................................ Error! Bookmark not defined.
2.1. Retail forecasts in India................................................................... Error! Bookmark not defined.
3. Unorganized and organized retail market .............................................. Error! Bookmark not defined.
3.1. Current Status.................................................................................. Error! Bookmark not defined.
3.2. Segment analysis ............................................................................. Error! Bookmark not defined.
3.3. Retailing Formats ............................................................................ Error! Bookmark not defined.
4. Existing players for retail in India.......................................................... Error! Bookmark not defined.
4.1. Pantaloon Retail .............................................................................. Error! Bookmark not defined.
4.2. Lifestyle International ..................................................................... Error! Bookmark not defined.
4.3. RPG Retail ...................................................................................... Error! Bookmark not defined.
4.4. Shoppers Stop ................................................................................ Error! Bookmark not defined.
4.5. Trent (Tata) ..................................................................................... Error! Bookmark not defined.
4.6. Vivek Ltd ........................................................................................ Error! Bookmark not defined.
5. Growth perspective for retail (organized) market in India ..................... Error! Bookmark not defined.
6. Regulations of FDI in retail ................................................................... Error! Bookmark not defined.

II. CONSUMER BEHAVIOUR .................................................................... Error! Bookmark not defined.


1. Introduction ............................................................................................ Error! Bookmark not defined.
2. Consumer Behaviour ............................................................................. Error! Bookmark not defined.
2.1. Marketing Strategy and Consumer Behaviour ................................ Error! Bookmark not defined.
2.2. The 4Ps of Marketing Mix .............................................................. Error! Bookmark not defined.
3. Indian Consumer .................................................................................... Error! Bookmark not defined.
4. Indian consumer: Purchasing power existing and estimated ............... Error! Bookmark not defined.
III. CUSTOMER AND RETAILING ........................................................ Error! Bookmark not defined.
1. Strategic Issues in Retailing ................................................................ Error! Bookmark not defined.
1.1. Background on customer experience .............................................. Error! Bookmark not defined.
2. Focusing Customer .............................................................................. Error! Bookmark not defined.
3. Suggestions for better retailing ........................................................... Error! Bookmark not defined.
4. Retailing in India: A Future ................................................................... Error! Bookmark not defined.
4.1. Policy and regulatory environment ............................................. Error! Bookmark not defined.
4.2. Key Trends and drivers ................................................................ Error! Bookmark not defined.
4.3. Increasing urbanization ................................................................ Error! Bookmark not defined.
5. Conclusion ............................................................................................ Error! Bookmark not defined.
CHAPTER 3: RESEARCH METHODOLOGY ........................................... Error! Bookmark not defined.
1. Introduction ............................................................................................ Error! Bookmark not defined.
2. Research Approach ................................................................................ Error! Bookmark not defined.
2.1. Deductive and Inductive Approach................................................. Error! Bookmark not defined.
2.2. Qualitative and Quantitative Data ................................................... Error! Bookmark not defined.
3. Research Hypothesis .............................................................................. Error! Bookmark not defined.
4. Data Collection ...................................................................................... Error! Bookmark not defined.
4.1. Primary data: ................................................................................... Error! Bookmark not defined.
4.2. Secondary data: ............................................................................... Error! Bookmark not defined.
5. Research Philosophy .............................................................................. Error! Bookmark not defined.
6. Research Strategy................................................................................... Error! Bookmark not defined.
7. Sample Selection.................................................................................... Error! Bookmark not defined.
8. Analysis of Data..................................................................................... Error! Bookmark not defined.
9. Tools Used ............................................................................................. Error! Bookmark not defined.
10. Quality Standards ................................................................................. Error! Bookmark not defined.

11. Summary .............................................................................................. Error! Bookmark not defined.


Chapter-4: Findings and Analysis .................................................................. Error! Bookmark not defined.
Chapter-5: Conclusion ................................................................................... Error! Bookmark not defined.
Review of Previous Literature ..................................................................... Error! Bookmark not defined.
References ...................................................................................................... Error! Bookmark not defined.

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