Project Reference:

BTEC LEVEL 2 DIPLOMA IN ART AND DESIGN

Title:

NATURAL BEAUTY?

Timing within Course:

Level 2, Term 1 and parts of term 2, 2014

Start Date:

w/c 15th September 2014

Assignment schedule:

Teaching & Learning:

Interim Assessment:
Final Assessment:

Artists in charge of Project:

Moni Aksdal

15/09/14 16/12/14
14/01/15 25/02/15
25/02/15

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE
COURSE TUMBLR SITE.

Miskin Arts
Units:

Unit 2: Visual Communication (In part)

Unit 13: Working with Visual Art Briefs (In full)

Relevant Departmental Notes:

Your personal blog is regarded as part of your work and will be

marked accordingly, alongside your sketchbook

Evidence:

This will be in the form of sketchbook work, maquettes, final outcomes,

research, photographs and Tumblr; blog books.

Grading criteria:

Pass / Merit / Distinction are attainable

English and Maths: This project will include functional skills in English and Maths. Please bear in mind
your industry requires eloquent use of English and accurate use of figures, to which end, the continuing
development of these skills are firmly embedded inside all your work.
Note on copyright and plagiarism: This process will require independent research. Copying from the
internet and additional sources is not appropriate and violates copyright and will be classed as plagiarism
unless fully annotated and credited. You must make your work your own. We need to see that you have an
understanding of the areas that you have researched. Copying work directly from ANY source will not be
tolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attribute
the source / author. For example: Copying is cheating (Robbie McGovan, 2014, Miskin Theatre)
For a more in depth analysis of what is required, refer to the Assessment Criteria Grids on the Level 2
Artists Expand Blog.

Miskin Arts

THE BRIEF
Miskin Arts have hereby engaged you as an Artist and Designer to produce a professionally made
Book Cover by the title NATURAL BEAUTY?
In your Pitch, you will;
-

explain what your version of the book will be about (as in genre and content in short)
present your final handmade artwork sized A3
present alternative ideas in smaller formats (having options increase grades and
chances to win a pitch)
present one or several digital version(s) of the book where the size is optional where,
you need to add Title and Author by using suitable fonts
present one or several photographs (Tumblr) of your printed versions in which you
have wrapped around a real book to show what the cover would like in real life

The aim of this brief is to enable you all to learn about 2 Dimensional (2D) Visual Communication
techniques and to work with Visual Art briefs
In your sketch book you need to show evidence of the work shop based work you carry out each week
where you learn how to draw and paint, using lots of different tools and techniques and working from
Primary and Secondary observation and sources. During the course of this project you will be introduced
different ways of studying the human body, faces and details as well as drawing and painting objects, and
places and nature itself. Techniques will be demonstrated through workshop inductions. You will be
expected to produce a selection of experimental 2D recordings which eventually will be leading to a
final Visual Art outcome relating to the Brief. This project encourages you to be curious about and
experiment with a wide variety of materials, tools and techniques including the use of digital software and
hardware. You will learn about formal elements and analysis of artists work by using correct industry
terminology. You will learn how to plan, develop and evaluate your work in relations to your own
productions.

Miskin Arts
You will also learn to apply ideas; to develop skills and knowledge in following an analysing an Art and
Design Brief, as well of formulating a Proposal when before you carry out your final outcomes. You will do
this by carrying out research development, design ideas, alternatives, and generate a final design
relative to the 2D and Visual Art Briefs pathway.
It is strongly suggested to visit exhibitions and art galleries during this project to generate great sources of
research evidence through your developments. You need to research and collect images from
secondary sources such as books and the Internet. Record these and your responses in your
sketchbook.
Professional Practice: Please be aware that you will be putting professional practice into action within
Miskin Arts, which is a professional environment in which you are effectively being given the opportunity to
publicly test your skills and gain creditable industrial experience.

Glossary of terms:
Organic relating to or derived from living matter
Analysis discuss the entire aspect of a subject matter or a brief
Imaginatively having a lively imagination, especially a creative imagination
Thumbnail sketches a series of small sketches that communicates your idea
Techniques the manner in which an artist or designer produces work
Diverse - made up of distinct characteristics, qualities, or elements
Formal Elements language used to describe visual art.
Source the point of origin
Mood Boards - a board used by designers on which samples of various colours and textures are
mounted to help in deciding which elements complement each other
Maquettes - a small model of an intended work, mostly for 3D
Interim Assessment mid point assessment
Independent - not relying on others for support.
Evaluating - to examine and judge carefully

What you need to do:

When you successfully complete this project you will:
1: Be able to research and record visual and other information from primary and secondary sources
in response to the brief. By researching and recording visual and other information from primary and
secondary sources in response to the brief. For your primary research you will be required to take photos of
nature and objects, making notes and drawing directly from source. For your secondary research we will
be required to evidence your internet and library research, documenting selected photos and making notes,
giving reasons for your selection. From this research you must record with photographs, mood boards,
sketches and notes. (Unit 13, P1, M1, D1)
2: Be able to use 2D and Visual Art materials, techniques and processes By demonstrating use of
2D and Visual Art making techniques safely, when working from primary and secondary sources. For this
you need to show how you have worked with a variety of different materials safely, showing how your ideas
have linked from your research to practical work. (Unit 2, P1, M1, D1 Unit 13 P2, M2, D2 )
3: Be able to develop ideas that meet the requirements of the brief, through the use of specialist
materials, equipment and techniques Here you should develop ideas that meet the requirements of the
brief through the use of materials, techniques and processes. Therefore analyse the brief, making notes

Miskin Arts
and define the brief further. Develop your ideas with mind maps, mood boards, initial ideas and alternative
ideas showing your design development. Evidence your use of specialist materials and techniques taught
to you in your workshop sessions. Master these skills ready for your interim assessment period, where
you will present to your tutor as individuals. (Unit 13, P3, M3, D3)
4: Be able to communicate design ideas using 2D visual communication techniques By
communicating your design ideas using 2D visual communication techniques, as demonstrated in your
workshop sessions. For this, you should communicate ideas through your making skills and evidence.
Again, show how your research has informed your ideas and processes by recording constantly in your
sketchbooks with notes, photos, thumbnail sketches and maquettes. Show clearly how you have
reached your final design outcome. (Unit 2, P2, M2, D2)
5: Be able to use and discuss formal elements in 2D visual communication and working with Visual
Art Briefs by using formal elements in your 2D Visual Art communication. Therefore you need to use the
correct terms for materials, techniques and reference the formal elements in your work. Make notes in your
sketchbook and evaluate! Within your formal elements discuss; line, tone, colour form, shape and texture
etc. within your work. This could be in form an Evaluation towards the brief requirements. You will use a
variety of materials and techniques within your workshop sessions, which you will need to attend fully,
evidence, make notes and then be formally assessed against. (Unit 13, P4, M4, D4 Unit 2 P3, M3, D3)

Learning Outcomes
Unit 2: 2D Visual Communication
Be able to use 2D making techniques
Be able to communicate design ideas using 2D visual communication techniques
Be able to use formal elements in 2D visual communication
Unit 13: Working with Visual Art Briefs
Be able to research and record from primary and secondary sources in response to the brief
Be able to use visual arts materials, techniques and processes
Be able to develop ideas and outcomes to meet visual arts briefs
Understand the successful characteristics and quality of visual arts work

NATURAL BEAUTY?
Task Grids

Unit 2: 3D Visual Communication

IMPORTANT: The following are TASKS (not to be confused with grading criteria)
TASKS To gain a Pass:
TASKS To gain a Merit:

TASKS To gain a Distinction:

P1.

D1.

Demonstrate use of 2D mark making

techniques safely when working from
primary and secondary sources
Evidence of the communication of ideas linked
to the practical work.
Evidence of 2D making techniques
Be able to use processes safely

P2.

Communicate design ideas 2D visual

communication techniques.
Be able to communicate ideas using mark
making skills and evidence this through
samples, testing and annotations

M1.

M2.

P3.

Use formal elements in 2D visual

communication.
Reference to the formal elements
Correct terms used for materials and
techniques.

M3.

Demonstrate consistent and

effective use of 2D mark making
techniques when working from
primary and secondary sources.
Demonstrate 2D making skills and
application using appropriate
materials and techniques.

Demonstrate imaginative and

independent use of 2D mark
making techniques, when
working from primary and
secondary sources.
Demonstrate independence and
control in 2D mark making skills
and application.

D2.

Communicate ideas effectively and

consistently, using 2D making
skills.
Show how 2D mark making skills can
be used to develop design ideas.
Present work using the most
appropriate communication methods.
Approach needs to be more creative
and experimental.

D3.
Explain the use of formal elements
in 2D visual communication.
As for P3, but approach needs to be
more creative and experimental.

Communicate ideas
imaginatively and
independently using 2D
making techniques.
Demonstrate imaginative
development of ideas and
communication.

Evaluate the use of formal

elements in 2D visual
communication.
Evaluations of techniques and
formal elements will be of a high
standard in terms of content and
presentation.

Miskin Arts
Unit 13: Working with Visual Arts Briefs
IMPORTANT: The following are TASKS (not to be confused with grading criteria)
TASKS To gain a Pass:
TASKS To gain a Merit:

TASKS To gain a Distinction:

P1.

D1.

M1.

Conduct competent research and record

appropriate visual and other information
from primary and secondary sources in
response to the brief
Demonstrate that you can research and
record from a variety of appropriate primary
and secondary sources in response to the
brief.
Information collected should be well
organized and refer to brief requirements.

Research and record visual and other

information from primary and secondary sources
in response to the brief
Carry out research from primary and secondary
sources relevant to the brief proposal; reference
must be made to what has been collected
ANALYSIS OF THE BRIEF

P2.

M2.

P3.

Explore materials, equipment and

techniques effectively towards the
requirements of the brief
This can be;
Graphite, charcoal, pen, inks, chalks,
pastels, paints, prints, digital, collages
and well selected paper or cards ect.

M3.

Develop ideas that meet the requirements of the

brief, through the use of material, techniques and
processes.
Demonstrate the development of design ideas using
appropriate 2D materials and techniques; along with
final design ideas

P4.

Evaluate your Visual Art work

Use evaluation help sheet to write about your
work

Research and record diverse

visual and other information from
primary and secondary sources
in response to the brief
Independently research and record
a diverse selection of information
from primary and secondary
sources in response to the brief.

D2.

Use materials, techniques and processes safely

Explore diverse materials,

equipment and techniques
imaginatively and independently

Develop a range of ideas and

outcomes, imaginatively meeting
the requirements of the brief
Demonstrate an imaginative and
independent approach.
Show more control in selection of
alternative design development
ideas.

D3.

M4.

Develop alternative ideas that meet the

requirements of the brief, using a
range of materials, techniques and
processes
Develop alternative ideas and produce an
effective outcome that meets the brief
requirements.

D4.
Evaluate by compare and contrast
experimental developments you did
and the final outcomes
Use correct visual language

In depth evaluation including

the whole development process
and professional language

NATURAL BEAUTY?
Assessment Grids

Miskin Arts

10

Miskin Arts

11