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5. Products and _____ will allow you to satisfy the customer's requirements.
6. Marketing is a complex phenomenon that combines both the ______ of business a
nd its practice.
7. Banks are normally subject to 3 types of Banking regulations: (1) Structural
regulation, (2)
____________ regulation and (3) Investor protection.
8. Total customer value is the bundle of ________ customers expect from a given
product / service.
9. Marketing Information System consists of gathering, _________ and utilising e
nvironmental data
10. Merchant Banking activities include placement of _________ and raising term
loans issued either in domestic currency or foreign currency.
11. Kotler divided the general marketing environment into _____ and _____ enviro
nment.
12. Short term planning normally covers ____ year/s period.
13. Customer delivered value as defined by Kotler is the difference between tota
l customer _____
and total customer cost.
14. Product item refers to a ______ product or brand.
15. Cash Reserve Ratio is the tool being used by RBI to control the fund ______
in the
Market.
16. Corporate branches do not usually handle _____ financial services.
17. No matter how big and successful you become, never act like the _______.
18. Advertising is _______ and indirect means of one to many communications.
19. Factoring means purchasing all the _______ of customers to relieve them of b
otheration of recovery.