Growth In the

Cloud

Global data center traffic is projected to nearly

triple between 2013 and 2018, with data center
traffic specifically in the cloud forecast to quadruple
during that period.

By 2018, 76% of global data

center traffic will come from cloud
services and applications.
2.1 ZB
1.5 ZB

1.6 ZB

6.5 ZB

2013

2018

3.1 ZB

8.6 ZB

Total Data Center Traffic

Total Data Center Traffic

Traditional
Data Center Traffic

Cloud
Data Center Traffic

1 zettabyte (ZB) is equal to sextillion bytes, or a trillion gigabytes.

How Much Data Is 8.6 Zettabytes?

9 trillion hours of online high-definition
(HD) video streaming.
Equal to about 3 hours of daily
streamed HD video for every person
on earth in 2018 (7.6 billion people).

119 trillion hours of streaming music.

Equal to about 22 months of continuous
music streaming for the worlds
population in 2018.

21 trillion hours of business web

conferencing with video.
Equal to about 17 hours of daily web
conferencing for the worlds workforce in 2018.

Where Does This Data Center

Traffic Originate?
Some traffic flows between the data center
and end users, some traffic flows between
data centers, and some traffic stays within
the data center.

How Do These Traffic Types

Contribute to the Overall
Data Center Traffic?

75%

17%

8%

0.7 ZB (8%) will come

from traffic between
data centers, such as
replication and
interdatabase links.

By 2018, traffic
between data
centers and end
users will reach
1.5 ZB annually
(17% of total data
center traffic).

But the vast majority of

data center traffic, 6.4 ZB
(75%), will still be coming
from within the data
center, such as storage,
production, development,
and authentication traffic.

Cloud Traffic and Workloads

Cloud traffic will quadruple
between 2013 and 2018.

6.5 ZB

166 million cloud

workloads

1.6 ZB

57 million cloud
workloads

2013

2018

About 78% of all workloads will be cloud based by 2018.

Cloud workloads are growing significantly
(24% compound annual growth rate [CAGR]), while
traditional data center workloads are declining (2% CAGR).

Differences in regional network

behavior and resources influence
data growth. Internet ubiquity
varies by region.
Fixed Compared to Mobile
Here are the regional
projections for fixed
Internet adoption as
a percentage of the
population by 2018:

Here is the projected

regional growth for
fixed Internet adoption
between 2013 and 2018:

Fixed Internet Users by 2018

Fixed Internet Users

Region (in alphabetical order)

Asia Pacific

Region Increases (or Deltas),

2013 to 2018

Central and
Eastern Europe
Latin
America

13.5%

48%

North
America

13%

76%

Western
Europe

71%

Western
Europe

Asia
Pacific

22.5%

68%

36.3%

48%

26%

79%

25.9%

80%

Western
Europe

North
America

Region Increases (or Deltas),

2013 to 2018 (in alphabetical order)

47%

Middle East
and Africa

6.6%

Mobile Internet Users

Region
(in alphabetical order)

Latin
America

Middle East
and Africa

Here is the projected

regional growth for
mobile broadband
adoption between
2013 and 2018:

Mobile Internet Users by 2018

Asia
Pacific

Latin
America

4.7%

4.8%

Here are the regional

projections for mobile
Internet adoption as a
percentage of the
population by 2018:

Central and
Eastern Europe

Central and
Eastern Europe

7.9%

36%

Middle East
and Africa

North
America

Asia Pacific

7.2%

30%

Central and
Eastern Europe

28.2%

Latin
America

15.9%

Middle East
and Africa

23.3%

North
America
Western
Europe

Regional Fixed and Mobile Device

Ownership and Connections
Influence Cloud Readiness
VS

Here are the regions that had

Here are regions projected to
the largest average number of
have the largest average
fixed and mobile devices and
number of fixed and mobile
machine-to-machine (M2M)
devices and M2M connections
connections per Internet user
per Internet user by 2018:
in 2013:
Average Devices per
Internet User by Region in 2013
(in numerical order; top 3 regions)

Average Devices per

Internet User by Region by 2018
(in numerical order; top 3 regions)

North America

North America
10.81

6.61

Middle East and Africa

Western Europe

5.95

7.97

Western Europe

Central and Eastern Europe

5.02

4.86

Source: Cisco Global Cloud Index, 2014

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