Buffet Food Purchase Background

BUFFET FOOD PURCHASE BACKGROUND
Question 1: type of buffet
type of buffet
Frequency
Percent
Valid Percent
Cumulative
Percent
api-api steamboat
25.0
25.0
25.0
hotel buffet
25.0
25.0
50.0
seoul garden
18
50.0
50.0
100.0
Total
36
100.0
100.0
Valid
Table 1.1
Figure 1.1
Based on the data above, it shows the result for type of buffet that chooses by the respondents. It
indicates that majority of respondents which is 50% prefers to choose Seoul Garden as their most
favourite buffet food. This will be followed by Api-Api Steamboat and Hotel buffet get a same
percentage which is 25% respectively.
Question 2: frequently purchase
frequently purchase
Frequency
Percent
Valid Percent
Cumulative
Percent
once a month
Valid
a few times a week

Total
35
97.2
97.2
97.2
2.8
2.8
100.0
36
100.0
100.0
Table 1.2
Figure 1.2
Based on the above, it shows the result of the respondent frequently purchase for buffet food as
be mentioned at table 2.1. It indicate that most of respondent will go to the place within once a
month which is contribute 97.2% while another 2.8% said go to the place a few times a week.
Question 3: recommend this type of food brand to family.
recommend this type of food

Frequency
Percent
Valid Percent
Cumulative
Percent
2.8
2.8
2.8
11.1
11.1
13.9
12
33.3
33.3
47.2
16
44.4
44.4
91.7
8.3
8.3
100.0
36
100.0
100.0
Valid
Total
Table 1.3
Figure 1.3
Based on the data above, it shows that the highest percentage is 44.4% will recommend this type
of food brand to their family. While the lowest percentage is 2.8% will not suggested.
Question 4: customer experience

customers experience
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
yes
36
100.0
100.0
100.0
Table 1.4
Figure 1.4
Based on the above data, it shows that 100% of respondent satisfy with the self-service buffet.
SECTION G: DEMOGRAPHIC PROFILE

Question 1: gender
male female
Frequency
Percent
Valid Percent
Cumulative
Percent
male
Valid
16.7
16.7
16.7
female
30
83.3
83.3
100.0
Total
36
100.0
100.0
Table 1.5
Figure 1.5
The pie chart shows that our respondents is majority from female because female like the selfservice concept compare to the respondents male. The data also shows that 83.3% of respondents
female which is the highest compared with respondents male only 16.7%.
Question 2: age group

age
Frequency
Percent
Valid Percent
Cumulative
Percent
16-24
24
66.7
66.7
66.7
25-34
10
27.8
27.8
94.4
35-44
5.6
5.6
100.0
Total
36
100.0
100.0
Valid
Table 1.6
Figure 1.6
Based on the data above, it shows that the highest of our respondents 67.7% are 16-24 years old.
While another respondents 5.6% is the lowest for the range of ages 35-44.
Question 3: ethnic group

group
Frequency
Percent
Valid Percent
Cumulative
Percent
malay
Valid
chinese
Total
30
83.3
83.3
83.3
16.7
16.7
100.0
36
100.0
100.0
Table 1.7
Figure 1.7
It was found out that 83.3% of respondents are Malay. While 16.7% is Chinese.
Question 4: marital status

status
Frequency
Percent
Valid Percent
Cumulative
Percent
single
married with children
Valid
Married with no
children
Total
31
86.1
86.1
86.1
11.1
11.1
97.2
2.8
2.8
100.0
36
100.0
100.0
Table 1.8
Figure 1.8
The pie chart shows that the highest respondents are 86.1%. While married with no children
percentage only 2.8%.
Question 5: employment status

employment status
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
public sector employee
5.6
5.6
5.6
private sector employee
10
27.8
27.8
33.3
self-employed
5.6
5.6
38.9
unemployed
2.8
2.8
41.7
housewife
5.6
5.6
47.2
student
19
52.8
52.8
100.0
Total
36
100.0
100.0
Table 1.9
Figure 1.9
It shows that the majority of the respondents are students with 52.8% while the minority of the
respondents are unemployed with 2.8%.
Question 6: monthly income

monthly income
Frequency
Percent
Valid Percent
Cumulative
Percent
RM1000 and below
21
58.3
58.3
58.3
RM1001-RM3000
13
36.1
36.1
94.4
RM3001-RM5000
5.6
5.6
100.0
36
100.0
100.0
Valid
Total
Table 1.10
Figure 1.10
The pie chart shows that 58.3% of the respondents have the lowest income with RM 1,000 and
below, while 5.6% of the respondent have highest income between a range of RM 3,001 and
above.
Section B: Service Quality

Variables Entered/Removed
Model
Variables
Variables
Entered
Removed
Method
SQMEAN
. Enter
a. Dependent Variable: PQMEAN

b. All requested variables entered.
Model Summary
Model
.615
R Square
Adjusted R
Std. Error of the
Square
Estimate
.378
.360
.44353
a. Predictors: (Constant), SQMEAN

b. Dependent Variable: PQMEAN
ANOVA
Model
Sum of Squares
df
Mean Square
Regression
4.067
4.067
Residual
6.689
34
.197
10.756
35
Total
Sig.
20.674
.000
Sig.

b. Predictors: (Constant), SQMEAN
Coefficients
Model
Unstandardized Coefficients
Standardized
Coefficients
Std. Error
(Constant)
1.848
.498
SQMEAN
.566
.125
Beta
3.707
.001
4.547
.000
1
.615
Based on data above, it shows the dependent variable is product quality and independent variable
is service quality. The table shows it is positive relationship between product quality and service
quality because it is more than 0.
Section C: Corporate Social Responsibility

Model
Variables
Variables
Entered
Removed
Method
CSRMEAN
. Enter

Model Summary
Model
.471
R Square
Adjusted R
Std. Error of the
Square
Estimate
.222
.199
.49620
a. Predictors: (Constant), CSRMEAN

ANOVA
Model
Sum of Squares
df
Mean Square
Regression
2.384
2.384
Residual
8.371
34
.246
10.756
35
Total
Sig.
9.683
.004
Sig.

b. Predictors: (Constant), CSRMEAN
Coefficients
Model
Standardized
Coefficients
Std. Error
(Constant)
2.871
.400
CSRMEAN
.343
.110
Beta
7.174
.000
3.112
.004
1
.471
is corporate social responsibility. The table shows it is positive relationship between product
quality and corporate social responsibility because it significant is 0.004. As a Muslims people,
the respondents belief that company have contribute zakat.
Section D: Attitude
Model
Variables
Variables
Entered
Removed
Method
ATTMEAN
. Enter

Model Summary
Model
.524
R Square
Adjusted R
Std. Error of the
Square
Estimate
.275
.253
.47896
a. Predictors: (Constant), ATTMEAN

ANOVA
Model
Sum of Squares
df
Mean Square
Regression
2.956
2.956
Residual
7.800
34
.229
10.756
35
Total
Sig.
12.884
.001
Sig.

b. Predictors: (Constant), ATTMEAN
Coefficients
Model
Standardized
Coefficients
Std. Error
(Constant)
2.490
.453
ATTMEAN
.441
.123
Beta
5.501
.000
3.589
.001
1
.524
is attitude. The table shows it is positive relationship between product quality and attitude
because it is more than 0. The attitude is almost significant because the difference is only a little
a more to the self-service concepts.
Section E: Service Experience
Model
Variables
Variables
Entered
Removed
Method
SEMEAN
. Enter

Model Summary
Model
.375
R Square
Adjusted R
Std. Error of the
Square
Estimate
.141
.116
.52134
a. Predictors: (Constant), SEMEAN

ANOVA
Model
Sum of Squares
df
Mean Square
Regression
1.514
1.514
Residual
9.241
34
.272
10.756
35
Total
Sig.
5.572
.024

b. Predictors: (Constant), SEMEAN
Coefficients
Model
Standardized
Sig.
Coefficients
B
1
(Constant)
Std. Error
2.668
.608
Beta
4.389
.000
SEMEAN
.379
.161
.375
2.360
.024
is service experience. The table shows it is positive relationship between product quality and
service experience because the significant is 0.024. It can be seen that most of the respondents
reaction are positive toward the self-service concept.
Section F: Commitment
Model
Variables
Variables
Entered
Removed
Method
CMEAN
. Enter

Model Summary
Model
.216
R Square
Adjusted R
Std. Error of the
Square
Estimate
.047
.018
.54920
a. Predictors: (Constant), CMEAN

ANOVA
Model
Sum of Squares
Regression
df
Mean Square
.501
.501
Residual
10.255
34
.302
Total
10.756
35
Sig.
1.660
.206

b. Predictors: (Constant), CMEAN
Coefficients
Model
Standardized
Coefficients
Std. Error
Beta
Sig.
(Constant)
3.489
.475
.186
.145
7.353
.000
1.288
.206
1
CMEAN
.216
is commitment. The table shows it is positive relationship between product quality and
commitment because the significant is 0.206. The commitment is almost significant because the
difference is only a little amount.

Buffet Food Purchase Background

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BUFFET FOOD PURCHASE BACKGROUND

Question 1: type of buffet

Question 2: frequently purchase

a few times a week

Question 3: recommend this type of food brand to family.

recommend this type of food

Question 4: customer experience

SECTION G: DEMOGRAPHIC PROFILE

Question 2: age group

Question 3: ethnic group

Question 4: marital status

Question 5: employment status

public sector employee

private sector employee

Question 6: monthly income

RM1000 and below

Section B: Service Quality

a. Dependent Variable: PQMEAN

Std. Error of the

a. Predictors: (Constant), SQMEAN

a. Dependent Variable: PQMEAN

Section C: Corporate Social Responsibility

a. Dependent Variable: PQMEAN

Std. Error of the

a. Predictors: (Constant), CSRMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

Std. Error of the

a. Predictors: (Constant), ATTMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

Std. Error of the

a. Predictors: (Constant), SEMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

Std. Error of the

a. Predictors: (Constant), CMEAN

a. Dependent Variable: PQMEAN

a. Dependent Variable: PQMEAN

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