Sample Report Soft Drinks Sports and Energy Drinks

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SAMPLE REPORT FOR ILLUSTRATION ONLY
LIST OF CONTENTS AND TABLES

Sports and Energy Drinks in South Korea - Category analysis ..................................................... 1
Headlines ........................................................................................................................................ 1
Trends ............................................................................................................................................. 1
Competitive Landscape .................................................................................................................. 2
Prospects ........................................................................................................................................ 2
Category Data ................................................................................................................................. 3
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Still vs Carbonated Sports and Energy Drinks % Off-trade Volume

2005-2010 ...................................................................................................... 3
Off-trade Sales of Sports and Energy Drinks by Category: Volume
2005-2010 ...................................................................................................... 3
Off-trade Sales of Sports and Energy Drinks by Category: Value
2005-2010 ...................................................................................................... 3
Off-trade Sales of Sports and Energy Drinks by Category: % Volume
Growth 2005-2010 ......................................................................................... 3
Off-trade Sales of Sports and Energy Drinks by Category: % Value
Growth 2005-2010 ......................................................................................... 4
Company Shares of Sports and Energy Drinks by Off-trade Volume
2006-2010 ...................................................................................................... 4
Brand Shares of Sports and Energy Drinks by Off-trade Volume 20072010 ............................................................................................................... 4
Company Shares of Sports and Energy Drinks by Off-trade Value
2006-2010 ...................................................................................................... 4
Brand Shares of Sports and Energy Drinks by Off-trade Value 20072010 ............................................................................................................... 5
Forecast Off-trade Sales of Sports and Energy Drinks by Category:
Volume 2010-2015 ......................................................................................... 5
Forecast Off-trade Sales of Sports and Energy Drinks by Category:
Value 2010-2015 ............................................................................................ 5
Forecast Off-trade Sales of Sports and Energy Drinks by Category: %
Volume Growth 2010-2015 ............................................................................ 6
Forecast Off-trade Sales of Sports and Energy Drinks by Category: %
Value Growth 2010-2015 ............................................................................... 6
Sports and Energy Drinks in South Korea - Company Profiles...................................................... 7

Dong-a Otsuka Co Ltd in Soft Drinks (south Korea) ...................................................................... 7
Strategic Direction ....................................................................................................................... 7
Key Facts..................................................................................................................................... 7
Summary 1
Summary 2
Dong-A Otsuka Co Ltd: Key Facts................................................................. 7

Dong-A Otsuka Co Ltd: Operational Indicators ............................................. 7
Company Background................................................................................................................. 8
Production ................................................................................................................................... 8
Competitive Positioning............................................................................................................... 8
Summary 3
Dong-A Otsuka Co Ltd: Competitive Position 2010 ...................................... 8
Haitai Beverage Co Ltd in Soft Drinks (south Korea) ..................................................................... 9

Strategic Direction ....................................................................................................................... 9
Key Facts..................................................................................................................................... 9
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Summary 4
Summary 5
Haitai Beverage Co Ltd: Key Facts................................................................ 9

Haitai Beverage Co Ltd: Operational Indicators ............................................ 9
Company Background................................................................................................................. 9
Production ................................................................................................................................. 10
Summary 6
Haitai Beverage Co Ltd: Production Statistics 2010.................................... 10
Competitive Positioning............................................................................................................. 10
Summary 7
Haitai Beverage Co Ltd: Competitive Position 2010 ................................... 11
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) ..................................................... 11

Strategic Direction ..................................................................................................................... 11
Key Facts................................................................................................................................... 11
Summary 8
Summary 9
Lotte Chilsung Beverage Co Ltd: Key Facts ............................................... 11

Lotte Chilsung Beverage Co Ltd: Operational Indicators ............................ 11
Company Background............................................................................................................... 12
Production ................................................................................................................................. 12
Summary 10
Lotte Chilsung Beverage Co Ltd: Production Statistics 2010 ..................... 12
Competitive Positioning............................................................................................................. 13
Summary 11
Lotte Chilsung Beverage Co Ltd: Competitive Position 2010 ..................... 13
Soft Drinks in South Korea - Industry Overview ........................................................................... 14

Executive Summary ...................................................................................................................... 14
Premiumisation Leads Healthy Growth .................................................................................... 14
Health and Wellness Continues To Attract Consumers ........................................................... 14
Two Leading Companies Maintain Positions ............................................................................ 14
sparkling Becomes Popular .................................................................................................... 14
Soft Drinks Will See Rapid Growth But Rapid Change ............................................................ 15
Key Trends and Developments .................................................................................................... 15
Premiumisation Continues To Drive Growth ............................................................................ 15
sparkling Well Received by South Korean Consumers ......................................................... 16
Leading Players Remain in Strong Positions ........................................................................... 17
Specialist Coffee Shops the Entry Channel for Premium Soft Drinks ...................................... 18
Marketing Strategies Through Smartphones Become Active .................................................. 19
Market Data ................................................................................................................................... 20
Table 14
Table 15
Table 16
Table 17
Table 18
Table 19
Table 20
Table 21
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:

Volume 2005-2010 ....................................................................................... 20
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2005-2010 .......................................................................... 20
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 20052010 ............................................................................................................. 20
Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2005-2010 ....................................................................................... 20
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category:
Volume 2010 ................................................................................................ 21
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: %
Volume 2010 ................................................................................................ 21
Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 ......... 21
Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 .... 22
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Table 22
Table 23
Table 24
Table 25
Table 26
Table 27
Table 28
Table 29
Table 30
Table 31
Table 32
Table 33
Table 34
Table 35
Table 36
Table 37
Table 38
Table 39
Table 40
Off-trade Sales of Soft Drinks (as sold) by Category: Volume 20052010 ............................................................................................................. 22
Off-trade Sales of Soft Drinks (as sold) by Category: % Volume
Growth 2005-2010 ....................................................................................... 22
Off-trade Sales of Soft Drinks by Category: Value 2005-2010 ................... 22
Off-trade Sales of Soft Drinks by Category: % Value Growth 20052010 ............................................................................................................. 23
Company Shares of Off-trade Soft Drinks (as sold) by Volume 20062010 ............................................................................................................. 23
Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010 ..... 24
Company Shares of Off-trade Soft Drinks (RTD) by Volume 20062010 ............................................................................................................. 25
Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010 ......... 26
Company Shares of Off-trade Soft Drinks by Value 2006-2010 ................. 27
Brand Shares of Off-trade Soft Drinks by Value 2007-2010 ....................... 27
Off-trade Sales of Soft Drinks by Category and Distribution Format: %
Analysis 2010 ............................................................................................... 28
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: Volume 2010-2015 ....................................................................... 29
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: % Volume Growth 2010-2015 ...................................................... 30
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2010-2015 .......................................................................................... 30
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2010-2015 ............................................................................. 30
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume
2010-2015 .................................................................................................... 30
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: %
Volume Growth 2010-2015 .......................................................................... 31
Forecast Off-trade Sales of Soft Drinks by Category: Value 20102015 ............................................................................................................. 31
Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth
2010-2015 .................................................................................................... 31
Appendix ....................................................................................................................................... 32
Fountain Sales in South Korea ................................................................................................. 32
Data ............................................................................................................................................... 32
Table 41
Table 42
Table 43
Table 44
Table 45
Table 46
Table 47
Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20052010 ............................................................................................................. 32

Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume
Growth 2005-2010 ....................................................................................... 33
Off-trade vs On-trade Fountain Sales of Carbonates: Volume 20052010 ............................................................................................................. 33
Off-trade vs On-trade Fountain Sales of Carbonates: % Volume
Growth 2005-2010 ....................................................................................... 33
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume
2010-2015 .................................................................................................... 34
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: %
Volume Growth 2010-2015 .......................................................................... 34
Forecast Off-trade vs On-trade Fountain Sales of Carbonates:
Volume 2010-2015 ....................................................................................... 34
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Table 48
Forecast Off-trade vs On-trade Fountain Sales of Carbonates: %

Volume Growth 2010-2015 .......................................................................... 35
Definitions...................................................................................................................................... 35
Summary 12
Research Sources ........................................................................................ 35
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SPORTS AND ENERGY DRINKS IN

SOUTH KOREA - CATEGORY
ANALYSIS
HEADLINES
Sales of sports and energy drinks increase by 8% in off-trade value terms in 2010
Energy drinks are introduced for the first time, drawing considerable attention among South
Korean customers
Value sales of sports drinks show a slight increase in 2010
The introduction of energy drinks pushes up average unit price increase to 6% in 2010
Dong-A Otsuka Co Ltd continues to lead in off-trade value terms with a share of 48% in 2010
Over the forecast period, sports and energy drinks is expected to register marginal growth
due to the decline of sports drinks in total volume terms
TRENDS
Sports and energy drinks recorded positive growth in off-trade value and volume terms in
2010. There have been various new products launched under the health and wellness trend;
for example, reduced calories, using stevia. Stevia was first approved for using in food from
2010 and Lotte Chilsung Beverage Co Ltd introduced low calorie sports drinks using stevia
instead of sugar, targeting diet conscious consumers in South Korea. However, despite
manufacturers efforts, sports drinks continued to register a decline during 2010.
Within the sports drinks category, not all brands registered a strong performance and in fact
recorded a decline in off-trade volume terms in 2010, despite active new product
development. Lotte Chilsung launched new sports drinks brand G2 whose packaging proved
popular. G2 contains half the calories of other sports drinks, thus it was well received
particularly by young female consumers in 2010. Excellade from Haitai Beverage Co Ltd was
launched in late 2009 and it recorded value sales of Won6 billion within one year. As soft
drinks as a whole has been diversified to include a range of functional products, for example
with the inclusion of extra vitamins and premium bottled water, demand for sports drinks
experienced a decline in 2010.
Sports and energy drinks showed a 6% unit price rise, mainly due to the 2010 entry of energy
drinks, whose unit price is higher than sports drinks. However, the rise in unit price for the
sports and energy drinks category was slightly restrained by the large promotions at
supermarkets/hypermarkets even though Dong-A Otsuka Co Ltds Pocari Sweat rose in price
by up to 6% in 2010. With the launch of new products, manufacturers opted to engage in
positive marketing activity centred on supermarkets/hypermarkets, such as buy-one-get-onefree offers, which can boost value sales, but at the expense of margins.
In South Korea, energy drinks sales remained negligible until 2009. The leading soft drinks
manufacturer, Lotte Chilsung introduced energy drinks for the first time in March 2010,
resulting in Won18 billion sales in less than one year. Within the constraints of the law
governing packaged food in South Korea, artificial caffeine is not allowed to be used for
packaged food and most energy drinks incorporate artificial caffeine were classified as quasi
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drugs in South Korea. Lotte Chilsung introduced Hot 6 in 2010, which includes taurine, citric
acid and guarana and red ginseng extract. Following the success of Hot 6, some of
pharmaceutical companies and soft drinks manufacturers are expected to develop new
energy drinks products. Leading to strong growth in the category over the forecast period.
COMPETITIVE LANDSCAPE
There are three main brands within the sports and energy drinks category in South Korea.
The leading brand, Pocari Sweat by Dong-A Otsuka Co Ltd, held an off-trade value share of
48% in 2010. Lotte Chilsungs Gatorade brand ranked second with a 28% value share,
followed by Coca-Cola Korea Cos Powerade with a 16% share. Gatorade has seen its share
rising on the back of strong marketing activities featuring the very famous soccer player, Park
Ji Sung, in the products TV commercials since 2009.
Content removed from sample
PROSPECTS
Over the forecast period, sales of sports and energy drinks are expected to rise at a CAGR of
1% in constant value terms, with only marginal growth in volume terms. As many other
categories of soft drinks offer low-calorie or no-sugar variants with added vitamins or other
nutritional ingredients, consumers have become less interested in the stated benefits of sports
drinks. Many consumers of sports drinks are expected to shift to functional bottled water (such
as those with added vitamins) or variants with fewer calories after exercising, rather than
sports drinks. Sales of sports drinks are thus expected to decrease at a CAGR of 1% in both
volume and value terms over the forecast period.
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CATEGORY DATA
Table 1
Still vs Carbonated Sports and Energy Drinks % Off-trade Volume 2005-2010
% volume
2006
2008
2009
2010
Data removed from sample
Still
Carbonated
TOTAL
Source:
2007
100.0
100.0
100.0
100.0
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews
Table 2
Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
million litres
2005
2006
Energy Drinks
Sports Drinks
Sports and Energy Drinks
Source:
2007
2008
2009
2010
2009
2010
store checks, trade interviews, trade sources
Table 3
Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Won billion
2005
Energy Drinks
Sports Drinks
Source:
2006
2007
2008
Table 4
Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth

2005-2010
% volume growth
2009/10
Energy Drinks
Sports Drinks
Source:
2005-10 CAGR
2005/10 TOTAL
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Table 5
Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth

2005-2010
% current value growth

2009/10
Energy Drinks
Sports Drinks
Source:
Table 6
2005-10 CAGR
2005/10 TOTAL
Company Shares of Sports and Energy Drinks by Off-trade Volume 20062010
% off-trade volume
Company
2006
2007
2008
2009
2010
100.0
100.0
100.0
2008
2009
2010
100.0
100.0
100.0
Total
Source:
Table 7
100.0
100.0
Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010
% off-trade volume
Brand
Company
2007
Total
Source:
Table 8
100.0
Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010
% off-trade value rsp

Company
2006
2007
2008
2009
2010
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Total
Source:
100.0
100.0
100.0
100.0
100.0
2008
2009
2010
1.3
100.0
1.
100.0
1.7
100.0
2014
2015
2014
2015
Table 9
Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010

Brand
Company
2007
Others
Total
Source:
1.3
100.0
Table 10
Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume

2010-2015
million litres
2010
2011
Energy Drinks
Sports Drinks
Source:
2012
2013
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 11
Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value

2010-2015
Won billion
2010
Energy Drinks
Sports Drinks
Source:
2011
2012
2013
trade sources
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Table 12
Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume

Growth 2010-2015
% volume growth
2014/15
Energy Drinks
Sports Drinks
Source:
Table 13
2010-15 CAGR
2010/15 TOTAL
trade sources
Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value

Growth 2010-2015
% constant value growth

2010-15 CAGR
Energy Drinks
Sports Drinks
Source:
trade sources
2010/15 TOTAL
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SOFT DRINKS IN SOUTH KOREA INDUSTRY OVERVIEW

EXECUTIVE SUMMARY
Premiumisation Leads Healthy Growth
In 2010, soft drinks experienced healthy growth, registering a 6% increase in off-trade value
sales and a 5% increase in off-trade volume sales, thanks to a premiumisation trend, especially
within bottled water, fruit/vegetable juice, carbonates and RTD coffee. Imported and premium
brands of bottled water, carbonated bottled water and fruit/vegetable juice recorded healthy
growth rates. In the case of fruit/vegetable juice, the category continued to see declining volume
sales but imported premium juice expanded its presence in South Korea. New flavours of
carbonates and renewed brands without sugar and preservatives were also popular launches.
However, RTD tea and Asian speciality drinks showed volume declines as they fell out of
fashion.
Health and Wellness Continues To Attract Consumers

With the growing health and wellness trend, healthy concepts remained popular among South
Korean consumers. In particular, various vitamins have been used to target different consumer
groups and manufacturers have highlighted the varied functions of different vitamins in their
products, targeting sophisticated South Korean consumers. Vitamin B has been marketed for its
anti-ageing properties. Vitamin C and collagen remained among the favourite ingredients for
skin health. At the same time, manufacturers tried to strengthen healthy brands through
advertising, the shape of packaging and using brand names to appeal to a sophisticated South
Korean consumer base.
Two Leading Companies Maintain Positions

Lotte Chilsung Beverage Co Ltd and Coca-Cola Korea Co maintained the two leading
positions in 2010, accounting for a 48% combined share in off-trade value terms. Lotte Chilsung
remained in the leading position with 33% of off-trade value sales in 2010. The company
strengthened its product portfolio, launching premium fruit/vegetable juice and sports drinks and
renewing its well-known carbonates and flavoured bottled water lines, recording a positive
growth rate although a decline in share. Coca-Cola Korea also introduced a smaller version of
its Coca-Cola brand, Mini Coke, which proved popular among younger consumers.
sparkling Becomes Popular

In 2010, sparkling was a popular concept within soft drinks. South Koreans generally
perceive sparkling drinks to be less healthy, a traditional perception associated with carbonates.
However, carbonates have seen continued positive growth since 2008, despite the health and
wellness trend. Growing numbers of South Korean consumers looking for refreshing carbonated
options in soft drinks have become apparent. New product developments, presented as
sparkling versions of fruit/vegetable juice and RTD tea, were introduced during 2010.
Carbonated bottled water experienced strong growth in 2010. Furthermore, manufacturers
offered health-positioned drinks in a carbonated format to attract consumers who are sensitive
to their health needs.
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Soft Drinks Will See Rapid Growth But Rapid Change

KEY TRENDS AND DEVELOPMENTS

Premiumisation Continues To Drive Growth
Current Impact
Outlook
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Future Impact
sparkling Well Received by South Korean Consumers

Current Impact
Outlook
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Future Impact
Leading Players Remain in Strong Positions

Current Impact
Outlook
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Future Impact
Specialist Coffee Shops the Entry Channel for Premium Soft Drinks
Current Impact
Outlook
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Future Impact
Marketing Strategies Through Smartphones Become Active
Current Impact
Outlook
Future Impact
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MARKET DATA
Table 1
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume

2005-2010
million litres
2005
2006
OFF-trade
ON-trade
Total
Source:
Note:
2007
2008
2009
2010
Excludes powder concentrates
Table 2
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume

Growth 2005-2010
% volume growth
2009/10
OFF-trade
ON-trade
Total
Source:
Note:
2005-10 CAGR
2005/10 TOTAL
Table 3
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Won billion
2005
OFF-trade
ON-trade
Total
Source:
2006
2007
2008
2009
2010
Table 4
Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 20052010

2009/10
OFF-trade
ON-trade
Total
Source:
2005-10 CAGR
2005/10 TOTAL
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Table 5
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume

2010
million litres
Off-trade
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Asian Speciality Drinks
Soft Drinks
Source:
Note:
On-trade
TOTAL
Table 6
Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume

2010
% volume analysis
Off-trade
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Note:
On-trade
Total
Table 7
Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Won billion
Off-trade
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
On-trade
TOTAL
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Table 8
Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
% value analysis
Off-trade
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
On-trade
Total
Table 9
Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
million litres
2005
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Note:
2006
2007
2008
2009
2010
Table 10
Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 20052010
% volume growth
2009/10
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Note:
Table 11
2005-10 CAGR
Off-trade Sales of Soft Drinks by Category: Value 2005-2010
2005/10 TOTAL
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Won billion
2005
2006
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Table 12
2007
2008
2009
2010
Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010

2009/10
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Table 13
2005-10 CAGR
2005/10 TOTAL
Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
% off-trade volume
Company
2006
2007
2008
2009
2010
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Total
Source:
Note:
Table 14
100.0
100.0
100.0
100.0
100.0
2009
2010
Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
% off-trade volume
Brand
Company
2007
2008
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Total
Source:
Note:
Table 15
100.0
100.0
100.0
100.0
2008
2009
2010
11.3
100.0
12.5
100.0
1 .1
100.0
Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
% off-trade volume
Company
2006
2007
Others
Total
11.5
100.0
11.
100.0
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Source:
Table 16
Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
% off-trade volume
Brand
Company
2007
2008
2009
2010
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Total
Source:
Table 17
100.0
100.0
100.0
100.0
2008
2009
2010
100.0
100.0
100.0
2009
2010
Company Shares of Off-trade Soft Drinks by Value 2006-2010

Company
2006
2007
Total
Source:
Table 18
100.0
100.0
Brand Shares of Off-trade Soft Drinks by Value 2007-2010

Brand
Company
2007
2008
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Others
Total
Source:
Table 19
20.0
100.0
19.8
100.0
Off-trade Sales of Soft Drinks by Category and Distribution Format: %

Analysis 2010
20.0
100.0
20.
100.0
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% off-trade
BW
Store-Based Retailing
Grocery Retailers
Supermarkets/Hypermarkets
Discounters
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Store-Based Retailing
Grocery Retailers
Supermarkets/Hypermarkets
Discounters
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Source:
Key:
Note:
Con
F/VJ
RTD C
RTD T
100.0
100.0
SED
ASD
100.0
100.0
100.0
100.0
100.0
100.0
BW = bottled water; C = carbonates; Con = concentrates; F/VJ = fruit/vegetable juice; RTD C = RTD
coffee; RTD T = RTD tea; SED = sports and energy drinks; ASD = Asian speciality drinks
Table 20
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:

Volume 2010-2015
million litres
2010
OFF-trade
ON-trade
Total
Source:
Note:
2011
2012
2013
trade sources
2014
2015
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Table 21
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %

Volume Growth 2010-2015
% volume growth
2014/15
OFF-trade
ON-trade
Total
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
trade sources
Table 22
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 20102015
Won billion
2010
2011
OFF-trade
ON-trade
Total
Source:
2012
2013
2014
2015
trade sources
Table 23
Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value

Growth 2010-2015

2014/15
2010/15 TOTAL
OFF-trade
ON-trade
Total
Source:
2010-15 CAGR
trade sources
Table 24
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 20102015
million litres
2010
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Note:
2011
2012
2013
trade sources
2014
2015
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Table 25
Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume

Growth 2010-2015
% volume growth
2014/15
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
trade sources
Table 26
Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Won billion
2010
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
Table 27
2011
2012
2013
2014
2015
trade sources
Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 20102015
% constant value growth

2010-15 CAGR
Bottled Water
Carbonates
Concentrates
RTD Coffee
RTD Tea
Soft Drinks
Source:
trade sources
2010/15 TOTAL
WWW.EUROMONITOR.COM
APPENDIX
Fountain Sales in South Korea
Trends
Fountain sales continued positive growth in on-trade volume terms while fountain on-trade
volume sales through convenience stores declined during 2010. In South Korea, most
fountain sales occurred in the foodservice channel, which accounted for a 97% share of total
fountain volume sales in 2010. Fountain sales through convenience stores tend to be subject
to seasonality, with demand being higher in summer. As such, few convenience stores offer
fountain sales for soft drinks in South Korea. In addition, most convenience stores are limited
in their selling space, making it increasingly difficult to site the fountains on the premises. Only
a small number around school zones tend to offer fountain sales.
DATA
Table 28
Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
million litres
2005
OFF-trade
ON-trade
Fountain ON-trade
volume through c-store
Fountain ON-trade
volume through food store
Total fountain ON-trade
volume
Total
2006
2007
2008
2009
2010
WWW.EUROMONITOR.COM
Source:
Note:
Total fountain on-trade volume data included in on-trade
Table 29
Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 20052010
% fountain volume growth

2009/10
OFF-trade
ON-trade
Fountain ON-trade volume through c-store
Fountain ON-trade volume through food
store
Total fountain ON-trade volume
Total
Source:
Note:
2005-10 CAGR
2005/10 TOTAL
Table 30
Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
million litres
2005
OFF-trade
ON-trade
Fountain ON-trade
Fountain ON-trade
volume
Total
Source:
Note:
Table 31
2006
2007
2008
2009
2010
Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 20052010

2009/10
OFF-trade
ON-trade
store
Total
Source:
Note:
2005-10 CAGR
2005/10 TOTAL
WWW.EUROMONITOR.COM
Table 32
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20102015
million litres
2010
OFF-trade
ON-trade
Fountain ON-trade
Fountain ON-trade
volume
Total
Source:
Note:
2011
2012
2013
2014
2015
Table 33
Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume

Growth 2010-2015

2014/15
OFF-trade
ON-trade
store
Total
Source:
Note:
2010-15 CAGR
2010/15 TOTAL
Table 34
Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 20102015
million litres
2010
OFF-trade
ON-trade
Fountain ON-trade
Fountain ON-trade
volume
Total
Source:
Note:
2011
2012
2013
2015
2,586.1
2,612.6
2, 26.1
2, 88.2
2,523.8
2,556.8
2014

Sample Report Soft Drinks Sports and Energy Drinks

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Sample Report Soft Drinks Sports and Energy Drinks

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SAMPLE REPORT FOR ILLUSTRATION ONLY

LIST OF CONTENTS AND TABLES

Still vs Carbonated Sports and Energy Drinks % Off-trade Volume

Sports and Energy Drinks in South Korea - Company Profiles...................................................... 7

Dong-A Otsuka Co Ltd: Key Facts................................................................. 7

Dong-A Otsuka Co Ltd: Competitive Position 2010 ...................................... 8

Haitai Beverage Co Ltd in Soft Drinks (south Korea) ..................................................................... 9

SAMPLE REPORT FOR ILLUSTRATION ONLY

Haitai Beverage Co Ltd: Key Facts................................................................ 9

Haitai Beverage Co Ltd: Production Statistics 2010.................................... 10

Haitai Beverage Co Ltd: Competitive Position 2010 ................................... 11

Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) ..................................................... 11

Lotte Chilsung Beverage Co Ltd: Key Facts ............................................... 11

Lotte Chilsung Beverage Co Ltd: Production Statistics 2010 ..................... 12

Lotte Chilsung Beverage Co Ltd: Competitive Position 2010 ..................... 13

Soft Drinks in South Korea - Industry Overview ........................................................................... 14

Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:

SAMPLE REPORT FOR ILLUSTRATION ONLY

Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20052010 ............................................................................................................. 32

SAMPLE REPORT FOR ILLUSTRATION ONLY

Forecast Off-trade vs On-trade Fountain Sales of Carbonates: %

Research Sources ........................................................................................ 35

SAMPLE REPORT FOR ILLUSTRATION ONLY

SPORTS AND ENERGY DRINKS IN

SAMPLE REPORT FOR ILLUSTRATION ONLY

Content removed from sample

Content removed from sample

SAMPLE REPORT FOR ILLUSTRATION ONLY

Content removed from sample

Still vs Carbonated Sports and Energy Drinks % Off-trade Volume 2005-2010

Data removed from sample

Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010

Data removed from sample

Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010

Data removed from sample

Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth

Data removed from sample

SAMPLE REPORT FOR ILLUSTRATION ONLY

Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth

% current value growth

Data removed from sample

Company Shares of Sports and Energy Drinks by Off-trade Volume 20062010

Data removed from sample

Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010

Data removed from sample

Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010

% off-trade value rsp

Data removed from sample

SAMPLE REPORT FOR ILLUSTRATION ONLY

Data removed from sample

Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010

% off-trade value rsp

Data removed from sample

Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume

Data removed from sample

Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value

Data removed from sample

SAMPLE REPORT FOR ILLUSTRATION ONLY

Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume

Data removed from sample

Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value

% constant value growth

Data removed from sample