UX Management Portfolio Jennifer Wiese

About
Ive documented a few projects I was responsible for delivering with Sprint Velocity, a
connected vehicle platform for automakers. As Manager of the user experience design
and customer facing development teams, my role was to translate business
requirements into wireframes to further drive out functional specifications in which to
develop, test, deploy and maintain. I successfully led the strategy and execution for the
organizations UX for the in-vehicle registration, web e-commerce, telematics features
and iOS/Android mobile handset remote capabilities in partnership with Chrysler/Fiat. I
utilized partnered consultancy with internal and external executive management,
engineers and automotive customer experience to drive improvement to registration,
revenue, retention and marketing strategies. Successfully built, nurtured and matured
the relationship between the automotive industry best practices and the software
development lifecycle through the use of storyboards, wireframes, user flows and
prototyping.

Example 1: Initial Launch of Uconnect Access for

Chrysler/Jeep
Uconnect Access is the in-vehicle application suite and telematics platform allowing
drivers to connect via Wi-Fi and execute remote operations from an iOS or Android
device. The initial launch provided the users to Register and purchase a Paid Package.
I inherited this project team mid-design prior to launch. Through my leadership, we
collaborated with Chrysler to update and finalize the User Flow in alignment with
customer facing requirements and technical feasibility.

The user flows were converted into wireframes for web, head unit and mobile handset
user experience design. These wireframes were used to drive the screen transitions, font
and layout.

Functional Requirements were adjusted, where necessary, to document changes that

were modified. System Requirements were derived from the functional specification
and used as the baseline for Development, Integrated Testing and Deployment.

Example 2: Care Assisted Registration Enhancement

Through the use of registration metrics, it was determined that users were falling out of
the registration process as the experience did not offer a concierge service. Care
Assisted Registration allows the driver to call care representatives from the vehicle
screen and care advocates can register the driver for services on the drivers behalf.
This project modified the in-vehicle experience as well as changes to the care tool set
to provide the ability to register on the users behalf. Experience had to include terms
and conditions acceptance modifications (worked in coordination with legal
departments for both companies), disabling feature with vehicle in motion (to address
driver distraction regulations) and care training. Resulting metrics reflected a 25%
increase in take rate.

Example 3: Prototype for Send Destination to Vehicle

Send Destination to Vehicle was a roadmap item for the Chrysler application suite. The
purpose of the feature is for drivers to search locations on the Uconnect Access
handset application and send information to the vehicle. The head unit application
utilized the native navigation functionality to provide turn-by-turn navigation to saved
locations. This feature was created as a prototype to validate technical feasibility.
Storyboards were created to provide a quick view of the customer experience. To
reduce cycle time a proof of concept was developed directly from storyboards and
high-level requirements.

High-level requirements were drafted as a starting point to define technical approach

in concert with storyboards to provide a baseline for the developers.
1.

2.

Each application should allow for the user to configure the app to use the mapping application
theyre familiar with on their device.
a. Setup and configure during app first start.
i. Pop up window to select from (iOS Maps or Google Maps; Android Maps,
MapQuest, etc.)
ii. Connect to map API.
iii. Finder/Send Destination interface/UI.
b. Setup and configure from web portal.
Provide API integration for web site map send functionality (to vehicle, phone, email, etc.).

A prototype of the handset application and integrated capability with the in-vehicle
head unit screen was successfully developed and proved technically feasible. This was
the baseline used to adjust application look and feel for the future-state product slated
for model year feature roll-out for Chrysler.