Escolar Documentos
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502
Course
Principles of Marketing
Professor Howard F. Dover
Term Fall 2006
Meetings W 7:00 – 9:45 P.M. – Rm. 1.110
Suggested Texts,
Readings, & Wall Street Journal
Materials
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Assignments*, Exams*, & Academic Calendar
Date Topic
Introduction, Motivation, and Course Overview
August 23
Chapter 1
*August 29th Personal Assignment: Submit Market Yourself Assignment (WebCT)
Successful Marketing and Corporate Strategies
August 30
Chapter 2
Scanning the Marketing Environment
September 6
Chapter 3
Buyers and Markets
September 13
Chapter 5,6, & 7
*September 16 – 18 Exam 1: WebCT
Marketing Research
*September 20 Chapter 8
Group Assignment: Marketing Plan I: SWOT Analysis (2-3)
Segments and Targets
September 27
Chapter 9
Product
October 4
Chapter 10, 11, & 12
*October 7 – 9 Exam 2: WebCT
Price
*October 11 Chapter 13 & 14
Group Assignment: Marketing Plan II: Market & Product Focus Section
Placement
October 18
Chapter 15, 16, & 17
Promotion
October 25
Chapter 18, 19, & 20
*October 21 – 23 Exam 3: WebCT
Managing the Marketing Process
November 1 Chapter 21 & 22
Group Assignment: Marketing Plan III: Marketing Program Section
November 8 Group Presentations
November 15 Group Presentations
*November 22 Written Marketing Plan Due
November 29 Final Exam
Course Policies
Class Participation: 10%
Exams (Best 2/3) 30 %
Grading (credit)
Final Exam: 30%
Criteria
Group Project: 30%
There will be three (3) section exams and one (1) final for this course.
• Final Exam (30%): The final exam will be comprehensive and will
include both short answer and multiple choice questions. The final
exam is scheduled for Nov 29th at 7:00 PM in our regularly
scheduled classroom and can only be taken on this date.
Make-up Exams None
Time will be given during the second lecture to facilitate the forming of
groups for a group assignment. By the September 6th any member of the
class who has not joined a group will be assigned to a group. The number
or groups will be determined by the instructor based on course enrollment.
Peer Evaluations:
Group dynamics can sometimes prove challenging with some members
being critical to the success of the project while others may be tempted to
not carry their share of the work. Each group member will evaluate the
contribution of their peers and these evaluations will be a component of the
individual project grades. Before the final exam, each member of the
group should provide a peer evaluation using the form that will be provided
on WebCT or in class.
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companies with abnormal advertising. Requires the submission of actual
advertising and full profile of the company including years in business, size
of firm, sales, and company contact information.
Field Trip Policies N/A
A student at the university neither loses the rights nor escapes the
responsibilities of citizenship. He or she is expected to obey federal, state,
and local laws as well as the Regents’ Rules, university regulations, and
administrative rules. Students are subject to discipline for violating the
standards of conduct whether such conduct takes place on or off campus, or
whether civil or criminal penalties are also imposed for such conduct.
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The faculty expects from its students a high level of responsibility and
academic honesty. Because the value of an academic degree depends upon
the absolute integrity of the work done by the student for that degree, it is
imperative that a student demonstrate a high standard of individual honor in
his or her scholastic work.
Plagiarism, especially from the web, from portions of papers for other
classes, and from any other source is unacceptable and will be dealt with
under the university’s policy on plagiarism (see general catalog for details).
This course will use the resources of turnitin.com, which searches the web
for possible plagiarism and is over 90% effective.
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Procedures for student grievances are found in Title V, Rules on Student
Services and Activities, of the university’s Handbook of Operating
Procedures.
Copies of these rules and regulations are available to students in the Office
of the Dean of Students, where staff members are available to assist
students in interpreting the rules and regulations.
As per university policy, incomplete grades will be granted only for work
unavoidably missed at the semester’s end and only if 70% of the course
work has been completed. An incomplete grade must be resolved within
Incomplete Grades
eight (8) weeks from the first day of the subsequent long semester. If the
required work to complete the course and to remove the incomplete grade is
not submitted by the specified deadline, the incomplete grade is changed
automatically to a grade of F.
Essentially, the law requires that colleges and universities make those
reasonable adjustments necessary to eliminate discrimination on the basis
of disability. For example, it may be necessary to remove classroom
prohibitions against tape recorders or animals (in the case of dog guides) for
students who are blind. Occasionally an assignment requirement may be
substituted (for example, a research paper versus an oral presentation for a
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student who is hearing impaired). Classes enrolled students with mobility
impairments may have to be rescheduled in accessible facilities. The
college or university may need to provide special services such as
registration, note-taking, or mobility assistance.
These descriptions and timelines are subject to change at the discretion of the Professor.