ASSIGNMENT

ON
SWOT ANALYSIS

SUBMITTED TO:
Instructor: Arif Ghani
Lecturer - II
BRAC Business School
BRAC University

SUBMITTED BY
Student Name

Mahjabin Tabassum
Soyega Ahmed
MD. Noor Alam
Nuzhat Binta Rahman
Farzana Mamun Asha

Student ID
11304093
11304027
11304089
10104017
08204052

Course: BUS321
Date of Submission: 23/11/2014

SWOT ANALYSIS
Strength
1. Availability of efficient worker: We can hire the most skillful employee for that fashion
house at cheaper rate as because of availability of efficient worker
2. Needs low investment: Compare to the other industry, we need to have low initial investment
to start this fashion house.
3. Bank Loan: As the fixed cost is less, same for each individual so we do not need to take
loan from bank or from other sources at early stage. But it is easier for us to get loan from bank
for this business purpose.
4. Self-monitoring: In this business, whole procedure of production and business activities can
be maintained by us.
5. Less market competitor: The shop or business in this industry is maintained by the people
who are engaged in this business by following traditional concept but we are come with new and
creative concept.

Weaknesses :
1. Limitation of Products: We can only sale cloths also some products related to clothes like
shoes , bags, jewelry but we cannot sale food products, toys etc because it is a boutique shops
and has a specific target customers.
2. Shortage of Capital: As a short boutique house now we have small amount of capital and
limited facilities and products for customers.

3. Difficulty of Multi-tasking: When the business needs to expansion we need more employees
and more capital for jewelry store, shoe store, suggesting more customers about styling and
clothing etc.

4. Location Problem: For expanding business we need to allocate a suitable location for
gathering multi-tasking.

Opportunities:
1. Increasing of Sales:
As we are new in market and we are giving clothes with facilities in a less price so our sales will
increase.
2. Market Research: New trends and style research of clothes, jewelry, shoes are possible as we
are selling womens clothes. As a result it will add new texture in our business
3.Cultural Benefits: As we are Bangladeshi we have Pohela baishak, pohela falgun, 21st
February, Eid ul fitor etc. occasions where we can launch various kind of dresses which will be
suitable for different occasions.
4. Political Benefit:
As this government is encouraging export import by decreasing tax in that. So we can import
Indian traditional jewelry, Clothes for making dresses and also import shoes, bags from Bangkok
and China for ladies.

Threats:
Elements in the environment that could cause trouble for the business or project
1. Technological challenge: Changing technology threatening our position. new product or
technology been introduced that makes our products, equipment, or services obsolete
2. Bad Debt: We have bad debt.
3. Competitor: We have to compete with our existing or potential competitors and sometimes it
makes challenging.
4. Bad situation: Bad situations might threaten our marketing efforts
5. Changing in the market: There has been a significant change in supplier prices or the
availability of raw materials.
6. Changes in customers behavior: Shifts in consumer behavior, the economy, or government
regulations that could reduce our sales.
7. Tax problem: Any government legislation on tax may create new problem.
8. Political Environment: Political challenge like obstacles or strike affects in our company.