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dvb- 7118443, 8623251, 8112441
E-mail
: gyankoshprokashoni@gmail.com
gk_tarafder@yahoo.com
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: Avei 2011 BsiwR

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Seoppcsmm.com
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infobook7@gmail.com
mmr.sinha@yahoo.com(Facebook)
+8801741498043
http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217
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1g Aavq : mvP Bwbi cv_wgK aviYv .........................................................................................23
2q Aavq : UKwbKvj Uvg (SEO Jargon & Technical word)...................................................37
3q Aavq : Gm B I Gi Rb cwiKbv Zwi (Creating an SEO plan)...........................................55
4_ Aavq : mvP Bwb djx IqemvBU Zwi................................................................................67
5g Aavq : KxIqvW wimvP Ges wmjKkb.....................................................................................87
6 Aavq : KxIqvW GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113
7g
Aavq
Avcbvi
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SEO
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8g Aavq : B-gBj GWm Zwi................................................................................................465
9g
Aavq
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Zwi............................................................................................177
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10g
Aavq
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Blogspot
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SEO
Kiv..............................................................................195
11g
Aavq
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e-M
Zwi....................................................................................................203
12g
Aavq
Avcbvi
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SEO
Kib..............................................................................261
13g Aavq : Rygjvi Iqe mvBUK SEO Kiv..............................................................................277
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14g
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16g
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17g
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18g
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19g Aavq : IqvWcm mvBUK SEO Kiv..................................................................................443
20Zg Aavq: Social Merketing...........................................................................................467
21Zg Aavq: Microworkers................................................................................................501
22Zg Aavq: Odesk (wdjv
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23Zg Aavq: Geta freelancer..............................................................................................583
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14
mvP Bwb AcwUgvBRkb
1.1 mvP Bwb wK?....................................................................................................................23

1.2 mvP B (Search index)................................................................................................24
1.3 mvP Kvqwi (Search quary)..............................................................................................25
1.4 Kvqwi BUvidm (Quary interface)..................................................................................26
1.5
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1.6 cqvRbxq Uzj&m (Gathering your tools).............................................................................29
1.7 wewfb aibi mvP Bwb (Clasification of search engine).....................................................29
1.8 IqemvBU gvKwUs Uzj.........................................................................................................34
1.9 gvbyl mvP Ki Kb?............................................................................................................34
1.10 mvP Bwb wKfve KvR Ki.................................................................................................34
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1.11 Kvwiqvi wnme SEO.......................................................................................................35
2q Aavq t UKwbKvj Uvg (SEO Jargon & Technical Word)..........................37

2.1 mvP mvBU (Search Site)....................................................................................................39
2.2 mvP Uvg (Search term).....................................................................................................39
2.3 mvP iRv (Search result)...............................................................................................39
2.4 mvP Bwb AcwUgvBRkb (Search engine optimization)......................................................40
2.5 vqjvim (Crwles)........................................................................................................40
2.6 ivswKs (Ranking)...........................................................................................................40
2.7 BbW (Index)...............................................................................................................41
2.8 AiMvwbK iRv (Organic)...............................................................................................41
2.9 j mvP..........................................................................................................................43
2.10 cmwms Kvqvwim (Processing Quaries)...........................................................................46
2.11 KxIqvW (Keywords)......................................................................................................47
2.12 In bound link or back link..........................................................................................50
2.13 cBR ivsK Ges KbUU...................................................................................................51
2.14 Black Hat & White Hat SEO. ...................................................................................52
2.15 Aviv wKQz GK bRi.........................................................................................................53
3q Aavq t Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)....................55

3.1 SEO Kb cqvRb (Why you need SEO).........................................................................57
3.2 Avcbvi Iqe mvBUi wWRvBbviK wekvm bv Kiv (Do not trust your website designer)............59
3.3 SEO Gi Rb goal wVK Kiv (Setting SEO goals)..............................................................60
4_ Aavq t mvP Bwb dwj IqemvBU Zwi............................................................67

4.1 gvwwgwWqv Gi eenvi Kgvbv (Limiting Multimedia).........................................................69
4.2
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4.3 cvMvwgs jvsqR Ges SEO. ............................................................................................74

4.4 mnR Ki IqemvBU Zwi (Make it user friendly)..............................................................76
4.5 KbUU (Content)...........................................................................................................78
4.6 Iqe Kwc ivBwUs...............................................................................................................82
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5.1
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5.5 KxIqvW PzR Kiv...............................................................................................................104
.
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6.1 IqvW UvKvi.....................................................................................................................115
6.2 Word tracker G GKvDU Zwi.........................................................................................117
6.3 KxIqvW WbwmwU Uzj&m.......................................................................................................121
6.4 Mj Adwords wK?........................................................................................................124
6.5 Mj Adwords GKvDU Zwi............................................................................................124
6.6 Iqe gvvi Toolkit.......................................................................................................132
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SEO
7.1 Ab-cBR AcwUgvBRkb...................................................................................................139

7.2 UvBUj UvM (Title tag)...................................................................................................141
7.3 gUv wWwckb (Meta discription)...................................................................................146
7.4
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7.5 BD Avi Gj....................................................................................................................150
7.6
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7.7 KxIqvW AcwUgvBRkb .....................................................................................................154
7.8 Avi UvM (Alt tag).......................................................................................................154
7.9 WvgBb bBg (Domain Name)......................................................................................156
7.10 mvBUgvc (Sitemap).....................................................................................................158
7.11 Ad-cBR AcwU gvBRkb (Off-page SEO).....................................................................160
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9.4 Blogspot-G cv wjLv...................................................................................................182
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10.3
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10.4 UjU cQ` Kiv.........................................................................................................196
10.5 gvbmZ KbUU ev AvwUKj wjLv......................................................................................196
10.6 KxIqvW (Keyword )...................................................................................................196
10.7 UvBUj G wK-IqvW hvM Kiv............................................................................................196
10.8 cv G wK-IqvW hvM Kiv..............................................................................................197
10.9 wewfb mvgvwRK bUIqvwKs mvBUjvi gvag.......................................................................199
10.10 M AvwUKj wjLvi gvag............................................................................................199
10.11 wj weAvc Gi gvag.................................................................................................199
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11.3 mvBb Avc.....................................................................................................................204
11.4 WvmevW......................................................................................................................205
11.5
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11.6
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11.7
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11.8 cvws.........................................................................................................................209
11.9 fvlv cwieZb (Language)..............................................................................................216
11.10 New blog.................................................................................................................217
11.11 Edit Post..................................................................................................................217
11.12 Edit Page.................................................................................................................217
11.13 Comments...............................................................................................................218
11.14
KibMonetize.................................................................................................................219
11.15
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...........................................................................................220
11.16 Settings....................................................................................................................221
11.17 Publishing...............................................................................................................225
11.18 Formatting...............................................................................................................226
11.19 Comments...............................................................................................................228
11.20 Who Can Comments...............................................................................................228
11.21 Archiving................................................................................................................230
11.22 Site Feed.................................................................................................................231
11.23 Email & Mobile......................................................................................................232
11.24 OpenID...................................................................................................................233
11.25 Permission..............................................................................................................234
11.26 Page Elements........................................................................................................235
11.27 Edit HTML.............................................................................................................237
11.28 UjU wWRvBb..........................................................................................................240
11.29 Templates................................................................................................................241
11.30 Background.............................................................................................................241
11.31 Layout.....................................................................................................................242
11.32 Adjust widths..........................................................................................................243
11.33 GvWfvW (Advanced)
..............................................................................................244
11.34 Kvg WvgBb cwieZb.................................................................................................256
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12.1
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12.2 mvP Bwb AcwUgvBRkb wkLZ wK wK jvMe.......................................................................263

12.3
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12.4 KxIqvW wK..................................................................................................................267
12.4.1 KxIqvW evQvBKiY......................................................................................................267
12.4.2 KxIqvW evQvBKiY cwqv............................................................................................268
12.4.3 wKfve eenvi Kieb Kx-IqvW......................................................................................270
12.5 gUv UvMi gvag.........................................................................................................270
12.6 mvBUi KbUU ev AvwUKji gvag..................................................................................271
13Zg Aavq t Rygjvi Iqe mvBU K SEO Kiv....................................................277

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13.1 IqemvBU wK?...............................................................................................................277

13.2 Rygjv Iqe mvBU ..........................................................................................................278
13.3 Rygjv IqemvBU SEO Kivi myweav..................................................................................279
13.4 Rygjv IqemvBU Gi SEO Gi m~Pbv..................................................................................281
13.5 mvP Bwb (Search Engine)...........................................................................................281
13.6 Joomla Website G SEO apply..................................................................................283
13.7 Joomla Website Gi landing page SEO....................................................................286
13.8 Title Ges H1 headding..............................................................................................286
13.9 Privacy Policy..........................................................................................................288
13.10 XML sitemap creation............................................................................................288
13.11 W3C Validation......................................................................................................289
13.12 Image Optimization................................................................................................289
13.13 Ad cBR AcwU gvBRkb.............................................................................................290
13.14 Indexing and Submission.......................................................................................290
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Weebly
mvBU
wbRi
Iqe
mvBU
ev
eM
ZwiKiY...............................................................297
14.2 weebly.com wd GKvDU Zwi........................................................................................297
14.3 bZzb mvBUi bvg wbaviY..................................................................................................298
14.4 WvgBb bvgKiY............................................................................................................299
14.5 Weebly Z tab contents mg~n......................................................................................303
14.6 Designs Tab _K Tamplate evQvBKiY........................................................................304
14.7 Weebly design Gi default image cwieZb..................................................................306
14.8 bZzb weebly page Zwi ev mshvRb................................................................................307
14.9 Content cwZvcb........................................................................................................309
14.10 Title mn paragraph cwZvcb.....................................................................................310
19
mvP Bwb AcwUgvBRkb
14.11 Paragraph G title wbaviY...........................................................................................310

14.12 Qwe mshvRb...............................................................................................................311
14.13 bZyb e-M (blog) page
Zix...........................................................................................312
14.14 Editor Tab page.....................................................................................................314
14.15 Settings Tab............................................................................................................316
14.16 Weebly site Publish................................................................................................317
15Zg
Aavq
t
Iqewj
eMK
AbcBR
AcwU
gvBRkb.............................................321
Kib
15.1 Weebly mvBK mvP Bwb Gi DchvMx Ki Zvjv t.............................................................323
15.2 Weebly Ab cBR AcwUgvBRkb t................................................................................323
15.3 Site Description t......................................................................................................327
15.4 Meta Keywords........................................................................................................329
15.5 Fotter Code...............................................................................................................332
15.6 Header Code.............................................................................................................340
15.7 Weebly Z Advanced Settings mshy Kiv...................................................................342
15.8 Weebly ALT UvMi eenvi.........................................................................................345
15.9 Weebly mvBU Gi wjsK GP......................................................................................346
16Zg
Aavq
t
Iqewj
AcwUgvBRkb..............................................349
eMK
AccBR
16.1 Weebly mvBUK Off page optimization.......................................................................351

16.2 AvwUKj wWiwi mvewgkb................................................................................................351
16.3 wWiwi mvewgkb............................................................................................................356
16.4 Uc WvBiKUwi ZvwjKv.....................................................................................................358
16.5 dvivg cvws................................................................................................................362
16.6 Forum List................................................................................................................366
16.7 wj of DoFollow Blogs (cR i 3+).......................................................................374
16.8 wjsK GKP.................................................................................................................377
16.9 mvkvj eyKgvwKs............................................................................................................377
17Zg
Aavq
t
IqvWcm
Zwi...................................................................403
wd
eM
17.1 Wordpress.com G GKvDU Zwi Kiv.............................................................................405

17.2 Wordpress.com G cv wjLv......................................................................................415
20
mvP Bwb AcwUgvBRkb
18Zg
Aavq
t
IqvWcm
Kiv.............................................................431
eMK
SEO
18.1 Avmyb c_gB `Lv hvK SEO KvK ej?............................................................................433

18.2 Home Title...............................................................................................................435
18.3 Home Description....................................................................................................436
18.4 Home Keywords .....................................................................................................436
19Zg Aavq t Wordpress.com Gi Gm B I...........................................443

19.1 mvBU UvBUj I UvM jvBb wVK Kiv....................................................................................445
19.2
Kibcvi UvBUj G KxIqvW hy Kiv..................................................................................446
19.3 cvi ga KxIqvW hy Kiv..........................................................................................450
19.4 URL ev wj GwWU Gi gvag.........................................................................................452
19.5 cv UvM hy Kiv........................................................................................................457
19.6 BgRi ev Qwei Gm B I.................................................................................................461
20Zg Aavq t Social Merketing...................................................................467

20.1 Twitter Kx..................................................................................................................469
20.2 Twitter Status...........................................................................................................469
20.3 Following.................................................................................................................469
20.4 Follower...................................................................................................................469
20.5 Twit..........................................................................................................................470
20.6 Twitter G iwRkb Kiv.............................................................................................470
20.7 Twitter G vUvm wjLv.................................................................................................482
20.8 Twitter _K Avqi Dcvq.............................................................................................478
20.9 be-a-magpie..............................................................................................................484
20.10 RevTwt...................................................................................................................484
20.11 Sponsored Tweets...................................................................................................486
20.12 GvfWm UzBUvi........................................................................................................487
20.13 Facebook Marketing..............................................................................................487
20.14 Face book G GKvDU Zwi..........................................................................................488
20.15 Face book Gi gvag Avq..........................................................................................497
21Zg Aavq: Microworkers..........................................................................501

21.1 Microworkers _K Avq..............................................................................................501
21.2 KvRi cKvif`.............................................................................................................501
21.3 Microworkers G iwRkb Kivi cwZ.........................................................................501
21.4 Microworkers G KvR Kivi cwZ.................................................................................506
21
mvP Bwb AcwUgvBRkb
22Zg
Aavq:
Odesk
gvKUcm)............................................................515
(wdjv
22.1 wdjv gvKUcm

.........................................................................................................517
22.2 Odesk.......................................................................................................................517
22.3 Odesk mvBU iwRkb Kiv.........................................................................................518
22.4 ODESK-G KvRi Rb weW `qv....................................................................................536
22.5 ODESK TEST.........................................................................................................543
22.6 Odesk U mvRkbm...................................................................................................557
22.7
KibOdesk-Gi wj ew Kiv................................................................................................561
22.8 Odesk _K AwRZ UvKv wKfve ZzjZ nq.........................................................................566
23Zg Aavq: Geta freelancer.......................................................................583

23.1 Geta freelancer.........................................................................................................583
23.2 Freelancer mvBU iwRkb cwZ................................................................................583
23.3 Freelancer mvBU G KvRi Rb weW `qv........................................................................601
22
mvP Bwb AcwUgvBRkb
Kib
1g Aavq
23
mvP Bwb AcwUgvBRkb
Kib
mvP Bwbi cv_wgK aviYv (Basic of search engine)
24
mvP Bwb AcwUgvBRkb
Kib
1 mvP Bwbi cv_wgK aviYv (Basic of search engine)

1.1 mvP Bwb wK?
Avcwb hLb Kvb Z_ (information) Rvbvi Pv Kib ZLb Avgiv KvDK wRm Kwi Ggb
AbK wKQz AvQ hwU nqZv Avgvi Avkcvki KD Rvb bv| ZLb Rvbvi Dcvq wK? Avgiv
hLb Kvb Z_ Rvwb bv ZLb Avgiv mvP Bwb (search engine) LuvRvi Pv Kwi, hgb t
j (Google), Bqv (yahoo) BZvw` mvP Bwb Avgiv mvP Kwi| Avcwb GKwU k
(word) A_ev dm (phase) mvP e wjL mvP evUb wKK Kib| KqK mK-Gi ga
KZ jv (hundreds or thousends) cBR `Lvq, idvimn| Gici H wjsK-G wKK
Kij AvcbvK Kvb wbw` cBR G wbq hve|
25
mvP Bwb AcwUgvBRkb
mvP BwbK wWRvBb Kiv nqQ BbdigkbK mvP Kivi Rb| Gjv mvaviYZ Iqv IqvBW
Iqe (world wide web) Ges GdwUwc (FTP) mvfvi| mvP Kivi ci h Bbdigkb cvB
mwU mvaviYZ Iqe cBR, BgR, Z_ Ges Ab hKvb dvBj|
mvP Bwb nQ GKwU mdUIqvi cvMvg (software program) A_ev Uzj&m (tools) hwU mvP
wUgi Dci wfw Ki wewfb Iqe mvBU LyuR ei Ki `q|
wbg GKwU wP Avwg Mj mvP Bwb wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv
KevRvi wK nvUj AvQ|
Kib
wP t mvP iRv `LvQ

wP mvP iRv `LvQ Dcii wP KZjv wjsK `LvQ, GLb Avwg h Kvb GKwU wKK
Ki `LZ cvwi Avwg hv PqwQjvg Zv wK GLvb cvIqv hvQ wKbv| Avwg GLb Hotels wjsK
wUZ wKK KiwQ|
26
mvP Bwb AcwUgvBRkb
Kib
wP t wKK Coxes bazaar hotel

wKK Coxes bazaar hotel GB aibi mvP iRvjv memgq GK iKg bvI _vKZ cvi|
1.2 mvP B (search index)

mvP Bwb index collects, pharse & data store Ki `Z Ges mwVK (acctual)
Bbdigkb retrival Gi Rb|
Bws Gi Dk nj speed Ges performance K AcwUgvBR Kiv| Gi dj BDRvi hwU
RvbZ Pvq m aibi Z_ `Lvq| AbK mgq `Lv hvq Avcwb hwU PvQb wVK mwVKfve HwU
cvQb bv| GwU bv cvIqvi AbZg GKwU KviY nQ mwVK Bws| wbgi wP `Lv hvQ,
Avwg RvbZ PvwQ Hotel porjaton mLvb nqZv Gi Iqe mvBU A_ev Z_ `Lve, wK
mUv Hfve bB|
27
mvP Bwb AcwUgvBRkb
Kib
wP t mvP iRv `LvQ

we:`t Avgiv hfve Hotel porjaton wP `LwQ GwU GiKg bvI _vKZ cvi, KviY mvP
Bwb memgq cwieZb nq|
1.3 mvP Kvqwi (search quary)

GKRb BDRvi Zvi cqvRb h Z_ mvP Ki A_ev Iqe mvP Bwb wjL (type) mwUB nQ
mvP Kvqwi| GLb Avcwb hw` (online money earning) mK RvbZ Pvb Zvnj wbgi
wP Avcwb wjLjb online money earning Avi GwUB nQ mvP Kvqwi|
28
mvP Bwb AcwUgvBRkb
Kib
wP t Online money earning w`q mvP Kiv nQ|

Online money earning w`q mvP Kiv nQ| Dcii wP ei wfZi h jLvwU AvQ
(online money earning) mwUB nQ mvP Kvqwi|
1.4 Kvqwi BUvidm (quary interface)

Kvqwi BUvidm ejZ mvP Bwb ejj c_g gvbyli gb h welqwU Avm| Kvqwi
BUvidm nQ GKwU cBR hwU BDRvi `L hLb Zviv GwUK mvP Bwbi mv_ navigate
Ki|
wbgi wP `Lv hvQ t29
mvP Bwb AcwUgvBRkb
Kib
wP t mvP BUvidm (www.ask.com)

mvP BUvidm (www.ask.com) nQ GKwU wmj cBR hLvb mvP BbcyU Ges evUb
AvQ| wbg yahoo Gi mvP BUvidm `Lvbv njv t-
wP t yahoo Query Interface

Dcii wP Bqv cBR G Kvqwi e QvovI AbKwj myweav BDRvK Ìqv nQ, hgbtwd B-gBj GKvDU, Iq`vi Bbdigkb, wbDR, Ljv-ayjv BZvw`|
30
mvP Bwb AcwUgvBRkb
1.5 mvP Bwb gvKwUs Kb GZ iZc~Y? (why bother which sear)

mvP Bwb Kvb GKwU IqemvBUi wfwRUii Drm| ewkifvM IqemvBU mvP Bwb w`q wfwRU
Kiv i nq| ewkifvM IqemvBUi, cvq 80% wfwRUi mvP Bwb _K Avm (GwU fwelZ
Aviv evoe)|
wewfb KviY mvP Bwb AZ iZc~YtK) ewki fvM wfwRUi mvP Bwb _K Avm| cwZ gvm wewjqb mvP nq|
L) GK Rwic `Lv MQ united states cwZ gvm 10 wewjqb mvP
nq (comscore,2008)
Kib
M) ewkifvM BDRvi Rvb bv Zvì Kv_vq hZ ne, GgbwK Zviv AbK Iqe mvBUi
(url) gb ivLZ cvi bv| mRb Zviv mvP BwbjvZ mvP Ki|
N) mvP nj inexpensive GKwU cwZ hvi gvag Lye Kg LiP gvbyli KvQ cuQvbv
me|
gb Kib Avcwb Wji GKwU KwDUvi q KiZ Pvb, wK Avcwb wKQzB Rvbb bv| Kv_vq
cvIqv hvq, g~j KZ? Ges KbwdMvikb wK? GLb Avwg GKwU mvP Bwb mvP w`j wbgi wPi
gZ GKwU wP Pj Avme|
wP t Wj KwDUvi mvP Kiv nQ

Wj KwDUvi mvP Kiv nQ GLvb _K Kvb GKwU wjsK G wKK Ki Avwg Wj KwDUvi
mK RvbZ cvie| GZ Ki Wj Kvvwbi wew evojv, Avi Avgvi KwDUvi q Kiv
nj|
31
mvP Bwb AcwUgvBRkb
1.6 cqvRbxq Uzj&m (gathering your tools)

Avcbvi IqemvBUK AcwUgvBR KiZ Ges fvj ivsK-G wbq hZ Avcbvi wKQz Uzj&m
cqvRb| hgbtK) BUvibUi cv_wgK vb
L) BUvibU mshy GKwU KwDUvi
M) GKwU IqemvBU A_ev eM
N) html mK vb
html cvMvwgs mvP Bwb AcwUgvBRkb Kivi Rb LyeB iZc~Y| ZvB Avcwb jLKi html
Kib
eBwU coZ cvib, hLvb Avcwb html mK c~Y vb cveb| Avi eM Ges Iqe mvBUi
Rb jLKi weMxwbs Rygjv I weMxwbs IqvWcm eB `ywU LyeB iZc~Y|
1.7 wewfb aibi mvP Bwb (Clasification of search engine)

mvP Bwb mvaviYZ wZb aibi t1. cvBgvwi mvP Bwb
2. mKix mvP Bwb
3. UvMUW mvP Bwb
cvBgvwi mvP Bwb tmvP Bwbi K_v gb Kij c_gB hme mvP Bwbi K_v gb co, hgb-Bqv, j,
GgGmGb Gjv nj gRi mvP Bwb|
cvBgvwi mvP Bwb mvaviYZ Iqe mvBUi ewkifvM UvwdK Zwi Ki| cZKUv cvBgvix mvP
Bwb Abjvi Pq Avjv`v| j nQ ccyjvi GKwU mvP Bwb Abjvi Pq| KviY GwU
better iRv `q| cvBgvix mvP Bwbjv mvP iRv QvovI w`b w`b bZzb bZzb mvwfm w`q
_vK| hgb news, entertainment, maping BZvw`|
32
mvP Bwb AcwUgvBRkb
j (Google)
Google nj mvP Bwbjvi ga AbZg Rbwcq GKwU mvP Bwb| Google mvP Bwbi
GWm nQ-www.google.com.
Kib
wPt google mvP Bwb
Bqv (Yahoo)
AbK BqvK mvP Bwb ej wK GwU Iqe wWiwiI| wewfb Iqe mvBUi ZvwjKv GLvb
Category Ges Sub category AvKvi cvIqv hvq| GwUi GWm nQ www.yahoo.com
wPt Yahoo mvP Bwb

33
mvP Bwb AcwUgvBRkb
GgGmGb (MSN)
GgGmGb mvP BwbwU Bqv,ji gZ GZ kwkvjx bv| GgGmGb K mvaviYZ IqemvBUi
Gi ivswKs Gi Rb evenvi nq _vK| bZzb IqemvBUi Rb GwU fvj, KviY Lye mnR
GgGmGb G iswKs G Avbv hvq| MSN g~jZ cBR Gi KbUU Gi Dci wbfi Ki iswKs
wbaviY Ki| MSN GWm nQ www.msn.com
Kib
wP t MSN mvP Bwb

mKvix mvP Bwb tSecondary Search Engine mvaviYZ QvU UvMU Ges wbw` wKQz audience ì Rb|
GwU AbK ewk UvwdK RbviU Ki bv| GwU locally LyeB eenvi Kiv nq| KqKwU
mKvix Search Engine hgbt-lycos, looksmart, miva, Ask.com Ges espotting
Gjv mvaviYZ valuable traffic generate Ki| AbKB G Rb Secondary Search
Engine Gi Dci wekvm ivL|
34
mvP Bwb AcwUgvBRkb
Kib
wP t www.ask.com
wP t www.lycos.com
35
mvP Bwb AcwUgvBRkb
Kib
wP t www.looksmart.com
UvMUW mvP BwbtG aibi Search Enginejv LyeB specific (wbw`) mevi Rb| GwU mvaviYZ LyeB mvaviY
Uwc wbq KvR Ki| hgbt-medicine, science, travel, sports BZvw`| wbg GKwU
citysearch Gi wP `Lvbv njv|
wP t www.citysearch.com
36
mvP Bwb AcwUgvBRkb
1.8 IqemvBU gvKwUs Uzj tK) IqemvBU GKwU kwkvjx hvMvhvMi Uzj wnme KvR Ki| hw` GwUK Avgiv UwWkbvj
wcU Ges eWKvws wgwWqvi mv_ Zzjbv Kwi|
L) cWv cgkb, wew Ges mvwfm KvgviK Bbdig Kivi Rb|
M) mvBU ZLbB ewbwdwkqvj ne hw` Avcbvi BDRvi iv GwUK LyR cvq|
N) cvq 50% evDRvi mvP Bwb eenvi Ki Avi evwK 50% mivmwi BD Avi Gj eenvi Ki|
Kib
G aibi Kvb cvWv q-weq msv IqemvBU Kivi Rb jLKi B-Kgvm G Rygjv
fvPygvU Ges B-Kgvm G `ywU eB msMn Kib| Avi wbR wbR Avcwb AbjvBb GKRb eemvqx
nq hvb| ZvQvov AbjvBb AbK KvR cvIqv hvq mjv KiZ cvib| eBwUZ B-Kgvm Zwi
mK Lye mnR fvlvq mewKQy jLv AvQ PvBj h Kvb KD GwU wkLZ cvi| hZw`b hve
Gi wWgv ZZ evoZB _vKe| KviY gvbyl GLb me wKQz Ni em cZ Pvq| Avi gvbyli
Gme cqvRbxq mvwfm Ìqvi Rb Avcbvi GKwU IqemvBU cqvRb| GLb Avcbvi H
IqemvBUwU mevBK Rvbvbvi Rb IqemvBU K SEO KiZ ne| GQvovI jLKi BgvKwUs eBwU coZ cvib| wKfve BUvibU gvKwUs KiZ nq m welq RvbZ| GKwU
mdj AbjvBb weRbmi AekB IqeUzj&m Ges ewMs Kivbv DwPZ| KviY BUvibU eenvi
GLb hfve w`bw`b eo PjQ ZvZ Kvb wKQz LyuR cvIqv KwVb nq coQ| Avi m RbB
IqemvBUK SEO KiZ ne hb Abiv Lye mnR LyuR cvq|
1.9 gvbyl mvP Ki Kb?

gvbyli eZvi mv_ mv_ gvbyl GLb Kg wRwbm iY ivLZ cvi| GgbwK gvbyl GLb Pvq
me wKQz hb hZ `Z me Rvbv hvq| GwU GKgv m e mvP Ki| Avi GwU Avgiv mvP Bwb
Ki _vwK hgbt-j, Bqv BZvw`| Ggb wK bB hv mvP w`q cvIqv hvq bv| gvbyli
eenvii me wKQzB GLb BUvibU cvIqv hvq| gvbyl mvP Ki ARvbv wRwbm Rvbvi Rb| Avi
GB mvwPs me mgq _vKe KviY gvbyli Rvbvi kl _vKe bv| Avi G myhvM K KvR jvwMq
Avcwb ewbwdUW nZ cvib| mRb eBwU AvcbvK AbK mvnvh Kie|
1.10 mvP Bwb wKfve KvR Ki

GwU eySvi mnR Dcvq nj Avcbvi eB Gi c_g h B _vK m B _K cBR bv^vi
`L Avcwb hUv PvQb mLvb Pj hZ cvib| Avi m B hw` BjwbK B nq
Zvnj GKwU wKK Gi gvag Lye mnR LuyR cveb| mvP Bwb nQ Ggb GKwU UKbvjwR
hwU Kvb aibi wbw` Kvb Z_ GB wekvj Iqv IqvBW Iqe _K ei Ki Gb `q|
37
mvP Bwb AcwUgvBRkb
Avcwb h IqvWwU mvP e wjLQb mvP Bwb mwUK Kqvi Ki mvP Bwb WvUvemi mv_|
GRb mvP Bwb wewfb cvMvg Ges GvjMvwi`g eenvi Ki _vK| mvP Bwb hfve KvR
Ki Zvi mB dvskbjvK mvaviYZ wZbwU fvM fvM Kiv nqQ|
Gjv ci wevwiZ AvjvPbv Kiv nqQ| GQvov BUvibU gvKwUs mK Aviv ewk RvbZ
B-gvKwUs eBwUi mvnvh wbZ cvib|
1.11 Kvwiqvi wnme SEO

Kvwiqvi wnme SEO Gbvwj GKwU PgrKvi cdkb Ges GwUi wWgv w`b w`b evoZ
Kib
_vKe| Z_ chyw hZ DbZ ne Gi Pvwn`v ZZ evoe| h Kvb KD PvBj wdjvvi wnme
SEO Gi KvR KiZ cvib Ges Pvwn`vI AbK| BUvibU Z_v IqemvBUjvZ cPzi
cwigvY SEO Gi KvR cvIqv hvq| hme mvBU KvRjv cvIqv hvq odesk, freelancer
BZvw` mvBU jvZ AbK ewk KvR cvIqv hvq| hLvb KvRi Zzjbvq KvR Kivi jvK
AbK Kg| GLvb KvR Kivi Rb msMn Kib BUvibU AvZKgmsvb eBwU| GQvov I
BUvibU eemv Kivi Rb msMn Kib B-Kgvm Ges Rygjv fvPygvU eBwU| gb ivLeb SEO
KvR Kivi Rb Lye GKUv wkvMZ hvMZvi ìKvi nq bv| GgbI `Lv MQ KD GKRb `kg
kYx ch covbv KiI SEO Gi KvR KiQ| h evK MvDiB nvK bv Kb, h KD
SEO Z KvR KiZ cvib| wkvMZ hvMZv GLvb Kvb evav bq| evav ay gbi BQv|
Avcwb hw` Pvb Avcbvi c cviv me| GgbwK Avcbvi Kvb AvBwU bjRi cqvRb bvB|
evmvq emI cwZw`b `yB wZb Nv mgq w`q AvDU mvwms Gi gvag ek fvj UvKv Avq KiZ
cvib| GQvov evsjv`ki wewfb KvvwbZ SEO cdkbvj wnme Kvwiqvi i KiZ
cvib| hvi Pvwn`v evsjv`kI GLb AbK ewk|
38
mvP Bwb AcwUgvBRkb
Kib
39
mvP Bwb AcwUgvBRkb
2q Aavq
Kib
UKwbKvj Uvg (SEO Jargon & Technical Word)
40
mvP Bwb AcwUgvBRkb
Kib
41
mvP Bwb AcwUgvBRkb
2 UKwbKvj Uvg (SEO Jargon & Technical Word)

2.1 mvP mvBU (Search Site)
mvP mvBU nQ GK aibi IqemvBU hvi gvag Avcwb Ab GKwU Iqe mvBU LuyR _vKb|
hgb j Bqv BZvw`|
2.2 mvP Uvg (Search term)

GwU GKwU k ev k mgw| hwU Avgiv Kvb Z_ LuvRvi Rb mvP Bwb wjL _vwK|
2.3 mvP iRv (Search result)
Kib
mvP iRv nQ wKQz Z_ hjv Avcbvi mvP Uvgi Dci wfw Ki Avm| wbgi wP `Lyb
GLvb Avwg kids w`q mvP Ìqvi ci AbKjv wjsK kv KiQ| Avi GjvB nj mvP
iRv| hgb KqKwU wjsK shopping result for kids dress, image for kids dress
Ges Flower girl dress BZvw`|
wP t kids dress KxIqvW Gi mvP iRv

42
mvP Bwb AcwUgvBRkb
2.4 mvP Bwb AcwUgvBRkb (Search engine optimization)

mvP Bwb AcwUgvBRkbK msc Gm B I ejv nq| GwU GKwU IqemvBU Ges Iqe cR
K fvj ivswKs-G bIqvi Rb AcwUgvBR Ki|
2.5 vqjvi&m (Crwles)

Crwlers nQ GKwU cvMvg hwU wewfb mvP Bwb Kvb Iqe mvBUK Scan I Analyze
Kivi Rb eenvi Kiv nq| spider Ges robots AbKUv Crwlers Gi gZ KvR Ki|
2.6 ivswKs (Ranking)

Avcwb
Kib Google G ev Kvb mvP Bwb mvP wèb GwU KqK nvRvi iRv cvq (Less or
more depends on relevant content website)| GZ jv _K Search engine
aygv c_g 500 wU K Rank G wbq Avm| wbgi wP `Lyb Avwg Computer wjL mvP
w`qwQ mLvb `Lyb AbKjv iRv `LvQ| Zvi ga wbP wKQz bv^vi j KiQb|
Gfve 2 bs I 3bs cBR G wKK Kij Avgiv bZzb Aviv AbKjv cBR Gi wjsK cve|
wP t 2.2 cZK cBR G AbKjv wjsK

43
mvP Bwb AcwUgvBRkb
2.7 BbW (Index)

hLb Kvb cBRK Crawel Kiv nq Zvi ci H cBRi Content jvK Index Kiv nq
hjvK WKzgU wnme GKwU WUvem vi Kiv nq|
2.8 AiMvwbK iRv (Organic)

mvP Bwb Avgiv mvP Kij h iRvjv cvB mjv `yBaibi nq _vK| GKwU nj
organic AbwU nj Paid (ppc)| Organic iRv jv GKwU IqemvBUi content Ges
KxIqvW-Gi Dci wfw Ki nq _vK| wbg wP `Lv hvQ wKQz mvP iRv nQ AiMvwbK
iRv Avevi wKQz nj Paid placement result.
Kib
wP t 2.3 cBW iRv (Paid result)

Gi Avi GKwU bvg nj Paid palacement result| GB cwZZ Avcwb pay Ki Avcbvi
mvBUi ivswKs evovZ cvib| Ggwb Avcwb PvBj pay Ki iRvi iZ Avcbvi
IqemvBUK `LvZ cvib| wbgi wP `Lb t44
mvP Bwb AcwUgvBRkb
Kib
wPt 2.4 Paid search result mvP iRv
wPt 2.5 Paid local and natural iRv

45
mvP Bwb AcwUgvBRkb
2.9 j mvP
ji IqemvBU G Kvb wKQy wjL mvP Kivi cwqv nQ j mvP|
Kib
wPt 2.6 j mvP

Gfve hgb Avcwb Avcbvi evDRvi wjLjb www.yahoo.com
46
mvP Bwb AcwUgvBRkb
Kib
wPt 2.7 Bqv Iqe mvP

Avcwb GvWfv mvP I KiZ cvib hgbt-wbgi wP j Kib ji nvg cBR Avmvi
ci Avcwb Wvb `Leb Advance Search Ges Search Tools G `ywU Ackb AvQ Avcwb
Advance Search Ackb wKK Kib
|
47
mvP Bwb AcwUgvBRkb
Kib
wPt 2.8 Advance Search
wPt 2.9 ji Advance Search mvP Ackb

48
mvP Bwb AcwUgvBRkb
2.10 cmwms Kvqvwim (Processing Quaries)

hLb Kvb GKUv Z_i Rb mvP Bwb Avm ZLb Bwb mUv wiUvBf Kivi Pv Ki hZjv
WKzgU AvQ mjv Kvqvwi Gi mv_ gvP Ki|
Top Down Design
Kib
wPt 2.10 Top Down Design

Shallow wide design
wP t 2.11 Shallow wide design

49
mvP Bwb AcwUgvBRkb
2.11 KxIqvW (Keywords)

KxIqvW nQ GKwU Iqe cBR Gi k hwU H cBRK WvBe Ki| A_vr Avcwb GKwU
cvivMvd wjLQb H cvivMvd G wbqB KZjv k _vKZ cvi hwU nj H cvivMvd Gi g~j
k| SEO Kivi c~e Avcbvi KxIqvW wmjK&kb LyeB iZc~Y| A_vr Avcwb Kvb aibi
KxIqvW wmj Kieb Avi mB KxIqvW wijUW KbUU Avcbvi Iqe cBR _vKv fvj|
Zvnj BDRvi hLb mvP wè Avi mUv hw` Avcbvi KxIqvW Gi mv_ wgj hvq Zvnj mB
Iqe cBRwUK mvP Bwb kv Kie|
gUv
KibUvM (Meta Tag)
gUv UvM viv GKwU IqecBRi wWwckb cvfvBW (mieivn) Kiv nq| gUv UvM G
mvaviYZ gBb KxIqvW Gi wjjv eenvi Kiv nq|
wPt 2.12 gUv UvM Ges UvBUj UvM

50
mvP Bwb AcwUgvBRkb
UvBUj UvM (Title Tag)

GB UvM Gi UUUv Avcbvi evDRvi DBvi Uc `Lve| UvBUj Kvb GKwU cBRi
mvaviY mvivsk `q| ewkifvM SE UvBUj UvMUvK AbK iZ `q GUv eySvi Rb h GwU
Kvb aibi IqemvBU UvBUj UvM `L ejv hvq GwU wKmi mvBU nZ cvi| mvP Bwb
Money Eearning wjL mvP Ìqvi ci h mvBUwU Avmjv|
Kib
wP t 2.13 cBR Ges UvBUj UvM

Dci UvBUj G `Lv hvQ How to earning money on the web Ges cBR G Gm
`Ljvg Iqe wKfve UvKv Dcv Rb Kiv hvq m welq wjLv nqQ| Gme welq mnRfve
wevwiZ Rvbvi Rb jLKi GBP wU Gg Gj eBwU msMn Kib Ges Zvi mv_ wWg Iqfvi
eBwUI|
51
mvP Bwb AcwUgvBRkb
GvsKi UvM (Anchor Tag)

GKwU WKzgUi mv_ Ab AviKwU WKzgU Gi wjsK ev mshvM KivK GvsKi UvM ej|
A_ev GKwU cBRi mv_ Ab cBRi mshvM|
<a href=home.html>Home</a>
GLvb home IqvWwU nQ GvsKi UU| GLvb Avcwb Avcbvi gZ Ki h Kvb wKQz
(UU) wjLZ cvib|
Kib
wPt 2.14 Anchor tag & text

SEO Kivi Rb GB UvMwU LyeB iZc~Y| Avcwb Abi mvBUK Avcbvi mvBU wjsK Kivi
Rb GvsKi UvM eenvi KiZ ne| Avevi AbivI hLb Zvì IqemvBU Avcbvi
IqemvBUi wjsK wè ZLb Avcbvi mvBUi iZ eo hve| Ges mUv ivswKs G hvevi
Rb mnvqK ne|
52
mvP Bwb AcwUgvBRkb
2.12 In bound link or back link

Ab GKwU IqemvBU _K hw` KD Avcbvi IqemvBU G Avm mUvB nj inbound A_ev
back link wbqB Ab Kvb mvBU Avcbvi mvBUi wjsK Ìqv AvQ| A_vr GUvK BbKvwgs
wjsK ej| GKwU IqemvBUK ccyjvi Kivi Rb ewk ewk evKwjsK Zwi KiZ ne| hgb
Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb wewfb vb Zvi cvvi evbvi jvwMq `q| hZ ewk
cvvi evbvi hZ ewk RvqMvq jvwMq è ZZ ewk Zvi cwiwPwZ cve|
Kib
wPt 2.15 In bound link or back link

Dcii wP `Lv hvQ Ab me nvUji IqemvBU Gi wVKvbv GB IqemvBU G Ìqv
AvQ| myZivs KD hw` GLvb wKK Ki Ab Kvb IqemvBU G hvq Avi GUvB ne back link
H IqemvBU-Gi Rb| Avi GB IqemvBU-Gi Rb, GwU nQ Outbound link
53
mvP Bwb AcwUgvBRkb
Outbound link
Avcwb hLb Avcbvi IqemvBU Gi Kvb wjsK G wKK Ki Ab IqemvBU G hveb GwUK ejv
ne Outbound link . Outbound link Avcbvi IqemvBU Gi iZ evwoq `q|
2.13 cBR ivsK Ges KbUU

cBR ivsK nQ GKwU wjsK GbvjvBwmm GvjMwi`g| Abfve ejv hvq cBR ivsK nQ
GKwU wbDgwiK fvjy hwU wbaviY Ki GKwU IqemvBU KZUv iZc~Y| cBR ivsK Gi
Dci wfw Ki GKwU IqemvBU mvP Bwb AvM ci Avm GUv g~jZ AbZg GKwU welq|
cBR ivsK hZ ewk mvP iRv ZZ AvM Avmvi mvebv| cBR ivsKjv 1 _K i
Kib
nq _vK hZ msLv evoe ZZB Zvi cBR ivsK ewk| Avcwb Avcbvi IqemvBU GWm wjL
cBR ivsK PK KiZ cvib h Avcbvi IqemvBUGi eZgvb Aevb Kv_vq AvQ| cBR
ivsK mvaviYZ 0 _K 10ch gRvi Kiv nq|
wPt 2.16 IqemvBU Gi cBR ivsK PK Kiv

54
mvP Bwb AcwUgvBRkb
KbUU (Content) t
Avgiv Kvb IqemvBU hv wKQz `LZ cvB A_ev Kvb IqemvBU hv wKQz wWmc Ki ZvB
nQ KbUU| KbUU nZ cvi textual, visual GQvovI UU, BgR, mvD, wfwWI A_ev
Gwbgkb|
Kib
wPt 2.17 Qwe c`wkZ me wKQz nQ KbUU
2.14 Black Hat & White Hat SEO

Black hat mvP Bwb AcwUgvBRkb nQ GKwU UKwbK GwU eenvi nq mvP Bwb Higher
ivswKs cvIqvi Rb Ges Unethical fve GwU Kiv nq GRb ejv nq Black hat SEO| GwU
mvaviYZ mvP Bwbi wbqg bxwZ gvbbv| KUUjvK Unethical fve wicRU Kiv nq|
White hat SEO nQ Black hat Gi Dv GLvb me wKQz ethical fve Kiv hvq| Ges
mvP Bwb AcwUgvBRkbi mKj wbqgbxwZ gvbv nq|
55
mvP Bwb AcwUgvBRkb
2.15 Aviv wKQz GK bRi

Analytics GKwU IqemvBU Gi gRvigU vwUmwU hgb KZjv wfwRUi A_ev UvwdK H
me wfwRUi A_ev UvwdK Kv_v _K GmQ Ges Zviv IqemvBU KZ mgq wQj| UvwdK
GbvjvBR Kivi Rb j GbvjvBwU eenvi Kiv hZ cvi| GbvjvBwU g~jZ Iqe
GbvjvBwU| Iqe GbjvBwU gRvigU, wicvwUs Ges Iqe em GbvjvBwmm Z_ Gme wKQz
msMn Ki IqemvBU AcwUgvBR Kivi Rb eenvi Ki| GbvjvBwU mvaviYZ `yB aibi Ad
mvBU Ges Ab mvBU| Iqe GbvjvBwU ay gv Uzj bq hwU IqemvBUi UvwdK gRvi Kivi
Rb cwigvc Kiv nq| GwUK weRbm Ges gvKU wimvP Kivi Rb I eenvi Kiv nq| Avcwb
hw`g
KibbZzb Kvb GvWfvUvBRgU KvBb Pvjvb Zvnj wK cwigvY UvwdK AvmZ cvi mB
welqI aviYv cvIqv hvq| GwU IqemvBU wfwRUi KZjv wfwRUi GmQ Ges KZjv
cBR `LQ mB mKI aviYv `q|
Bounce
SEO Gi Rb evD LyeB iZc~Y| A_vr Avcbvi IqemvBU Gi evD iU hZ ewk ne
SEO KivI ZZ KwVb ne| gb Kib Kvb BDRvi mvP Bwb mvP w`q Avcbvi mvBU GmQ
wK 1wgwbU ev 2wgwbU (mgq wbfi Ki) Ab Kvb mvBU Pj wMqQ GUvK ej evD|
wfwRUi Avcbvi IqemvBU Qo Pj hvIqvi kZKiv cwigvY A_vr Zviv hUv PvQ mUv hw`
Zviv bv cvq| evD iU Kgvbvi Dcvq njt-Avcbvi mvBU wWRvBb I KbUU Gi w`K bRi
w`Z ne| A_vr Ggb I `Lv MQ wfwRUi Avcbvi nvg cBR Gm Ab Kvb cBR hvQ
KviY Zvì KvQ gb nqQ hUvi Rb Zviv Avcbvi mvBU GmQ mUv nqZv Avcbvi mvBU
bB|
Impression (Bckb)
KZevi GKRb gvbyl A_ev wfwRUi GKwU IqemvBU A_ev GvWfvUvBRgU `L| A_vr
GKRb wfwRUi viv GKwU IqemvBU wfD A_ev wWmc|
wKK evU&m (Click Bots)
mdUIqvi GwcKkb eenvi Ki BUvibU A_vr GKwU AUvgkb mdUIqvi eenvi Ki
SEO Gi Rb wKQz KvR Kivbv| GwU GKwU KwDUvi RbviUW wKKI ejv nq _vK|
wnDgvb wKKI KwDUvi wKKi ga AbK cv_K AvQ| GQvov Aviv AbK ewk UwbKvj
Uvg GvWfv SEO eBZ AvjvPbv Kiv nqQ|
56
mvP Bwb AcwUgvBRkb
Kib
57
mvP Bwb AcwUgvBRkb
3q Aavq
Kib
Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)
58
mvP Bwb AcwUgvBRkb
Kib
59
mvP Bwb AcwUgvBRkb
3 Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)

GKwU IqemvBUK mvP Bwbi Rb AcwUgvBR Kivi c~e GKwU mvP Bwb AcwUgvBRkbi
cwiKbv Zwi Kiv ìKvi| GwU AvcbvK SEO Gi Rb j cuQvZ mvnvh Kie| SEO
c-vb Zwi Kij Avcwb eySZ cvieb KLb Kvb welqwU Avcbvi ewk bRi ivLv DwPZ|
SEO Ggb GKwU KvR hwUi cvb AvcbvK gvS gvS cwieZb KiZ nZ cvi| SEO Gi
c-vb WvBbvwgK nIqv DwPZ| KviY ^vfvweK wbqg cwieZb nq|
3.1 SEO Kb cqvRb (Why you need SEO)

SEO
Kib nQ GKwU Technology hwU Avcbvi Iqe mvBUK mvP Bwbi GKwU fvj Aevq
wbq hZ mvnvh Ki| GKwU mvBUi Internal Ges External Dfq welqjv wPv Kiv
DwPZ| KviY GKwU mvBU mvP Bwb fvj Aevq hvIqvi Rb GjvI KvR Ki|
mvP Bwb AcwU gvBRkb GZ iZc~Y nIqvi KviY wK? gb Kib AbKjv gvbyli gvS
Avcwb AvQb, GLb GZ gvbyli gvS Abiv wKfve AvcbvK LuyR cve|
wP t 3.1 People crowd

60
mvP Bwb AcwUgvBRkb
Kib
wP t 3.2 AbKjv gvbyli wfo

Dcii wP `Lv hvQ GZ gvbyli gvS GK AbK LuyR cvIqv LyeB KwVb| Ges eve
mevB nqZv mevi bvg Rvb bv Zvnj Zv KvDK Ly&R cvIqv Aviv KwVb| GiKgfve eve
Avgiv AbK Iqe mvBUi bvg (URL) Rvwb bv ZvB Avgvì cI AbK KwVb GKwU
IqemvBUK LuyR ei Kiv| Avi Gi GKgv mgvavb nQ mvP Bwb| Avcwb Kvb Iqe
mvBUi bvg bv Rvbj mwUK mvP Bwbi gvag Lu&yR ei Kiv hvq| hgb aib Avcwb
USA embassy XvKv Gi GvWm Rvbb bv, Zvnj Avcwb hw` mvP Bwb hw` jLb USA
embassy in Dhaka Zvnj Avcwb mvP iRv USA embassy in Dhaka Gi Iqe
mvBU wUi wjsK kv KiQ|
61
mvP Bwb AcwUgvBRkb
Kib
wPt 3.3 USA embassy in Dhaka Gi mvP iRv

AbK mgq mvP iRv Avcbvi IqemvBUjvi 9 I 10 bs cBR G kv Kij AbKB mUv
`Leb bv| KviY kli w`Ki cBRjvZ mvaviYZ KD hvq bv | Avi mRb Avcbvi
IqemvBU wU 1,2, I 3 bs cBR Gi ga ivLvUv fvj | mvaviYZ c_g cBR G ewk UvwdK
_vK Avi UvwdK _K revenue Avm Avi hwU nQ mvP Bwb AcwUgvBRkbi g~j j|
3.2 Avcbvi Iqe mvBUi wWRvBbviK wekvm bv Kiv (Do not trust your
website designer)
Avcbvi Iqe mvBU wWRvBbviK wekvm Kieb bv, Avcbvi SEO cR gvbR Kivi Rb
mvaviYZ B-Kgvm mvBUjvi GwU LyeB Risky | AbK mgq `Lv hvq SEO Kivi Rb
Avcbvi mvBUi wKQz Backend cvIqvi SEO gvbRviK w`Z nq Avi mB SEO gvbRvi
hw` LyeB wek bv nq ZLb LyeB mgmv nq| GB AwfhvMjv Avwg cvq mgq wewfb
organization _K b _vwK| wet`t- GLvb wekvm Kiv bv KivUvK ewMZfve ejwQ bv |
wekvm Kiv bv KivUv GKvB Avcbvi evcvi| Avwg `ytwLZ welqwU GLvb DjL Kivi Rb|
62
mvP Bwb AcwUgvBRkb
3.3 SEO Gi Rb goal wVK Kiv (Setting SEO goals)

SEO Kivi c~e Avcwb GKwU cwiKbv Ki wbeb| AbK mgq cvwbs evevwqZ nq bv, Gi
KviY nQ mywbw` Mvj bv _vKvi KviY| hgb GKwU Iqe mvBUi Rb AbK aibi wK
IqvW nZ cvi GLvb _K Kvb Kx IqvWjv Avcwb wmj Kieb mUv wbfi Kie Avcbvi
j wK? Avcbvi MvjwU Ggb nIqv DwPZ hwU Avcbvi Kvvwbi need (wbW) c~iY Kie|
KviY cZKwU weRbm-Gi bxW wfb| Ab jvBbi Kvb eM ev IqemvBUK band KiZ
nj Avcbvi SEO KiZ ne| wbgi wP j Kib Avwg j snake+vedio wjL mvP
w`qwQ|
Kib
wPt 3.4 snake+vedio w`q Mj mvP

Dcii wP j Kij `Lv hvQ AbKjv IqemvBUI wewfb aibi wfwWI AvQ| wK
BDwUDe mevi Dci | Avi G _vKvi KviY nQ BDwUDeK evws Kiv nqQ| Ze AbjAvBb
mePq branding ai ivLv wKQzUv KwVb KvR| AvcbvK wmv wbZ ne Avcbvi Iqe
mvBUK locally Kvb wbw` `k bv internationally evw Kieb| mvP Bwb ivswKs hnZz
cwZwbqZ cwieZb nQ| m Rb Avcbvi IqemvBUK memgq AvcWU ivLZ ne| hgb
AbK mgq IqemvBUK ev Ki w`Z cvi AbK KviY| GKwU D`vniY w`wQ AbK mgq
Iqe gvvi cPzi GwWkvbvj wjsK mvBU GvW Ki wK GUv `Lv DwPZ H mvBUjvK
63
mvP Bwb AcwUgvBRkb
Avcbvi Iqe mvP wijUW wKbv| SEO Gi Rb Mvj jv mvaviYZ Pvi I Qq gvmi Rb
Kij fvj KviY SEO nQ `xNgqvw` KvR|
cBR ccviwU t
cyiv IqemvBUi K_v GKmv_ wPv bv Ki Avcwb cZKwU Avjv`v Avjv`v cBRK iZ
w`Z cvib| KviY GKwU IqemvBU A mgq cyiv Kiv me bq| GwU axi axi AvcWU nZ
_vK| ZvB c~Yv IqemvBU bv Kiv ch SEO Kiv hve bv GiKg bq| hgb Avcbvi Iqe
mvBUi AbKjv cBR AvQ, Zvi ga hKvb GKwU cBR m~Y Z_ w`q H cBRi Rb
SEO i KiZ cvib hUvK Landing page SEO ejv nq| wfwRUi mvaviYZ nvg
Kib Avm| mRb Avcwb Kvb cBR property Kgb ne mUv mU Kieb| wbgi wP
cBR
Avwg Mj Hard disk mvP w`qwQ|
wPt 3.4 Hard disk wjL Mj mvP
64
mvP Bwb AcwUgvBRkb
GLvb j Kij `Leb wikipedia mvBUwUi mivmwi nvg cBR Avm wb| GmQ
wikipedia mvBUi GKwU cBR| hgb Hard disk drive GLvb Hard disk drive GwU
nQ wikipedia mvBUi GKwU cBR| eM, Iqe mvBU, Iqe cBR Gjvi wevwiZ
mnR aviYv cvIqvi Rb jLKi weMxwbs Rygjv, weMxwbs IqvW cm Ges HTML eBjv co
b|
mvBU Assesment t
cyiv IqemvBUK GK mv_ bv `L ev wPv bv Ki cZKwU Avjv`v Avjv`v cBRK acess
Kiv DwPZ| mKjv cBR Gi iZ memgq| Kvb cBR Gi iZ wK Zv weRbm needKib
Gi Dci wbfi Kie|
mvBU Assesment Kivi mgq wbgi BwjgU (Element) jv Consider Kiv DwPZtK) mvBU/cBR taggingt- Iqe mvBU wK aibi meta tag add Kiev mvP Bwbi Rb
GwU LyeB iZcY| A_vr Kvb welqi Dci Attention èb| GQvovI tag Ges
description tag mvP Bwbi Rb AZ iZc~Y| Avi Gme UvM mK mnR cwic~Y
aviYv cvIqvi Rb Avcwb jLKi HTML Ges Dream waver eBwU `LZ cvib|
L) cBR KbUUt- KbUU nQ Avcbvi IqemvBU Avcwb hv kv KiZ PvQb A_vr
wfwRUiiv Avcbvi Iqe mvBU Gm hv wKQz `LQb mjvB nQ KbUU| hgbt text,
audio, video, flash image BZvw`| KbUUjv memgq AvcWU _vKZ ne|
M) mvBU wjsKt-IqemvBUi wjsKjv SEO Kivi Rb LyeB cqvRbq| KviY crawler Ges
spider memgq mvBUi URL wfwRU Ki Ges WvUv msMn Ki| evKb wjsK mvP Bwb
ivswKs-Gi Rb GKwU mgm| AbK mgq `Lv hvq, GKwU wjsK G KiwQ wKy mUv KvR
KiQbv| G iKg nIqv hve bv|
N) mvBU gvwcstewkifvM Iqe mvBU AbK ewk wjsK _vK| hme Iqe mvBU AbK
ewk cBR| H me IqemvBU BDRvi Gi c Zvì cqvRbxq Z_ LyuR cvIqv KwVb|
mRb mvBU gvc Zwi Ki IqemvBU w`q w`j BDRvii cqvRbxq cBR hZ myweav nq
Avi mUv mvP Bwb AcwUgvBRkbi Rb AbK fvj|
65
mvP Bwb AcwUgvBRkb
Kib
wP t 3.5 GKwU Iqe mvBU Gi mvBU gvc|
wPt 3.6 mvBU gvc

wet `t GB eB G hZjv screen short bIqv nqQ eBwU wjLvi mgq IqemvBUi h
cwRkb me mgq GKB bvI _vKZ cvi|
66
mvP Bwb AcwUgvBRkb
j Analytics
Mj GbvjvBwU nQ GKwU wd Iqe vwUmwU Iqe GvwcKkb| hLvb Avcwb Avcbvi
IqemvBUi UvwdK UvK (Tract) KiZ cvieb | Mj GvbvjvBwU BDR Kivi Rb ji
GKwU BDRvi bBg (wR gBj GKvDU) ìKvi| Avi GRb AvcbvK hZ ne
www.google.com/analytics Avcbvi GKwU wR-gBj GWm viv Avcwb Mj GbvjvBwU
G iwRkb Ki wbeb| Zvici Mj GbvjvBwU G jMBb Ki Avcbvi Iqe mvBUi
UvwdKi wewfb aibi vwUmwU `LZ cvieb| GLvb Mj AvcbvK GKwU KvW c`vb
Kie Avi mB KvWwU Avcwb Avcbvi IqemvBU GvW Kieb|
Kib
wPt 3.7 j GvbvjvBwU nvg cBR

KvW mK Kvb wKQz Rvbvi Rb jLKi GBP wU Gg Gj Ges wW g Iqfvi eBwU AvcbvK
AbK mvnvh Kie|
67
mvP Bwb AcwUgvBRkb
4_ Aavq
Kib
mvP Bwb dwj IqemvBU Zwi
68
mvP Bwb AcwUgvBRkb
Kib
69
mvP Bwb AcwUgvBRkb
4 mvP Bwb dwj IqemvBU Zwit

GwU LyeB iZc~Y h GKwU IqemvBUK Ggbfve Zwi KiZ ne hb mwU mvP Bwb
coZ cvi Ges BbW KiZ cvi| Ze AvcbvK gb ivLZ ne Kvb Dk Avcwb
mvBU wU Wfvjc Kieb Ges mwU hb BDRviì cvicvm I mvf KiZ cvi| GKwU
IqemvBU wK aibi cvWv mj Kieb Zvi PqI ewk cqvRb GKwU BDmdzj mvBU Zwi
Kiv| KviY Avcbvi mvBU hZ BDmdzj ev BDRvi dwj ne wfwRUiI ZZ ewk Avme| hgb
Amazone.com GwU ay eB wew KiQ bv AviI AbK wKQz| GwU GKwU BDmdzj (Useful)
IqemvBU|
Kib
wP t 4.1 amazone Gi IqemvBU

70
mvP Bwb AcwUgvBRkb
Kib
wPt 4.2 Amazon Gi gby I mve gby

Amazone.com g~jZ GKwU B-Kgvm IqemvBU hLvb wewfb aibi cY weq Kiv nq|
g~jZ GwU eB wewi Rb AbK weLvZ| AvgvRvb G AbKjv cBR AvQ Zvi ciI
BDRviiv GLvb Gm Lye mnR LyuR cvq| hgb cBR Book Page, GB cBR Book
catagories, Besk Books, Amazon kindel Gfve mvRbv AvQ|
71
mvP Bwb AcwUgvBRkb
Kib
wP t 4.3 Amazone.com Gi eyK cBR

BDRdzj mvBU Wfvjc Kij `ywU cvicvm mvf ne| GKwU nj IqemvBU UvwdK evoe| Ges
AbwU nj mvP Bwb mvBU ivsK evovZ mvnvh Kie| Avwg GLvb hv wjLev Zv nj
Making your website mvP Bwb dwj|
4.1 gvwwgwWqv Gi eenvi Kgvbv (Limiting Multimedia)

AbK ewk Mvwd Ges gvwwgwWqv IqemvBU BDm Kiv wVK bq| GwU Avmj cqU jm|
weki ewkifvM mdj IqemvBU gvwwgwWqv eenvi Ki bv evwZg wKQz IqemvBU Qvov|
Flas, Animation,video eenvi bv KivB fvj| hgb Amazone.com IqemvBUwU LyeB
wmj, mLvb Kvb Gwbgkb Ges wfwWI eenvi Kiv nq wb| GgbwK IqemvBUwUZ Kvb
Flas, Animation,video eenvi Kiv nq wb|
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wPt 4.4 Amazon.com web

Abw`K j Kib myspace.com IqemvBUwU hLvb AbKewk gvwwgwWqv eenvi
KiQ| G aibi IqemvBU Lye ewk mvP Bwb dwj bv|
73
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wPt 4.5 myspace.com IqemvBU

wK wKQz IqemvBU AvQ hvì Gjv BDR Kiv ìKvi KviY Zviv G aibi mvwfm w`q
_vK| hgb-yahoo, Google, cnn &rboh BZvw`|
74
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Kib
wPt 4.6 cnn IqemvBU
wP t 4.7 ebay IqemvBU

Avcwb Avcbvi cqvRb wKQz gvwwgwWqv BDR KiZ cvib| Ze gvUvgywU eenvi Ki| KD
IqemvBU AbK eenvi Ki| Kvb IqemvBU gvwwgwWqv ewk eenvi, GwU mvP Bwb
cQ` Ki bv| AbK mgq Iqe wWRvBbvi AvcbvK Lywk Kivi Rb Avwbgkb BDR KiZ
eje| ZLb Avcbvi wK wPv KiZ ne h Avcwb Kvì ewbwdUi Rb mvBU Zwi KiQb|
75
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4.2 Mvwd bq UU eenvi Kib

AbK IqemvBU cBR UU Ìqvi Rb Mvwd eenvi Kiv nq| wbgi Qwei
IqemvBUwUZ j Kieb UUjv BgR AvKvi `Lvbv nqQ| GB UUjv wK
BgR QvovI `Lvbv hZ cviZv| cvq mgq Iqe wWRvBbvi BgR w`q UU `LvZ Pvq|
AbKmgq me aibi dU me evDRvi fvjfve `Lvq bv Avi hw` UUjv BgR Gi ga
_vK Zvnj hKvb evDRviB wVK gZ `Lvq|
Kib
wPt 4.8 BgRi ga UU
76
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wPt 4.9 IqemvBU cocacola

wK mvBP Bwb BgRi gaKvi UU coZ cvi bv | AbK mgq Avgiv Avgvì wKQz wK
IqvW cBRi UU Gi ga iL `B| hnZz mvP Bwb mjv coZ cvi| wK BgRi
ga w`q Zv Kvb jvf bB| cBRi ga BgR _vKjI mwU jvW nZ AbK mgq jvM|
Avcbvi ZwiKZ IqemvBU hb Bivi Ges evM&m wd nq| Avcwb Iqe cBR Zwi Kivi mgq
h aibi Iqe wWRvBb UKbvjwR Ges Uzj&m eenvi Kieb gb ivLZ ne H Iqe cBR
Myjv hb mvP Bwb wiW KiZ cvi|
4.3 cvMvwgs jvsqR Ges SEO

Avgiv hLb SEO c-vwbs Kwi ZLb cvMvwgs jvsqRK eenvi Kiv nq IqemvBU Zwi
Kivi Rb| GKwU IqemvBU wewfb aibi cvMvwgs jvsqR eenvi Kiv nq| hgbt-PHP,
HTML, JAVA Script, CSS BZvw`|
77
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JAVA Script t
Rvfv w nQ GKwU cvMvwgs jvsqR hwU w`q Iqe wWRvBbviv WvBbvwgK KbUU Zwi
Ki wKy eve GwU SEO dwj bv| Rvfv w Gi KviY Crawler Kiv hvq bv| Gi
KviY mvP Bwb iRv Lye fvj nq bv| AbK mvBUi KbUU Ges wjsKjK mvP Bwb
_K nvBW Ki ivL | wK GiKg bv Kiv fvj, KviY mvP Bwb G aibi gvS gvS
Avcbvi mvBU wU mvP Bwb viv vg nIqvi mvebv _vK|
dvk (flash) t
dvk Aviv GKwU UKbvjwR| hwU ewkifvM BDRvi (BUvibU eenviKvix) cQ` Ki bv|
Kib
GwUi KviY GKwU cBR jvW nZ AbK mgq jvM| GwUi KviY GKwU IqemvBU AbK
v nq hvq| dvk hLb cyivcywi AvKwUf bv Ki ZLb cBR _K Ab cBR divqvW Kiv
hvqbv| dvk w`q ZwiKZ IqemvBUK SEO AbK KwVb| IqemvBU dvk BDm bv KivB
fvj|
wPt 4.10 dvk Qvov Iqe mvBU 4.3.1

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4.4 mnR Ki IqemvBU Zwi (make it user friendly)

Avcwb Iqe mvBU wK wbRi Rb Zwi Kieb bvwK Abi Rb ? wbq Abi Rb IqemvBU
Zwi Kieb| myZivs hvi Rb Zwi Kieb m hb GwUK Lye mnR eenvi KiZ cvi|
mRb Avcbvi IqemvBU wUK mnR Ki Zwi KiZ ne| AbK mgq wfwRUiì KvQ Lye
KwVb nq hvq Zviv IqemvBU hUv PvQ mUv cZ| ewkifvM Iqe mvBU GKwU wbw` mev
w`q _vK| BDRviiv hw` m mvwfmi Rb Avcbvi Iqe mvBU Avm, m hb Lye mnR mwU
LyuR cvq| wbgi wP j Kib GKRb wfwRUi Delta airline website G hve Gqvi
wUwKU eywKs Ìqvi Rb Avi mRb Zvi iZB eyK G wUc AckbwU iLQ|
Kib
wPt 4.11 Iqe mvBU Delta

KviY GB Iqe mvBU Kvb BDRvii Avmvi g~j KviYB nj wUKU eywKs Ìqv, mRb Ackb
wUK Ggbfve ivLv nqQ hvZ BDRvi mnR LyuR cvq| Avcbvi Iqe mvBU hLb Zwi Kieb
gb ivLeb Avcbvi Iqe mvBUi h mvwfmjv w`Z PvQb m jv hb Lye mnR BDRvì
bRi AvK KiZ cvi| Avcbvi Iqe mvBUi cPzi Z_ mvP Bwb K w`Z ne hb mvP
Bwb Avcbvi Iqe mvBU wUK bwfMU KiZ cvi| wbP wKQz bwfMkb wmg Ìqv nj|
79
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Sitemap (mvBU gvc)

Table of content A_ev index
Navigation Bar
Navigational text links
Avwg Lye `ytwLZ h wKQz wKQz BsiwR ki evsjv `qv nqwb| Zvi KviY nQ H jv evsjvq
wjLj cieZxZ Avcbvì mgmv nZ cvi| KviY Avcwb hLvb KvR Kieb mLvb Zv Avi
evsjv
Kib_vKe bv|
Kvb wjsK h UU wjLZ nq mUv QvU bv wjL js UU jLvUv fvj| GKwU wjsKi UU
GKi AwaK nZ cvi| GLvb j Kiv hZ cvi Dell computer GB wjsK js UU
AvQ|
wPt 4.12 Dell Gi Iqe mvBU Ges wjsK UU

80
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GKwU cBRi wjsK Gi UU `L eySvbv hvq h H cBRwU wK aibi A_ev wjsK jLv
co eySv hvq H cBR wK aibi Z_ AvQ| GwU ay BDRviK mvnvh Ki bv GwU mvP
Bwbi RbI fvj nq| wjsK Kvb BgR evUb eenvi bv Kiv fvj| KviY mvP Bwb H
evUbi UUjv wiW KiZ cvi bv|
Kib
wPt 4.13 evUb UU

mvP Bwb AcwUgvBRkb Kivi AvM AekB `L wbZ ne h Avcbvi mvBUi wWRvBb Lye
fvj|
4.5 KbUU (Content)

GKwU Iqe mvBU mvaviYZ Kiv nq _vK KbUU wWmc Kivbvi Rb| Avi mB KbUU Gi
Rb mvaviYZ wfwRUiiv Avcbvi mvBU Avme| Zgwb Iqe mvBUi KbUU nQ AbZg
GKwU Dcv`vb SEO dwj Kivbvi Rb| AbKB ewkifvM mgq KbUU wjLvi Rb w`q
_vK Avevi KD KD cdkbvj KbUU ivBUvi w`q KbUU wjL _vK| KviY Avcbvi Iqe
mvBUi KbUU hZ fvj ne, wfwRUi ZZ ewk Avme Ges ivswKs-G I fvj Aevb _vKe|
Ggbfve KbUU Zwi KiZ ne hb Search crawler mUv cQ` Ki|
81
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wPt 4.14 Iqe mvBUi KUU

fvj KbUU jv mvaviYZ Key word Ges Phrase w`q i nq| h Kvb GKwU cBRi
KbUU (UU) mvavibZ wZbi ewk wK IqvW eenvi bv KivB fvj| Iqe mvBUi KxIqvW
jv KbUU G eenvi Kiv hZ cvi| AbK ewk Kx IqvW KbUU G BDR Kij AbK
mgq mvP Bwb BbW Ki bv|
82
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wPt 4.15 UvBUj Ges KUU cBR

KxIqvW WbwmwU nQ GKwU cBR KZevi KxIqvW jLv nqQ| ewkifvM mvP Bwb G Kx
IqvW WbwmwU jv, j KxIqvW WbwmwU 5 _K 7 Gi ga| Abvb mvP Bwbjv hgb
Bqv Ges Gg Gm Gb Gi KxIqvW WbwmwU 5 AvjvD Ki|
AbK mgq `Lv hvq GKwU IqemvBUi KbUU Ab GKwU IqemvBU ev eM Kwc Ki Zvi
wbRi IqemvBU ev eM eenvi KiQ| Gfve hw` KD KbUU Kwc Ki wbq hvq, AbK
aibi Uzj&m AvQ hjv eenvi Ki Avcwb LuyR cveb Kv_vq ev Kvb IqemvBU ev eM
Avcbvi KbUU bIqv nqQ| eM mK c~Yv aviYv Ges mnR eM Zwi Kivi Rb
jLKi weMxwbs IqvW cm eBwU msMn Kib hwU w`q h Kvb KD AvBwU bjR Qvov eM
Zwi KiZ cvieb| BUvibU UvKv DcvRbi GKwU fvj Dcvq nj B-Kgvm| Avi BUvibU
eemv Kivi Rb msMn Kib B-Kgvm Ges B-Kgvm G Rygjv fvPygvU|
83
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GQvovI j GbvjvBwmm w`q gwbUwis Kiv hvq| Avcbvi mvBUi eeZ mKj KbUU memgq
AvcWU ivLvi Pv Kib| cBR PK KiZ ne hb mLvb wwjs Ges GwWwUs Bivi bv
_vK| myZivs Avcbvi IqemvBUi cBRK Bivi wd ivLZ ne GQvovI cBRUvZ hb
cdkbvj jyK _vK
Kib
wPt 4.16 vB wbDR Iqe mvBU Ges cvdkbvj jyK

ZwiKZ IqemvBUwU `LZ hb AvMwj gb bv nq| hgb AbK IqemvBUi Kvjvi Kw^bkb
wVK _vK bv| cBRi UU hb BDRvii KvQ covi DchvMx nq| dU PzR Uv eUvi nZ
ne| evK MvD Kvjvi mwVK fve wmj KiZ ne hb Ab Kvjvi K Bd bv Ki|
cBRi j AvDU hb gwms nq| Avcwb hw` mvP Bwb AcwUgvBRkb (SEO) KvR KiZ
Pvb Zvnj Iqe mvBU wWRvBb mK Avcbvi wKQz cv_wgK vb _vKv AekB ìKvi| Avi
mUv Rvbvi Rb Avcbvi Kvb UBwbs bv KiI GBP wU Gg Gj Ges wWg Iqfvi jLKi `ywU
eB co wkL wbeb|
84
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KbUU vgt- hLb wewfb Urls GKB KbUU mieivn Kie A_vr KbUU hLb WywcKU
ne, GwU nj KbUU vg nevi mvebv _vK| Avcbvi mvBU hw` Kvb BDwbK KbUU bv
_vK Ges wijfU KbUU bv _vK Zvnj mvP Bwb mUvKI vg KbwmWvi KiZ cvi|
GgbwK illegal KbUU Gi |
4.6 Iqe Kwc ivBwUs

Relevant Ges fvj wiUb KbUU nQ Iqe mvBUi wKs| GKwU IqemvBU ev Iqe
cBRK Uc ivswKs-G wbZ nj KbUU nQ AbZg wdPvi| SEO KwcivBU w`q Avcwb
BDwbK Iqe KbUU wjLvZ cvib| relevant Gi Rb Avcbvi cBRK vb Kie| 15%
Kib
Gi Kg wfwRUi cyiv cBRwUK `L, 85% wfwRUi GK wgwbUi ga cBR _K ei nq
Avm, KviY Zviv hUv Pvq mUv hw` bv cvq| myZivs Avcbvi cBRi Z_ AekB
informative, concise Ges mnR coZ cvi| Eye cathing & interesting heading
nZ ne| evKjv K Ki bv jLv, Rvbv k eenvi Kiv| cvwmf fqm eenvi bv
Ki GKwUf fqm eenvi Kiv fvj| hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfve wjLZ
cvib| Avgvi viv fvZ LvIqv nqQ| (I eat rice- Rice is eaten by me) wbgi wP
`Lyb Avwg j mvP w`q swot Analysis mK RvbZ PvwQ|
85
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wPt 4.17 mvP Bb swot Analysis

mvP Ìqvi ci AbKjv IqemvBUi wjsK AvmQ, hLvb swot Analysis mK
hLvb jLv AvQ|
86
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wPt 4.18 cBR swot Analysis content

Dcii wP `LwQ Avwg hwU RvbZ PqwQ mwU GB cBR cqwQ ejB wK Avwg cBRwU
coZ cviwQ| Avi hw` Gi wfZi `LZvg weRbm GvbvjvBwmm wbq jLv Zv nj nqZv Avwg
cBRwU coZvg bv, KviY cBR wijfU KbUU bB| KwcivBwUs-Gi Rb Avcbvi wgwbgvg
A_ev ewmK Iqe wWRvBb vb _vKZ ne hw` Avcwb GBP,wU,Gg,Gj Ges wWg Iqfvi eB
co wkLZ cvib| KbUU mK Aviv wevwiZ RvbZ GvWfv Gm,B,I eBwU msMn
Kieb|
87
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5g Aavq
Kib
Kx IqvW wimvP Ges wmjKkb
88
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Kib
89
mvP Bwb AcwUgvBRkb
5 KxIqvW wimvP Ges wmjKkb

mvP Bwb AcwU gvBRkbi LyeB iZc~Y welq nj KxIqvW| GKwU Iqe mvBUK mvP
Bwbi Uc ivswKs-G Avbvi Rb KxIqvW nQ LyeB iZc~Y GKwU Uzjm&| GKwU cBRi
UvUvj KUU Gi 2-5 cvmU Gi ga KxIqvW _vKv DwPZ| A_vr GKwU cBR 2 ev 3 wUi
ewk Kx IqvW bv _vKvB fvj| KxIqvW mB me IqvW hjv viv Avcbvi IqemvBUK
KvUvjM Ges BbW Kiv nq Ggb wK LuyR cZ mvnvh Ki| Kx LyuR cvIqv A_ev wmj Kiv
GwU Lye mnR KvR bv| AbK Kvvwb KvjUU wbqvM w`q _vK KxIqvW wiPvm Ges
GbvjvBwmm Kivi Rb| Avcwb hw` mwVK KxIqvW wmj KiZ cvib Ze Avcbvi mvBU wU mvP
Bwb
KibG wfwRqej ne| AbK aibi KxIqvW wiPvm Uzj&m AvQ hjv eenvi Ki Avcwb
mwVK KxIqvW cZ cib Avcbvi Iqe mvBUi Rb|
5.1 KxIqvW Gi iZ (Importance of Keyword)

Avcwb hLb mvP Bwb eenvi Kib ZLb Avcwb GKwU k ev GKi AwaK k UvBc Kib Ges
mvP evUb wKK Kib| Gi ci mvP Bwb H kjvK Gi B G LuyR `L| gb Kib
Avcwb mvP KiZ PvQb GKwU ev Kvi Gi bvg w`q| hgbt- Ford| GLb GwU wjL mvP
w`wQ|
90
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wPt 5.1 Ford wjL mvP

ZLb mvP Bwb h KvR jv mvaviYZ Ki _vK
cBR H Ford AvQ wKbv|
cBR hw` Ford bv _vK Zvnj Gi KvQvKvwQ Kvb k AvQ wKbv|
cBRi Kvb wjsK G Ford AvQ wKbv A_vr Ford jLv AvQ wKbv|
ev UU|
Italicited UU|
Bulleted wj|
Kvb UU hwU Ab UU Gi Pq eo|
nwWs UU|
91
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KxIqvW viv eySv hvq GKwU Iqe mvBU Kvb aibi Ges wK welq H IqemvBU _K Rvbv
hve| hgb gb Kib-Avcwb nvUj LyuRZ PvQb, myZivs nvUj nQ Avcbvi GKwU
KxIqvW| cw_exZ AbK nvUj AvQ me nvUj _K AvcbviUvK KZ bî cwRkb `Lve?
GLb Avmyb KxIqvW GbvjvBwmm| GKUz fveyb Avcbvi nvUj hw` nq `yevB, Avi Avcwb hw`
jLb `yevB nvUj, Zvnj AbK cwZhvwMZv Kg Mj| GLb Avcbvi nvUji mv_ `yevB
Gi nvUj jvi KwwUkb ne|
Kib
wP t 5.2 hotel KxIqvW w`q mvP Ges Gi iRv

92
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wPt 5.3 hotel in dubai w`q mvP Ges Gi iRv

Dcii wP `ywU _K eySv hvQ, Avcwb hZ wbw` Ki mvP wèb Avcbvi mvP iRv I wbw`
ne| Hotel in asia w`q mvP w`j hKvb `ki nvUj Gi wjsK mvP iRv G kv Kie|
wK Avcwb hw` hotel in dubai w`q mvP Kib Zvnj ay `yevB Gi nvUj `LZ cveb|
mvP Bwb crawler wewfb aibi IqemvBU KxIqvW w`q wfwRU Ki| Avcbvi Iqe mvBUi
Rb KxIqvW wmjKkb hw` f~j nq Zvnj IqemvBU UvwdK I Avme bv| AbKB Lye myì
myì wWRvBbi Iqe mvBU Zwi Ki wK Zviv mwVK KxIqvW Realize Kg Ki| GKRb
BDRvi h Kvb mvP Bwb wMq Kvb Z_ Rvbvi Rb h IqvW ev dR wjLQb mwUKB Avgiv
KxIqvW ejev| Avcwb Kx Rvbb ? gvbyl Kvb KxIqvW w`q mvP wè? Avi gvbyli mB Rvbvi
welqUvK hZ ewk Avcwb RvbZ cvieb ZZB Avcbvi KxIqvW wmjKkb mwVK ne| Avi G
Rb AvcbvK KxIqvW wbq wiPvm Ges GbvjvBwmm KiZ ne| Avcwb KxIqvW wbq hZ ewk
GbvjvBwmm Kieb ZZB Avcbvi IqemvBUi Rb Dchy KxIqvW Ly uR cveb| G welq jv
cieZxZ Avgiv Aviv wel` fve AvjvPbv KiwQ|
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5.2 KxIqvW GbvjvBwmm i Kiv (Starting your keyword analysis)

KxIqvW GbvjvBwmm i Kivi AvM fveZ ne wK aibi KxIqvW gvbyl mvP KiZ
eenvi Ki| AbK mgq `Lv hvq KxIqvW GbvjvBwmm Gi Rb AbK ewk mgq w`Z
nq|
Avcwb hme KxIqvWjv wPv KiQb A_ev fveQb H me KxIqvWjv Kvb UU
GwWUi ev IqvW cmmi UvBc Ki ivLyb| hLb Kvb KxIqvW Avcbvi gb coe ZLbB
mUvK Avcwb wjL ivLyb| Avi Avcwb hw` wjLv i bv Kib Ze Avcbvi gb bZzb
Kib bZzb KxIqvW Avme bv| hZ cvib cwZw`b wKQz wKQz KxIqvW wjLyb| G mgq `Leb
Avcwb hv wPv Kib wb Zvi Pq AbK ewk KxIqvW jLv nq MQ| Avcbvi KLb
I fvev wVK ne bv h AvRKi gaB A_ev GKevi i KiB KxIqvW GbvjvBwmm
kl Ki djev| KviY GUv AbKUvB GKUv mRbkxj I eywgvi KvR| Ggb I nZ
cvi AvRK Avcwb i KiQb fveZ I cviQb bv wK wPv Kiev| `qv Ki _g
_vKeb bv| Avevi AvMvgxKvj i Kib | Gfve GK mgq `Leb Avcwb AbKi
Pq fvj KxIqvW GbvjvBwmm KiZ cvieb| KviY Kvb KvR kl Kivi c~e kZ nj
i Kiv|
Avcwb wbR wbR ay wPv Kieb bv eis Avcbvi dm Ges KwjKì mv_I Avcwb
AvjvPbv KiZ cvib| `Leb Zvì _K Avcwb fvj Kvb AvBwWqv cvQb| hUv
AvcbvK KxIqvW wmj KiZ mvnvh Kie| Avcwb wewfb gvbyli mv_ K_v ej Rb
wbZ cvib Zviv Kvb aibi k w`q Kvb wbw` Z_ mvP Ki|
Gevi Avcwb Zwi Kiv wjwU PK Kib Kvb aibi evbvb fyj AvQ wKbv|
KxIqvWjv AekB BsiwRZ wjLeb| ZwiKZ wj _K wKQz KxIqvW ev` w`Z
cvib hjv Avcbvi mvBU Ges mvBUi KUU Gi mv_ wgj bB| A_vr Relevent
KxIqvW| GLb Avcwb wbR mvP Bwb mvP w`q `LZ cvib Kvb aibi KxIqvW
jv BDRvi ewk mvP Ki| GQvov Gaibi wKQz vwUmwU Gi Rb cieZxZ wKQz
Uzj&m Gi eenvi `Lvev|
94
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wPt 5.4 foreign education mvP iRv|

Dcii wP `Lv hvQ foreign education w`q Mj mvP w`j mvP iRv `LvQ
132000000| GKB DkB hw` Avwg mvP Kwi Abroad education Zvnj mvP `LvQ
26000000| ay ZvBbv mvP iRv Gi wjsKjv I `yfve mvP w`j AvM ci Avme|
nqZv foreign education Gi Rb h mvBU mvP iRvi Uc AvQ `Lv hvQ Abroad
education Gi Rb mwU Uc bvI _vKZ cvi|
Avcbvi cWv-Gi bvg hw` GK k nq aib Avcbvi GKwU cWv Gi bvg
Readleaf Avcwb nqZv fveZ cvib Avcbvi KxIqvW Readleaf wK gb ivLZ
ne Avcwb hLb KxIqvW GbvjvBwmm KiQb ZLb wK Kvgvii K_v wPv Ki KiZ
ne| Ggb I nZ cvi Avcbvi Kvgvi nqZv mvP w`Q Read leaf `yUv Avjv`v k
eenvi Ki| mRb gvS gvS kK f wjLZ cvi| mRb KLbI KLbI k
gvR KiZ nZ cvi Avevi KLbI KLbI kK Avjv`v Ki wjLZ nZ cvi| Avcwb
mvP Bwb mvP w`q Ges mvP iRvi Dci wfw Ki eySZ cvieb Kvb kwU KZ
ewk eenvi nq|
95
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wPt 5.5 Abroad education w`q mvP

Avcwb Avcbvi ZwiKZ wj wmyjvi Ges cvivj Avjv`v Ki GvW Ki wbb| KviY
mvP Bwb wmyjvi Ges cvivjK Avjv`v Ki wUU Ki| hgb Avcwb hw` mvP e
wjLb Ford Ges fords G`ywUK Avjv`v Ki `Lve Ges mvP iRvI Avjv`v
`Lve| cieZxZ Wordtraker wbq AvjvPbv Kiv ne hwUi mvnvR KxIqvW
wmj Kiv hvq GQvov Lye kxNB jLKi GvWfv SEO eBwU AvmQ| hLvb Aviv
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mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

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2. W. gvnv` Rvwn`yi ingvb

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22Zg Aavq Odesk (wdjv gvKUm)

1.1 mvP Bwb wK?....................................................................................................................23

2q Aavq t UKwbKvj Uvg (SEO Jargon & Technical Word)..........................37

3q Aavq t Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)....................55

4_ Aavq t mvP Bwb dwj IqemvBU Zwi............................................................67

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4.3 cvMvwgs jvsqR Ges SEO. ............................................................................................74

5g Aavq t KxIqvW wimvP Ges wmjKkb.................................................................87

6 Aavq t KxIqvW GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113

7.1 Ab-cBR AcwUgvBRkb...................................................................................................139

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8g Aavq t GKwU B-gBj GWm Zwi Kiv.............................................................165

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22Zg Aavq Odesk (wdjv gvKUm)

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22Zg Aavq Odesk (wdjv gvKUm)

12.2 mvP Bwb AcwUgvBRkb wkLZ wK wK jvMe.......................................................................263

13Zg Aavq t Rygjvi Iqe mvBU K SEO Kiv....................................................277

13.1 IqemvBU wK?...............................................................................................................277

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14.11 Paragraph G title wbaviY...........................................................................................310

16.1 Weebly mvBUK Off page optimization.......................................................................351