Course Syllabus BPS 6350 ETM Summer 2006 -1-

BPS 6350
ENTERPRISE TRANSFORMATION MANAGEMENT
DOMINANCE OR DEATH?
Monday 6:00pm – 10:00pm SOM Building Room 2.112

Professor Michael D. Oliff 972-883-4118 Michael.Oliff@UTDallas.edu

Office: SOM 1.707 Hours: Before or after class or by appointment
Teaching Assistant: Maulik Singhal maulik.singhal@gmail.com

Course Overview. This course is designed to provide an overview of the key concepts
that comprise enterprise transformation. It deals specifically with corporate-wide
resource allocation and reallocation – relating and combining corporate strategy, business
structure and management systems within a general change-management framework.
The roles of leadership, communication, team-building and performance measurement
are highlighted as they accelerate and sustain large-scale, complex transformation
programs illustrated in 15 global industries. The course includes significant analysis
and discussion of 12 business cases, 8 of which are UTD SOM developed and
copyrighted during the last 12 months.

The Scope of Enterprise Transformation Management

Organizational & Individual Dominance

Strategy Structure Systems

Purpose Customer
Value
Distinctive
Focus
Competency
Stretch
D iscipline Culture
The Phoenix Performance Group Michael D. Oliff
All Rights Reserved

Course Objectives. The course will provide participants with exposure to and an
understanding of:
1. Corporate dominance – the ability to establish and sustain influence in chosen
markets – and the enterprise transformation elements (strategy, structure and
systems) that produce it.

Professor Michael D. Oliff Wk: 972-883-4118 Cell: 972-998-7536

Michael.Oliff@utdallas.edu
Course Syllabus BPS 6350 ETM Summer 2006 -2-

Course Objectives, continued.

2. The requirements of corporate dominance – creating value with customers,
building distinctive competencies and establishing stretch cultures and peak
performance.
3. The most common obstacles and opportunities in guiding, accelerating and
sustaining corporate transformation – deep, dramatic performance improvement.
4. The relationships between personal development – purpose, focus and discipline
– and corporate transformation programs.
5. Successful enterprise transformation initiatives across 15 global industries –
including frameworks, tools and techniques employed.
6. The role of leadership, communication and Key Performance Indicators in
accelerating and sustaining complex improvement programs.
7. The application and execution of related concepts and approaches in today’s
business environment

Course Text/Materials. The 350 pp. Course Pac, containing some 20 cases and articles,
is available at On Campus Books and Off Campus Books.

Supplemental Reading. This course assumes prior exposure to the basic concepts of
strategy, operations, marketing and human resource management. It also requires the
analysis of business cases. A number of references are provided to supplement
knowledge in these areas.

Course Requirements and Evaluations. A list of assigned readings and cases is

provided. Additional materials may be posted electronically or provided in-class. On-
time attendance, advance preparation and constructive participation in class discussions
and in team working groups is required. Student evaluation and final grades will be
based on:

Individual Class Contribution – 25%

Take-Home Mid-Term Paper – 20%
Final Team Project – 30%
Final Exam – In Class - 25%

With 25% of your grade related to in-class activity - preparation, attendance and
participation are strongly encouraged.

Class Guidelines.
Be on time for class. Turn cell phones off, respect each other by listening actively.
Meetings before and after class are encouraged and I will make appointments at other
times based on your needs. It is easiest to contact me outside of class by email
( michael.oliff@utdallas.edu )

Professor Michael D. Oliff Wk: 972-883-4118 Cell: 972-998-7536

Michael.Oliff@utdallas.edu
 Course Syllabus BPS 6350 ETM Summer 2006 -3-

BPS 6350
SUMMER COURSE SCHEDULE
Date TOPIC (#)CASE/READING
Introduction and Overview, Dominance Navigating the Enterprise , 1996, MD Oliff
Session 1 or Death, The Transformation of No One’s Perfect but a Team Can Be, Belbin
May 15 Enterprises, Teams and Individuals Purpose, Focus and Discipline, 1999,MD Oliff

The Transformation Journey-A Roadmap (1)Bahlsen GMBH, Transforming The

Session 2 Creating Customer Value Enterprise in Turbulent Times, UTD, 2004
May 22 Final Case Development Creating Value with Customers, 2003, MD Oliff

Session 3 Creating Customer Value Tin Soldiers..., 1993, S Vandermerve

June 5 Customer Activity Cycles (2)SKF (A),
Final Case Development (3)SKF (B), IMD, 1993 S Vandermerve

Session 4 Strategic Intent - Identifying Future

June 12 Distinctive Competencies (4)Nokia Mobile Phones, IMD 1992
Strategic Intent – Chosen Markets (5)Wal-Mart – Strategy for the 21st Century

Session 5 Strategic Intent - Validating Distinctive (6)Bahlsen: Developing Strategic Intent, UTD
June 19 Competency Targets (7)Bahlsen: – Planning and Organizing for
Competency Mapping Transformation - IMPETUS, UTD, 04
TAKE-HOME MID-TERM PAPER (8)Nokia–Creating New Markets, UTD, 04

Session 6 Building Distinctive Competencies – (9)Bahlsen-Building Distinctive Competencies

June 26 Dynamic Capabilities, High Performance (Demand Chain)
Processes - Competency Mapping (10)Bahlsen-Building Distinctive Competencies
(Product Innovation), UTD, 2004
Session 7 Accelerating Change – Business Process Business Process Benchmarking,1996, MD Oliff
July 3 Benchmarking (11)Bahlsen GMBH., Developing KPI’s to
Key Performance Indicators Guide Transformational Change, UTD, 2004
Final Case Development
Session 8 Sustaining Change/Stretch Culture (12)CMB Packaging, IMD, 1992
July 10 Employee Value and Human Systems
2020 Framework for Future Dominance
Session 9 Final Case Development eTMM Assessment Framework, 2006
July 17 Dynamic Governance/eTMM Assessment

Session 10 Case Presentations Presentations

July 24
Session 11 Final Exam
July 31

Professor Michael D. Oliff Wk: 972-883-4118 Cell: 972-998-7536

Michael.Oliff@utdallas.edu