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NOTES
1 B. F. Skinner (19041990), who,
according to Donahoe and Palmer
(1994: 6), consistently and persuasively championed the explanatory
power of careful analyses of observed
environmental
and
behavioral
events, published more than 190
articles and books in his career.
These included The Behavior of Organisms (1938), which reported his conclusions concerning the relationship
of environment and behavior based
on laboratory animal studies, followed
by Science and Human Behavior (1953)
and Verbal Behavior (1957), which,
respectively,
via
interpretation,
brought human behavior in general
and human verbal behavior in
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