Carlos H

Collazo____________________________________________
PO Box 192161 San Juan PR 00919-2161 * Tel. 787-360-7224
* E-mail: carloshiramch@gmail.com

Sales & Marketing - Healthcare Project Manager – Pharmacy Benefit

Management
Account Manager - Business Development – Client Service

__________________________________Career
Experience______________________________________
Sales & Marketing Director ProSalud, HMO Inc. – San Juan, PR 2008 – 2009
Identifies opportunities, defines and leads campaign strategy for existing and new markets. Creates marketing
communications program to increase brand awareness. Led multi-functional team of eight people responsible for;
Medicare, Commercial products, RFP & proposals, underwriting, sales and services. Collaborate in all phases of
business development including proposal development, presentations, pricing, and contract negotiations. Established,
developed and maintained business agreements with brokers and producers. Generated and implemented sales and
marketing strategies for lines of business; direct payments, PYMES and large groups. Negotiated benefits and services
agreements with TPA. Participate in tradeshows and other business development campaigns.
Accomplishments: • Created and implemented first advertising campaign in nation media
• Increased sales in 50% total annual premium
Healthcare Project Manager Consultant, San Juan, PR 2007 – 2008
Helped in the businesses initiate development to independent pharmacies and companies that offer products
related to healthcare. Project Manager for a TPA offering services to health insurance clients. In areas like;
OPERATIONS: defined plans, interpreted policies and procedures, devised strategies and achieved
business goals by implementing projects.
SERVICE: evaluated Avaya CMS system (Telecommunications system-Automated Call
Distribution-call center) to reduced abandons calls in order to accomplished clients and regulators
requirements (Centers for Medicare Services and URAC).
BUSINESS OPORTUNITIES: reviewed current products, made recommendations and identified
market for products
MARKETING: introduced products thru independence pharmacies
PBA Director Co-pharma Integrated SOlutions, Inc. – CISO, San Juan , PR 2006 – 2007
Planned and designed the strategy of introduction of business. Identified the prospects and to carried out
sales presentations. Developed and identified business niches including negotiation with pharmacies in order
to create different distribution networks. Created and established alliance with other sectors to increase
traffic Coopharma pharmacies. Kept the Board of Directors updated with income, expenses and activities
reports. Managed problems-reporting, tracking and resolution process. Represented the company in
conventions and business activities. Negotiated and hired services for the most efficient operation of the
business. Identified the needs of human resources, interviewed and recruited personnel.
Accomplishments: • Participated in the proposal to administer rebates in Health Reform-ASES.
• AEELA discount program
PBM Account Manager Walgreen’s Health Initiatives-WHI, San Juan, PR (7 years)

Act as primary liaison between Puerto Rico and corporate office. Maintain overall responsibility for all
client needs. Work with client executive staff to solve business issues and provide enhanced services.
Ensure all major milestones are delivered on schedule for implementations. Identify ways to improve
performance, solve problems, and share the customer’s focus on success. Analyzed plan profitability,
utilization reports, plan efficiency; acted as program design consultant and identified opportunities that
promoted the sales and retention of new or additional programs. Implemented of new client’s government
and commercial groups and Medicare part D plans designs. Developed member communication programs
though the creation and presentation of cost containment and educational topics.
Accomplishments: • 100% of client’s retention.
• 96% of Puerto Rico client’s satisfaction according with 2002 nationwide survey.
• Reduced turnaround time between home office and clients for implementation
of new design and changes to current benefits.
Supervisor of Member Service United Healthcare, San Juan PR (8 years)

Oversaw and supervised daily (24 hr) operation of customer service call center. Monitored and supported
staff of 21 clerical, technical and customer service employees in 12 ACD stations, and 4 customer walk-in
offices. Team worked with Director in the following tasks: regular audits, establishment of policies,
procedures and metrics.
Accomplishments: • Established effective system of production assessment and standard compliance.
• Department achieved 98% in successful calls; reduced rate of abandon calls to 2%.
• Achieved 1st position among 38 units nationwide.
• Set- up network system allowing management to read on-line communication.

Education
Bachelor in Business Administration – Finance – University of Puerto Rico,
Bayamón Campus (1996)

Training
• CMS: Train the trainers Medicare Part D
• Bay Group: Situational Sales Negotiation
• Certification of International Trade
• Venta Creativa: La Llave de Éxito – Edouard Lafontant
• Project Manager Certification – University of New Orleans

_________________________________Core
Competencies______________________________________
Provide leadership and vision in multiple projects in all phases of business development. Compressive experience on
healthcare and insurance industry across diverse areas like operation, high and medium level management, client
service, sales direct and thru agents/brokers, government, commercial and Medicare markets. Good interpersonal
communication and listening skills. Technology and computer skills. Maintain relationship with public medias like
radio stations, regional news paper and others.