Portfolio

Melissa Pierce

Contact
Melissa Pierce
30 College Ave. #317
Rexburg, ID 83440
714.510.0625
got12002@byui.edu

Table of
Contents
Logos
Business Card
Letterhead
Flier
Montage
Brochure
Web Page
Event Ad
Photodesign

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Logos
Date: November 1, 2014
Instructor: Pingel
Course: COMM 130
Description: Three logo variations for the same company.
Objectives: Frozen yogurt is a fruity and colorful dessert.
Programs: Adobe Illustrator
Process: I used Illustrator to create the logos. For the first one, I created the orange out of shapes and chose a font to
match. For the second one, I created the swirl of yogurt out of ellipses and the curving tool. For the last one, I used the
same swirl of yogurt in a different color and added a line. I used a unique color scheme for each one.

Frozen Yogurt

frozen
yogurt

frozen yogurt

frozen
yogurt

Business Card
Date: November 8, 2014
Instructor: Pingel
Course: COMM 130
Description: Stationery using a personally designed logo.
Objectives: FirstHome is a fun, young, inviting company for new home buyers to turn to.
Programs: Adobe Illustrator, Adobe Photoshop
Process: I used Illustrator to create the logo. Then, I created the business card front and back in InDesign. I inserted

lines and played with typography and alignment to make a pleasing design. I used a watermark effect for the back of the
business card. I used font sizes that clearly distinguished the body text from the logo.

FIRSTHOME
FIRSTHOME
new homes for new home buyers

new homes for new home buyers

Frances Parks
Frances Parks
801.536.9384
801.536.9384
francesparks@gmail.com
francesparks@gmail.com
300 W 900 E
300CA
W98364
900 E
Riverside,
Riverside, CA 98364

FIRSTHOME
FIRSTHOME
new homes for new home buyers
new homes for new home buyers

Letterhead
Date: November 8, 2014
Instructor: Pingel
Course: COMM 130
Description: Stationery using a personally designed logo.
Objectives: FirstHome is a fun, young, inviting company for new home buyers to turn to.
Programs: Adobe Illustrator, Adobe Photoshop
Process: I used Illustrator to create the logo. Then, I created the letterhead in InDesign. I inserted lines and played
with typography and alignment to make a pleasing design.

Frances Parks
801.536.9384
francesparks@gmail.com
300 W 900 E
Riverside, CA 98364

FIRSTHOME
new homes for new home buyers

Flier
Date: October 5, 2014
Instructor: Pingel
Course: COMM 130
Description: This project is a black and white flier promoting a graduate leadership conference for college seniors.
Objectives: I want to show college graduates that this conference will be professional and educational, but also
reachable and age appropriate.

Programs: Adobe InDesign

Process: I chose my best sketch out of four and created my vision using Adobe InDesign. I used contrasting fonts,

making the title much larger than the appropriately small yet readable body copy. I created black triangles in opposite
corners to draw the eye into the center of the page and provide some repetition. I made sure there was lots of white space
throughout and that none of it got trapped in the middle of the design.

graduate
leadership conference

Do you want to have the competitive

edge in business?

Come learn how at Vouant Communications annual Graduate Leadership Conference.

Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace.
During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss
breakthrough leadership techniques while cultivating attributes of leadership that will market to any employer.
Conference is available to graduating seniors. Space is limited.
Registration and more information available at http://www.vouantcomm.com/leaders

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Montage
Date: October 26, 2014
Instructor: Pingel
Course: COMM 130
Description: A spiritual montage created from two or more images, with use of typography and filters.
Objectives: God will comfort us when loved ones pass.
Programs: Adobe Photoshop
Process: First, I found two images that would work well together. I made the funeral scene the background and

montaged the angel on top of it. I used a Gaussian blur filter to make the background less distracting. I added the text in
cohesive fonts. I used the color from the tablecloth as the stroke behind the letters.

Brochure
Date: December 7, 2014
Instructor: Pingel
Course: COMM 130
Description: A unique logo and brochure for a company of your choice.
Objectives: Woofie Works is a charitable company that strives to give all dogs a home for the holidays.
Programs: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Process: I started by creating the logo in Illustrator. I used simple shape tools and typography. Then I created the

brochure in InDesign. I made the text wrap around one of the picture by clipping it in Photoshop. I used guides to keep
everything aligned.

Web Page
Date: November 21, 2014
Instructor: Pingel
Course: COMM 130
Description: A web page to display a personally designed logo.
Objectives: My message is that real estate can be a fun and easy experience for first time home buyers.
Programs: TextWrangler
Process: I used TextWrangler to make both my CSS and HTML code. I wrote up all of the text for the HTML code
and used tags to separate it into headers and a bulleted list. For the CSS coding, I edited the code to change font types,
colors, padding, and margins. I also used coding to link the HTML and CSS parts together.

Event Ad
Date: October 11, 2014
Instructor: Pingel
Course: COMM 130
Description: A color full-bleed event ad to promote a fundraiser using only Microsoft Word and a scanner.
Objectives: I am advertising a marathon that will benefit cancer research. Everything on the page symbolizes speed,
which is something associated with marathon runners.

Programs: Microsoft Word, Adobe Photoshop

Process: I used an HP LaserJet M4345 MFP scanner to scan the image of the racecar driver. After correcting the

pixels in Photoshop, I moved the image to Microsoft Word, where I stretched it enough to reach both ends of the page.
I filled in the rest of the page with analogous-colored boxes, creating a checkered-flag type of look. I added the title in
italics to make it look like it was traveling fast across the page, hinting again at racecar driving. Then I entered all of the
information for the event in the bottom left box.

==
Saturday

October 11, 2014

Start: Placentia, 6 a.m.
Finish: Angels Stadium
Registration:
www.cancermarathon.com

Entry fee is $40. All proceeds go to the American Cancer

Society.

Photodesign
Date: October 19, 2014
Instructor: Pingel
Course: COMM 130
Description: Use Photoshop to create a full-bleed, 8.511 photodesign with an original photo, consistent color
scheme, text, and design elements.

Objectives: I wanted to make an appealing look to pair with the quote. I wanted to promote the wear of jewelry.
Programs: Adobe Photoshop
Process: I took a picture of some jewelry on a table using multiple lamps for lighting. I edited the photo in Photoshop
and added a background color. On top of that, I put see-through boxes and then text on top of those. I chose a font that
matched the jewelry theme. I made sure that everything was different shades of orange, since some of the jewelry was
orange.