the portfolio of

CAROLYN
HONSVICK

about the designer

Carolyn Honsvick
2813 Treelined Street
Hometown, Texas
214-888-4444
carolynHdesigns@email.com

Online Portfolio
VisualMediaByHonsvick.wordpress.com

Design Programs
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Acrobat Pro
Adobe Captivate
Microsoft PowerPoint 2013
Microsoft Word 2013
TechSmith SnagIt

design work
Montage
Brochure
Web Page
Stationery
Business Cards
Logos
Photodesign
Photography
Event Ad
Flier

montage

Date: October 25, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
A montage that combines two images with a spiritual
message.

Programs
Adobe Photoshop.

Objective
Capture and illustrate a spiritual message using
imagery and design that would appeal to a worldwide audience.

Process
First, I selected the spiritual message. I then found
images that once combined would illustrate the
message. In Photoshop, I placed the first image
woman-praying-handsin the background then
layered the second imageDemocrazia-inmovimentoon top. I adjusted the blending mode and
opacity to allow the browns and creams of the first
image to soften the second image. I used a vector mask
and brush tool to deconstruct and unveil the praying
hands on the first image. Last, I inserted and formatted
the spiritual message.

brochure
Date: December 6, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
A tri-fold 8.5 x 14 brochure with custom logo, images
and full-bleed design. Split-complimentary color
scheme: green, brick and violet.

Programs
Adobe InDesign, Illustrator and Photoshop.

Objective
Design an informational brochure that promotes the
Functional Medicine, paleo, and holistic approach to
living and assists people when grocery shopping to
select the foods best for them.

Process
First, I conceptualized the company The Functional
Pantry and then designed the logo in Illustrator.
Next, I determined the size and type of brochure best
suited for this information. I designed the brochure
using InDesign. I then researched and wrote my copy
and formatted the copy using paragraph styles. Last,
I selected images that capured the message and
cropped and optimized them in Photoshop to allow text
wrapping in the brochure layout.

Front Cover

Full Inside Spread

First Look Inside

Back Cover

web page

Date: November 22, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
A web page that showcases a new logo, is formatted
using a Cascading Style Sheet, and includes heading
levels and list styles. Monochromatic color scheme: lime.

Programs
Adobe Illustrator, Notepad ++, HTML and CSS.

Objective
Design a new logo for a client and create a web page
that showcases the logo and my web design skills.

Process
Conceptualized and designed the logo in Illustrator
and wrote the copy. I inserted the logo and copy into
the HTML file, color-matched the page to the logo and
used the CSS to format the elements. I used line breaks
and the strong style to set apart the subheadings for
each section in the design process. I also used an HREF
code for my blog link in lieu of a lengthy URL. I added
a contact line at the bottom in a smaller font and increased the letter spacing to make it more legible.

stationery
Date: November 8, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
Logo and first-page letterhead design with watermark
and backside design. Analogous, almost monochromatic
color scheme: lime-yellow, lime, dark limey green.

Programs
Adobe Illustrator and InDesign.

Objective
Create a logo and stationery that reflects the clients
philosophy that Life can be messy.

Process
Looked at the clients business and tagline and
coceptualized and designed the logo, watermark
and pattern in Illustrator. The pattern was created by
rotating and aligning four N from the logo, using the
Pathfinder tool to combine the shapes, then repeating
that element. Brought the logo, watermark and
background together in InDesign. Added the copy and
final design touches.

Front

Back

business cards
Date: November 8, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
Business cards with front and back design. Analogous,
almost monochromatic color scheme: lime-yellow, lime,
dark limey green.

Programs
Adobe Illustrator and InDesign.

Objective
Design a business card that compliments the stationery
and captures the personality and business of the client.

Process
Used the logo and pattern from the stationery and
added the copy and final design touches to echo the
stationery. I wanted the business cards to be fun and
different from other business cards. Life coaching is
a very personal service, so I designed the card to be
inviting and more like a conversation.

CHAR LIFECOACH

nice to meet you, im

CHAR NIEMI

learn how i can help you

call to talk

214.555.1234
write me an email

CHAR @LIFEisMESSY.COM
stop by to see me

Path to Success
Denton, TX 75000

because life is messy.

www.LIFEisMESSY.com

logos

Date: December 6, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
Business logo. Split-complimentary color scheme: green,
brick and violet.

Programs
Adobe Illustrator.

Objective
Design a new logo for a client for a brochure.

Process
The hexagon shape was used because it reminded me
of biology class and studying compound elements. I
used the spirals to simulate the Celtic spirals used often
by holistic groups. The tagline Eating for Life was
included to help people understand the purpose of the
company, and not mistake it for a container store. A
split-complimentary color scheme with bold colors were
used because vibrant-colored foods have the highest
nutritional value..

The

Functional

Pantry
eating for life

logos

Date: November 8, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
Variations on a business logo. Analogous color schemes.

Programs
Adobe Illustrator.

Objective
Design a new logo for a client to go on stationery,
business cards and a web site.

Process
I wanted to incorporate negative space in this design. In
Illustrator, I used the clients last initial, the letter N to
represent the ups and downs of life. I added a circle to
round off the end and represent the clients first initial
C. I rotated the N to get a smooth transition. I was
then segmented the negative space and recolored each
shape using an analogous color sheme for the imagery
of change. Last, I placed a single text box with the
name/title with no spaces between words, adjusted
the Kerning; positioned; recolored the word LIFE to
separate the words and make it pop.

Char Niemi
LIFECOACH

CHAR LIFECOACH

Char Niemi

LIFECOACH

logos

Date: November 1, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
Variations on a business logo.

Programs
Adobe Illustrator.

Objective
Design multiple logos for a client that reflects her
business and personality and would appeal to her
potential clients.

Process
Talked with my client to understand how her business is
different from other life coaching services. Researched
the meaning of colors and symbols for life and strength.
Looked at competing businesses to ensure my clients
logo would stand out from the crowd and capture her
message. Sketched designs on paper then created and
executed the designs using Illustrator.

lifecoach

CHAR NIEMI
lifecoach

char niemi

LIFECOACH

char niemi
LIFECOACH

CHAR NIEMI

c
NL

Char Niemi

CHAR NIEMI
LIFECOACH

CHAR

lifecoach

life coach

Char Niemi
L

photodesign
Date: October 13, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
A full-color single-page photodesign that includes an
original image. Monochromatic color scheme: lime.

Programs
Adobe Photoshop.

Objective
Design a full-color photodesign for a local country
antiques and oddities shop.

Process
Photographed interesting pieces from the clients shop.
Touched up the image in Photoshop. Added additional
design elements and used a vignette to add depth to
the image. Kept the design simple as not to detract
from the image. Added the final copy.

phototography
Date: October 18, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
Original photographs.

Programs
Adobe Photoshop.

Equipment
Nikon D300.

Objective
Capture original images and demonstrate competency
in overall composition and adjusting focus.

Process
I found this delightfully creepy little guy at Sutton
Place Antiques. Reminds me of Smeagol. I captured
him first to illustrate an overall composition and image
placement. No touch ups were made to this photo. I
then captured identical shots, one with the foreground
in focus and the other with the background in focus. On
the foreground focus shot, I used the Selective Color
tool to bring out the red and cyan in his eyes and coat.
I also sharpened him up on the foreground shot and the
box on the background shot.

Foreground Focus

Background Focus

phototography
Date: October 18, 2014
Course: Visual Media
Instructor: Ben Pingel

Description
Before and after comparisons of original photos
touched up in Photoshop.

Programs
Adobe Photoshop.

Objective
Capture original images and demonstrate competency
in overall composition and photo touch up skills.

Process
1. Recolored and sharpened the primary shape in the
foreground.
2. Intensified the reds and yellows on the train and
sharpened the front of the train and post on the
gazebo.
3. Brightened the Dart sign and street lamps, intesified
the yellow on the sign, and sharpened the street
lamps.
4. Intensified the yellows and reds to bring out the
colors in the foliage and the train. Sharpened the
front of the train, leaves on the tree, and parts of
the fence.

Before

After

event ad

Date: October 11, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
A full-color single-page 8.5 x 11 flier with scanned
image. Analogous color scheme: green, yellow, orange.

Programs
Microsoft Word 2010 and Adobe Photoshop.

Objective
Scan a full-colored picture to create a high-quality
image. Using Microsoft Word, create a flier that
promotes a benefit fundraiser event and uses the
scanned image.

Process
I selected and scanned a charming and colorful picture
from an artists book called Mustard that embodied
the message of the event. I cropped and optimized
the image in Photoshop. I sketched a few layout ideas,
then opened Microsoft Word and began designing. The
colors were pulled from colors in the image. The Shape
tool was used to create the flower at the top of the ad.

flier

Date: October 4, 2014

Course: Visual Media
Instructor: Ben Pingel

Description
A black and white single-page 8.5 x 11 flier to
promote an event.

Programs
Adobe InDesign.

Objective
Create a black and white flier using the text, images,
and logos provided by the client.

Process
Sketched several layouts. I chose a group picture with
four individuals. I duplicated and manipulated the
images to highlight and focus on the faces of just two
individuals and placed them in separate frames at the
top and bottom of the flier. I used elliptical frames with
thick white borders to simulate the O in the clients
logo and to contrast with the dominating horizontal
lines. For the copy, I chaged up the size and effect to
add variety and contrast. The font size was determined
based on the hierarchy and importance of the
information: title, hook, place, date, time, registration,
about the company, additional information.

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to learn more about

CAROLYN
HONSVICK
and her work, visit:
VisualMediaByHonsvick.wordpress.com