PORTFOLIO

Erika Ortega

Contact
Erika Ortega:
Fresno Street 228 Dept 3
Santa Maria La Rivera
Mexico, D.F.
55.4993.5049
ort13003@byui.edu

Table Of Contents
Brochure
Flier
Web Page
Event Ad
Letterhead
Business Card
Montage
Logos
Imaging

Brochure
Description:
A two sided (duplex) folding brochure.

Programs/Tools:
Illustrator, Photoshop and InDesign.
Date:
December 6, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images.

Process:
I did a two layout on InDesign to make the brochure, I
downloaded 4 images from the net on high quality and for the two
babies I modify that on Photoshop to wrap the text on that one,
because for me it was the one who can captive the attention of
my audience. I use square colors to make repetition, and as the
same time on the paragraph style. I decided to use line space
style for my paragraphs. I took a sample from the picture of the
two babies and I used two of the color on it to have repetition
on my design. I did my logo on Illustrator with the pen tool, and i
use a mask to place the baby face on the lent of the camera. For
the color on the lines of my logo camera I took a sample of the
2 babies picture as well. I decided the Drops of Heaven name,
because I think new born babies are a wonderful blessing on
every family.

Flier
Description:
New black and white flier for the annual Graduate leadership
Conference.

Programs/Tools:

InDesign.

Date:
October 4, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout.

Process:
My first step, it was to look on the internet for some fliers examples
for this kind of conferences. Then, I decided my message, and with
this information I answered to the questions about my audience.
After this, I draw some sketches to see where to place all the
required information, and finally, I made my mind and chose one
of my sketches to make my digital version. I decide to use just one
font, and my contrast was with different sizes and weights on the
same font. I use three colors on the gray-scale to create contrast,
and I decided that my focal point it will be the question to drag
the attention from my audience.

Web Page
Description:
A web page designed to showcase a personally created logo.

Programs/Tools:

TextWrangler, Illustrator and Photoshop.

Date:
Noviembre 22, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Acquire a working knowledge of HTML and CSS.

Process:
To create this web page I used TextWrangler. To change the
colors on the page, and to insert a resized logoI used Photoshop.
I used this website http://validator.w3.org/ to validated my html
file. I like to use TextWrangler, because it help me to see when I
am writing a correct attribute, and at the time I ended a closing
tag.. On the CSS file I change the fonts, the backgrounds and the
padding attribute. On the HTML file I change my information about
my process design for the logo. I change the colors that matched
to my logo, and I add a padding and a center attribute on my
logo image.

Event Ad

Description:

A full-bleed design to promote a fundraiser event using only

Microsoft Word.

Programs/Tools:
Microsoft Word and Scan.

Date:
October 11, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Comprehend image sizing (how pixels and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.

Process:
The first thing I did was to think about an idea for an event, and
it came to my mind that it is easy to give if you are having fun at
the same time. So, I decided to plan a Motocross event. Then,
I look on the internet flyers for that kind of event to be familiar
with the subject. After that, I start to look for ideas and images to
use on this kind of project. I decided to use a blue texture for my
background, because I do not know why but my gradient effect
for my background it was looking terrible at the time I saved it on
PDF format; I added a 3D effect to my motorcycle image to make
it look better, and a lighting effect for my flames. I used the reorder
on Microsoft to set my images and my text on the correct place.
I used 2 kind of fonts, one for my Focal point in a with color and
another font for the body with a contrast color as well. It was kind
of frustrating to me to be working only with Microsoft Word, but I
did it. Programs that I used: Microsoft Word, HP Scanner, PDF2JPG.
net (PDF converter).

Letterhead
Description:
Make a stationery with a logo company that I designed.

Programs/Tools:

Illustrator and InDesign.

Date:
Noviembre 8, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo, and apply typography.

Process:
First of all I choose a business and I decided to make a logo
for a party organizer. I did the logo and the letterhead and the
business cards on Illustrator. For my logo I used the pen tool and
I color it with a brush style. For the letterhead I uses the shape tool
and I did a mask to gave the final shape. for the business card I
followed the same pattern.

Business Card
Description:
Make a stationery with a logo company that I designed.

Programs/Tools:

Illustrator and InDesign.

Date:
Noviembre 8, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo, and apply typography.

Process:
First of all I choose a business and I decided to make a logo
for a party organizer. I did the logo and the letterhead and the
business cards on Illustrator. For my logo I used the pen tool and
I color it with a brush style. For the letterhead I uses the shape tool
and I did a mask to gave the final shape. for the business card I
followed the same pattern.

Montage
Description:
Create an spiritual poster montage using several images and
adding some text on it playing with some typefaces.

Programs/Tools:
Photoshop.

Date:
October 25, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
Unify a layout with a consistent theme and dominant spiritual
message. Learn to blend two or more images together gradually,
using masks

Process:
The first thing I did was to choose my quote, after that I choose
my pictures thinking on the message. After looking several pictures
I decided to use 3 different ones. I used one of them for my
background and the other to make the blend. I used just a part
of my final picture using the lasso tool. I did all my project on
Photoshop. I applied a mask on two of the top image to blend
the images and make them look like one. I added my text and I
applied a shadow to it.

Logos
Description:
3 variations of logo for a blinds company.

Programs/Tools:
Illustrator.

Date:
Noviembre 1, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Process:
looked into the net for inspiration of logos on this category. I
decided to make a youthful and colorful logo. I did everything on
Illustrator I used the shape tool for the first logo and the text tool.
For the second, I used the pen tool, the shape tool and the text
tool. I decided to added a line on the top of the blinds to give a
trespassing light effect.

Imaging
Description:
A full-bleed, 8.5 by 11 with a photo-design that includes a new
image, a consistent color scheme based on that image, some text,
and a few design elements.

Programs/Tools:
Photoshop.

Date:
October 18, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
create a full-bleed, 8.5 by 11, photodesign that includes an
original, new quality image, a consistent color scheme based on
that image, some text, and a few design elements.

Process:
First I choose my color scheme, then I think about my message.
After this, I took my photo thinking on my color scheme, and I look
for ideas on the internet about people and creativity. Now, I was
ready to begin with my project and I opened Photoshop and I
started to design my layout. I took out the background from my
picture, and I created a new document 8.5 in x 11 in; as the
shape of the table is rounded I place some circles on my design.
I choose the second place from the bottom of the red color
from my wheel, and I did the same with the other 3 colors from my
color scheme. I made darker the colors to match my picture, and I
began with my idea. After my critique I did some changes and this
is my final work.

Imaging
Description:
An illustration for my portfolio.

Programs/Tools:
Illustrator.

Date:
December 13, 2014.

Course/Instructor:
Comm 130 section 12
Ben Pingel.

Objectives:
To create a unique form for my portfolio.

Process:
I did this image with Illustrator. I did every part of the image with
the pen tool. I colored each part of the image, and I grouped at
the end. I create a mask to have just the image of the girl, and I
used on photoshop to place it on my master page. To make this
illustratios took me a little more than 2 hours.