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Executive Summary

Classic coffee shop is a coffee shop located at Jagat farm (Gr.Noida). It serves all type of coffee to
provide refreshment. Classic coffee focus all type of customers such as youngsters, mature, children,
professionals etc. it also serves verity in coffee and new innovations with coffee.
It adopt eco- friendly environment for our coffee house. We serve coffee in clay cup.
There

are

eco

-friendly

furniture

use

in

coffee

house.

Brief profile of the Entrepreneur


Ram Singh Choudhary
Mobile: +91 9654725322
Email: ram007rdx@gmail.com

EDUCATIONALQUALIFICATION

Pursuing P.G.D.M from AIT School of Management

Completed B.B.A from University Of Rajasthan in 2013

Completed 12th in 2009.

EXPERIENCE

AREA OF INTEREST

FRESHER.

Marketing/International Business.

LANGUAGE KNOWN

English

Can speak, Read and Write

Hindi

Can speak, Read and Write

German

Learning.

Abhishek Kumar
Mobile: +91 8376978520
Email: kumarabhishek2109@gmail.com

EDUCATIONALQUALIFICATION

Pursuing P.G.D.M from AIT School of Management

Completed B.C.A from S.M.U in 2012

Completed 12th in 2009.

FRESHER.

EXPERIENCE

AREA OF INTEREST

Marketing/banking

LANGUAGE KNOWN

English

Can speak, Read and Write

Hindi

Can speak, Read and Write

Projects Contribution to the Economy

To increase the standard of living.

To provide employment of the people

Situational Analysis
Classic coffee is in its first year of business as a start-up business. It recognized the fact that a
comprehensive, strategic marketing plan is required to ensure profitability and success. It offers
verity in coffee. The market need is for coffee shop that provides refreshment, convenience and
reasonable price charged.
Situational analysis also include

Project at glance

Market needs

Swot analysis

Marketing Plan
PROJCET AT A GLANCE
Shop name

: classic coffee shop

Product

: Coffee

Location

: Jagat farm (Gr.Noida)

Capacity

: 6000 cups/month

Raw material

: Coffee bean, Milk, Sugar, Cream, Ice-

cream, Chocolate, tea


Land

: 1500 sq.

Labor

: 10

Cost of Project

: Rs.30, 00,000

Product Description

Classic coffee shop unique roasting style flavored coffee

Cold Coffee with chocolate ice-cream

Coffee with cinnamon stick

Hot coffee

Coffee with cream

Black coffee

Sugar free

Green tea

Ice tea

Shakes

Garlic Bread

Potato finger

Burger

Samosa

Cookie

Tandoori paneer sandwich

Comparison with its competitor

On the basis of product quality

On the basis of price

On the basis of service


Its competitor

Costa coffee

Barista

Caf Coffee Day

Nestle

Fastrack

Menu Card
Coffee

Rs.50-195

Tea

Rs.60-120

Ice-cream

Rs.50-80

Shakes

Rs.110-200

Burger

Rs.40-150

Potato Finger

Rs.75-95

Sales Forecast
Year

Sales(Rs.)

2014-15

60,00,000

2015-16

80,00,000

Promotional Measures

Special discount offers on weekend.

Provide coupons.

Marketing Strategy
Market need

Convenience :
The area of coffee shop is convenient for valuable customer because it is near to new

court and college area

Customer services :
Servicing the customer with superior attention is what the employee are trained to

provide

Competitive pricing :

The price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee
culture and caf coffee day

SWOT Analysis
Strength:
Ensure quality of product
Focusing on customer teats and preferences
Pricing policy
Convenient area
Friendly environment

Weakness:
Existing competitors
Limited range of coffee
Difficult to maintain
Opportunity:
Introduce online/ telephone order system
Developing new product and services in future
New machines of coffee maker are introduce in market

Threats:
Government rules and regulation
Purpose:
To deliver an unbeatable coffee experience.

Punch line:
Love at first sip

Target market:

Middle class, students, professionals, and youngsters who like refreshment in their busy
schedule

Children who love sweet and cold coffee

Advertisement:

In local news paper

Store front display

Positioning
Expression competitive edge is based on customer taste and preferences. There is existing
competitors in the market so its difficult to survive in market so we more focus on
youngsters and students and for those we provide entertainment source like customer play
musical instruments in our shop.
Marketing mix
Pricing:
Coffee pricing scheme will be based on a competitive pricing model with other similar
product providers.
Distribution:
Coffee products will be dispended from our one and only shop. We provide home
delivery.

Promotion :
Our shop is located in traffic area so it will significantly increase visibilities.
Customer services :
We provide products based on customers taste and preferences.
Marketing Budget Rs.200, 000

Production Plan
Fixed Capital

Rent

Machinery

Freezer

Furniture

Utensils

Life of fixed capital-10years


Cost of raw material
Coffee powder

Rs.14000

Milk

Rs.30000

Potato

Rs.10000

Tea

Rs.15000

Ice-cream

Rs.5000

Others

Rs.10000

Availability of raw material


Rural areas and distributor
Cost of labor 6500/-per month
Maintenance and repairs should be done every 3 years.

Organization and management Plan


Form of Business-coffee house
Pre-operating Expenses

Fixtures and Fitting

Lighting

Administrative Expenses
Computer
Printing machinery
Financial Plan
Project cost-Rs.30, 00,000
Security of Loan-Gold

Trading and Profit & Loss A/c


Particulars

Amount

Particulars

Amount

To opening stock

100,000

By sale

60,00,000

To purchase

50000

To gross profit

5985000
60,00,000

To depreciation

20000

To insurance

20000

To printing charges

5000

To salaries

900,000

To discount

6000

To interest

30000

To net profit

5009000

Total

5985000

600,00,000

By gross profit

5985000

Total

5985000

Balance sheet
Particulars

Amount

Particulars

Capital Employed

10,00,000

Fixed Assets

Loan from financial Institution 20,00,000

Machinery &utensils

12,00,000

Creditors

Furniture

8,00,000

Air conditioner

300,000

50,000

Current Assets

Total

3050,000

Cash in hand

350,000

Cash at bank

400,000

Total

3050,000

Annual forecasted Cost for two years


Particulars

2014-15

2015-16

Plant efficiency

90%

93%

Raw material

200,000

250,000

Crocary

15000

17000

Power & Water

18000

18000

Total(A)

233000

285000

Other F.C

2100000

2100000

Interest

30,000

40000

Repairs

5000

5000

Depreciation

32700

32700

Total(B)

2167700

2177700

(A) Variable cost


Other expenses

(B)Fixed cost

Cash Flow Statement


Cash from operating activities
Cash receipts from customers

50, 00,000

Cash paid to suppliers and employees

(900,000)

Cash generated from operations

10, 00,000

Income tax
A) Net cash from operating activities

(1502700)
3597300

Cash flow from operating activities


Cash flow from investing activities
Purchase of fixed assets

B) Net cash from investing activities

(2100, 000)

(21, 00,000)

Cash flow from financing activities


Repayment of long term borrowing
Interest paid
(A+B)

(400,000)
(30,000)