CHRISTMAS PERCENTS

We asked 1000 people, what they would be doing this Christmas, with
whom, where and when

AT A GLANCE

OF PEOPLE

CELEBRATE
CHRISTMAS

94%
ON AVERAGE, PEOPLE THINK

RETAILERS SHOULDN'T PUT UP

CHRISTMAS

DECORATIONS

22ND
NOV

UNTIL 22ND NOVEMBER

Nearly twice as many people selected "4 weeks
before Christmas" as the next most popular answer

THE AVERAGE DATE

PEOPLE PUT UP THEIR

CHRISTMAS

DECORATIONS

9TH
DEC

IS 9TH DECEMBER
People with children at home decorate slightly
earlier on average (4 days earlier)

THE AVERAGE DATE

PEOPLE START THEIR

CHRISTMAS

SHOPPING
IS 12TH OCTOBER

12TH
OCT

Men start on average nearly a month later

than women

30% OF PEOPLE START THEIR

CHRISTMAS

SHOPPING
BEFORE HALLOWEEN

30%

90% OF PEOPLE WHO

BUY CHRISTMAS

PRESENTS
BUY SOME OF THEM

90%

ONLINE
Overall half of christmas shopping is done online
with a majority of people (53%) now doing more
than half their Christmas shopping online

59% OF PEOPLE WHO

CELEBRATE CHRISTMAS

SPEND MOST OF

CHRISTMAS DAY

59%

AT HOME

54% OF PEOPLE

TRAVEL ON
CHRISTMAS DAY

54%

Of those who travel on Christmas Day,

the average journey is 14 miles

ON AVERAGE, PEOPLE OPEN THEIR

CHRISTMAS PRESENTS

BETWEEN 10AM AND 11AM

ON CHRISTMAS DAY
On average respondents with children under 18 open gifts an hour earlier
than the rest. Twice as many of them open gifts before 9am (39% vs 19%)

75% OF PEOPLE WHO

CELEBRATE CHRISTMAS

EAT SPROUTS

75%

ON CHRISTMAS DAY
55+ year olds are twice as likely to eat sprouts on Christmas Day

52% OF PEOPLE

DO NOT WATCH THE

QUEEN'S SPEECH
16-24 year olds are less likely to choose to watch the
Queen's speech live when its broadcast (13%) than
everyone else (22-31%)

29%

29% OF PEOPLE WHO

CELEBRATE CHRISTMAS HAVE

AN AFTERNOON NAP
ON CHRISTMAS DAY
Men outnumber women 35% to 22%. Young people are as likely to
nap as the 65+ age group.

71% OF PEOPLE SEND

HAPPY
CHRISTMAS

TEXT MESSAGES

ON CHRISTMAS DAY,
OF THEM THEY SEND AN AVERAGE OF

11 MESSAGES EACH
16-24 year olds are twice as likely to text on Christmas Day
as people over 65

10% OF PEOPLE USUALLY

SHOP ONLINE
ON CHRISTMAS DAY

SAL

SALE

Twice as many respondents with under 18s at home shop

online (15%) vs 7% of those with no children around. This
increases to 22% of the 25-34 age group

21% OF PEOPLE WHO

CELEBRATE CHRISTMAS

21%

RETURN OR EXCHANGE
AT LEAST ONE PRESENT
These people return or exchange an average of four
presents. Approaching twice as many respondents with
under 18s exchange or get refunds for gifts (28% vs 16%)

20% OF PEOPLE WHO

CELEBRATE CHRISTMAS

RE-GIFT AT LEAST

ONE PRESENT.

20%

THESE PEOPLE RE-GIFT AN

AVERAGE OF FOUR PRESENTS

Women are far more likely to do it than men (25% vs
16%), so are people with under 18s at home (29%).

24%

24% OF PEOPLE
NEVER WANT TO HEAR

CLIFF RICHARD'S

'MISTLETOE AND

WINE' AGAIN

More 16-34 year olds chose "All I want for

Christmas is you" (to stop singing?). Perhaps
they are unfamiliar with Cliff's classic?

Survey conducted in November 2014 by Vanson Bourne.

We asked 1000 people, what they would be doing this

Christmas, with whom, where and when.
www.vansonbourne-christmas.co.uk