BBA-6A

Class Assignment.1
Rules and Regulations of Five Different
Countries
Submitted To: Sir Imran Khan
Submitted By: Mansoor Ahmad Qureshi

12/16/2014

Advertisement means any message, the content of which is controlled directly or indirectly by the
advertiser, expressed in several language and communicated in any medium with the intent to influence
their choice, opinion or behavior.
Rules & Regulations of Advertisement in NIGERIA:

The licensee shall attach a detailed report of the advertisement clearly specifying the goods

Advertisement means any message, the content of which is controlled directly or indirectly by the
advertiser, expressed in several language and communicated in any medium with the intent to influence
their choice, opinion or behavior.

Class Assignment.1
and/or services and the target consumers.

The licensee shall, If the goods and services on which an advertised claim or representation
depends can be tested by survey or data, provide such data which must be reasonably competent and
reliable, reflecting the true and accepted principles of such research.

The licensee must adhere to set standards for quality and grade of service set by the
Commission.

The licensee must adhere to the set standards on telecommunications products and equipment
that are manufactured, imported or sold in Nigeria.

The licensee shall adhere to any other standards or requirements of a specific or general nature
that may be specified from time to time by the Commission.

Advertisements must not unfairly discredit, disparage or attack other products, services,
advertisements or companies, or exaggerate the nature or importance of competitive differences.
Rules & Regulations of Advertisement in AUSTRALIA:
The Australian Consumer Law (ACL) prohibits your business from making false or misleading
representations

The standard, quality, value or else grade of goods or services

The composition style, model or history of goods

Whether the goods are new

A particular person agreeing to acquire goods or services

Testimonials by any person relating to goods or services

the sponsorship, approval, performance characteristics, accessories, benefits and uses of goods
or services

the price of goods or services

the availability of repair facilities or spare parts

the place of origin of a product - for example, where it was made or assembled

a buyer's need for the goods or services

any guarantee, warranty or condition on the goods and services.

Rules & Regulations of Advertisement in JAPAN:

be fair and truthful;

not be harmful to consumers

be made, in consideration of their impact on youth and children;

SP12-BBA-039

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Class Assignment.1

be decent and pursuant to social manners and customs; and

be in compliance with relevant laws and regulations, as well as public policy.

Rules & Regulations of Advertisement in CANADA:

The Canadian Code of Advertising Standards (Code) is comprised of 14 Clauses. These clauses, supported
by Interpretation Guidelines, set the criteria for acceptable advertising. They span the following areas:

Accuracy and Clarity

Disguised Advertising Techniques

Price Claims

Bait and Switch

Guarantees

Comparative Advertising

Testimonials

Professional or Scientific Claims

Imitation

Safety

Superstition and Fears

Advertising to Children

Rules & Regulations of Advertisement in INDIA:

The truthfulness and honesty of representations and claims made by advertisements

To ensure that advertisements are not offensive to generally accepted standards of public
decency

To safeguard against the indiscriminate use of advertising for the promotion of products
regarded as hazardous to society or to individuals.

To ensure that advertisements observe fairness in competition so as to inform the consumer on

choices in the marketplace while observing the canons of generally accepted competitive behavior in
business

SP12-BBA-039

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