APEEJAY INSTITUTE OF TECHNOLOGY-SCHOOL

OF MANAGEMENT, GREATER NOIDA

ENTERPRENEURSHIP (BUSINESS PLAN)

Bowling alley
Submitted in the partial fulfillment for the award of
Degree of Post Graduate Diploma in Management
Under the Guidance of:Dr. PoonamKain
Submitted By:
Harmandeepsingh
M2013026
Ankur mishra

M2013014

Gopalsharma

M2013025

Brief Description of The Project

This project is about opening a bowling alley which means a sport in which a
player, or "bowler" rolls a bowling ball down a wooden or synthetic (polyurethane)
lane with the objective of scoring points by knocking down as many pins as
possible. Bowling alley will help the customers to enjoy the gaming in a air
conditioned room and in a good ambience. Because of the needof bowling alley in
greater Noida we are now making bowling balls and apparel for professionals as
well as for recreational bowlers. Kids and handicapped people can also enjoy
playing bowling with their friends and relatives at the bowling alley.

Brief Description of The Entrepreneur

There are two entrepreneurs, Ankur mishra, Gopal Sharma and
Harmandeep Singh. All are fresh entrepreneurs and it is a partnership
firm.
Gopalsharma- As a fresh entrepreneur I have ability, knowledge and
skill that I learned during the period of academic qualification. My
qualification are graduation fromkuvempuuniversityand post-graduation
from AIT-School of management. In this entrepreneurship plan with my
friend with my skill and ability I will work with smartly and innovative
way to build the entrepreneur. My skill is good motivator, attract the
person by skill and well in ad design for the project.

Harmandeepsingh As a fresh entrepreneur I want to start this business

in greater Noida as per demand of people which are mostly students in
that so I wish to put my achievement of the education whatever I learned
till now as per my ability and skill I want to start this business and I
would like to achieve the goal of my entrepreneurship. My academic
qualification are b.com form DAV College, Jalandhar and postgraduation from AIT-school of management with the specialization of
finance and marketing. I had research on many entrepreneur of business
industry how they work and what are the unique way they adopt to
understand the environment of the industry and how they grew. I have a
ability of good entrepreneur. my skill are that Im addicted about my
work, learned good management skill in the period of management
qualification, ability to understand the demand of the situation and ready
to accept the challenge and prove myself with my fully effort.
Ankur mishra- Recently I completed my post-graduation from AITschool of management and I also completed my graduation from
kssaketpg college, Faizabad. In this entrepreneurship I will use my
ability and skill that are I am well supportive in team work and easily
understand the environment, quick decision, well command in
entrepreneur field, quick learning.

Project contribution of the economy

This project will help in increasing the standard of living of many
people. This project will also help in creation of jobs for many people.
This project will also help in providing recreational activities to the
individuals.

MARKETING PLAN
Brief description of the product
In this project the product will be the games equipment like bowling alley.
Individuals are required to roll a bowling ball down a wooden or synthetic
lane with the objective of scoring points by knocking down as many pins as
possible .The bowler who will score the maximum points will be declared as
the winner.
Comparison of the product with its competitors
Competitors of our product is at G.I.P mall Noida. our competitors is having
only one bowling alley which has three lanes and only three players can play
at one time but we have six lane bowling alley at which six players can play
at one time. As we are targeting the students and professionals of greater
Noida, there is a greater scope of prosperity and development of our
business.
Location
Location of our project will be at ansal plaza greater noida.
Market area
Market area of our project will be alpha, gamma, beta, greater noida
authority, jagat farm, knowledge park which has mostly students.

 Main customer
Our man customers will be students of different colleges and professionals
who want recreational activities in week days or at the weekend.
Total demand
In the early period of starting a bowling alley, there will be lesser demand
because of the lack of awareness of the project but later on there is potential
for this project because there is no other project similair to this one in greater
noida. As there are many students and professionals in Greater Noida, this
project can develop and prospect.
Sales Forecast
Year
Sales(Rs.)
2014-15
23,00,000
2014-15
32,00,000
Marketing Strategy
We will focus on client centered selling strategy and there will be a unique
selling proposition of our project.
Marketing budget
The marketing budget for this project will be 1,00,000 rupees.
Market share
As there is no competitor in greater noida, there are chances that our
project will have a good market share.
Selling price
The ticket of our bowling alley will be of rupees one hundred and
seventy.
Promotional measures
Advertisement will be placed on the local newspaper and local cable
channels. Pamphlets can also be distributed to make the persons aware
about the project.

SWOT Analysis

Strength:
Focusing on customer teats and preferences
Pricing policy
Convenient area
Friendly environment

Weakness:
Lack of awareness
Difficult to maintain
Opportunity:
Developing new product and services in future

Threats:
Government rules and regulation

ORGANIZATION AND MANAGEMENT PLAN

FORM OF BUSINESS- In that our entrepreneur is partnership based entrepreneurship in which

partner are Ankur, Harman, Gopal.
Organizational structure- owner (Gopal, Harman, Ankur)

Manager

Staff (mechanic, electronic,helper)

Maintenances staff

BUSINESS EXPERIENCE AND QUALIFICATION OF ENTREPRENEURGopal is a fresh entrepreneur and his qualification are current year he passed his management
diploma from AIT-School and graduation formkuvempu university and +2 form DAV school
Ankur is a fresh entrepreneur and his qualification, passed his management diploma from AITSchool of management and graduation from KSSAKET and +2 from SSV INTER COLLEGE
Harman is also a fresh entrepreneur and his qualification, passed his management diploma from
AIT-School of management and graduation from DAV and +2 fromPPS,Nabha.
PRE-OPERATING ACTIVITY- taking license, construction of building and infrastructure
PRE-OPERATING EXPENSES- legal fees, infrastructure expenses.
Office equipment- laptop, water cooler , ac, furniture.

ADMINISTRATIVE EXPENSES- telephone expenses, Travel expenses, Rentexpenses, Power

expenses, Repair expenses, Maintenance expenses, Office expenses, Misc. expenses.

FINANCIAL PLAN
Project cost
Cost of the project is thirty nine lakh rupees.
Financial plan and loan requirement
As an entrepreneur, cash flow statement, profit and loss statement, balance
sheethave been prepared and financial planning have been done properly and
accurately. As there is heavy investment needed for the project, a loan of
rupees fourteen lakh rupees have been taken from the state bank of India.
Security for the loan
Property of all the three entrepreneurs is pledged for providing the security
for the loan. All the entrepreneurs will be working hardly and in a best
possible way to repay the loan on time.
Loan repayment schedule
Loan taken from the bank will be paid in five to six years.
Particulars
To purchase
To carriage inward
To gross profit

To salary & wages

To office exp.
To electricity
To rent
To admin. Expenses
To legal &
To selling & promotion
Total

Trading and Profit&Loss A/c

Amount
Particulars
150,0000
By sale
10000
790000
23,00,000
144,000
20000
72000
8,40,000
10000
10000
25000
11,41,000

Amount
23,00,000

2300000

By gross profit
By loss
Gopal
Ankur
Harman

790000

Total

11,41,000

1,17000
1,17,000
1,17,000

Particulars
Capital Employed
Less-net loss
Loan from financial
Institution
Reserve & surplus

Total

Particulars
To purchase
To carriage inward
To gross profit

To salary & wages

To office exp.
To electricity
To rent
To admin. Expenses
To legal &
To selling & promotion
To net profit
Total

Balance sheet
Amount
Particulars
22,25,000
Fixed Assets
11,00,000

Machinery & other

124000

25000

Furniture
Air conditioner
Building
Game equipment
Current Assets
Cash in hand

3,00,000
100,000
800000
1500000

Cash at bank
Debtor
Prepaid exp
Total

400,000
200000
50000
3350000

3350000

Trading and Profit&Loss A/c

Amount
Particulars
160,0000
By sale
15000
1585000
32,00,000
144,000
42000
75000
8,40,000
10000
10000
30000
434000
4785000

10000

Amount
32,00,000

3200000

By gross profit

1585000

Total

4785000

Particulars
Capital Employed
Add- profit
Loan from financial
Institution
Reserve & surplus

Total

Balance sheet
Amount
Particulars
30,74,000
Fixed Assets
10,00,000

Machinery & other

150000

26000

Furniture
Air conditioner
Building
Game equipment
Goodwill
Current Assets
Cash in hand

3,50,000
100,000
1000000
1600000
50000

Cash at bank
Debtor
Total

500,000
220000
4100000

4100000

Cash Flow Statement

Net loss

351000
351000

Cash flow from investing activities

Game equipment
Furniture
Building

1500000
300000
800000
2600000

Cash flow from financing activities

Bank loan

1100000
1100000
Cash & cash equivalents of the beginning of the period 50000
Cash & cash equivalents at the beginning of the period
Net increase/decrease in cash & cash equivalents

Return on investment

500000

150000

Return on investment will measure the gain or loss generated on

an investment relative to the amount of money invested.
It is calculated as follows=

net profit/loss
Amount of amount invested

=351000/390000*100
=1.36%
Break even point
Fixedcost/p.v ratio
p.v ratio-contribution-sale
3900000-2300000/2300000*100
=69.56%
Financial analysis
Proper financial analysis has been done by making p&l account and balance
sheet which shows that there will be a loss in the first year and profit in second
year.