Answering Questions About Underage

[ndred] ADJ menor de edad Drinking

What can you say to people who think teen (adolescente) drinking is not a
serious problem?
Despite the law, the statistics, and the science, some people still think teen
drinking is not a serious problem. Here are some of the more common questions and
assertions you may hear from neighbors and friends may ask about teen drinking and
how you can respond. Please share.

Q. Doesn't the legal drinking age just make teens want alcohol more, because
it is forbidden fruit?
A. If this were true, teen drinking would have gone up (habra subido) after adoption of
the legal drinking age. It did not teen drinking has gone done by 24 percentage
points since 1984. And here is another advantage of the law: the drinking habits of 18year-olds have a big influence on younger teens 13 to 17. Data show a big decline in
drinking by 10th and 8th graders, too.
Q. All the other kids drink alcohol. How can teens fit in (encajar, congeniar) if
they dont drink?
A. In fact, most teens dont drink. This includes 58% of 12th graders, 72% of 10th
graders, and 95% of 8th graders (8vo grado). So, when it comes to fitting in, not
drinking is the way to go (cuando se trata de encajar, no beber es el camino a seguir.).

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Q. Wouldn't a lower drinking age allow parents to teach their kids to drink
responsibly?
A. Parents don't have to drink with their children to teach them responsible drinking. A
recent U.S. study shows that when parents dont allow their teens to drink alcohol in
high school, their children drink less in college and have fewer negative alcohol-related
(relacionados con el alcohol) consequences than do kids of more permissive parents.
Q. Don't kids binge (emborracharse) drink because they haven't learned to
drink when they're living at home?
A. Again, this question assumes that binge drinking was less common when the legal
drinking age was 18 or 19. That assumption is wrong binge drinking by 12th graders
has dropped by 13 percentage points since 21 was adopted as the national legal
drinking age. A recent European study tested the theory that parents can teach
responsible drinking by letting their teenagers have alcohol at home. In a study of 428
Dutch families, researchers found that the more teenagers were allowed to drink at
home, the more they drank outside of home as well. What's more, teens who drank
under their parents' watch or on their own had an elevated risk of developing alcoholrelated problems, such as trouble with school work, missed school days, and getting into
fights.
Q. Kids are going to drink anyway. They always have. Isn't it better to hold the
party at my house, so my kids and their friends aren't out driving?
A. It's not your decision to make. Letting other teens drink in your house undermines
((figurado) minar, socavar) other parents, and in many states, it violates the law. Drunk
driving isn't the only danger associated with teen drinking, and you can't guarantee that
your teen guests won't drive after they leave your house. Offer non-alcoholic choices
rather than another drinking venue ((=meeting place) lugar m de reunin, punto m de
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reunin ).
Q. If the kids drink when I'm home, I can control what happens. Isn't that the
best way to prevent teen injury?
A. Can you really control what happens? There are too many real stories about teens
who are injured from drinking under adult supervision. This includes instances of serious
alcohol poisoning, sometimes resulting in death. Giving permission to drink at home also
may be interpreted to mean that you approve if they drink with friends when you're not
around.
Q. The legal drinking age in Europe is younger than it is in the U.S. Why don't
European kids have alcohol-related problems?
A. Actually, they do. European teenagers drink more alcohol more often than their
American counterparts ([kantpt] homlogo nm, colega) and get drunk more
frequently. The concept that European teens do not have drinking problems is a myth.
Q. How does my opinion matter? Teens dont listen to their parents anyway.
A. Studies have shown that parents have a significant influence on youth decisions
about alcohol consumption. Around 80% of young teens feel that parents should have a
say (deben tener voz y voto) in whether they drink alcohol, and a parents attitudes
about alcohol use continue to influence drinking decisions even after a teen has left for
college.
Q. I don't believe that the reduction in teen drinking and driving accidents
since 1983 is entirely due to the minimum drinking age. There must be more
to it.
A. Seat belt requirements, zero tolerance laws, increased enforcement (aumento de la
aplicacin), and frankly, increased public education and information on the dangers of
teen drinking have contributed to the downturn (recesin) in teen drinking and
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accidents. However, after careful study, the U.S. Department of Transportation

concluded that the minimum drinking age law, by itself, has played an important role in
reducing both teen drinking and driving after drinking.
Q. If kids can vote and join the military at 18, why do they have to wait until
they're 21 to drink legally?
A. It's the law. In addition, ages of "initiation" vary ([vr]). You can work at 14, vote at
18, and drink at 21, but you can't run for Congress until you're 25. Researchers who
have evaluated the data say the minimum legal drinking age delays the onset (/nset/
comienzo, inicio) of alcohol use, reduces drinking and driving, and reduces teen traffic
fatalities ([ftlt] murte).

Alcohol Advertising
Media literacy (/ltrs/ alfabetizacin) techniques can help teens view alcohol
marketing with a critical eye.
These days, advertising is almost everywhere (en casi todas partes) we go on
television, in the bus, on the street, and on the Internet. Alcohol advertising is no
exception. And, as is the case with most advertising, alcohol advertising makes the
product look great!
Alcohol ads typically associate a brand with cool, sexy people and a fun activity. The
various (/vrs/ diferente) elements in alcohol ads are specifically chosen to
communicate ideas llike this product is for people like me; this alcohol product makes
occasions better; this product is popular, or stylish (/stal/ distinguido adj, elegante
adj, (a la moda) moderno), or creative; and people want to be seen drinking this
product. Ultimately, these concepts come together to suggest: if I use this product, I can
be cool, sexy, and successful like the people in the ad, having fun like they seem to be.
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So what can a parent to do?

Use "media literacy" techniques to help your teen view ads critically. From time to time,
when your family sits down to watch television, use the occasion as a teachable
([titbl] pedaggicamente aprovechable) moment. Tailor ([telr] the moment given
(Adaptar el momento) your teens age and attention level. Pick an ad (Escoge un
anuncio), and draw out (sonsacar) their thoughts by asking questions like:
Who created or paid for the ad, and why?
What do they want you to do?
What techniques are being used to make the scene (/sin/ ecena) and the product look
attractive? For example,
Who are the people in the ad and how do they look?
What are they doing, and where?
Does the ad try to associate the brand with fun, or sports, or humor? How?
Does the ad suggest that alcohol somehow (de alguna manera) makes the situation
better?
How does this ad make you feel? Is this an accident (casualidad adv, sin querer), or did
the advertiser intend it?
What message is the ad trying to get you to believe?
What values and lifestyles are represented by this ad?
What isnt the ad saying? Does it show anything bad about alcohol?

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Exercises like this can help your teen better understand that alcohol ads communicate
the advertisers point of view and learn how to challenge what an ad is saying,
internally. With time, the exercises will help your teen realize that they dont have to buy
in to an advertisers message. Educators call it learning to read between the lines, and it
is relevant to all media messages, both commercial and noncommercial.
Alcohol advertising regulation
The First Amendment ([mendmnt] La Primera Enmienda) provides substantial
protections to speech, and thus substantially limits the governments ability to regulate
truthful (verdico adj, veraz, verdadero), non-deceptive (no engaosa) alcohol
advertising based on concerns (inters) about underage appeal (apelacin de menores
de edad). For this reason, the Federal Trade Commission has long encouraged the
alcohol industry to adopt and comply with self-regulatory standards to reduce the extent
to which alcohol advertising targets teens, whether by placement or content (ya sea por
la colocacin o el contenido).

Most alcohol advertisers have pledged ([pled] prometer vtr, dar la palabra) to comply
with one of three voluntary self-regulatory codes designed to limit targeting ((tt)
orientacin) of teens. Among other provisions ((prvnz) disposiciones), these codes
direct that no more than 28.4% of the audience for an ad may consist of people under
21, based on reliable audience data; and that ad content should not appeal primarily to
people under 21. For more information about the codes visit the websites for the
Distilled Advertising Council of the United States, the Beer Institute, and the
Wine Institute.
The Federal Trade ([tred] comercio) Commission monitors compliance ([mntr]/km

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plans/ vigila el cumplimiento) with these codes formally and informally. It has
published the results of three major studies on alcohol advertising and industry selfregulation. The 2008 Alcohol Report is the most recent report. A new study is
underway (en progreso loc adj empezado).

If you believe that an ad doesn't comply with codes, consider filing a complaint. You can
submit a complaint with:
the Distilled Spirits Council, for complaints regarding (en relacin con loc adv, sobre)
distilled spirits ads, or ads for wine or beer by distilled spirits companies;
the Beer Institute, for beer ads, or;
the Wine Institute, for wine ads.
In addition, the Federal Trade Commission collects complaints about potentially
deceptive business practices, identity theft (/adentt/ [eft] el robo de identidad), and
privacy violations to identify patterns of wrongdoing (/rdu/ delito nm, crimen
nm, ofensa nf) and determine how best to allocate (/lket/ distribuir vtr, repartir)
FTC resources. The FTC does not, however, resolve individual consumer complaints.

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Who Can Help Reduce Underage Drinking, and

How?
Everyone can do something

Individuals and Organizations Can Help Reduce Teen Drinking

Each of us can do something to prevent teen drinking.
Each of us can do something to prevent teen drinking and support our neighbors,
business community, and service organizations that also want to help limit teen access
to alcohol.
How to Start
Establish a local committee within (dentro de) your organization or create a coalition
and mailing lists (listas de correo) or listservs of organizations that could or should be
involved in activities surrounding (/srand/ en torno a) the We Don't Serve Teens
campaign (for example, law enforcement (/nfsmnt/ aplicacin) organizations,
retailers ([ritelr] minorista), local service groups, schools, media, public officials
(funcionarios pblicos), houses of worship (/w3p/ templo nm, iglesia nf, casa de Dios
n), restaurants, clubs).
Use the free downloadable ([danldbl] descargable) campaign materials available
on this site to prepare posters, transit signs, and billboards.
Use the Media
Plan a special media event to kick off (inaugurar vtr, comenzar vtr, iniciar, lanzar) the We
Don't Serve Teens campaign.

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Send the announcer (/nans/ locutor) copy to your favorite radio personalities. Ask
them to read these scripts on the air. Find a stations contacts on its website.
Send the op-ed (pgina de opinin) to your local newspaper's editorial page staff. Ask
them to print it when appropriate. Find newspaper contacts using the papers website.
No circulation ((distribution of a publication) tirada) is too small.
Call your local television stations to suggest a news story on parents who don't serve
alcohol to teens, and the kids who support them.
Send the prepared press release (comunicado de prensa) or issue (/u/ (publish)
publicar) your own media alert to radio stations, newspapers, and civic and social
organizations announcing your own upcoming We Don't Serve Teens campaign. List
spokespeople from your organization who can talk about the issue, and how the
community can support local parents.
Send the print public service announcement to local newspapers, your high school
newspaper, PTA (Parent-Teacher Association), and other newsletters for publication.
Prepare a letter to the editor signed by you or your organization's president
calling for an end to serving alcohol to teens. Send it to local newspapers, community
newsletters (boletn informativo loc nom m, hoja informativa loc nom f, circular),
websites, and bloggers.
Host (organiza) a brown bag lunch or broadcast ((tell everybody) divulgar vtr, difundir)
breakfast for reporters in your area who cover the education, lifestyle, business, and
police beats. Enlist their help in putting the spotlight (/sptlat/ foco) on people or
stores who break the law by giving teens alcohol, as well as community heroes
people and organizations who don't serve teens.
DEFINITION OF 'BROWN BAG MEETING': An informal meeting that takes place over lunch
(durante el almuerzo). This type of meeting is called a brown bag meeting because
participants provide their own lunches. In the business world, a brown bag meeting
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would take place in the office, probably in the conference room. Brown bag meetings
save companies money because they don't have to supply food or drink for the
attendees ([tendi] asistente). If a business wants to host a more formal meeting, it
might do so at a classy (/kls/ con clase loc adv con estilo) restaurant and pay for
every participant's food and drink.
Submit ([sbmt] entregar) a column for publication in local newspapers, organization
newsletters, and websites. Reprint permission is granted, as long as the content is not
changed.
Use radio, newspaper, and local cable television community calendars to publicize local
activities related to the We Don't Serve Teens campaign. Meet with local cable operators
to talk about programming for increasing audience awareness (conocimiento) of the
issue (problema) of teen access to alcohol and the campaign.
Ask a local media personality to become involved (involucrarse) in your campaign, and
to help publicize the campaign message.
Issue a proclamation (emitir un anuncio) with or without a signing ceremony (by the
Governor, Mayor, County Executive, City Council, or County Board (Junta del Condado)).
Notify the press.
Ask for space on transit or electronic billboards to display a campaign message.
Reach Out To Your Community (Llegar a su Comunidad)
Convene ([knvin] convocar) a meeting at your workplace to talk about ways your
organization can promote the We Don't Serve Teens campaign in your community.
Send We Don't Serve Teens information to potential participating organizations. Ask
them to publicize the campaign through their newsletters, websites or other means of
communication. Work with other national or state organizations to find out if there are
opportunities to combine the We Don't Serve Teens campaign with other events.
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Encourage parents and other family members to sign a pledge ([pled] compromiso)
that they won't serve alcohol to teens. This pledge could be announced at the beginning
of a month through a media event hosted by an area school or club.
Reproduce the materials on this website and share at conferences and meetings you
attend throughout the year.
Use artwork ([tw3k] material grfico, obra de arte) provided on this website to
create fliers ([flar] folleto m, volante) for use as shopping bag stuffers (An advertising
circular that is enclosed with other material and (usually) sent by mail) by retailers or as
bill statement stuffers. Promote the importance of awareness ([wns] conciencia) of
21 as the legal drinking age.
Ask local stores to print awareness messages on their bags.
Plan a special community "kick off" (hacer el saque inicial) event, such as a community
or neighborhood forum, to publicize the issue ([u] (=matter, question) asunto,
cuestin) of teen access to alcohol.
Ask your local library to distribute information.
Sponsor a We Don't Serve Teens booth at local fairs ([fr] feria) in schools, parks,
malls, or parking lots (estacionamientos).
Notify the faith-based community in your area about the We Don't Serve Teens
campaign. Offer materials and ask that they mention the campaign in their bulletins or
on their websites.
Ask local bookstores, movie theaters, car dealerships ([dilp] representacin,
concesin) and other venues ([venju] (for concert) local) to distribute fliers, postcards,
or bookmarks.
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Provide information to one corporation or business during each month of the year for
dissemination (para su difusin) to employee families. Employee assistance programs
can help do this.
Use Your Business
Reproduce the We Don't Serve Teens graphics on shopping bags or receipts.
Display printed signs at check-out counters.
Use the Web
Use the We Don't Serve Teens banners and buttons on your website.
Add the radio public service announcement to your website.

Media Can Help Reduce Teen Drinking

Steps media can take to reduce teen drinking injury.

People look to their local media as leaders.

People look to their local media newspaper and radio and television stations as
leaders in the community and as credible sources of information about important issues.
Here's what media outlets can do (lo que los medios de comunicacin pueden hacer) to
support every community's commitment (/kmtmnt/ comprometerse a hacer algo) to
protect teens from easy access to alcohol.
Print Media
Publish this column. Reprint permission is granted as long as (siempre y cuando) the
content is not changed.
Print the op-ed (pgina de opinin) on your editorial page.
Use the facts on this website, and the responses to questions about alcohol, to prepare

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a story about the risk of serving alcohol to teens.

Radio and Television Stations
Read the announcer copy on the air.
Download the audio PSA and run it regularly.
Run a news story on parents who don't serve alcohol to teens, and the kids who support
them.
Assign a media personality to become involved in the We Don't Serve Teens campaign,
and help publicize the campaign message.

Alcohol Retailers ([ritelr] comerciante al por menor) Can Help Reduce Teen Drinking
Steps retailers can take to stop easy teen alcohol access.
Alcohol retailers play an essential role in reducing teen access. They can take steps to
make sure that teens can't buy alcohol from their stores, and they can serve as a source
of information to reduce the possibility that alcohol legally sold to an adult will end up
(acabar en, terminar en) in a teenager's hands. Tools for retailers to meet these goals are
on this page.
Responsible retailing practices are key to preventing illegal alcohol sales. But it takes
more than just telling your staff not to sell to minors. Responsible retailers need specific
policies, backed up (respaldar) by training and accountability (formacin y rendicin de
cuentas), that enable staff to say, "If I sell to you, I'll lose my job."
The RRForum (Rules and Regulations) , a national non-profit organization dedicated to
responsible retailing of age-restricted products, has prepared the following list of
recommended practices to reduce underage sales and service of alcohol by off-premises
alcohol beverage ([bevrd] bebida) licensees. Every retailer should adopt these
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practices. The list is not all-inclusive, and retailers may engage in additional practices to
reduce illegal underage sales.
RRForum Recommended Practices for Off-Premises Alcohol Retailers
1. Create and maintain sales and service policies that every staffer ([stfr] miembro
del personal, empleado[-a] de plantilla) should follow
Each establishment should have a written policy that identifies steps that staff must
take for every transaction, including:
What perceived age triggers an ID check?
What are acceptable forms of ID and when is a second form of ID required?
What should be done if an ID appears to be fake ([fek] falsificar) or if a 3rd party sale
(shoulder-tap (Shoulder tap (alcohol), an act in which a minor asks an adult to
purchase alcohol for him or her)) is suspected?
When and how should a sale be refused?
What record keeping and supervisor notification are required when problems occur?
What consequences will be imposed when staff fail to check IDs?
Important note: State and local laws should be included in the policy, for all employees
to read and understand.
2. Train staff and management on the alcohol sales policy
All staff should be fully trained before being permitted to sell alcohol. Training should
include:
Information on the risks of underage use of alcohol products;
Pertinent local and state laws;
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Every aspect of the store policies; and

Roll-playing on how to request an ID and deny a sale in a non-confrontational ([knfrn
tenl] confrontacional, agresivo) manner.
Local laws may set additional specific training requirements.
Training for managers should also include supervision and training of clerks (/kl3k/
(shop assistant) dependiente/a, vendedor/a) and strategies to insure ([nr] asegurar)
adherence to these practices.
Training messages should be reviewed and reinforced periodically. Important note: If
training is segmented for instance, if a new hire (/ha/ empleado) receives inperson training by a manager, followed by in-depth ([ndep] a fondo), exhaustivo
training within 30 days of employment that employee should be carefully monitored
because research shows that newly-hired employees are more likely to sell alcohol to an
underage customer.
3. Provide the right tools
Providing appropriate tools is important in helping retailer staff with responsible sales.
These tools should be used in the most appropriate combination, considering all
circumstances:
Program registers to recognize age-restricted product sales and prompt cashiers to
require ID.
If possible, program registers to read IDs electronically and calculate age or use a
stand-alone electronic ID scanner or a black light wand ([wnd] (=magic wand) varita
mgica; [of office] bastn de mando) in states in which these technologies can
determine the authenticity of an ID.

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If built-in ([bltn] empotrado; (as integral part of) incorporado) or stand-alone

([stndln] [computer system etc] autnomo) electronic ID verification is not
possible, use a specialty calendar showing birth dates/years eligible to buy.
Provide a current ID guidebook that shows valid ID formats for all states and US
territories.
Note: Prominently display signs giving notice that your establishment checks IDs to help
staff assert ([s3t] (=declare) afirmar, aseverar, afirmar, hacer valer) company policy
and deter underage sales attempts.
4. Monitor staff conduct
Licensees should rigorously monitor staff performance as a quality control strategy, as
follows:
Mystery shop inspections attempted purchases (intentos de compras) by trained
contractors to trigger the establishments ID-checking requirement provide staff and
managers with feedback on staff performance and whether store policies are being
followed. RRF currently recommends 6-12 visits a year.
Mystery shop inspections can be supplemented by review of point-of-sale video tapes
and cash register data or other internal monitoring systems.
Mystery shopper results and the results of law enforcement compliance checks should
be reviewed promptly with all staff not just with the individual clerk who waited on
the mystery shopper.
Feedback to staff members who fail to check IDs should include counseling
(asesoramiento) and re-training. The consequences for a 2nd failure may include
suspension without pay or termination (baja, cese). Immediate positive feedback to staff
members who successfully check IDs is important and can include tangible gifts (gft]
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(=present) regalo, obsequio) and public recognition.

5. Use security practices to reduce underage theft
Use theft deterrent ([dternt] elemento disuasivo) equipment and/or a floor plan that
keeps alcohol shelves and coolers ([kulr] nevera) unobstructed ([nbstrktd]
despejado; perfecto) for store management and staff and permits staff to monitor
customers and reduce alcohol theft.
6. Keep records
Document all training, mystery shops, and law enforcement compliance checks. Results
of mystery shop inspections, compliance checks and disciplinary actions should be
placed in the personnel records of staff. Keep an unusual occurrence log (registro de)
and any related video. These records may be used for communicating front line
challenges to management, for positive recognition programs for employees, and to
show company responsibility. Appoint ([pnt] (=nominate) nombrar) a high-level
employee to oversee ([vsi] supervisar) the stores compliance (/kmplans/
cumplimiento) with laws concerning the sale and marketing of age-restricted products
and these Recommended Practices.
7. Communicate with the public
Be a community asset (/set/ activo). Retailers serve their communities when they post
information about the legal age of purchase and express the importance of preventing
teen access to alcohol. Post signs about your ID checking policies at the entrance and
near registers where age-restricted products are sold. Establish working relationships
with local law enforcement. Get involved in industry associations and the community to
express a commitment to prevent underage sales and use. And since responsible
retailing shifts underage access from commercial sales to social sources, the
community can benefit from learning how important it is that adults not furnish ([f3n
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proporcionar, facilita) alcohol to underage individuals.

8. Dont market to youth
Alcohol products should not be displayed in an area that contains products likely to be
purchased by youth, such as sodas, snack foods or energy drinks especially since
some alcohol products can look like non-alcoholic drinks. Dont display youth-oriented
advertising for alcohol products in your store. Free product sampling may be
inappropriate if youth are permitted in the store. Dont advertise alcohol products in
college or high school publications, or outdoors near schools or playgrounds.
9. Remember that responsible retailing is a management responsibility
Every aspect of responsible sales and service of alcohol imposes a responsibility on
management to oversee and respond.

State Alcohol Law Enforcement

Tools states use to reduce teen alcohol access and use
State and local authorities license alcohol wholesalers ([hlselr] comerciante al por
mayor, mayorista) and retailers and make decisions about where alcohol sales may be
permitted, hours of operation, among other issues ([u] expedicin, distribucin,
reparto) related to alcohol sales.
For information about the state agencies responsible for alcohol licensing and sales
control, visit the National Liquor Law Enforcement Association.
They also enforce underage drinking laws, including by conducting retail compliance
checks and responding to underage drinking parties.
Enhanced ([nhns] realzar, dar realce a [+position, reputation, chances] mejorar [+
value, powers] aumentar) retail enforcement programs are effective in reducing sales of
alcohol to minors. The Underage Drinking Enforcement Training Center (UDETC),
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funded by the U.S. Department of Justice, publishes guides for law enforcement
(aplicacin) on how to conduct alcohol compliance (cumplimiento) checks and
alcohol purchase surveys (encuestas de compra). Whats the difference between
these two compliance approaches? In an alcohol compliance check, a person under 21 is
sent into a retail outlet to try to buy alcohol. In some states, however, alcohol
compliance checks are not legal, even under the supervision of law enforcement, due to
laws regarding underage alcohol possession and purchase. In an alcohol purchase
survey, a youthful looking adult is sent into a store, bar, or restaurant to see if the
retailer will ask for identification before making a sale.
Despite prevention efforts, underage drinking parties do occur. UDETC provides
information for law enforcement on how to conduct a controlled dispersal plan to
safely and efficiently close an underage drinking party.

We Don't Serve Teens

This website has tools and information to help parents and others reduce teen drinking
and related harm.
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Teens who drink usually get alcohol from social sources at parties, from older
friends and family, or by taking it from a cabinet or refrigerator without permission. Teen
drinking is linked to injury and risky behavior. We can reduce teen drinking by stopping
teens easy access to alcohol.
Help us achieve (/tiv/ llevar a cabo) this important goal! Post this message on your
website, and use the campaign materials available here to get the word out (a correr la
voz):
Please dont provide alcohol to teens.
Its unsafe. Its illegal. Its irresponsible.
About Us
We Dont Serve Teens is a consumer education campaign developed by the U.S. Federal
Trade Commission, the nations consumer protection agency. The campaign has been
recognized by the U.S. Senate and House of Representatives, the National
Prevention Council, and representatives of more than 40 states. All program materials
are available in both English and Spanish and provided free of charge. Some of the
organizations that promote the We Dont Serve Teens message include state alcohol
regulatory agencies; state and local law enforcement; alcohol industry members; high
schools and colleges; and social services organizations.

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