>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CASE STUDY

A Bloomberg Professional Service Offering

HDFC BANK (INDIA) CASE STUDY

Since its incorporation in 1994, HDFC Bank has grown to become one of the Big Four banks in India. Its three main lines of
business are wholesale banking, retail banking and treasury. This Mumbai-based company operates more than 2,500 branches
across India and caters to a customer base of 26 million.
HDFC BANKTREASURY
The treasury arm of HDFC Bank manages both in-house and corporate client accounts. Internally, the team manages net
interest earnings from the banks investment portfolio, money market borrowing and lending, and gains or losses on investment
operations, including those from trading foreign exchange and derivative contracts.
Treasury advisory services for corporate clients involve hedging currency risks and raising loans in foreign currencies.
Accordingly, improved trade volumes and better trading execution are key to the success of the group.
THE RESULT
CUSTOMER CHALLENGE
HDFC Bank Treasury group was using a desktop solution for The Bloomberg team immediately set to work to implement
FX derivative trading. The system could not keep up with the the new system.
increasing volume of trades or easily generate reports.
Data is essential, but the desktop solution had limited views
and analytic capabilities.
Many processes were manual and required time-consuming
data entry.
A tight budget made the idea of an enterprise-wide
solution unthinkable.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Bloomberg was our partner every step of the

wayfrom our early discussions with sales to
implementation and training. We received customer
service support till we had comfortably transitioned
into using the new functionalities.
Akshat Lakhera Head of Interest Rates and Options

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

We realized that the turnaround time for client FX

options queries is the key to success in getting the
client flow and the multi-scenario analysis tools
available to assist in effective management of the
FX option book. These issues were impacting
business growth.

The amount of time spent on laborious tasks was greatly

reduced, which freed the team to focus on their core job.
Report generation is now fast and seamless, with detailed
analyses across multiple parameters/variables. Traders are
able to price option structures in a matter of seconds on a
real-time basis.

Akshat LakheraHead of Interest Rates and Options

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

THE BLOOMBERG SOLUTION

The Bloomberg team provided a free consultation to HDFC
Bank to understand the customers needs and challenges.
Several pieces of functionality already included in the
Bloomberg Professional service were highlighted to meet
the teams needs. These included a robust solution that
helped them monitor real-time environments with relation to:
FX options
Access to data and analytics to analyze market performance
and quantify risk in real-time

ABOUT BLOOMBERG DERIVATIVES

Bloomberg offers a superior portfolio of high-quality data and
dealer-quality models for analyzing and pricing the full range
of derivatives and structured notes across foreign exchange,
interest rate, inflation, credit, equity and commodity markets.
This solution is fully integrated with the robust communication
and additional analytical tools of the Bloomberg Professional
service so you can accurately quantify your market exposures,
manage your workflow and communicate with your colleagues
and customers, all from one supremely capable desktop.

CONTACT US
For more information on Bloomberg products and services, contact Bloomberg at your nearest offices in India.
Mumbai: 022 61203600
Delhi: 011 41792000
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
BEIJING
+86 10 6649 7500

FRANKFURT
+49 69 9204 1210

LONDON
+44 20 7330 7500

NEW YORK
+1 212 318 2000

SO PAULO
+55 11 3048 4500

SYDNEY
+61 2 9777 8600

DUBAI
+971 4 364 1000

HONG KONG
+852 2977 6000

MUMBAI
+91 22 6120 3600

SAN FRANCISCO
+1 415 912 2960

SINGAPORE
+65 6212 1000

TOKYO
+81 3 3201 8900

bloomberg.com

2012 Bloomberg L.P. All rights reserved. 49003023 0712