ANALYSIS OF DEMAND

Data of historical demand were obtained by means of statistical method of

sampling. Questionnaires were given to the students of the College of Accountancy and
Commerce.

SAMPLE SIZE AND SAMPLE SELECTION

In determining the sample size the proponents used the SLOVIN’S FORMULA to
determine the total respondents and can stratified sample techniques.

Slovin’s Formula

n = __N__
(1+Ne2)

Where: n = sample size

N= total Population
e = margin of error
Computation
Given: N= 7959

n = ___7959_____
(1 + 7959(5%2))

n = 381

SUMMARY RESULTS OF THE QUESTIONNAIRE

A questionnaire was used in gathering information relevant to the project being

studied. We floated this questionnaire to our target market, which is the student from
College of Accountancy and Commerce to ask for their opinion regarding the said study.

Table 1
STUDENTS POPULATION

Year Student Population

2005 5177
2006 5471
2007 5971
2008 6674
2009 7959

The table shows the historical student population for the year 2005- 2009. This
will be use in computing the historical demand of shake.
 Table 2
FREQUENCY OF DISTRIBUTION OF ANNUAL CONSUMPTION OF SHAKE

Responses Respondents Annual Consumption

once a week 218 11336
twice a week 47 4888
thrice a week 29 4524
Twice a month 2 48
Once a month 2 24
Total annual consumption 298 20820

Total Annual Consumption/ # of respondents

20820 / 381= 55
55 shake (annual consumption of Shakes of individuals)

The total consumption of shakes of the individuals in College of Accountancy and

Commerce is 20820. Moreover, each of them could consume 55 of shakes a year

Table 3
HISTORICAL DEMAND OF SHAKES
Percentage of Individuals Annual Historical
Year Population who eat shakes consumption Demand
200
5 5177 78.22% 55 222720
200
6 5471 78.22% 55 235368
200
7 5971 78.22% 55 256879
200
8 6674 78.22% 55 287123
200
9 7959 78.22% 55 342405

Table 4
FREQUENCY OF RESPONDENTS WHO DRINK SHAKE
Responses Frequency Percentage
YES 298 78.22%
NO 83 21.78%
Totals 381 100%

There are 298 respondents or 78.22% of individuals who drink shakes in a year
and 83 respondents or 21.78% of individuals do not drink shakes. These 298 respondents
drink shakes because most of them find it as a mean to satisfy their thirst and as a way of
relaxing from a hard day of school or from other stressors. In addition, for the nutrients
that you can derive from a fruit and vegetable shakes many people patronize the said
product. Therefore, there is a high possibility that people will buy our product.
 Table 4
KIND OF SHAKES PREFERRED BY MOST INDIVIDUALS
Responses Frequency Percentage
Fruit 297 94.89%
Vegetables 3 0.96%
Others 13 4.15%
Totals 313 100%

We asked what kind of shake they usually drink. We found out that a fruit is the
most they commonly drink which is 94.89% compared to vegetable which are .96%, 13
respondents answered “others “which comprises the following: chocolate, vanilla,
flavored shake, root crops, crème brolee and cookies and cream.

Table 5
KIND OF FRUIT/ VEGETABLE
Responses Frequency Percentage
mango 125 39.94%
strawberry 45 14.38%
any 16 5.11%
avocado 14 4.47%
apple 15 4.79%
orange 6 1.92%
all except strawberry 1 0.32%
buko/pandan 9 2.88%
banana 8 2.56%
4 seasons 3 0.96%
fruit cocktail 1 0.32%
melon 35 11.18%
ube 4 1.28%
watermelon 9 2.88%
pineapple 8 2.56%
squash 1 0.32%
carrot 1 0.32%
no answer 12 3.83%
Totals 313 100%

In line with table 5 we also asked the respondents what kind of fruit or vegetable
do they love to drink. We found out that among the fruits given by our respondents,
mango is their favorite, which is 39.94%, the second is strawberry, which is 14.38%, and
the third is melon, which is 11.18 %. In terms of vegetables 2 of our respondents
answered squash and carrot respectively, while the other one answered any kind of
vegetables. Moreover, these projected fruits and vegetables will be our guide in
producing and developing our shakes and other combinations.

Table 6
REASONS IN SELECTING A BRAND OF SHAKE

Responses Frequency Percentage

Price 37 11.82%
Taste 204 65.18%
Health benefits 72 23.00%
Totals 313 100%

From the data above, individuals who are drinking shakes primarily consider the
taste of a shake, which resulted to 204 respondents or 65.18% of the total responses.
Health benefits with 72 respondents or 23% of the total responses is the reason in
selecting a brand of shakes.

Table 7
PLACES WHERE THE RESPONDENTS BUY A SHAKE

Responses Frequency Percentage

Shake stalls 235 75.08%
Restaurants 44 14.06%
Canteens 21 6.71%
Others 13 4.15%
Totals 313 100%

Table 7 shows that most of the respondents asked buy their shakes on shake stalls
where responses are 325 or 75.08% of the total. On the other hand, the other respondents
buy from restaurants and canteens. Thus, the ideal place to sell our product is on a shake
stall.

Table 8
Respondents who will avail our product

Responses Frequency Percentage

Yes 279 73.23%
No 102 26.77%
Totals 381 100%
 Out of the 381 respondents, 279 or 73.23% of them are willing to buy
fruit- vegetable shakes while 102 or 26.77% are not interested in buying. This table
shows that most of the students would like to buy our product because of its uniqueness.
Few of them don’t maybe because they still are not familiar with it and they haven’t tried
it either. It means that there is a greater percentage of gaining than losing the business.

Table 9
COMBINATION OF SHAKE

Responses Frequency Percentage

carrot-orange-papaya-melon 72 24.57%
green-apple-carrot 61 20.82%
squash-melon 25 8.53%
broccoli-mango 26 8.87%
sugar bit-watermelon 95 32.42%
others: 14 4.78%
totals 293 100%

Majority of the responses, which is 32.42%, showed that sugar beets-watermelon

has the highest demand of all the possible combinations. Next combinations that they
prefer are carrot-orange-papaya-melon and green-apple-carrot with 24.57% and 20.82%
of the total respectively. The information above will then determine that we will be
producing more combination of sugar bit-watermelon, carrot-orange-papaya-melon, and
green-apple-carrot.