1.

INTRODUCTION
1.1 Background
Marketing of any product is an art. In this current world, marketing is stands with a very
important role for launching a new product. Marketing a product is becoming very difficult and
definitely so tuft. Because in launching a product, first the main problem is the competitors of
that particular product. If the functions of marketing are right than the product can be marketed
successfully. In the current world, 85% of new product failed to build its image. Because
definitely there is some mistakes happened in the marketing process. Therefore, it is so difficult
to identify the fault of launching a new product. If any company wants to survive, it has to
differentiate with its product. If anybody failed to create any different with his or her product,
that product will go in the dust box. The product should have value than it is easy to create the
position in the customer mind. Because when the customer and the product understand their
relation the equity can built automatically.

1.2 We, Unique-Born (Pvt) Ltd.

Brings New For You
Customer desires new and demands newer. Unique-Born (Pvt.) Limited will start with the intent
to continually meet the newer demands of valued customers offering the distinctive and quality
beverage products. Initially, we are offering Orange Juice, Mango Juice, and Watermelon Juice
for the beverage industry of Bangladesh. The name indicates this is a private limited company
and we are committed to add new tastes in the food habits of Bangladeshis.
Company Name: Unique-Born (Pvt.) Limited
Proposed Date of Inception: January 1, 2015
Address: 125, Karwan Bazar, Dhaka 1215
Shareholders: Six
Capital: 40, 00, 00,000 BDT
Company Slogan: We Bring Newer for You
Brand Name: Smoothy
Product Name : Orange Juice, Mango Juice, and Watermelon Juice, Coconut Juice
Product Slogan: A TASTE OF NATURE
1

Product logo:

Website: http://www.Smoothyjuice.com/
E-mail: Smoothy@unique-born.com
Contact No: 01712710359
Fax: 9152454623

2.

CURRENT MARKET SITUATION

In the past 10 to 15 years, the juice consumption is increasing with the time. People are more
conscious about their health and nutrition, so the marketers meet the customers demand by
importing different kinds of juice from abroad. Now the domestic companies are getting very
interested to juice market. The domestic companies are launching different kinds and flavors of
juice in the market. Many new companies are making juice from the domestic produced fruits
like orange, mango, lichi, pineapple, strawberry, guava etc. Bangladesh is experiencing the
growth of economy at a constant rate. New business is coming in the market. The recent political
stability is working as a blessing for the entrepreneurs to start their dream project. This actually
gives us the green signal to start a business which is unique and which meets the current demand
of this fast-paced lifestyle.

2.1

MARKET DESCRIPTION:

If we consider the current market then we find that beverage industry has a significant growth
rate. Therefore, many companies are coming here. The annual beverage market size is close to
Tk 1,000 crore. The market started picking up from 2003. Demand for beverages remains high in
summer and that makes us think about reaching out to more customers. All market players target
the summer to boost sales, as this season stays for quite a long time here. Simultaneously, the
number of competitors is bigger than before, which prompts companies to spend more on ad.
Among top 10 ad spenders for beverage, eight are local companies. Beverage advertisements on
television have been increasing fast, with around Tk 25 crore spent in the May-October period
last year. Monthly ad spending in the sector rose to around Tk 5 crore in October from Tk 3.2
crore in May, with Pepsi being the country's largest spender on television ads. All beverage
brands increased their ad spending, especially on television. Extended hot weather is the driver
of growth in ad spending, as demand for drinks peaks at this time. New investment entering the
sector also increases marketing spending. Around 10 new brands have entered the market in the
last five years.

2.1.1 Macro Environments

In the past 10 to 15 years, the juice consumption is increasing with the time. People are more
conscious about their health and nutrition, so the marketers meet the customers demand by
importing different kinds of juice from abroad. Now the domestic companies are getting very
interested to juice market. The domestic companies are launching different kinds and flavors of
juice in the market. Many new companies are making juice from the domestic produced fruits
like orange, mango, lichi, pineapple, strawberry, guava etc. Bangladesh is experiencing the
growth of economy at a constant rate. New business is coming in the market. The recent political
stability is working as a blessing for the entrepreneurs to start their dream project. This actually
gives us the green signal to start a business which is unique and which meets the current demand
of this fast-paced lifestyle. The PEST analysis of our business is below:
2.1.1.1 Political Factor:
Ecological environment is friendly
Current legislation of home market is very much fluid.
4

Regulatory bodies and processes are very much simple.

Government policies are encouraging for new business.
Trading policies are strong enough
Funding, grants and initiatives are available for high rate of return
Pressure groups are limited
Almost free from wars and conflicts
2.1.1.2 Economy Factor:
Home economics is open market.
Home economy trend are well established of production sectors with new ventures
Overseas economies and trends are much more competitive
General taxation issues are very much encouraging for new venture
Market and trade cycles are very much available And Market routes and distribution
trends are locally strong
Interest and exchange rates are very low comparing to profit
2.1.1.4 Social Factor:
Lifestyle trends are developed
Demographics productivity increases as Consumer attitudes and opinions are always in
favor
Medias view are well localized
Law changes affecting social factors are very much intuitive
Brand, company, technology image are independent.
Consumer buying pattern are well demanded
Fashion and role models are enormous
Ethnic/religious factors are strong
Advertising and publicity are well
Ethical issues are very much positive
2.1.1.5 Technological Factor:
Competing technology development is good
Research funding is limited
Associated/dependent technologies are traditional
Maturity of technology is relatively low
5

Manufacturing maturity and capacity is labor incentive

Information and communications are reachable
Technology legislations are fair
Innovation potentiality exist
Intellectual property issues are reserved.
Global communications are very much attractive

2.1.2 Customer Analysis:

In terms of customer analysis Unique-born (Pvt.) Limited identifies the following
considerations. They areCharacteristics of customers: Unique-born (Pvt.) Limited targets mainly customers like
kids, children and young. Kids are most likely to be choosy. They get attracted to the
colorful package, unique and different tastes.
Health and Nutrition Concerns: The parents are more conscious about children health.
Therefore, they prefer the fruit juice for nutrition rather than the other drinks.
Reasonable price increases the consumption: The consumer wants to try different
drinks, when they found it at a reasonable price.
Interest to new product: Kids and young people specially like orange and mango juice.
In addition, the kids and young people and they always prefers to new product.

2.1.2 Segmentation & Target Market:

The strategy of segmentation allows us to avoid head on competition in the market place by
differentiating. After segmenting the market into homogenous cluster, we must select one or
more segment to target. To accomplish this, we must decide on a specific marketing mix. Our
target markets are as follow:

1) Geographic Segmentation:
A. Urban people
B. Rural people
We have selected urban area. All of we know that this type of people are huge number. If
we able to reach this target group, then we will be able to make more profit.
6

2) Demographic Segmentation:
6-15 Ages
15-23 Ages
23-30 Ages
30-45 Ages
45-60 Ages
We have targeted Kids and young people. So, Age wise target customer are 6-15, 15-23,
23-30 years of age people. These groups are kids and young and they purchase
frequently.
3) Psychographic Segmentation: From the viewpoint of psychographic segmentation, we
have targeted economic-minded people. Bangladesh is developing country and maximum
numbers of people are middle class. So market size is big

2.2. Product Review

We have selected new juice flavor with the existing flavors in the market for our company
Unique-born Company (Pvt) Limited. The products are watermelon, coconut, orange, mango
juice. Watermelon, coconut juices are very new for the customer or for the people in our country
and even in various countries in the world. Orange, mango juices are very popular flavor of juice
in the market. In the market, we have many drinks like, Coca Cola, Pepsi, and Virgin cola, URO
cola and so one.
Orange Juice
Mango Juice

2.3 Competitive Review:

As others, industries here are also many competitors. We are producing only juice, so all
company of beverage industry are not our competitor. We are considering all juice producers as
our competitors. Although, we are coming with new product with some existing types of
products, but other juice companies are also our competitors. They are also coming with juice
7

product. In the juice market, there are many juice companies. In Bangladesh, the domestic
companies are PRAN, Starship, Frutika, Arong, Danish, ACME and the foreign companies are
Shezan, Tiffany, Cyprino, Alowba Dutch Lady, Foster clarks, Rasna etc. The domestic
companies are producing the juice with the domestic fruits combining different flavors like milk,
chocolate, mixed fruits. They differentiate their juices by considering uncommon fruits like
tamarind, guava etc. On the other hand, the foreign companies offer banana, tomato, carrot,
papaya, coconut juice that are very uncommon. The foreign companies are also considering the
different sizes, package systems for the consumer. These competitors have a problem of quality.
Though they offer different tastes product, they cannot maintain the quality always. Now we
consider Acme Juice, Pran Juice, Frooto Juice, Frutica Juice, Shezan Juice, Slice Juice our most
ranking competitor.

Their market share are below:

Product Name

Market Share

Acme Juice

12%

Pran Juice

17%

Frooto Juice

28%

Frutica Juice

24%

Shezan Juice

7%

Slice Juice

8%

Others

5%

2.4 Channels and Logistics Review:

The keys to success are producing Sauce that meets market demand. In addition, our Sauce must
ensure total customer satisfaction. If these keys to success are achieved, it will become a
profitable company. The following are the areas where the company is pioneer:
8

Uncompromising commitment to the quality of the product.

Continuously revitalize the products.

Communicate the differentiation and quality of our offering through personal interaction and
media our strategy assumes that we need to go into specialty channels to address our target
customer's needs. We position our products as the highest quality, highest incentive offering for
our own distribution channel. Our distribution channel is:

Manufacture

Distributors

Retailer

Final consumer

3 SWOT ANALYSIS:
The situation analysis presents the current business environment of the Unique-born (Pvt.)
Limited in which the company will operate. Unique-born (Pvt.) Limited enters into the juice
market offering mango and orange juice named as Smothy. The situation analysis provides the
SWOT (strength, weakness, opportunities & Threats) analysis, and discussion about the industry,
competitors, company and consumers.

Internal

Strength

Weakness

Factors
Management

Experienced

and

expert limited managerial groups

management and board

Offerings

Unique, high quality product

Marketing

Distribution in the all over the Complex logistical support

country

Personnel

Excellent work force

Power distance and nepotism

Finance

Large amount of investment

Higher interest rate

Manufacturing

State-of-the-art technology

R&D

Highly trained technical human

resource

Brand Image

In the market now we have no brand

image

Innovative

With the existing types of flavor,

Product

we have Coconut juice and Melon

juice.

Pricing:

We do not take high price as other

juices are taken in Bangladesh

Awareness

The product is new; it may fail to create

the proper awareness towards the target
customer.

Availability
Juice

of

Technology is available in the market to

make juice at the home.

10

External factors Opportunities

Consumer/

Enormous

Social

& Growing

Weakness

target

market Customers

number

may

of switch

customers
Competitive

Uniqueness

Can easily duplicable &

Growing

Number of Competitors
Technological

Economic

State-of-the-art

Lack

technology

support

Consumer

income

of

infrastructure

is

increasing
Legal

/ Approved

by

BSTI

and

Regulatory

ISO

Awareness

Increasing customers awareness

about quality full product

4. OBJECTIVES AND ISSUES:

4.1 Financial Goals:
To earn a strong profit base and to ensure an adequate return on investment
To obtain a return on investment at least 20 percent
To make it a Public Limited Company and offering of IPO by 2017

4.2 The Future Thrust:

Introducing innovative and distinctive products
Launching and establishing new brands
Expansion of business network at home and abroad

4.3 Marketing Objectives

Maximum profit margin: We will provide high quality product at a comprehensive price to
satisfy the customer, in order to contain maximum Sales margin other than their competitors.
Quality leadership
11

The main objective of Smoothy Juice that its responsibility to provided best quality which they
promised to their customers. Smoothy Juice successfully fulfills their promised. Smoothy Juice
main objective to provide quality products that satisfied the customer need and their requirement
so Smoothy Juice deliver the quality product.
Long relationships with customer
Smoothy Juice provided superior value to their customer who they promised throwing
advertising. So the customer are loyal the Smoothy Juice brand and build long-term
relationships. Communication objective Smoothy Juice use different sources to attract their
target customer. The objective of Smoothy Juice produces awareness in our customer about new
products and also produces awareness to new customer about Smoothy Juice. Smoothy Juice
also tells their customer that they provide pure juices to their customers. Smoothy Juice also give
the knowledge of their juices give you energy and good taste. Smoothy Juice also gives
message that their juices are good for your health.

5.1 MARKETING STRATEGY:

Smothys marketing intent is to take full advantage of its uniqueness in the marketplace. The
main objective of Mango and Orange juice is wealth maximization through introducing a new
item and ensuring quality businesses. Unique-born (Pvt.) Limited wants to give more inclusions
in the food and beverage industry. At first, it will introduce Orange and Mango juice in the
market. The consumer will get same fruit value, nutrition from Smothy Orange and Mango juice.
Unique-born (Pvt.) Limiteds marketing intent in to take full advantage of its uniqueness with
existing flavor in the marketplace and building a base from of its Marketing strategy.
Strategically Marketing objective:
To build unique distribution system that provides ubiquity at low cost. To build high
speed, efficient and vertical integrated manufacturing capabilities to gain low cost
advantage.
To reduce energy consumption during production
To increase advertisement activities
To redesign packaging to a more attractive and familiar
12

To make innovation in product so that it become more portable and in convenience

oriented form.
To improve product quality as ever provide

5.1 Positioning:
Smothy is offering Orange and Mango juice at a reasonable prices, high quality and different
tastes for different age. These desirable characteristics will obtain a positioning in consumers
minds. We will highlight these products as the drink for health-conscious family. A positioning
can built on meaningful difference, supported by appropriate strategy and implementation can
help the company build competitive advantage.

5.2 Product Strategy:

We want to keep the original flavor of Orange and Mango juice in our every correspondence
juice-pack, so that the customers can get the original taste. No artificial flavors or preservatives
will be added to ensure the natural touch. We want to use a little Caffeine to add as extra feature
of juice, which can ensure the refreshment quality we are claiming.

At the Introduction stage, we want to launch our juice in three different sizes of our four Flavors
(Orange and Mango juice):
- Junior (100 ml)
- Classic (220 ml)
- Standard (500 ml)

Junior (100 ml): We want to associate Junior/mini-pack with children. We want to use a triangle
tetra pack for children. In future, we will introduce different attractive packaging for junior/ mini
size.

13

Classic (220 ml) & Standard (500 ml: Classic Juice pack and Standard (500 ml will be
associated with young generation. We use one-time glass-pack for Classic Juice pack. For
Standard, (500 ml) size Tetra pack will be used.

After the Introduction stage, more product and Packaging variation will be offered. Then we will
launch family size pack of 1liter.

14

Features of our Products:

Nutritional Facts of Our Juice Pack

Calories
Total Fat
Total Carbohydrates
Sugar
Potassium
Sodium
Calcium
Protein
Vitamin A
Vitamin C
Calcium
Iron

5.3 Pricing Strategy:

Our company will give comparative benefit by pricing strategy. Price will be comparatively
lower than the competitors in the market will. The product gets the novelty and it has the quality.
So the product will demand more in the customer. Although we have both direct and indirect
competitors, the customer will come closer to the brand and they willingly buy the product,
because we are providing highest quality with some more ingredient and some other extra
features with the drink, it is usual to ongoing juice pricing price.

The cost of manufacture, the transport cost and the distribution cost is reasonable; the price
should not be more than any other juice in the market. But we tried to keep low price.

15

The price will determine according to the following formula:

Cost + profit = Price

Product size

Price

Category

220 ml

25 Tk

Classic

500 ml

45 Tk

Standard

5.4 Distribution Strategy:

The distribution of the juice is a bit different. We want to distribute our products by employing
distributors in every district. We will facilitate them by our companys logistical support. In the
division, we have more than 15 agents to distribute the product. Every morning the product will
provide from the warehouse to the agent by van from the factory, and the agent provide the
product to the shop within 2 hours. Every district we will give distribution ship for product. We
will provide trained employee to our distributor to increase efficient distribution of our product.

We actually distribute our product in two ways:

1. B2B (Business to Business)
Unique-born Limited

District Distributers

Business Customer

16

2. B2C (Business to Consumer)

Unique-born Limited

District Distributers

Wholesalers

Retailers

Consumer
We believe in contractual vertical marketing system (VMS), where we, our distributers, retailers
at different levels work together to obtain more economics or increase in sales.

5.5 Marketing Communication Strategy:

This is the most important part of marketing a product. The customer knows a product by
Promotion. So if Promotions have a lacking the product will not get the market. There is various
ways of doing Promotion. As we are a new company in the market, so we need huge promotion
efforts. We will go for certain communication, and those are as follows:
Publicity/ Public Relation
TV ads
Print media (newspaper)
Radio
Billboard & poster
Event management
Spoke person
Our target is to promote our product by achieving each step. First, we are trying to get the
awareness in the customer mind. Then we provide the usefulness and the advantage of this
product. We associated this product with the people through different event and sponsorship. We
think it will make different our product with others juice product.

17

Purchase

Conviction

Preference
Liking

Knowledge
Awareness

Figure: Different Stages of Promotion

Media Planning
Month Jan

Feb

March April May

June

July

Aug

Sep

Oct

Nov

Dec

Media
PR

30%

30%

30%

5%

10%

10%

5%

5%

10%

10%

10%

10%

TV

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

15%

15%

15%

40%

40%

40%

40%

40%

40%

40%

40%

40%

Radio

10%

10%

10%

15%

10%

10%

15%

15%

10%

10%

10%

10%

BTL

15%

15%

15%

10%

10%

10%

10%

10%

10%

10%

10%

10%

Total

100% 100% 100%

ADD
Print
Media

100% 100% 100% 100% 100% 100% 100% 100% 100%

18

Publicity:
Publicity is the most important Promotion for the novelty product and new company. So We are
given extra intention to the publicity for our product. We will arrange some agents how will get
the responsibility to give the knowledge to the public individually. They will make a relation
with the public, and they pull the customer to buy the product. They will also announce in their
own area about the new product for customer knowledge. They will work for build the public
relation and the public knowledge. In most of the area the customer will convinced by the agent.

TV ads:
We will go for TV adds after the publicity, because now a days TV is belongs to every house in
this country, even in the rural area also. So by watching television people will know about this
product and they will feel the interest about this product. In the urban area, the people have the
consistency to watching the television and they watch the TV regularly. So from the TV they
will know this new product. The urban people have different necessity to watching television
based on their age. Those who are belongs to child they are usually watch the cartoons, and those
who are adult they will go for different purpose. So the add will take place according to the need
of the customer. The adds should take place in the middle or just before the channel news, then
the people who are middle aged they can watch the add and understand about the new product. If
the add is given middle of any serial or movie the female can get the message. And for the child
and the male the ad should give during any cricket game or within any cartoons. We will try to
give ad in major and popular TV channels in the country.

Radio ads:
Now FM radio is very popular to the young people. We will give ad and sponsor talk show,
music program at the radio. We will try to give ad all six FM radio stations in the country.

Print media: (newspaper)

Newspaper is also very important way to communicate with the people. Newspaper usually
contains the important news of the country or the world for the reader, and if the ads express its
image properly, the reader will go to watch and read the ads at least once. So it is important to
look after the place, where the ad usually posted. We will give place our ad at the newspaper
sports, entertainment, and education pages. Even now, the newspapers are going to abroad, it is
19

usual the foreign readers will also fell interest about it. We will try to give ad all popular Daily,
Weekly, Monthly newspaper and magazines the country.

Billboard & Poster:

The person who is very busy with his or her work, they do not have any time to watch the TV or
read the newspaper ads. So for them the billboard and posters are appropriate. They can watch
the billboard and the posters through the window of the car or somewhere else. They do not need
more than 10 second to watch the ads. They can understand about the product that the product is
very new and its a natural thing to have.

When the brand is going to build its image and the brand equity, the secondary brand association
is play an important role. So it is very important to look after the secondary brand association. A
product can build secondary brand association with using the name of the own company, also by
using the name of the country where the product is produced. Sometimes the product can use a
spoke person to build the value of the product.

Event management:
As our product is new and we have to build the equity of our brand, we have to spend money for
the show up of our product. We will select different national, international, cultural days to event
management. By going event like, concert in some renowned place of all the cities of this
country, it can be helpful to create an image to the market.
Spoke person:
We also invite a spoke person as our brand ambassador, who will usually try to build our brand
awareness to the customer. The spoke person or the brand ambassador for Smothy juice are is
Sharmin Luky and Aiub Bachu. They will do this work for our brad for next two year.

20

Others:
We want to promote both customers and retailers by promotional offerings. For customers we
will offer

Discount
In-pack coupon
Free sampling in different occasions and places
Campaign program at school, college, university campus

For retailers we will offer

Quantity discount
Credit purchase
Incentives
Point-of-purchase Promotion

5.6 Marketing Research:

Using research, we can identify the specific features and benefits that our target market segments
value. Feedback from market tests, surveys and focus groups will help us to develop our Sauce.
We are also measuring and analyzing customers attitudes toward competing brands and
products by surveying in the households and restaurants. Brand awareness research will help us
to determine the effectiveness and efficiency of our messages and media. As we want to establish
our own image, we will initiate questionnaire to be acquainted with the consumers need and
wants. Finally, we will use Customer satisfaction studies to gauge marker reaction.

5.7 Marketing Organization:

The chief marketing officer of Golden Harvest, Golden Harvest Agro Industries Limited is
responsible for overall marketing strategy, direction and implementing it. We have hired the
countrys most familiar marketing channels to handle national sales campaigns, trade and
consumer sales promotions and public relations officer. The following figure shows the structure
of the seven person marketing organization.

21

Chief marketing
manager

Sales manager

Advertising
manager

Promotion
manager

Regional sales
officer

Advertising
analyst

Promotion
analyst

22

6 ACTION PROGRAM
6.1 Implementation Milestones:
The following milestones identify the key marketing programs. It is important to accomplish
each one on time, and on budget. Smoothy will carry out its marketing strategy and achieve its
objectives through a variety of scheduled programs. We will follow a five years planning to
achieve our profit margin. We will now analyze the year wise action programs as follows:
Smoothy juice will introduce on 1st January of next year. Following are summarizes of the action
programs we will use to achieve our objectives. These marketing program are divided
January to March:
A. In the first steps, we will develop our sales team according to the target customers.
B. We will give special incentive to intermediary.
C. We will give some sample to student at some different university campus.
D. We are going to massive promotional activities like Trade Promotion, Advertising, and
Discount etc.
E. We will sponsor the popular TV program on various channels to reach the mass people.
April to June:
A. Promotional activities are continuing.
B. We will arrange concert on university campus.
C. We will sponsor on TV program for teen age group.
July to September:
A. We will give some campaign on the usefulness of watermelon and coconut juice with
mango and orange juice.
B. Promotional activities are continuing.
October to December:
A. We will continue work according to marketing plan
B. We will review the plan is action or not.
C. According to the result of review plan, we will determine our next steps.
D. We will give merchandising plan for retail outlets.

23

6.2 Break-Even Analysis:

Fixed Cost = 20, 00, 00,000 BDT
Per day production 20,000 liter
Monthly production 6, 0 0, 0 00 liter
Yearly production 72, 00,000 liter
Variable cost = 15tk/liter
Price = 50tk/Liter
Break-even quantity =
=

50, 00,000 liters

Y-axis crore taka

X axis lakh liters

Fg: Break Even point
Five-Year Projections of Sales volume
Years

Sales Volume

Year 1 (2015)

20,00,000 Liters

Year 2 (2016)

30,00,000 Liters

Year 3 (2017)

35,00,000 Liters

Year 4 (2018)

40,00,000 Liters

Year 5 (2019)

43,00,000 Liters

24

6.2 Sales Forecast:

We feel that the sales forecasts group customers into two categories: families and restaurants.
So, both types of customers will lead us to differently forecast of our sales volume:
Table.4.2 Yearly Sales Forecast
Five-Year Projections of Sales volume
Years

Sales Volume

Year 1 (2014)

20,00,000 Liters

Year 2 (2015)

30,00,000 Liters

Year 3 (2016)

35,00,000 Liters

Year 4 (2017)

40,00,000 Liters

Year 5 (2018)

43,00,000 Liters

25

6.3 Expense Forecast:

Table.4.3 Yearly Expense Budget
Marketing & Promotion Cost
2015

2016

Amount(tk)

No.

Tk

20000

15

300000

Bill board

TV add

150000

TV add

200000

Telecast

400000

Telecast

400000

News paper

200000

News paper

200000

300000

Bus coloring

Packaging

450000

Packaging

500000

Hiring Sales Person

350000

Hiring Sales Person

450000

Radio

100000

Radio

100000

Spoke person

200000

Spoke Person

200000

Bill board

Bus coloring

12000

25

Total

Amount(tk)

No.

Tk

20000

20

400000

12000

25

2450000

300000

Total

2750000

Amount(tk)

No.

Tk

20000

25

500000

2017

2018

Amount(tk)

No.

Tk

20000

25

400000

Bill board

TV add

200000

TV add

250000

Telecast

400000

Telecast

400000

News paper

200000

News paper

250000

300000

Bus coloring

Packaging

500000

Packaging

550000

Hiring Sales Person

550000

Hiring Sales Person

650000

Radio

100000

Radio

150000

Spoke Person

200000

Spoke Person

250000

Bill board

Bus coloring

12000

25

Total

2850000

12000

30

Total

360000

3360000

2019
26

Amount(tk)
Bill board

No.

20000

28

Tk
560000

TV add

280000

Telecast

400000

News paper

250000

Bus coloring

12000

30

360000

Packaging

550000

Hiring Sales Person

700000

Radio

150000

Spoke Person

250000
Total

3500000

6.4 Controls
We believe in best quality. In producing our product, we maintain quality as well as quantity. For
control the products quality we will import best quality equipment from abroad. We also
make ensure standardization our product from our expert researcher. Our whole production
process are mainly base on computer is done by a very systematic process. We produce our
product, which has no harmful chemical, thats why, these products have no side effect and ever
y one in every age can use our entire product frequently

Urban areas and district headquarters will treat as the current Market and the product will offer in
half prices in front of schools, amusement parks, stadiums, concerts and in the social get-together
places to gain the attention. By the end of year two, the melon juice business will expanded to
the rural areas.

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7. REFERENCES:
1.

Katler, Philip,.2008, Marketing Management

2.

Hossain, Md. Sayeed, 2008Thrust sector deserves appropriate support

http://www.thedailystar.net/story.php?nid=34687,

3.

Beverage-Market-in-Bangladesh http://www.scribd.com/doc/28271798/,
April 23, 2011

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