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Section:
Assignment on BRAC Bank
Submitted To:
Submitted By:
Mubarak Hossain
13-1-12-0069
Aman Pervez
13-1-12-0077
Sakhawat Hossain
13-1-12-0060
Khadiza Akter
13-1-12-0072
Mahmud Hasan
13-1-12-0068
Abdul Gaffar
13-1-12-0056
Table of Contents
S.L
No.
Contents
Background
Pages
3
2
4-6
6-12
13
Conclusion
13
References
14
Background
What is CSR?
Corporate Social Responsibility is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large.
Why CSR is Important?
A strategic approach to CSR is increasingly important to a company's competitiveness. It can
bring benefits in terms of risk management, cost savings, access to capital, customer
relationships, human resource management, and innovation capacity. It also encourages more
social and environmental responsibility from the corporate sector at a time when the crisis has
damaged consumer confidence and the levels of trust in business. Helping to mitigate the social
effects of the crisis, including job losses, is part of the social responsibility of enterprises. In the
longer term, CSR offers a set of values on which to build a more cohesive society and on which
to base the transition to a sustainable economic system. By renewing efforts to promote CSR
now, the Commission aims to create conditions favorable to sustainable growth, responsible
business behavior and lasting job creation for the medium and long-term.
Company Profile:
BRAC Bank was founded on 4 July 2001 as a private commercial bank focused on Small and
Medium Enterprises (SME). BRAC Bank was founded to reach the large number of unbanked
people which were not covered by traditional bank. The main concept of the bank was to
facilitate Small and Medium Enterprises (SME). Since then the Bank has become a leading bank
in Bangladesh.
Our Strength emanates from our owner - BRAC. This means, we will hold the following values
and will be guided by BRAC as we do our work.
Value the fact that one is a member of the BRAC family
Creating an honest, open and enabling environment
Have a strong customer focus and build relationships based on integrity, superior service and
mutual benefit
Strive for profit & sound growth
Work as team to serve the best interest of our owners
Relentless in pursuit of business innovation and improvement
Value and respect people and make decisions based on merit
Base recognition and reward on performance
Responsible, trustworthy and law-abiding in all that we do.
BRAC Bank Limited follows the 3Ps (People, Planet and Profit) philosophy in its
Operation. Besides core business, the bank carries a strong emphasis on Corporate Social
Responsibility-initiatives that support the people and protect the planet.
Education
Health
Environment
Social Welfare
Young leadership
Culture and heritage and
Community developmentt.
5,000+
students inspired for nation building
1,200
students inspired for science education
200
Students to continue study
HEALTH
300
Garment workers get medical treatment
50
Nurses get opportunity for higher study
ENVIRONMENT
10,000
Trees saved
149
SME Unit Offices salaried
SOCIAL WELFARE
8,000
Employees donate 1-days salary for Rana Plaza
victims
16,800
Cold-hit people receive clothes for warmer nights
2,000
Employees run for humanity
600
Employee stand up to raise voice against violence
to women
10,000
Readers avail library
40,000
People find roots in classical music
Education: Education enlightens people and society, it is the backbone of a nation. BRAC Bank
puts immense priority on education in light with the vision of the bank for an enlightened
Bangladesh. The bank extends its support to education initiatives to realize potentials of students
with exceptional merit and intellect.
Program
Purpose
Beneficiary
224 students
To support children of
journalists
To inspire science education
200 students
1,200 students
5,000 students
25 students
Health: Health related issues come thrice in eight of Millennium Development Goals (MDGs)
earmarked by the United Nations. Healthcare crisis is acute in countries like Bangladesh. So,
BRAC Bank sets top priority on health initiatives. They invest in areas where it is needed most.
Together we envision a healthy Bangladesh.
Program
Purpose
Beneficiary
Support to BSMMU on
nursing education
To facilitate higher
education in
Nursing
Health awareness creation
50 nurses
Healthcare to garment
workers
Environment: BRAC Bank is a planet caring bank. Its 3p philosophy defines environmental
connection of the bank. BRAC Bank promotes green banking and support green initiatives,
through its social works and banking operations, for the sake of doing something for the Mother
Nature. Here are some of the initiatives.
Program
Purpose
Beneficiary
Sponsoring journalists to
cover
World Climate Summit in
Poland
Whole country
Social Welfare: BRAC Bank is a socially responsible bank. The bank feels that it must do
something for welfare of the community it works with and the society it works in. The bank
comes forward for humanitarian cause with passion and affection. The welfare works are few of
many social commitments that this bank fulfills.
Program
Purpose
Beneficiary
1,500+
Whole country
10,000 library goers
50 families
Young leadership: As the youngest bank, BRAC Bank always stands beside young people and
inspire them. BRAC Bank keeps unshakable faith on dreams and potentials of the young
generation. BRAC Bank not a mere financial institution, it is an organization that helps realize
dreams and potentials of the youth.
Program
Purpose
Beneficiary
Empowering women
1 iconic woman
Culture and heritage: Art and culture is the identity of a country. It refines human soul and
defines intellect and creativity of a society. As a Bangladeshi Bank, we promote and nurture art,
culture and heritage of the country. Our passionate and continuous attachments make BRAC
Bank synonymous with art and culture. Here are a few notable initiatives.
Program
Purpose
Beneficiary
Country
Country
Country
10
There are some others CSR activities initiated by BRAC Bank Limited(2008).
MoU with JCI for Health & Safety training initiatives for SMEs:
BRAC Bank Limited has signed a MoU with Junior Chamber International (JCI), Bangladesh
recently to promote Corporate Social Responsibility (CSR) in Small and Medium Enterprises
(SMEs). This initiative will help SME Entrepreneurs in the country to be aware about health and
safety aspect of working condition, which included bio-security, fire & electrocution hazard at
workplace, etc. Selected BRAC Banks SME Clients from the sectors will be given technical
assistance, training and other necessary supports to improve their work environment towards
changing the lifestyle of self and community as a whole.
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12
Dhaka Metropolitan Police (DMP) commenced community police service in different parts of
the city, with a view to involve the community in the criminal administration and traffic control
system. In this regard BRAC Bank has supported Dhaka Metropolitan Police as part of its
ongoing CSR activities. BRAC Bank has provided the DMP with road divider, traffic cones,
police vests and umbrellas to assist them in serving our society for the betterment.
13
BRAC Bank Limited partnered with DCCI for International Business Conference:
BRAC Bank Limited partnered with DCCI (The Dhaka Metropolitan Chamber of Commerce &
Industry) for the publication of the book Commercial History of Dhaka and marking the Golden
Jubilee Celebration of DCCI.
BRAC Bank supported the event of successfully celebrating the historic compilation of 400 years of
Dhaka that was acclaimed home and abroad.
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anniversary with his 1st solo art exhibition in Bangladesh with Bengal Gallery of Fine Arts.
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Conclusion
In Corporate Social Responsibility, BRAC Bank prioritizes on long term programs rather than short
term ones for lasting impact on people and society. They develop partnership with long term
commitment to implement CSR programs to ensure sustainable impact on communities. They support
non-for-profit organization with seed money rather than one-off donation.After seeing the activities of
brac bank we can say that brac bank follows the 3p philosophy very well and they are trying to develop
all the sectors of our environment, economy as well as society.
References:
http://www.mallenbaker.net/csr/definition.php
http://www.social-economy-training.eu/index.php/m-news-events/m-vet-eco-eu-news/72-new-eu-csrpolicy?showall=&start=3
http://www.bracbank.com/csr.php
http://www.bracbank.com/csrreport/CSR_Initiatives_2013.pdf
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